25+ Best Twitter Tools for Better Marketing

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On Twitter, striking the right chord with an audience can be challenging. You post, tweet, retweet, and engage with others, but your content needs to resonate or go viral like you hoped. You want to know how to go viral on Twitter. What tools can help me boost my performance? This guide highlights Twitter tools and How to Go Viral on Twitter.

One way to boost your Twitter performance is with Megaphone's viral on-demand platform. This tool helps you identify and leverage trending topics to improve your content performance and audience engagement.

How To Enhance Twitter Marketing Strategy

1. Leverage Megaphone for Authentic Growth

Megaphone is a specialized platform that drives organic growth by connecting brands with influential creators to boost their online presence. The software's sophisticated engagement network allows users to find valuable partnerships in their niche to amplify impressions, followers and leads without relying on paid ads.

Key features include diverse creator partnerships for sponsored posts, X spaces, and newsletters (coming soon), a private engagement pod service (coming soon), and a complex matching algorithm that ensures you partner with the most suitable creators. Megaphone caters to startup founders, marketers, emerging creators, and ghostwriting agencies seeking to enhance their digital footprint and social proof. If you want to go viral on Twitter, explore Megaphone's capabilities.

2. Polish Your Brand's Twitter Profile

When using Twitter for business, you want to start with a captivating profile that accurately represents your brand. Your Twitter business profile often gives customers a first impression of your operations and should reflect your current objectives. Begin with your banner or header photo. This is the first thing visitors see when they arrive on your profile, so ensure it's consistent with your brand. Next, look at your profile picture. Use your logo or another recognizable image associated with your business, as this will appear on every Tweet. Finally, analyze your bio and pinned Tweet. You have 160 characters to engage profile visitors with your brand, so make them count. Let your brand voice shine through, and remember to let people know what your company offers. Your pinned Tweet should reflect what's happening with your business, so take advantage of this opportunity to make an impression on profile visitors.

3. Conduct a Twitter Audit

If you already have an existing Twitter account, take time to run a Twitter audit. This in-depth review of your Twitter analytics will help you know what's working and what's not. You'll want to know things like:

Follower growth rate

Whether you're attracting your target audience

How effective is your posting frequency is

What types of content resonate best with your audience?

Twitter analytics tools like Sprout Social can do the hard part for you and help you analyze:

Hashtag performance

Individual Tweet performance

Individual Twitter audience

Knowing which Tweets are performing the best will give you an idea of the type of content that your audience is most interested in seeing. You can use this information to create a strategy to give your audience what they want in your content. This will ultimately maximize your reach and engagement with your Tweets.

One way to audit your Twitter account is to review your analytics from your Twitter Analytics dashboard manually.

Here’s the step-by-step process to access this dashboard:

When logged in, click on the “More” button from the left-hand panel of your Twitter homepage. Expand the “Creator Studio” option and select “Analytics.”

This will open the Twitter Analytics dashboard.

Find “Tweet Highlights” and select "View all Tweet activity".

This will open a graph of all the impressions you earned for your Tweets within any given time. Below the graph, you can see the impressions, engagements, and engagement rates for each Tweet.

Click on “Top Tweets” to see your best-performing Tweets. Check out the performance of your promoted Tweets by clicking on the “Promoted” tab.

4. Find Your Brand Voice on Twitter

Audiences on Twitter are looking for brands that Tweet authentically and stay true to their brand voice. It is easy to jump on the latest trends to appeal to the masses on Twitter. But don’t do this at the expense of losing your brand voice. Your Twitter presence can be more playful and casual than LinkedIn or Facebook. However, it should still be authentic and consistent with your brand voice. Innocent Drinks has nailed its brand voice on Twitter.

Going through the brand’s feed, you can immediately see the brand’s persona shine through. The brand voice is fun, friendly, honest, and approachable. Remember, an engaging brand voice is essential, but don’t jump on trends just to stay relevant. Twitter users are incredibly astute when a brand is inauthentic in an attempt to generate attention. In other words, don’t try too hard to fit in; instead, stay true to your brand voice.

