How Much Does It Cost to Boost a Post on LinkedIn + Factors Affecting the Cost?

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Have you ever poured time and energy into a LinkedIn post only to have it fizzle out with a handful of views and likes? If you've been there, you know how discouraging it can be. But as frustrating as it is, there’s a simple solution: using LinkedIn's boost feature to help your posts perform better. In this guide, we’ll explore how much it costs to boost a post on LinkedIn and how this can fit into your broader LinkedIn content strategy.

Part of what makes boosted posts so appealing is that they get you past the performance anxiety of creating a viral post; just like how a hot topic can help your post go viral, boosting a post can help you overcome the challenge of getting your content in front of the right audience. When you raise a post, you increase its visibility so that you and your connections can see it. This helps you get past any performance anxiety and can even help you achieve your goal of making your content go viral.

Megaphone's viral on-demand platform is one fantastic resource that can help you achieve your content performance goals on LinkedIn. This tool helps boost your LinkedIn content performance by providing a clear roadmap for creating engaging content that will get you noticed.

Should You Boost A Post On LinkedIn?

How Much Does It Cost to Boost a Post on LinkedIn

Boosting a LinkedIn post extends its reach through an advertising campaign. You'll select an objective for promoting your post, define the audience (who will see your post), and set a budget and schedule to limit how long the post is boosted. The process is intuitive and only takes a few minutes to set up.

Benefits of Boosting LinkedIn Posts to Increase Engagement

LinkedIn currently has more than 830 million users, with around half of these users active at least once a month. This makes it the most influential and biggest professional community on the web. While this presents endless opportunities, it also means competition is fierce.

Rather than your content being hidden amongst other posts, boosting your LinkedIn content can ensure it appears in all the right places. Your post will even pop up on the feeds of users who do not follow your page.

With just the click of a button, LinkedIn post boosting enables you to reach a much bigger audience! It is also incredibly easy to use. You don’t have to be technically minded to make the most of this marketing approach.

Plus, if that is not enough, you can target your marketing efforts effectively. LinkedIn utilizes reliable and accurate member-generated data that enables you to target whomever you wish based on location, job function, seniority with their respective business, and much more.

How Much Does It Cost to Boost a Post on LinkedIn

The Starting Point for Boosting Posts on LinkedIn: Costs

Boosting a post on LinkedIn costs a minimum daily budget of USD 15. The highly flexible budget is one of the best things about a boosted post. A LinkedIn post can be boosted for as little as $15, or you can spend $100,000 if you want your story to reach a broad audience. The amount of money you invest in your campaign will affect how long it runs, which audience sees your post, and how successful it is.

You’re probably aware that the more money you spend, the more your post goes further. Following a LinkedIn Best Practice document, budgeting at least $25 per day is recommended to achieve the best results. We suggest experimentation for each business and budget to find the optimum spending amount!

Costs of Linked Ads

Advertisers spend $2.00 – $3.00 per click, $5.01 – $8.00 per 1000 impressions, and $0.26 – $0.50 per send on LinkedIn ads. How much advertisers spend depends on the campaign’s objective, bidding strategy, target audience, ad relevance score, and other advertisers.

Factors affecting the cost: The following factors determine your LinkedIn advertising costs:

Target Audience

When you advertise on LinkedIn, you compete with other advertisers to get your ad seen. If you target an audience in high demand, you can expect higher costs because of that audience’s value and increased competition for that audience’s attention.

Budget

Your budget directly influences how much LinkedIn advertising costs. That’s because it determines how much budget a campaign will have for its lifetime or each day, shaping your bids. LinkedIn offers multiple budget options:

Lifetime budget: This is the best model if you want a campaign delivered fast for a specific budget. The minimum lifetime budget for a new, inactive campaign is $100. Once the campaign begins, the minimum adjusts to $10 times the number of days the campaign is scheduled.

Daily budget: Advertisers can use a daily budget for scheduled or ongoing campaigns. A daily budget tells LinkedIn how much you’re willing to spend per day on your campaign. You need to spend a minimum of $10 per day to use this option.

Dynamic Group Budget: With this option, advertisers can use a lifetime or daily budget to create a campaign group budget and objective for all its campaigns (within that group). LinkedIn will then find the best auctions to enter. When selecting a budget, consider all the other elements of your campaign.

