How to Find Trending Hashtags on LinkedIn in 7 Ways

Do not index

Finding the right hashtags can feel like searching for a needle in a haystack, especially when trying to go viral on LinkedIn. Should you pick the most popular hashtags or the less-used ones? What if the hashtags in your niche aren't trending? Finding trending hashtags on LinkedIn can help you take the guesswork out of your LinkedIn content strategy.

This guide will show you how to uncover popular hashtags to boost your linkedin content strategy and reach your goals.

Before we get started, let us introduce you to Megaphone's viral on-demand platform. This tool helps users find relevant, trending hashtags for their niche so they can go viral on LinkedIn and other social platforms.

How to Use Hashtags on LinkedIn

How to Find Trending Hashtags on LinkedIn

Optimize Your LinkedIn Business Page with Hashtags

You can improve your LinkedIn SEO by adding hashtags to your business page. To do this, head to your page and click Edit Page on your left. Find and click on Hashtags under the Community tab and then add up to three hashtags by tapping + Add a hashtag. Adding hashtags to your page helps it pop up in relevant search results. But it’s also a great way to find and interact with your target audience—people interested in your brand, industry, products, and services.

Level Up Your LinkedIn Posts with Hashtags

Posts are the bread and butter of LinkedIn feeds. Help your posts rank for relevant keywords by sprinkling in carefully selected hashtags. Use the # symbol to add keywords and hashtags when typing your post. You can weave hashtags naturally within your post content or place them all together at the end if you feel they’re diluting your post’s impact.

Give LinkedIn Articles a Boost with Hashtags

Publishing articles on LinkedIn? Give them more exposure by adding relevant hashtags. You can hashtag some keywords within the body of your articles or add them all at the end so they don’t interrupt the flow of your content. When you publish your articles, your hashtags will become clickable and searchable. It’s a great way to contribute in-depth insights and opinions to trending discussions and topics. You can also add hashtags to your posts when you share your articles.

Use Hashtags in LinkedIn Comments to Reach New Audiences

Finally, you can include hashtags directly in your comments when interacting with others on the platform. Always use hashtags naturally within your comments to avoid looking like a spam bot. Also, use them sparingly or not at all if they’re not highly relevant to the topic.

1. Release Your Content with Megaphone

Megaphone is a viral on-demand platform designed to boost your online presence authentically and organically. Our software connects you with influential creators in your niche to help you grow impressions, followers, and leads without relying on paid ads. Key features include:

A sophisticated engagement network,

A private engagement pod service (coming soon),

Diverse creator partnerships for sponsored posts, X spaces, and newsletter ads (coming soon).

Megaphone caters to startup founders, marketers, emerging creators, and ghostwriting agencies seeking to amplify their digital footprint and social proof. Our complex matching algorithm ensures you partner with your field's most suitable and valuable creators. Go viral today with our viral on-demand platform.

LinkedIn’s “Discover” section is a trending content and hashtag treasure trove. Click the hashtag symbol (#) in the top navigation bar to access it. This section provides a curated list of popular hashtags related to various topics, industries, and events. Browse these trending hashtags to identify relevant ones that align with your content and target audience.

3. Track Down the Hashtags Used by Influencers and Industry Leaders

Industry influencers and thought leaders often use hashtags to share valuable insights and engage with their audience. By following these influential figures, you can stay updated with your industry's latest trends and popular hashtags. Pay attention to the hashtags they use in their posts and incorporate them into your content strategy when relevant.

4. Conduct Keyword Research to Find Hashtags on LinkedIn

LinkedIn’s search bar can be used to find trending hashtags like any other search engine. Begin by typing keywords related to your industry or topic of interest. LinkedIn will display relevant hashtags along with the number of followers they have. Choose hashtags with a substantial following that is not excessively saturated, which can help your content stand out.

5. Analyze Successful Posts to Find the Best Hashtags to Use

Another effective way to identify trending hashtags is by analyzing successful posts within your niche. Look for posts that have garnered high engagement, such as likes, comments, and shares. Examine the hashtags used in those posts and consider incorporating them into your content. This approach allows you to leverage the popularity of existing trends to increase your visibility.

6. Follow LinkedIn Influencer Blogs and Newsletters for Hashtag Tips

LinkedIn influencers often share valuable tips, insights, and industry updates through blogs and newsletters. Following these resources, you can access helpful information about trending topics and hashtags. Watch for articles or newsletters highlighting popular hashtags, as they can inspire your content strategy.

7. Use LinkedIn Analytics to Find Hashtags for Your Content Strategy

If you have a LinkedIn Business or Premium account, you gain access to LinkedIn Analytics. This powerful tool offers valuable insights into your content performance, including which hashtags drive the most engagement and visibility for your posts. By analyzing these metrics, you can identify the hashtags that resonate with your audience and adjust your strategy accordingly.