5. Use Twitter Hashtags and Trends

Hashtags are a great way to expose your brand to new audiences who may be interested in what you have to say. They’re particularly effective for connecting your brand with what’s happening on Twitter. Hashtags can increase message association by 18% and brand awareness by 8%. Moreover, brands saw a 3% lift in purchase intent by using hashtags to connect their brand with Twitter trends. Some brands create Twitter hashtags for a specific campaign and use them in relevant Tweets. They may even encourage their audience to share Tweets with that hashtag.

One excellent example is LEGO's #RebuildTheWorld hashtag campaign. The campaign inspired people to unleash their creativity and showcased the virtually endless possibilities that LEGO Play offers. Within the first four days of launching the campaign, nearly 100,000 posts used the hashtag. Not only that, but there was a 35% lift in positive sentiment for LEGO-branded keywords. First launched in 2019, the #RebuildTheWorld campaign is now an annual event.

6. Run Twitter Ads for Optimal Reach

Using Twitter advertising is a great way to reach your audience more directly than waiting for organic reach. Promoted Tweets can expand your reach more quickly. They allow people to discover your profile, even if they don’t follow your brand or hashtags. When you use a promoted Tweet, your Tweets show up on the timelines of people who share interests with your audience. You pay a monthly fee if you want the promoted Tweet to stay up. Users can interact with promoted Tweets as they interact with organic content.

The only difference is that promoted Tweets are labeled, so users transparently know it’s a paid ad. Twitter advertising is objective-based, with your brand only paying for those actions that align with that goal. If your brand's objective is reached, the recommended ad formats would be image, video, carousel, and moment ads. For this objective, you would pay for every 1,000 Tweet impressions. You can also set a cap on your CPM.

7. Tweet When Your Audience Is Most Active

At the same time, Twitter moves so fast that something you Tweeted 30 minutes ago may very well be invisible to your followers. This makes it crucial to post at a time when your followers are most likely to see and engage with your Tweet. This would allow the Twitter algorithm to prioritize your Tweets and display them to an even bigger audience. Sprout’s study on the best time to post on Twitter revealed that Tuesday through Friday, between 9 AM and noon, are the best times to post.

8. Maintain a Content Calendar and Schedule Tweets

The right Tweet posted at the right time has the potential to generate massive engagement and virality. But you can’t possibly wait for your audience to be active every time I send out a Tweet. They are intentionally scheduling my Tweets ahead of time to make publishing more efficient. Knowing the right time to Tweet makes scheduling a consistent flow of Tweets much more manageable.

It’s essential to be as consistent as possible on Twitter. Best practices recommend Tweeting at least once daily, but some brands Tweet up to 15 times daily to stay in front of their audience. Best practices can differ across industries. How frequently you can create and publish new content on Twitter depends on your resources and social media strategy.

9. Engage With Your Twitter Followers

Twitter is all about creating a two-way channel of communication with your audience. Creating content that encourages your audience to engage with your Tweets is essential. You want to create content that encourages your audience to engage with your Tweet, which can help you get more followers on Twitter. Meanwhile, you must ensure you’re engaging with people tweeting about your brand individually. If someone mentions your brand or responds to a Tweet, ensure I’m responding to their message promptly. Having a dedicated community manager handle these requests is a good idea. This will help prevent responses from falling through the cracks.

10. Set Measurable Twitter Goals and Track Your Analytics

Your Twitter marketing strategy needs measurable goals to keep your plan on track. Instead of publishing Tweets and hoping for the best, set goals and objectives for Twitter. These goals help your business meet its overall marketing goals. Goals for Twitter can include:

Building an engaged following to increase brand awareness

Generating leads by directing traffic to an offer or email list

Increasing traffic to your website by posting links to blog content

Building brand loyalty by providing excellent customer service on Twitter

Network with influencers and industry thought leaders to create more connections.

