35+ Best LinkedIn Engagement Tools

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You create a great piece of content for LinkedIn. You share it with your network and wait for the engagement. But after a few hours, you start to panic. The post isn't performing as well as you'd hoped. If this scenario sounds familiar, you're not alone. Many of us have experienced the stress that accompanies underperforming posts on LinkedIn.

Fortunately, LinkedIn engagement tools can help ease this burden. LinkedIn engagement tools can boost your content’s performance, spark virality, and help you achieve your goals. This guide will explore some of the most effective LinkedIn engagement tools to help you build a solid LinkedIn content strategy that gets you noticed.

One of the best ways to boost your LinkedIn content performance and go viral is with Megaphone's viral on-demand platform. This engagement tool leverages your existing audience to create momentum for your content before publication.

What is the LinkedIn Engagement Rate?

The LinkedIn engagement rate measures how many people have interacted with a page’s posts through likes, comments, and shares.

When someone likes, comments, or shares a post on LinkedIn, they aren’t just showing appreciation for the content. They’re also signaling to LinkedIn that the post is valuable. As a result, the platform boosts the content’s visibility, showing it to more users.

Brands focus on LinkedIn engagement because it helps them connect with industry experts, acquire more customers, and increase brand visibility. LinkedIn posts with low engagement do not appear on as many feeds as those with a high engagement level. To enhance your LinkedIn strategy further, you can use tools to get emails from LinkedIn and connect with potential leads more efficiently.

Additionally, you can embed LinkedIn posts on the website to showcase valuable content and drive more traffic to your profile. With this in mind, the next step is understanding why your LinkedIn engagement rate matters.

Why Is LinkedIn Engagement Rate Important?

Here are some benefits of prioritizing your LinkedIn engagement rate:

1. A Better Engagement Rate On Linkedin

It drives people to be interested in your brand. When new viewers see positive comments on your posts, they are more inclined to follow your content.

2. Improved Engagement Prompts

The LinkedIn algorithm will push more of your content on user feeds. This improves visibility and helps you reach a wider audience.

3. Tracking Your Engagement Rate

gives you insights into necessary improvements. A proper balance of likes, comments, and shares reflects a community that genuinely likes your brand. You need to reevaluate your LinkedIn content strategy if your posts get more likes but almost no comments or shares.

4. Better Engagement

builds credibility and establishes brand loyalty.

5. Enhanced Engagement

allows you to gather feedback from an audience of diverse demographics. This assists you in improving your services and providing a better customer experience.

What Is a Good LinkedIn Engagement Rate?

There is no fixed number for a reasonable LinkedIn engagement rate. It depends on the industry you are active in and the audience you are targeting.

Marketing experts agree that 1% to 3.5% can be considered a reasonable engagement rate.

14 Tips to Increase LinkedIn Engagement

1. Amplify Your LinkedIn Engagement with Megaphone

Megaphone is a viral on-demand platform designed to boost your online presence authentically and organically. Our software connects you with influential creators in your niche to help you grow impressions, followers, and leads without relying on paid ads. Key features include:

A sophisticated engagement network,

A private engagement pod service (coming soon),

Diverse creator partnerships for sponsored posts, X spaces, and newsletter ads (coming soon).

Megaphone caters to startup founders, marketers, emerging creators, and ghostwriting agencies seeking to amplify their digital footprint and social proof. Our complex matching algorithm ensures you partner with your field's most suitable and valuable creators. Go viral today with our viral on-demand platform.

2. Capture Attention with Headlines and Engaging Content

On social media, headlines are crucial. The same is true of LinkedIn. Because too much stuff is already available, users often determine whether to read a message by quickly skimming the headline.

The headline’s purpose is to draw attention and end the never-ending scroll. This can be a significant development or a surprising statement that makes your LinkedIn post stand out in a sea of similarly styled content.

You can find excellent examples of using shock value to entice people to read the other posts. People hesitate to scroll down because they aren’t expecting failure stories on social media.

Looking back, the post successfully converted a derogatory statement into a constructive, value-based solution.

Another thing to remember is not to sensationalize your headline to the point that it detracts from the rest of the content.

When creating intriguing headlines, remember that LinkedIn only displays the first 140–150 characters before collapsing the remainder under a “see more” button. Utilize the limited space available. To arouse emotions, use the attention-interest-desire-action (AIDA) copywriting formula. After all, a post cannot become viral if people do not read it.

3. Prioritize Readability in Your Posts

This tip relates to our diminishing attention span. With so many video stories and presentations to check out, users don't want to engage with a post that's difficult to read.

Make it easy for your target audience to skim so they can extract the core information quickly.

Use conversational tones and sentences with varying structures to create a rhythmic effect. No matter what the topic of your post is, don't forget that you're a person trying to communicate with another person.

