14 Tips for Posting on LinkedIn for High Engagement

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You just posted your latest article on LinkedIn. Now, you wait. And wait. You might get a few likes from your coworkers and immediate connections, but pretty soon, your post goes the way of all things on the Internet: into oblivion and out of sight. The scenario is enough to make anyone give up on LinkedIn altogether.

However, it doesn't have to be this way. Developing a LinkedIn content strategy to boost your performance on the platform can help you overcome the challenge of creating viral content that will get seen. This guide will cover some LinkedIn posting tips that will help you improve your content performance and increase your chances of going viral.

One way to improve your content performance on LinkedIn is to use Megaphone's viral on-demand platform. This easy-to-use tool can help you achieve your goals by identifying trends and giving you a roadmap to follow to go viral on LinkedIn.

Content Ideas for LinkedIn

1. Text Posts: The Naked Truth About LinkedIn Content

Text-only posts are the starting point for LinkedIn posts. They are what they say on the tin: only text. You have a max of 1300 characters to engage and hook your audience through information, quotations, questions, and hashtags. Using a LinkedIn analytics tool can help you determine which types of text posts resonate best with your audience. But there are different variations that you can use:

a. Short One-Liner

There’s no better example of this simple and elegant LinkedIn post type than the king, Gary Vaynerchuk. His posts are all of three below, and as you can see, writing a text post that works doesn't always mean writing a long post, and keeping it short and simple works, too!

b. Listicle

When we scroll through LinkedIn, we often see a lot of long text posts written without formatting or spacing. That's why lists are a good way to switch things up and grab your audience's attention. Lists are great because they break the pattern of a text wall. When we put items on a list, they become easy to read. Use lists when you want your audience to go through multiple points in a flow. There are a few different ways we can write them:

Using numbered lists

Using bullets or dashes

Using emojis

c. Long-Form Text Posts

Justin Welsh is the perfect example of an in-depth, engaging post. Justin lays his text out in an easily read-format. He bundles different sections together and creates spacing for readability so the audience is hooked to keep reading.

2. Polls: The Great Crowdsource of LinkedIn

If you spend time on other social media platforms, such as Twitter, the ability to post polls won't be new. Polls are an exciting content type on LinkedIn as well. This is because they allow users to crowdsource information from their audiences. Let's consider you were a UX designer. You could directly ask your audience what they prefer. Do they like a particular product, such as a T-shirt or a hoodie? Or do they choose the color red or blue in a design? Do they prefer a website in font A or B? Polls can be used to ask your audience specific questions.

In 2021, on LinkedIn, we've seen a vast focus drawn to polls, maybe too much. Nonetheless, they are the best way to extract insights directly from your audience. Whether you're brand new to LinkedIn or a seasoned veteran, there's a lot of opportunity in polls for everyone. A well-structured poll post has the potential to deliver high engagement and be seen by thousands of people. As a result, polls can act as a catalyst for growing your LinkedIn profile.

LinkedIn states

"Polls help you understand trends and opinions and can be a great conversation starter." Therefore, it makes sense that you can spark conversation if polls are used correctly. LinkedIn polls allow LinkedIn users to weigh in on what's happening worldwide. For example, in the LinkedIn news section, there may be a macro discussion regarding "Should we transition to a 4-day work week? Users can then utilize LinkedIn polls to give their opinion on the micro-level.

If you've been on LinkedIn, you may have come across the term "carousel." You may have also heard this term used on Facebook and Instagram. A "carousel" is essentially a multiple-image document (or post). It is a file that a user uploads and includes a UX that allows the user to scroll through different pages to reveal content. Carousels are very similar to PowerPoints and slide decks. Each image (or slide) will reveal new information to the user scrolling.

This might be text or an image. Carousels are powerful for screen real estate, whether mobile, tablet, or desktop. These post types stand out because you need to swipe (or scroll) through the content. This can make content more fun and engaging as it requires more interaction than other post types. This is down to there being more user touchpoints on the post. LinkedIn loves dwell time. If you're unfamiliar with how LinkedIn uses dwell time, they measure a post's quality by how long users stay on it.

Higher dwell time = higher-quality post. It will take longer for someone to swipe through a carousel and consume your content than quickly scanning a text post. This can help you with overall dwell time and boost your post engagement. We will now show you examples of three kinds of carousels you could create to get your audience's attention while they scroll through LinkedIn.