Once you’ve determined your Twitter goals, set aside time every month to measure them, and make sure you know which Twitter metrics to track for each goal. Then, you can analyze what’s working with your strategy and what needs tweaking. Native Twitter analytics will allow you to see your profile growth and analyze your Tweets through metrics such as engagements, impressions, clicks, replies, and Retweets.

11. Analyze Your Competitors

Competitive analysis is great for tracking your competitors' marketing efforts on Twitter. What are they posting? How often do they post?

What Twitter Tools Do You Need For Marketing

Create Eye-Catching Content Backed by Your Brand’s Style Guide

Effective Twitter marketing requires attention-grabbing visuals that stand out in the feed and align with your brand’s voice. Content creation tools help you design, customize, and polish images, GIFs, videos, and animations for tweets, ensuring they meet your branding and quality standards. Some popular content creation tools include Canva, Visme, Adobe Creative Cloud, and Lumen5. While some tools offer Twitter templates to help you get started, others provide advanced features for creating stunning visual and video content for your next Twitter marketing campaign.

Plan and Schedule Your Tweets for Consistency

Posting regularly on Twitter is crucial for effective marketing on the platform. Scheduling and automation tools enable you to plan and automate tweets, freeing up time so you can focus on other areas of your business. These tools often include dashboards to manage multiple Twitter accounts and posts on different social media platforms. Some popular scheduling tools include Hootsuite, Buffer, TweetDeck, and Sprout Social.

Analyze Your Performance Metrics

You need to track your performance metrics to improve your Twitter marketing strategy over time. Analytics tools provide insights on key metrics like impressions, engagement, and follower growth. Advanced tools offer in-depth audience analysis and engagement patterns that help you make strategic decisions. Twitter’s built-in analytics tool is a great place to start, but you can also use other third-party tools like Hootsuite, Sprout Social, and Buffer to analyze your Twitter performance.

Engage With Your Audience in Real Time

Monitoring tools help you monitor Twitter conversations relevant to your brand. You can use them to monitor mentions, hashtags, and keywords to identify opportunities for engagement. This lets you quickly respond to your audience and manage brand sentiment. Popular social listening tools include Mention, Brand24, and Hootsuite.

Manage Your Twitter Ad Campaigns

If you plan to use Twitter ads to boost your marketing strategy, ad management tools can help. These tools assist with the planning, execution, and optimization of Twitter ad campaigns, helping you manage budgets, track conversions, and analyze campaign performance.

Track the Latest Twitter Trends and Hashtags

To connect with broader audiences on Twitter, you need to jump on trending topics and use relevant hashtags. Trend tracking and hashtag tools offer insights into what’s currently popular on Twitter, allowing you to extend your reach and find new audiences.

Get Content Ideas for Your Twitter Marketing Strategy

Coming up with fresh ideas for your Twitter marketing strategy can be challenging. Content inspiration tools help you discover trending topics in your industry and relevant content ideas, keeping your feed fresh and engaging for followers.

Megaphone is a viral on-demand platform designed to boost your online presence authentically and organically. Our software connects you with influential creators in your niche, helping you grow impressions, followers, and leads without relying on paid ads. Key features include:

A sophisticated engagement network

Private engagement pod service (coming soon),

Diverse creator partnerships for sponsored posts, X spaces, and newsletter ads (coming soon).

Megaphone caters to startup founders, marketers, emerging creators, and ghostwriting agencies seeking to amplify their digital footprint and social proof. Our complex matching algorithm ensures you partner with your field's most suitable and valuable creators. Go viral today with our viral on-demand platform.

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25+ Best Twitter Tools for Better Marketing

1. Megaphone: Your Viral On-Demand Platform

A sophisticated engagement network

Private engagement pod service (coming soon),

Diverse creator partnerships for sponsored posts, X spaces, and newsletter ads (coming soon).