Writing a post might help you consider that you're sitting with a friend across the table in a cafe and sharing thoughts.

Provide what the public desires! Produce LinkedIn articles and provide analytics on topics of interest to users. Moreover, sharing such topics helps to spread awareness on LinkedIn.

There are various simple ways to access hot topics on LinkedIn:

The Trending Topics newsletter was sent to Page admins by LinkedIn;

The editors of the LinkedIn Marketing Blog frequently write about hot issues, and if you subscribe, you will get a weekly email with summaries and advice;

Use the “Discover more” link in the left-hand sidebar of your homepage feed to view the number of followers for specific LinkedIn hashtags.

5. Boost Engagement with Visual Media

We've discussed white spaces in the previous tip, but now we'll dive deep into the visual aspect of a viral LinkedIn post.

According to LinkedIn's data, posts with images see 2X higher engagement, and videos are shared 20X more than other platforms. This should give you an idea of how powerful visuals are. Add a different format to complement the content along with your text posts. This can be a funny GIF, a podcast clip, an explainer video, an image, or a carousel. The visual cue strengthens the argument you want to put forward and helps people share with their network.

6. Capture Your Audience with an Interesting Story

Even the best first sentence will only get you so far. A LinkedIn share must also have valuable content to be successful. Additionally, engaging audiences through the narrative is the most straightforward approach.

This is so because narratives are more accessible to retain than strictly informative texts. Stories change information from rote facts into timeless knowledge.

Rich material that includes actual individuals will also increase the impact of storytelling. Most popular LinkedIn posts contain videos or photographs of real people. Because it humanizes and personalizes the post, an image or video of an actual person increases the likelihood that people will add their recommendation or comment. Moreover, storytelling helps businesses to build a brand on LinkedIn.

Nothing resonates with people on social media more than personal stories. People love reading about others, so if you can inspire them with your authenticity, they'll return the favor by sharing your posts.

Start by identifying a point in your life that impacted who you are today, a challenge you're currently facing, or the goals you've set out to achieve. Now, tweak the stories to give them universal appeal, but never lose your unique tone. Well-crafted personal stories don't just go viral; they also help you build connections and a network of trusted folks.

8. Use SEO Keywords, Hashtags, and Emojis

Utilizing hashtags on LinkedIn is another crucial trick you may use to get viral there. Always have a specific LinkedIn keyword when you write the material or share it on LinkedIn. The hashtags cover a wide range of subjects and have sizable audiences divided into numerous groups, including followers in marketing, advertising, leadership, and management.

LinkedIn SEO hashtags enable users to “listen” to the most critical issues. Additionally, it improves your level of participation. Therefore, uploading content that falls under one of these categories will undoubtedly gain attention in one of these groups. Additionally, you will notice a lot of interest in your profile. That’s why people focus more on ways to improve their LinkedIn profile.

Emojis can also make reading easier. Thus, it has two different uses. You incorporate an emoji in an attention-getter at the end.

Why is that so?

People may pause browsing through their feed to read the first two lines if they encounter an Emoji. If they find it intriguing, they should click the “read more” link and read the rest of our content. It, therefore, makes sense.

The second method is cleverly adding structure to your LinkedIn article. For instance, let us say I have listed five things. I can add a finger emoji pointing at these various items to the LinkedIn post to give it more organization.

9. Remember: LinkedIn Isn’t a One-Way Street

Most users treat LinkedIn as a job portal. While this is fine, the problem arises when they try to build their personal or company brand.

In 2019, Pete Davies, the then Senior Director of Product Management on LinkedIn, described the platform as “people you know, talking about things you care about.” This is a digital community, and no community is built without genuine and authentic participation from its members.

Don't just post regularly. Engage with your community, religiously reply to comments, ask questions, leave comments on other posts, tag people, and build a vibrant network of people sharing similar values and visions.

10. Have a Point of View and Be Controversial

Another crucial method to get viral on LinkedIn is to have a point of view. Users are not interested in reading posts of people who randomly publish content. If you do not have a point of view on a topic, people will not be keen on reading what you have shared.

Therefore, when posting on LinkedIn, ensure a point of view on your topic and then ask your readers to share their thoughts. It increases engagement while allowing readers to know what you think before they comment on the topic.

11. Be Authentic, Vulnerable, and Funny

The lesson is simple: LinkedIn seeks content that quickly engages its audience. On the most professional platform in the world, users are not expecting personal stuff.

However, we do not suggest you post images of your dog and vacation ten times daily on LinkedIn. Find the right balance between a genuine personal experience or story and a life or business lesson.

On LinkedIn, letting yourself down and acting like a regular person shows other users that you are approachable, reliable, and like them.

12. Mention Influencers to Expand Your Reach

Your content can become more visible and reach a larger audience by working with businesses and influencers on LinkedIn. Working with brands and celebrities in your niche will allow you to get their engaged audience and introduce your material to a new audience in your niche.