Bidding Strategy

You can choose from a few bidding strategies on LinkedIn, including:

Maximum delivery, which uses your full budget to maximize results.

Cost cap manages costs by setting a maximum cost per action (CPA).

Manual bidding, which provides advertisers complete control over their bids. These bidding strategies have different effects on how much LinkedIn ads cost. Manual bidding, for example, can create higher costs because it doesn’t benefit from machine learning like maximum delivery does — maximum delivery uses machine learning to focus bids on users most likely to complete the desired action. When considering which bid strategy to use, remember that it’s one of several factors influencing your advertising costs. You could use a machine learning strategy like maximum delivery, but poor audience targeting could lead to high costs and low returns.

Objective

All campaigns have one of the following objectives:

Brand awareness

Engagement

Video views

Lead generation

Website visits

Website conversions

Talent leads

Job applicants

Your objective determines your options for

Bidding strategy, like cost cap and maximum delivery.

Optimization goals, like impressions, landing page clicks, and qualified leads. These two elements determine how LinkedIn charges advertisers, like via:

Cost-per-click (CPC), where you pay when people click on your LinkedIn ad.

Cost-per-impression (CPM), where you pay for every 1000 impressions.

Cost-per-send (CPS) is when you pay to send LinkedIn messages. There are zero tricks when selecting an objective and optimization goal. Choose the ones that align best with your advertising goals. For example, if you want LinkedIn to generate qualified leads for your business, choose the Lead generation objective and Qualified leads optimization goal.

Ad Relevance

Ad relevance is critical to determining LinkedIn advertising costs because ads with higher relevance scores have lower prices for appearing on LinkedIn. In comparison, ads with lower relevance scores have higher prices. Your ad’s relevance score is determined by its:

Expected click-through rate (CTR)

Historical ad performance

Landing page experience

Engagement metrics, such as likes, comments, and shares Improving ad relevance is one of the most effective strategies for lowering LinkedIn costs.

Industry

Your part of the market can also affect your LinkedIn advertising pricing. For example, organizations in the recruiting space will often see higher costs because LinkedIn is a job-based social network.

Get Started with Megaphone

Megaphone is a viral on-demand platform designed to boost your online presence authentically and organically. Our software connects you with influential creators in your niche to help you grow impressions, followers, and leads without relying on paid ads. Key features include:

A sophisticated engagement network,

A private engagement pod service (coming soon),

Diverse creator partnerships for sponsored posts, X spaces, and newsletter ads (coming soon).

Megaphone caters to startup founders, marketers, emerging creators, and ghostwriting agencies seeking to amplify their digital footprint and social proof. Our complex matching algorithm ensures you partner with your field's most suitable and valuable creators. Go viral today with our viral on-demand platform.

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How to Boost A LinkedIn Post In 11 Simple Steps

Accessing Your Page

To begin boosting a LinkedIn post, navigate to your LinkedIn homepage. Click the correct Page name from the My Pages section on the left side of the page. You’ll be routed to the admin view of your Page.

Find Your Post

Next, scroll down to find the eligible post you’d like to boost in your Page feed.

Click Boost

Once you locate the post, click the Boost button in the upper-right corner of the post.

Choose a Goal

An option to select a goal will appear. Use the dropdown menu to choose a goal for your boost campaign.

Get more impressions (recommended) – Select this campaign goal to reach more people with your post.

Get more engagement – Select this campaign goal to spread awareness of your post, increasing overall engagement.

Get more leads – Collect contact information from people to create campaigns with a targeted audience. Keep in mind this goal isn’t available for document ads.

Target Your Audience

Select an audience template for your campaign from the dropdown menu.

Profile-based (default) - Select target audience criteria based on job seniority, functions, or company industries.

Interests-based - Select target audience criteria from member groups.

LinkedIn Audience template - Select a LinkedIn Audience template with pre-set targeting options.

Saved targeting template - Select an audience that you have already created.

Define Your Audience

The attributes you see depend on the type of audience you select. If you don’t see the attribute you want, try choosing a different kind of audience. You can save this audience by clicking Save Audience.

Enable Audience Expansion

Optional: Below Advanced options, click the checkboxes to enable Automatic Audience Expansion and Include LinkedIn Audience Network.