2. Statsocial: Data-Driven Marketing Insights

Statsocial allows marketing initiatives by providing a wealth of information: you’ll get comprehensive market data from a 300 million (!) individuals database. Through Statsocial, you’ll quickly identify influential figures within your industry and gain insights into your audience’s interests. Statsocial also enables you to specifically target individuals through surveys, letting you gather valuable feedback and tailor your approach accordingly.

3. Threadmagic: A Free Tool For Twitter Threads

If you are a fan of using Twitter threads on other social platforms, then the ThreadMagic tool is the best of both worlds – Twitter and LinkedIn. ThreadMagic converts whole Twitter threads from your profile into well-organized, carousel-style PDFs ready to share on your LinkedIn pages. What’s more impressive is that it’s free.

4. Twitter Analytics: Get the Basic Insights

It’s a valuable tool for getting started and providing a snapshot of what’s working on your account—helping you identify quick wins. To access, head toanalytics.twitter.com, or from your regular Twitter feed, click More in the left sidebar, then click Analytics. Here, you get fundamental insights into your best-performing X/Twitter posts, your last 28 days compared to the previous period, and how much engagement your posts get.

5. MeetEdgar: Evergreen Twitter Content

MeetEdgar is one of the best Twitter tools that use machine learning to read your blog posts and pull and create quotes for social media updates. It helps you save hours by figuring out “what to post” on social media. MeetEdgar builds an evergreen library and utilizes it when running short on newer content.

6. Leadsift: Locate Potential Leads on Twitter

LeadSift is a powerful tool that locates potential leads on Twitter and categorizes their intent, whether that’s “purchase,” “churn,” or “seek assistance.” This app diligently scans millions of conversations to identify direct and indirect leads, assigning them a lead rating for your convenience. Swiftly filtering through this wealth of data makes it quick and easy to pinpoint hot leads and effectively engage with users.

7. SocialPilot: Schedule and Curate Content Easily

SocialPilot offers social media scheduling, content curation, browser extension, and help with ads and analytics.

8. Adobe Marketo: Marketing Automation for Lead Management

Marketo is technically a marketing automation platform, but it excels in lead management. Customer events trigger the tools here to turn mentions into action. It’ll also give you real-time behavioral and demographic data to help you predict a lead’s next move.

9. KeyHole: Reliable Hashtag Tracking

Keyhole is one the most reliable Twitter tools for monitoring hashtag data and influencers on social networks. It helps in measuring all the metrics in real-time and the performance of every campaign with detailed data. It shares real-time dashboards so you can track the status of each task. It also creates PDF reports for all your clients.

Meltwater provides tools for social media monitoring, media analysis, and audience segmentation that help you understand market trends and customer sentiments.

11. Mentionlytics: Monitor Brand Mentions

Mentionlytics is keeping an eye out for your brand, scanning the web and all social media for mentions of your brand, and supporting the monitoring of keywords in all languages. Mentionlytics is keeping an eye out for your brand, scanning the web and all social media for mentions of your brand, and supporting the monitoring of keywords in all languages.

Sprout Social is a social media management platform that you can use to manage Twitter accounts. It offers a range of features and tools to help you manage your Twitter presence more effectively. With Sprout Social, you can schedule tweets in advance and monitor your Twitter account for mentions, replies, and direct messages.

It enables you to track your Twitter analytics to measure the effectiveness of your tweets and overall Twitter strategy. Practical Twitter posting tools like Sprout Social help you engage with your followers and customers on Twitter by responding to their messages and mentions promptly. They also help to increase your reach and engagement by using Twitter’s native features, such as hashtags and retweets.

13. Fedica and Followerwonk: Powerful Twitter Analysis Tools

Fedica and Followerwonk provide potent tools for detailed social media analysis, especially on X/Twitter. Fedica brings together publishing, analytics, and engagement tools that help you improve your social media strategies across platforms. With the Follower Segmentation tool, you can group followers by different traits to target specific audience segments.