How to Get More Impressions on LinkedIn

Does Editing a LinkedIn Post Affect Reach

How to Calculate Engagement Rate on LinkedIn

What Is a Good Engagement Rate on LinkedIn

How to See Liked Posts on LinkedIn

LinkedIn Content Ideas

Do Hashtags Work on LinkedIn

How Does the LinkedIn Algorithm Work

11 Other Tips to Increase Engagement on LinkedIn

1. Amplify Your Reach with Megaphone

A sophisticated engagement network,

A private engagement pod service (coming soon),

Diverse creator partnerships for sponsored posts, X spaces, and newsletter ads (coming soon).

2. Fine-Tune Your LinkedIn Profile

Your LinkedIn profile is your professional branding page. If you’re wondering why your LinkedIn posts aren’t getting impressions, your LinkedIn profile could be better. To optimize your LinkedIn profile, start with these tips: Optimize your LinkedIn profile URL by keeping it short and specific. Use keywords like your profession and services offered. Use a high-resolution headshot as your profile picture and a rich banner.

Precisely describe what you do and who I help in your professional headline. Have a short but engaging summary that tells what I do and whom I support. Don’t forget to add a CTA, for example, a link to book a call with you. Include your current and past work and my roles and responsibilities at each job. Certifications help add brownie points to my expertise. Add them to LinkedIn’s “Certifications and Licenses” section.

3. Develop Engaging Content

Engagement is crucial on LinkedIn. You can have a lot of impressions but reach people who aren't relevant to your goals. People only engage with posts that are valuable to them - either entertaining or educational. Post content that aligns with your content pillars and positively showcases your brand. For example, you might post a funny cat GIF. Does that help you with your brand/business? I doubt it.

How do you write engaging content? Use active voice, write in a simple language that’s easy to skim through, and use short sentences to make your posts more readable. Experiment with different content types for your industry/ audience (text only, video, image, pdf...) and measure what works best for YOU. At the end of the post, ask a relevant question. Tag 1-3 connections in the post or comments to ask for their opinion. If they're influencers, even better! But make sure these are people who ARE going to comment (if they don't, you'll get dinged a bit)

4. Don't Forget Hashtags and Keywords

Effectively using hashtags and keywords is a game-changer for increasing the discoverability of your LinkedIn posts. By strategically placing relevant hashtags, you can tap into trending topics and niche communities, amplifying your content's reach.

How to Use Hashtags

Identify Popular Hashtags: Research popular hashtags in your industry. For instance, hashtags like #ArtificialIntelligence, #Blockchain, or #CyberSecurity are widely followed if you're in tech.

Mix Niche and Broad Hashtags

Combine specific hashtags with broader ones to capture diverse audiences—for example, #DigitalMarketing (wide) and #SEOTrends (niche).

Limit the Number of Hashtags

Using too many hashtags can dilute your message. Stick to 3-5 relevant ones per post.

When in doubt, take the industry route. Portray your expertise by sharing industry insights. But not just any insights. Dig deeper into your industry and identify trends the typical audience is unaware of. This is the best way to stand out and get more LinkedIn impressions. For example, if you’re a sales executive for a no-code platform, you could share exclusive tips on particular use cases of no-code, success stories, and personal productivity hacks to grab attention.

6. Increase Your Post Dwell Time

Dwell time is the time a user spends on your post-viewing it, reading the comments, etc. You want that time to be as long as possible. Why? Because it indicates LinkedIn that your content is relevant, it rewards you with more potential reach. How to increase the Dwell-time? Engage with the comments you receive - as quickly as possible.

Avoid writing generic comments and replies - be more engaging, share valuable insights, ask open-ended questions, or compliment your audience. Experiment with writing a little longer content - share an engaging story with a moral that everyone can take something away from, share a concept that you have a lot of opinions about, share detailed case studies, etc.

Use line breaks to make your content readable and extend the scroll duration—leverage bullet points, shorter paragraphs, emojis, and format sentences with bold and italics when possible. A video, PDF carousel, or infographic might also increase the dwell time. You aim to grab the user's attention right at the beginning of a video/ pdf to make them click through.

Bonus tip

Add a call to action at the end.

7. Engage with Your Audience

Actively engaging with your audience is key to boosting your LinkedIn presence. Responding to comments and messages shows appreciation and fosters a community around your brand. This interaction can significantly enhance your social engagement and build valuable connections. How to engage with your audience:

Commenting

Regularly reply to comments on your posts.

Messaging

Send personalized messages when connecting with new contacts or following up on previous interactions.

Highlighting content created by your followers or customers promotes engagement and shows that you value their contributions.

By focusing on these interactions, you optimize your LinkedIn profile's visibility and reinforce a positive brand image. Engaging with your audience isn't just about increasing numbers; it's about creating meaningful connections that enhance your social media presence

8. Create Value-Packed Downloadable Lead Magnets

Give away your subject matter expertise by creating small lead magnets for free. This is one of the quickest ways to earn trust. And listen, the audience would love the free value-packed stuff, and before you know it, you’ll have hundreds of LinkedIn impressions of your post.

9. Leverage LinkedIn Features

Using LinkedIn features like LinkedIn Stories, Articles, and Groups can significantly improve visibility and interaction on the platform.