Set Dates and Budget

Use the available fields to Set a start and end date and a lifetime budget.

Get More Leads

If you select Get More Leads as a campaign goal, Select a lead gen form template using a personal or work email and fill out the required fields. Enter a privacy policy URL.

Select an Ad Account

This step is only available if you have campaign manager access or higher on multiple ad accounts associated with the LinkedIn Page. A new ad account will be created if you don’t have an ad account with campaign manager access or higher.

Boost Your Post

Finally, click the Boost button to finish boosting your post.

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14 Tips to Boost LinkedIn Engagement

1. Amplify Your Reach with Megaphone

A sophisticated engagement network,

A private engagement pod service (coming soon),

Diverse creator partnerships for sponsored posts, X spaces, and newsletter ads (coming soon).

2. Hook Readers with Captivating Headlines

Headlines determine whether your audience reads your LinkedIn post or scrolls past it. This is because users skim headlines before anything else to find posts that interest them on a platform with so much content, like LinkedIn. Your LinkedIn post's headline aims to grab attention and stop the endless scroll. It can be a significant development or a surprising statement that makes your LinkedIn post stand out in a sea of similarly styled content.

You can find excellent examples of using shock value to entice people to read the other posts. People hesitate to scroll down because they aren’t expecting failure stories on social media. Looking back, it appears the post successfully converted a derogatory statement into a constructive, value-based solution. Another thing to remember is not to sensationalize your headline to the point that it detracts from the rest of the content.

When creating intriguing headlines, remember that LinkedIn only displays the first 140–150 characters before collapsing the remainder under a “see more” button. Utilize the limited space available. To arouse emotions, use the attention-interest-desire-action (AIDA) copywriting formula. A post cannot become viral if people do not read it.

3. Improve Readability

Next to headlines, the readability of your post helps capture the audience's attention quickly. With diminishing attention spans, users don't want to engage with a post that looks difficult to read. Make it easy for your target audience to skim so they can extract the core information quickly. Use conversational tones and sentences with varying structures to create a rhythmic effect. No matter what the topic of your post is, don't forget that you're a person trying to communicate with another person. Writing a post helps you consider that you're sitting with a friend across a table in a cafe and sharing thoughts.

4. Write About Current Events

To attract attention, provide what the public desires! Produce LinkedIn articles and provide analytics on topics of interest to users. Moreover, sharing such issues helps to spread awareness on LinkedIn. There are various simple ways to access hot topics on LinkedIn: The Trending Topics newsletter sent to Page admins by LinkedIn; The editors of the LinkedIn Marketing Blog frequently write about hot issues, and if you subscribe, you will get a weekly email with summaries and advice; Use the “Discover more” link in the left-hand sidebar of your homepage feed to view the number of followers for specific LinkedIn hashtags.

5. Use Images and Videos

We've discussed white spaces in the previous tip, but now we'll dive deep into the visual aspect of a viral LinkedIn post. According to LinkedIn's data, posts with images see 2X higher engagement, and videos are shared 20X more than other platforms. This should give you an idea of how powerful visuals are. Add a different format to complement the content along with your text posts. This can be a funny GIF, a podcast clip, an explainer video, an image, or a carousel. The visual cue strengthens the argument you want to put forward and helps people share with their network.

6. Craft a Compelling Narrative

Even the best first sentence will only get you so far. A LinkedIn share must also have valuable content to be successful. Additionally, engaging audiences through the narrative is the most straightforward approach. This is so because narratives are more accessible to retain than strictly informative texts. Stories change information from rote facts into timeless knowledge.

Rich material that includes actual individuals will also increase the impact of storytelling. Most popular LinkedIn posts contain videos or photographs of real people. Because it humanizes and personalizes the post, an image or video of an actual person increases the likelihood that people will add their recommendation or comment. Moreover, storytelling helps businesses to build a brand on LinkedIn.

Nothing resonates with people on social media more than personal stories. People love reading about others, so if you can inspire them with your authenticity, they'll return the favor by sharing your posts. Start by identifying a point in your life that impacted who you are today, a challenge you're currently facing, or the goals you've set out to achieve. No, we tweak the stories to give them universal appeal but never lose your unique tone. Well-crafted personal stories don't just go viral; they also help you build connections and a network of trusted folks.