14. CrowdFire: Content Recommendations

Crowdfire is a Twitter tool that helps in content recommendation with RSS integration. This is what distinguishes Crowdfire from other social media devices. It lets you gather new and interesting content daily and share fresh and up-to-date posts with your audience.

Nexalogy is a comprehensive social media monitoring and discovery platform to enhance your marketing strategy. By equipping data from various social media channels, the software provides valuable insights that can inform your decision-making process. One key Nexalogy feature? Its ability to extract informative summaries from images encompassing objects, foods, events, and people. The platform also offers an interactive timeline to visualize users' peak activity periods. (This feature proves particularly useful for identifying crises in both political and business contexts, enabling you to catch a social media scandal before it goes too far.)

16. Hashtagify: Find the Best Hashtags

Hashtagify is a Twitter tool that explores popularity trends, correlations, etc. It helps you search for excellent hashtags. It also keeps a check on the top Twitter influencers. It ensures it chooses the best hashtag that will work perfectly for you and then sets up your campaign. You can even compare hashtags with spellings and language variants and their usage trends in a fixed interval.

17. Brand24: Monitor Brand Perception

Brand24 helps you monitor and analyze brand mentions across various online platforms, including social media, blogs, news sites, and forums. It uses sentiment analysis to label mentions as positive, negative, or neutral to help you understand public perception in real-time. The platform’s Brand Reports pinpoint emerging trends and correlations, highlight key mentions, and identify critical events.

18. Audiense Connect: Create a Twitter Chatbot

Audiense Connect helps you to create an individual chatbot to connect with your potential customers over Twitter DM. Keep an eye on your competitors and know what strategies they are implementing. Audiense Connect discovers new followers, follows them back, and unfollows them. Audience gives insights into your audience’s language, recent Twitter habits, and where they come from.

19. Cloohawk: Suggestions for Twitter Improvement

Cloohawk serves as your dedicated Twitter watchdog, providing valuable suggestions for enhancing engagement and fostering growth. It also acts as your personal Tweet doctor (doctor?!), diagnosing issues and prescribing effective remedies to improve your Twitter presence. The “hacks” suggested by Cloohawk might include using appropriate hashtags, sharing trending stories, or reposting your previous posts. By implementing these recommendations, you can optimize your Twitter performance and achieve your desired goals.

Agorapulse is another social media management platform that offers tools for managing your accounts on various social media platforms, including Twitter. It provides multiple features to help you schedule and publish tweets, monitor Twitter mentions and keywords, track Twitter analytics, and engage with your followers. Among the top tools for Twitter, Agorapulse lets you schedule tweets in advance, allowing you to plan and execute your Twitter strategy more effectively.

The platform also offers a unified inbox where you can monitor and respond to your Twitter messages, mentions, and comments in one place. Agorapulse also provides analytics and reporting features that allow you to track your Twitter performance and measure the impact of your tweets. You can track engagement metrics such as retweets, likes, and comments and monitor your follower growth and audience demographics.

21. Hootsuite Streamers: Monitor Competitors and Conversations

Want to keep an eye on your competitors, stay engaged with relevant online conversations, and protect your brand’s reputation on Twitter? Hootsuite Streams can help you do all that — and more. Hootsuite Streams is a social listening and monitoring tool for Twitter and your other social accounts. It allows you to create custom feeds with Tweets relevant to your business. You can filter posts by account, keyword, hashtags, and location.

Talkwalker may have the world’s most extensive social data library and promises to help you “profit from the formidable potential of real-time consumer data.” Whoa. Set up an account (it also integrates with Hootsuite for free) and let the Talkwalker robots deal with keeping up with all your Twitter mentions and industry conversations. You can also use Talkwalker to monitor media conversations about competitors (both owned and earned).

23. Canva: Create Visual Content

It’s no secret that Canva is a design-savvy social media manager’s BFF. This user-friendly graphic design tool has wholly transformed how many of us create content, which is precisely why we’ve permanently integrated Canva into the Hootsuite dashboard.