Carousel with images that tell a story

Carousel with a list

Single page carousels

4. Videos: Getting Up Close and Personal with Your LinkedIn Audience

Video content on LinkedIn is a great way to establish trust with your audience. It's always refreshing to see someone's face and hear their voice. Another note is that videos are still not used as widely as text posts. This helps your content stand out from the others—videos on LinkedIn work just like many other social media platforms. However, there are some essential points to remember when creating a video for LinkedIn.

Post Native videos on LinkedIn instead of linking a video from YouTube.

On LinkedIn, you can post native videos. "native" means uploading a video file, which will then be played on LinkedIn. Users can watch a video right on the LinkedIn feed. This differs from linking to a YouTube video that will be hosted and played through YouTube, taking you outside LinkedIn. Look at this excellent example of how to make videos on LinkedIn natively. Here, Shay Rowbottom talks about how to make your LinkedIn video more engaging. Give her a follow for more LinkedIn video tips!

Always add subtitles to your LinkedIn videos.

Plan for no audio. This is one of George Pfeiffer's top tips for creating video content on LinkedIn. Many people scrolling the feed will have their audio turned off. They may be at work, in a library, or just being polite. Whatever the case, you must ensure your content can still be consumed effectively regardless of the audio situation. One of the most essential things to do is to add subtitles or captions easily.

Keep the video short to maximize your LinkedIn audience's attention.

Regardless of the platform, you should consider video length. When someone goes to consume content on YouTube, they often expect a lengthy video explaining something in detail. On the other hand, think of the audience for TikTok; they are usually browsing, expecting short, entertaining, value-adding, or funny videos. In the same way, the audience on LinkedIn has a confident expectation of how much time they should be willing to invest in a video. Short to medium-length videos are an excellent fit for LinkedIn.

Few people scrolling through the feed will invest more than 5 to 10 minutes into a clip. Keep it short and sweet! You may have a bank of long-format content. Chop it up into bite-sized clips and post different snippets as new content. You will see an increase in engagement! So why should you add videos to your LinkedIn content strategy? Gianluca Bazzon has a great article on various stats for using videos on LinkedIn.

And are you not getting as many views on your videos as on other posts? This might be the reason. You will receive a video view on your video post when viewed (played) for over 3 seconds. If a user scrolls past your video and it only plays for 1 or 2 seconds, you will not receive a view. Therefore, your views are typically fewer. This does not mean videos don't get viewed. It is counted differently than a text post, for example. That's why I always focus on video comments and generate meaningful conversations.

5. Question Posts: Get the Discussion Rolling on LinkedIn

Generating comments on LinkedIn is essential. Not only does it help boost your engagement rate, but it also evokes discussion, which can help extend your organic reach. If you're new to creating content on LinkedIn, promoting debate and getting people to talk about your post is essential. We know a great, tried, and tested way to do this. Ask your audience questions. A question-based post is a text post focusing on a particular question.

You'll want to do several experiments to see how your audience reacts to question posts. Do they get more engagement, views, and comments? Or does crafting your questions into polls generate more interaction? It's essential to test this and see what works for your audience. Why is generating comments through question posts important? When a user comments on your post, it deploys your post to their network.

This helps extend the organic reach of your post and helps grow your profile. This is because their followers are seeing your post and may interact with it.

Bonus tip

Employer advocacy software can increase engagement by encouraging team members to share and interact with your posts, boosting reach and visibility.

6. Articles: Show Off Your Expertise on LinkedIn

LinkedIn is constantly in the lab looking for more ways for its users to show off their expertise and share their interests. One way users can do this is through articles. An article on LinkedIn is similar to a blog post. It is a longer-form piece of content that can include other media such as images, videos, slides, and even content from different social media channels. LinkedIn users often use articles that need room to explore a topic in depth. With an article, you can structure your content with headings and supplement sections with relevant media. Articles are a great way to show off your expertise and build trust with your audience.

Your audience will also be able to engage with your article in a way that is similar to your posts. They can leave reactions or even comment and share. This sparks discussion, leading to more organic reach and account growth in the long run. In the past, LinkedIn heavily pushed articles. When you post a new article, all your followers will get notified. However, articles are a little more hidden than they used to be. LinkedIn has decided to prioritize status updates instead. This doesn't mean that articles are pointless.