8. Optimize Your Posts for SEO with Keywords, Hashtags, and Emojis

Utilizing hashtags on LinkedIn is another crucial trick you may use to get viral there. Always have a specific LinkedIn keyword when you write the material or share it on LinkedIn. The hashtags cover a wide range of subjects and have sizable audiences divided into numerous groups, including followers in marketing, advertising, leadership, and management. LinkedIn SEO hashtags enable users to “listen” to the most critical issues. Additionally, it improves your level of participation. Therefore, uploading content that falls under one of these categories will undoubtedly gain attention in one of these groups.

Additionally, you will notice a lot of interest in your profile. That’s why people focus more on ways to improve their LinkedIn profile. Emojis can also make reading easier. Thus, it has two different uses. You incorporate an emoji in an attention-getter at the end. Why is that so? People may pause browsing through their feed to read the first two lines if they encounter an Emoji. If they find it intriguing, they should click the “read more” link and read the rest of our content. It, therefore, makes sense. The second method is cleverly adding structure to your LinkedIn article. For instance, let us say I have listed five things. I can add a finger emoji pointing at these various items to the LinkedIn post to give it more organization.

9. Engage with Others on LinkedIn

Most users treat LinkedIn as a job portal. While this is fine, the problem arises when they try to build their personal or company brand. In 2019, Pete Davies, the then Senior Director of Product Management on LinkedIn, described the platform as "people you know, talking about things you care about.” This is a digital community, and no community is built without genuine and authentic participation from its members. Don't just post regularly. Engage with your community, religiously reply to comments, ask questions, leave comments on other posts, tag people, and build a vibrant network of people sharing similar values and visions.

10. Have a Unique Point of View

Another crucial method to get viral on LinkedIn is to have a point of view. Users are not interested in reading posts of people who randomly publish content. If you do not have a point of view on a topic, people will not be keen on reading what you have shared. Therefore, when posting on LinkedIn, ensure a point of view on your topic and then ask your readers to share their thoughts. It increases engagement while allowing readers to know what you think before they comment on the topic.

11. Be Authentic, Vulnerable, and Funny

The lesson is simple: LinkedIn seeks content that quickly engages its audience. On the most professional platform in the world, users are not expecting personal stuff. However, we do not suggest you post images of your dog and vacation ten times daily on LinkedIn. Find the right balance between including a genuine, authentic, and personal experience or story and a life or business lesson. On LinkedIn, letting yourself down and acting like a regular person shows other users that you are approachable, reliable, and like them.

12. Mention Influencers

Your content can become more visible and reach a larger audience by working with businesses and influencers on LinkedIn. Working with brands and celebrities in your niche will allow you to reach their engaged audience and introduce your material to a new audience in your niche. Collaborative articles can also improve engagement, making your content more shareable and likely to go viral. But first, ensure the partnership is appropriate for your audience and consistent with your brand.

13. Cross-post to Other Platforms

On LinkedIn, something may get famous, but it never really takes off on Instagram. Learning to become viral on LinkedIn or other social media platforms will have different complexities and outcomes. And it is all right. It is a learning curve that requires ongoing vigilance against the shifting trends from one platform to another. However, be careful to cover all your bases because republishing your material on each platform will improve your chances.

14. Join LinkedIn Engagement Groups

Groups are the most critical component of any social media network. Whether you use Facebook, Instagram, or LinkedIn, networking on LinkedIn will help you learn more about other users and their material. However, joining LinkedIn groups will help you learn from others. They are incredibly insightful and illuminating.

People generally appreciate and remark on strong and compelling stuff in groups. Your content is well-liked by people from many fields and quickly becomes famous in Groups. You may also request likes and comments on your posts immediately from your friends and influencers. If you use this tactic properly, it will undoubtedly be successful. Be sure to join at least 5–6 LinkedIn groups that will assist you in getting viral and allow you to network with people from other industries.

Go Viral Today with Our Viral on Demand Platform

Boosting a post on LinkedIn means paying to increase the visibility of a specific post to a broader and more targeted audience. The cost of raising a post on LinkedIn varies based on several factors, including the post type, audience targeting options, and your LinkedIn ad budget.