24. TweetDeck: A Free Twitter Management Tool

TweetDeck is a free management tool for smoothly managing your business profile. It lets you schedule and monitor your posts and view your scheduled, active, trending, and DM content in one glance. Twitter offers this tool and enables you to search for specific keywords and media types. Some marketers use it as their Twitter dashboard instead of the main app.

If your primary goal is to edit your existing images for social media, Picmonkey is here. Owned by Shutterstock, PM offers a vast collection of stock photography that you can use to enhance your grid or inspire your campaigns. Importantly, Picmonkey provides a range of logos, banners, and thumbnail templates, which can be super helpful if you’re streamlining content creation across all channels. And with valuable features like a background remover, snagging product shots for your brand becomes a breeze.

26. Circleboom: Audience Analysis and Management

Circleboom is an analysis tool that helps businesses point down fake and inactive accounts to help them avoid spam in their feed. The tool gives insights into your audience so they can make sure they`re generating followers from their target demographics. This social media management tool lets users plan, design, and schedule their posts to manage several accounts from one place.

27. Adobe Premiere Rush: Video Editing Made Simple

For years, Adobe has dominated the visual content editing space (“Photoshop” has become a verb for a reason). Among its latest offerings is Adobe Premiere Rush, a video editing software designed to cater to the needs of content creators. With straightforward features and a user-friendly interface, Rush has become a fave for vloggers and marketers who aren’t aiming to produce lengthy films.

As the name suggests, speed takes precedence over detail — from capturing footage to editing and sharing, Rush allows you to transform your masterpiece swiftly. Rush’s mobile compatibility adds another layer of convenience, earning countless bonus points among creators who prefer working from their smartphones.

11 Incredible Benefits of Marketing On Twitter

1. Twitter Direct Messaging Builds Authentic Relationships

Twitter's direct messaging feature allows private conversations between users. However, the two accounts must mutually follow on Twitter before they can message one another. This ensures conversations are engaging, personalized, and authentic.

While marketers may see this as a hurdle when connecting with influencers or other industry players, they should instead view it as an opportunity to build genuine relationships that could pay off.

2. The Potential of Tags on Twitter

Tags are crucial for boosting engagement on Twitter. Using the @ symbol to tag other users lets them know you’re talking about them. This opens the door for a conversation and almost guarantees your tweet gets viewed by the recipient.

Engagement is critical to boosting the visibility of your posts on Twitter. The platform’s algorithm favors tweets that get interactions and shows these posts to users within the same networks even if they don’t follow the original author. So, if you want to get discovered by new users, boost engagement on your posts, and tag fellow users, this is a great place to start.

3. Twitter Has a Short Lifespan, So Posts Often

Twitter is unique because marketers are recommended to publish anywhere from 1 to 15 tweets daily. Twitter has a chronological timeline, and tweets have a short lifespan. If you want to stay relevant, posting multiple times daily helps you integrate varied content to keep followers engaged.

4. Showcase Your Brand Voice on Twitter

With a more robust posting schedule, Twitter is a network where a brand can develop its voice and public personality. Tweets can have an authoritative voice or even a sassy tone, depending on the industry. Fast food companies have transformed branding with Twitter in an especially notable (and comedic) way, from the rap battle between Wendy’s and Wingstop to the clapbacks from Taco Bell. Even forgotten brands like MoonPie have been resurrected via Twitter; now MoonPie has a strong following of 279,000 that looks forward to its self-deprecating humor daily.

Your consistent brand voice is also archived for prospective customers using Twitter to research how you interact with your followers. Twitter’s open format leaves nothing to the imagination, and some have experienced the fallout when old, problematic tweets resurface at inopportune times.