Signposting a cornerstone article on your profile highlighting your expertise in an area can be a great way to convince visitors to hit that follow button. You could show off your knowledge in the SEO industry, and a budding SEO user would read your post and see how much you know. They may click follow to wait for more SEO insights from you. To increase the engagement of your articles, maximize media. With articles, LinkedIn gives us more freedom than other content types. Include infographics, videos, screenshots, and more to make your content easily digestible. Articles on LinkedIn can also appear on Google.

If written correctly, your article can appear on the search engine results page when a user searches for something related to the topic of your article. This helps further extend your article's reach and solidifies you as a topic expert. Articles can have a massive reach and be seen by thousands of people. Take this one, for example, which talks about LinkedIn hashtags. It's had nearly 40,000 views, is on the first page of Google, and is still getting engagement after a year of posting. Now that's reach!

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14 Tips for Posting on LinkedIn for High Engagement

1. Use Megaphone to Boost Your LinkedIn Posts

Megaphone is a viral on-demand platform that helps you boost your online presence authentically and organically. Its sophisticated engagement network connects you with influential creators in your niche to grow your impressions, followers, and leads without relying on paid ads. Megaphone caters to startup founders, marketers, emerging creators, and ghostwriting agencies aimed at amplifying their digital footprint and social proof. Our complex matching algorithm ensures you partner with your field's most suitable and valuable creators. Go viral today with our viral on-demand platform.

2. Keep Your LinkedIn Posts Simple

I’ve achieved considerable success with plain-text posts, and that’s what I advocate. You don’t require all the frills and fancy visuals. You need a compelling message, an “aha moment,” if you will. Before you start writing, clarify the purpose of your post in your mind and how it benefits your connections.

3. Include Emojis in Your LinkedIn Posts

Think about when you last sent a text message. Did you use an emoji? To be honest, adding emojis to my LinkedIn posts isn’t something I’d typically do. But they help highlight ideas and make your content more digestible, so I’ve become more conscious of including them. Even though LinkedIn is a business environment, adding emojis can help make your post stand out. They break up walls of text. They show your personality. They add color to your post. But don’t go crazy when inserting emojis. There is such a thing as too much. A few strategically placed emojis can help to lift your copy.

4. Craft a Compelling Headline for Your LinkedIn Posts

Surprisingly, you have only about two seconds to capture a user’s attention. Therefore, you need a headline or opening statement that makes them pause and think, “I need to know more.” Channel your inner journalist and focus on delivering impact. The following approaches tend to work well on LinkedIn: Statistics, Inspirational or motivational quotes, Thought-provoking questions, how-to offerings, humor-intriguing statements, attention-grabbing headlines

5. Start Your LinkedIn Posts With a Story

Whether you’re in B2B or B2C, you’re dealing with humans, and they respond to shared experiences. Opening with a story creates a sense of kinship and instantly becomes more relatable. Don’t be scared to get personal or be silly, as these posts do well on LinkedIn. So many of my most effective marketing campaigns come back to human-to-human marketing.

“Infotainment” is about providing information but entertaining your audience simultaneously. Your audience will put up with a lot but won’t accept boredom. Adding personal pictures and stories is an excellent way to engage your audience and give them a sneak peek into your life. Just remember that a good story always has a problem solution.

6. Avoid Long Blocks of Text in Your LinkedIn Posts

Long paragraphs can be daunting, while concise sentences are easy to digest and visually pleasing. Include three or four hard paragraph breaks between your headline and opening sentence. This creates curiosity as the user has to click “see more” to read further.

7. @Mention Connections or Influencers in Your LinkedIn Posts

A great way to get new eyes on your post is to @mention someone, particularly someone notable. Ideally, you want to have already formed a relationship with this person. You can also @mention a connection who’s been influential to your business or career. Perhaps they shared valuable advice. Maybe they wrote a book or featured you on their podcast, whatever. The goal is to get them to respond to or comment on your post. If they do this, your LinkedIn post is more likely to appear in their connections feed. It’s just another trick you can use to grow your network, and shout out to those who have helped you in one way or another.