LinkedIn Stories

Share short, engaging updates to keep your audience informed and engaged. These stories appear at the top of the feed and create a sense of immediacy.

Articles

Craft in-depth articles to showcase your expertise. Long-form content can position you as a thought leader in your industry.

LinkedIn Groups

Join and actively participate in relevant groups. This fosters group engagement and helps grow your social media presence. Using these features, you optimize user engagement, strengthen your brand image, and boost your following on this media platform.

10. Join and Participate in Relevant Groups

LinkedIn groups have stood the test of time. They are one of the best tactics to get content traction and generate leads. How? Start joining LinkedIn groups in your industry or niche. For example, if you’re into the marketing niche, filter out groups on LinkedIn using keywords like marketing, digital marketing, advertising, and so on.

You could also look for groups based on your interests, such as LinkedIn posting tips, local events, or favorite tools. This way, you can meet many like-minded professionals to add to your network and post relevant content. Another key tactic is actively participating in your recently joined groups rather than being an onlooker. Contribute to group discussions and live meetings, and share your insights to increase your visibility amongst professional communities.

11. Expand and Nurture Your Network

Growing and maintaining a strong LinkedIn network is essential to boost your visibility and engagement. Here are some strategies to help you expand and nurture your network:

Optimize Your Profile

Ensure your LinkedIn profile is optimized with a compelling headline, detailed profile summary, relevant experience, and skills.

Reach Out

Contact professionals in your industry, alumni, or colleagues from previous roles.

Engage Meaningfully

Focus on building meaningful connections by engaging with their content through likes, comments, and shares.

Join Groups

Participate in LinkedIn Groups related to your industry or interests to meet like-minded professionals and expand your social connections.

Network Strategy

Develop a network strategy that includes regular interaction with your followers to maintain a dynamic social media presence. Implementing these strategies will help you enhance your professional network, leading to increased follower growth and a strong brand image on LinkedIn.

How to Tag on LinkedIn

Best Time for LinkedIn Posts

How Long of a Video Can You Post on Twitter

What Is a Good Number of Impressions on LinkedIn Post

Creating Engaging Content for LinkedIn

How to Increase Engagement on LinkedIn

How Many Photos Can You Post on LinkedIn

How to Boost LinkedIn Post

B2B LinkedIn Strategy

How to Get More Likes on LinkedIn

How Much Does It Cost to Boost a Post on LinkedIn

Benefits of Using Hashtags on LinkedIn

Boost Your Networking Game with Hashtags

LinkedIn isn't just a place for job seekers; it's also an excellent platform for professionals looking to network and connect with others in their industry. Hashtags on LinkedIn help you find the right people to connect with based on your interests and goals. Instead of randomly sending connection requests to people, you can use hashtags to find posts, groups, and communities related to your niche. This will help you identify and target specific individuals and organizations you wish to connect with and personalize your outreach.

Expand Your Reach and Go Viral

The ultimate goal for social media marketers is to get eyeballs on their content. Hashtags on LinkedIn can help you achieve this goal by improving your content's visibility. When you create a post with a hashtag, it becomes part of the conversation happening around that hashtag. This means that your connections, and the connections of anyone else who engages with your post, will be able to see the post. If the hashtag you used is trending or related to a topic that many people are interested in, your content could go viral and earn you a ton of exposure.

Get Noticed

Most people use LinkedIn to connect with peers or hunt for their next job (or both). LinkedIn hashtags are the best way to put up your bat signal and get noticed for your content. Whether your goal is to build a personal network, gain followers for your company page, or recruit talent. Creating posts with trending hashtags on LinkedIn is a good idea because it can earn you many views if your content goes viral. However, be careful jumping on trends. Ensure it fits your brand and content strategy and makes sense for you to post. If not, skip it and wait for a popular trend that suits your brand.

Research Your Audience

Find out what your audience wants by following hashtags about specific topics they’re interested in. Which hashtags are they using? Which hashtags are your competitors using? Following hashtags is an easy and free way to get first-hand knowledge about your target audience and keep your competitive research up-to-date.

Get Started with Megaphone

A sophisticated engagement network,

A private engagement pod service (coming soon),

Diverse creator partnerships for sponsored posts, X spaces, and newsletter ads (coming soon).

Go Viral Today with Our Viral on Demand Platform

Hashtags help organize content on social media. When you add hashtags to a post, it gets filed under that heading, making it easier for users interested in that content to find your post. This is especially true for niche or trending hashtags. Posts with hashtags get more visibility than those without. On average, posts with at least one hashtag get 12.6% more engagement. That’s no small number. And the more specific your hashtag, the better.

For example, let’s say you’re writing a post about LinkedIn marketing for a class on digital advertising. If you hashtag #LinkedInMarketing, you’re likely to reach a more targeted audience than if you simply hashtag #marketing. If you can find a niche or trending hashtag for your post, it's even better. Why? Because there’s a good chance that a smaller group of people will actively follow that hashtag and see your post when they check for new content.