5. Monitor Twitter Activity with TweetDeck

If you have a Twitter account, you also have access to TweetDeck. It’s a free tool that specializes in monitoring. Simply identify accounts, keywords, or hashtags you want to follow, and watch as TweetDeck creates individual feeds for your selected parameters. This is an effective way to stay in the conversation because you don’t have to use the central Twitter platform to search keywords one by one and possibly miss a critical tweet. TweetDeck lets you watch your competitors’ activity and community all at once, which makes it an impactful tool for poaching customers.

For example, if you see a user complain about a competing brand because you’re tracking their name as a keyword, you can reply and recommend your brand as a viable solution that addresses their pain points. Keyword monitoring also keeps marketers in tune with discussions about relevant industries so future strategies can address industry topics. Rihanna’s company, Fenty Beauty, is famous for its vast array of makeup shades designed for all skin tones. By identifying a pain point—makeup is non-inclusive to people with darker skin tones—the company addressed it with real action and enjoyed success.

6. Influencers Can Boost Your Campaigns

In 2019, there’s no doubting the potential of the influencer, a modern-day social media celebrity. Marketers have found that influencer campaigns yield an average return of around $7.65 for every $1 spent. However, Instagram is oversaturated with individuals pushing products, making influencer campaigns much fresher on other social networking sites. Twitter, in particular, has massive potential for marketers.

That’s because there’s a 2x increase in purchase intent when consumers see tweets from brands and influencers. Also, 49% of Twitter users responded that they rely on recommendations from influencers, and 40% have purchased solely based on an influencer's tweet. The numbers don’t lie; they show an opportunity marketers can’t find elsewhere.

7. Your Twitter Profile Drives Traffic

Social media profiles are the new homepage. As mentioned earlier, Twitter is the place to develop and showcase a brand voice, so users will often visit a brand’s Twitter profile to get a better feel for the brand. About half the time, that visit will inspire further research because 47% of the people who visit a Twitter profile also visit the website linked to that profile. Marketers should remember that brand voice should be consistent and smooth across channels, so a playful Twitter account shouldn’t lead to a landing page with overly serious language. Otherwise, consumers will end up confused and leave the page without converting.

8. Follower Insights Help You Develop Your Follower Persona

Twitter users are given native analytics within the platform, and they’re some of the best across social media sites. In particular, the Audiences tab helps marketers paint a picture of their average followers.

Audiences have four categories.

Demographics

Lifestyle

Consumer Behavior

Mobile Footprint.

The data delivers insight into your followers' interests and how they interact with brands, which is helpful to know before launching a campaign. With your follower persona in mind, you can aim directly for Twitter users who match the kind of people following you already.

9. Advertising on Twitter is Cheap and Effective

Advertising on Twitter costs as little as one dollar per day, but its real strength is optimization. Twitter Ads guides marketers of all experience levels through the campaign creation by suggesting parameters to maximize impact. Then, if the setting is selected, the platform will pace spending based on results to ensure marketers aren’t spending unnecessarily.

As you gain experience, you can also experiment with A/B testing using different campaign types or other settings. It’s customizable and incredibly user-friendly. The best part? Independent research shows that Twitter marketing campaigns can deliver a 40% higher return on investment when compared to other media channels.

10. Community Management is Possible with Branded Hashtags

Hashtags are still the king of social media discovery tools, mainly when marketers use branded hashtags. Created by brands to give consumers a way to share their experiences on social channels, branded hashtags comprise 70% of the total hashtag landscape. Marketers can use these niche spaces to follow their brand communities online easily. Whether it’s to participate in a Twitter conversation or to find user-generated content for future tweets, there’s tremendous potential.

11. You Can Go Viral on Twitter

One of the best parts of Twitter is its capability to spread a message like wildfire. Anyone who uses the platform regularly sees multiple tweets per day reach viral status because they’re funny, relatable, or newsworthy. Those tweets can come from anyone, no matter how few followers they have. Brands can similarly go viral with a tweet, which immediately increases reach, traffic, and conversions. All it takes is a well-timed post that resonates. The sky—or, should we say, the 280-character count—is the limit.