8. Provide Specific Instructions to Your Readers

After sharing your insights, instruct your readers on what to do next. Do you want them to comment, like your post, answer a question, or share it with someone who could benefit? This is an excellent way to expand your network. Giving clear instructions encourages engagement, initiates a two-way conversation, and helps build relationships. In my experience, posts with specific instructions outperform those without.

9. Ask a Question at the End of Your LinkedIn Post

I mentioned earlier that you need to close your posts with a question. By doing this, you encourage commenting, which is critical for three reasons: LinkedIn rewards posts with comments. Posts with more comments have a higher chance of trending. Trending posts are more likely to appear in the 2nd- and 3rd-degree connection feeds. Also, asking your connections for their viewpoint is flattering.

But it’s not just about starting a conversation, building relationships, and growing your network. Asking questions can lead to a debate and spark new ideas to write about. Here are a few suggestions to try:

Is your passion sustainable?

What’s your favorite productivity tool? How do you motivate yourself?

What’s the best email subject line you’ve ever read?

What’s your favorite podcast?

What’s your biggest LinkedIn pet peeve?

What’s your go-to marketing strategy?

How do you build relationships?

What’s one thing you wish you knew when starting your career?

Which author would you love to meet?

What’s your top networking tip?

How do you generate content?

What’s your quote to live by?

Another great suggestion is to ask people to share examples of their work. It could be the landing page of their website, an article they wrote, their elevator pitch, or a lead magnet. This benefit is that someone in your network might see their work and think, “Hey, I need a writer, and this looks promising.” Or “I could use a tax consultant.” It’s an opportunity to acquire a new client they won’t want to miss out on.

But what exactly is intellectual property (IP)? IP refers to content created based on your professional experience. Consider it the “gold standard” of accomplishing something grounded in facts and results. You can share Checklists or How-to guides, Free guidance, and Instructional videos. If you have valuable content to share, don’t hesitate to post it on LinkedIn.

11. Avoid Including External Links in Your Post Without a Positioning From You!

Do not include links to external sites. LinkedIn penalizes this when you put no positioning on it, resulting in low engagement and poor views. LinkedIn aims to keep users on its platform as long as possible, so linking to your website, podcast, article, YouTube video, or any external content can negatively impact your post’s performance. Many believe adding the link to comments generates much more engagement. That said, one of my most engaged posts promoted a YouTube video (over 274,000 views) --> read the post here. The difference is, that I gave my opinion on why my community should watch.

12. Add Three Industry Relevant Hashtags at the End of Your LinkedIn Post

Hashtags are a great way to reach an audience outside your network. While you should create a branded hashtag on every post, you’ll also want to choose a mixture of niche and well-known hashtags. You can find these by typing a word or phrase into the search bar. LinkedIn also suggests hashtags based on the content within your post. I recommend using no more than five.

Any more than that just looks desperate. Here are a few popular hashtags with massive followings: #entrepreneurship #startups #smallbusiness #marketing #digitalmarketing #money #productivity #bestadvice #branding #motivation #strategy #ecommerce #publicrelations #networking #business The key is to do your homework. What topics do you write about? Now figure out which hashtags would help you to reach a wider audience. Make sure the hashtags you choose are relevant to you to

13. Optimize Your Profile

Make sure your LinkedIn profile is complete and optimized with relevant keywords. This will help your profile appear in search results, making it easier for people to find and connect with you.

14. Republish Content

Most people do not check LinkedIn as often as other social media platforms. If you post once, there is a high probability that most of your network will not come across it. However, publishing the same post (separated by about 10 days) effectively generates more reach and engagement.

11 Other Tips to Go Viral on LinkedIn

1. Use Megaphone to Boost Your LinkedIn Presence

Megaphone is a viral on-demand platform designed to boost your online presence authentically and organically. Our software connects you with influential creators in your niche to help you grow impressions, followers, and leads without relying on paid ads. Key features include:

A sophisticated engagement network,

A private engagement pod service (coming soon),

Diverse creator partnerships for sponsored posts, X spaces, and newsletter ads (coming soon).

Megaphone caters to startup founders, marketers, emerging creators, and ghostwriting agencies seeking to amplify their digital footprint and social proof. Our complex matching algorithm ensures you partner with your field's most suitable and valuable creators. Go viral today with our viral on-demand platform.

2. Optimize Your LinkedIn Profile to Boost Engagement

Your LinkedIn profile is like your very own professional branding page.

If you’re wondering, “Why are my LinkedIn posts not getting impressions?” Chances are, your LinkedIn profile could be better.

So, how can you optimize your LinkedIn profile?

These tips can help give you a head start:

Optimize your LinkedIn profile URL by keeping it short and specific. Use keywords like your profession and services offered

Use a high-resolution headshot as your profile picture and a rich banner

Precisely describe what you do and who you help in your professional headline

Have a short but engaging summary that tells what you do and whom you help. Don’t forget to add a CTA, for example, a link to book a call with you.

Include your current and past work and your roles and responsibilities at each job.

Certifications help add brownie points to your expertise. Add them to LinkedIn’s “Certifications and Licenses” section.

3. Create Content That Drives Engagement

Engagement is important. You can have a lot of impressions but reach people who aren't relevant to your goals.

People only engage with posts that are valuable to them - either entertaining or educational. Post content that aligns with your content pillars and positively showcases your brand.

For example

You might post a funny cat GIF. Does that help you with your brand/business? I doubt it.

How do you write engaging content?

Use active voice, write in a simple language that’s easy to skim through, and use short sentences to make your posts more readable.

Experiment with different content types for your industry/ audience (text only, video, image, pdf...) and measure what works best for YOU.

At the end of the post, ask a relevant question.

Tag 1-3 connections in the post or comments to ask for their opinion. Suppose they're influencers; even better! But make sure these people ARE going to comment (if they don't, you'll get dinged a bit).

4. Use Hashtags and Keywords Effectively

Effectively using hashtags and keywords is a game-changer for increasing the discoverability of your LinkedIn posts. By strategically placing relevant hashtags, you can tap into trending topics and niche communities, amplifying your content's reach.

How to Use Hashtags

Identify Popular Hashtags: Research popular hashtags in your industry. For instance, hashtags like #ArtificialIntelligence, #Blockchain, or #CyberSecurity are widely followed if you're in tech.

Mix Niche and Broad Hashtags: Combine specific hashtags with broader ones to capture diverse audiences—for example, #DigitalMarketing (wide) and #SEOTrends (niche).

Limit the Number of Hashtags: Using too many hashtags can dilute your message. Stick to 3-5 relevant ones per post.

When in doubt, take the industry route.

Portray your expertise by sharing industry insights. But not just any insights. Dig deeper into your industry and identify trends the typical audience is unaware of. This is the best way to stand out and get more LinkedIn impressions.

For example, if you’re a sales executive for a no-code platform, you could share exclusive tips on particular use cases of no-code, success stories, and personal productivity hacks to grab attention.

6. Increase Your Post Dwell Time

Dwell time is the time a user spends on your post-viewing it, reading the comments, etc. You want that time to be as long as possible.

Why?

Because it indicates LinkedIn that your content is relevant, it rewards you with more potential reach.

How to increase the Dwell-time?

Engage with the comments you receive - as quickly as possible. Avoid writing generic comments and replies - be more engaging, share valuable insights, ask open-ended questions, or compliment your audience.

Experiment with writing a little longer content - share an engaging story with a moral that everyone can take something away from, share a concept that you have a lot of opinions about, share detailed case studies, etc.

Use line breaks to make your content readable and extend the scroll duration—leverage bullet points, shorter paragraphs, emojis, and format sentences with bold and italics when possible.

A video, PDF carousel, or infographic might also increase the dwell time. You aim to grab the user's attention right at the beginning of a video/ pdf to make them click through.

Bonus tip: Add a call to action at the end.

7. Engage With Your Audience

Actively engaging with your audience is key to boosting your LinkedIn presence. Responding to comments and messages shows appreciation and fosters a community around your brand. This interaction can significantly enhance your social engagement and build valuable connections.

How to engage with your audience

Commenting: Regularly reply to comments on your posts.

Messaging: Send personalized messages when connecting with new contacts or following up on previous interactions.

Sharing User-Generated Content: Highlighting content created by your followers or customers promotes engagement and shows that you value their contributions.

By focusing on these interactions, you optimize your LinkedIn profile's visibility and reinforce a positive brand image. Engaging with your audience isn't just about increasing numbers; it's about creating meaningful connections that enhance your social media presence.

8. Create Value-Packed Downloadable Lead Magnets

Give away your subject matter expertise by creating small lead magnets for free. This is one of the quickest ways to earn trust.

And listen, the audience would love the free value-packed stuff, and before you know it, you’ll have hundreds of LinkedIn impressions of your post.

9. Leverage LinkedIn Features

Using LinkedIn features like LinkedIn Stories, Articles, and Groups can significantly improve visibility and interaction on the platform.

LinkedIn Stories

Share short, engaging updates to keep your audience informed and engaged. These stories appear at the top of the feed and create a sense of immediacy.

Articles

Craft in-depth articles to showcase your expertise. Long-form content can position you as a thought leader in your industry.

LinkedIn Groups

Join and actively participate in relevant groups. This fosters group engagement and helps grow your social media presence.

Using these features, you optimize user engagement, strengthen your brand image, and boost your following on this media platform.

10. Join and Participate in Relevant Groups

LinkedIn groups have stood the test of time. They are one of the best tactics to get content traction and generate leads.

How?

Start joining LinkedIn groups in your industry or niche. For example, if you’re into the marketing niche, filter out groups on LinkedIn using keywords like marketing, digital marketing, advertising, and so on.

You could also look for groups based on your interests, such as LinkedIn posting tips, local events, or favorite tools. This way, you can meet many like-minded professionals to add to your network and post relevant content.

Another key tactic is actively participating in your recently joined groups rather than being an onlooker. Contribute to group discussions and live meetings, and share your insights to increase your visibility amongst professional communities.

11. Expand and Nurture Your Network

Growing and maintaining a strong LinkedIn network is essential to boost your visibility and engagement. Here are some strategies to help you expand and nurture your network:

Optimize Your Profile

Ensure your LinkedIn profile is optimized with a compelling headline, detailed profile summary, relevant experience, and skills.

Reach Out

Contact professionals in your industry, alumni, or colleagues from previous roles.

Engage Meaningfully

Focus on building meaningful connections by engaging with their content through likes, comments, and shares.

Join Groups

Participate in LinkedIn Groups related to your industry or interests to meet like-minded professionals and expand your social connections.

Network Strategy

Develop a network strategy that includes regular interaction with your followers to maintain a dynamic social media presence.

Implementing these strategies will help you enhance your professional network, leading to increased follower growth and a strong brand image on LinkedIn.

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Benefits of Adding Visual Content to LinkedIn Posts

1. Boosting Interaction: How Visuals Ignite Engagement on LinkedIn Posts

Visual content, including images and videos, can attract the attention of LinkedIn users and hold it more effectively than text alone. This is especially crucial on social media, where the average attention span hovers just a few seconds. Posts enriched with visuals generate far more engagement—like shares, comments, and likes—than those without visual content. By incorporating images and videos on LinkedIn, companies can significantly improve the odds that their posts will be seen and acted upon.

2. Increasing Audience Comprehension: Visuals Simplify Complex Ideas

Conveying elaborate concepts or ideas using only text can be difficult. Visuals—such as infographics, diagrams, and charts—help break down these topics into bite-sized pieces that are more digestible for readers. This can be particularly valuable for companies specializing in technical or niche products or services. By using visual content to simplify complex ideas, businesses can help their audience better understand what they offer and how it can benefit them.

3. Improving Memory Retention: How Visuals Help Audiences Recall Information

Studies show that people are far more likely to remember information presented visually than to recall text alone. That’s because the human brain processes and retains visual information more effectively than verbal or written information. For businesses, visual content can be an effective tool for promoting products and services. By showcasing their offerings with images or videos, companies can boost the odds that their audience will remember them when purchasing.

4. Enhancing Appeal: Visual Content is More Attractive Than Text

Visual content tends to be more aesthetically pleasing than text, making it more effective at getting a message across. This is particularly true for businesses selling products or services with a visual component, such as clothing or home decor. By using high-quality images and videos to showcase their offerings, companies can boost the appeal of their products and entice their audience to take action.

Visual content is far more likely to be shared on social media platforms, which can help increase the reach and visibility of a message or brand. This is particularly valuable for companies looking to build their online presence and reach a wider audience. By using visual content to engage followers and encourage them to share posts, businesses can increase their reach and potentially gain new customers.