Collaborative articles can also improve engagement, making your content more shareable and likely to go viral. But first, ensure the partnership is appropriate for your audience and consistent with your brand.

On LinkedIn, something may get famous, but it never really takes off on Instagram. Learning to go viral on LinkedIn or other social media platforms will have different complexities and outcomes.

And it is all right. It is a learning curve that requires ongoing vigilance against the shifting trends from one platform to another. However, be careful to cover all your bases because republishing your material on each platform will improve your chances.

14. Join LinkedIn Engagement Groups

Groups are the most critical component of any social media network. Whether you use Facebook, Instagram, or LinkedIn, networking on LinkedIn will help you learn more about other users and their material.

However, joining LinkedIn groups will help you learn from others. They are incredibly insightful and illuminating. People generally appreciate and remark on strong and compelling stuff in groups. Your content is well-liked by people from many fields and quickly becomes famous in Groups.

You may also request likes and comments on your posts immediately from your friends and influencers. If you use this tactic properly, it will undoubtedly be successful. Be sure to join at least 5–6 LinkedIn groups that will assist you in getting viral and allow you to network with people from other industries.

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35+ Best LinkedIn Engagement Tools

1. Megaphone

A sophisticated engagement network,

A private engagement pod service (coming soon),

Diverse creator partnerships for sponsored posts, X spaces, and newsletter ads (coming soon).

2. SocialPilot

SocialPilot comes with a comprehensive solution to automate your LinkedIn publishing tasks. This includes the ability to draft your LinkedIn post and schedule it to auto-publish later. Plus, you can draft and schedule a first comment to boost visibility and engagement for your posts. One of the top features of SocialPilot is its AI Assistant, which helps you automate caption creation. Enter your prompt and select a tone to generate captivating caption ideas instantly.

The AI Assistant even provides strategic hashtag recommendations to get your content to the right audience.

Pros

Very affordable. Supports all major social media platforms, even TikTok. Offers almost all social media management functions like social listening, scheduling posts in advance, etc. Advanced analytics.

Cons

Lack of Instagram analytics. Absence of a complete free plan.

3. Hootsuite

Hootsuite is another versatile LinkedIn marketing platform that offers multiple functionalities to help you grow. For enterprise-sized businesses, it provides features such as scheduling posts, tracking engagement, and analyzing performance directly within LinkedIn. However, the tool setup process takes some time due to its complexity. The tool has an AI device to create custom.

LinkedIn posts accelerate the process of having to come up with unique creatives.

It also offers engagement and listening capabilities that let users track industry trends, competitors, and opinions around their brand. The Streams dashboard in Hootsuite gives a real-time view of your LinkedIn feed, which you can set up. However, this feature also makes the tool’s UI look complicated and challenging for new users.

Pros

Hootsuite provides a single platform to schedule and publish posts ahead of time for multiple accounts. The dashboard in the tool allows users to monitor and manage their LinkedIn feeds without switching to the native platform.

Cons

Due to its feature-heavy design, Hootsuite has a steep learning curve, taking some time for new users to get used to. The prices of Hootsuite’s plans are considerably high, making it unaffordable for smaller or growing businesses.

4. SalesRobot

A cloud-based LinkedIn + email automation tool, SalesRobot helps you find and engage with the right prospects. You can send personalized messages in bulk without sacrificing hours on research.

Pros

Imports prospects from LinkedIn/Sales Navigator search URLs. Automates personalized messages and follow-ups. Bypasses LinkedIn's connection limit. Integrates with multiple CRMs. Offers white-label options and SalesGPT for AI-driven campaigns—24/7 customer support.

Cons

Limited to LinkedIn and email automation. It is more premium than others but offers extensive hyper-personalization.

5. Hubspot

HubSpot’s marketing automation platform includes robust LinkedIn integration for social media management, lead generation, and analytics. Schedule posts, monitor engagement, and track performance across multiple social media channels, including LinkedIn. With HubSpot, you can streamline your LinkedIn marketing efforts and gain valuable insights to optimize your strategy.

HubSpot’s CRM (Customer Relationship Management) system enables users to track leads generated from LinkedIn campaigns. Marketers can capture lead information from LinkedIn forms or website visits and manage these leads within the HubSpot CRM for nurturing and follow-up.

Pros

The platform is easy to use: 7-day free trial: Educating their users: A place for all your tools:

Cons

Requires a 12-month contract: No A/B testing in their basic or PRO package:

6. Dripify

Dripify is another cloud-based tool that automates LinkedIn prospecting and lead generation. It helps manage campaigns efficiently.

Pros

Automates bulk messaging. Centralizes inbox management. Tracks leads.

Cons

Limited messaging capacity. Subpar user experience. Restricted analytics and occasional glitches.

Sprout Social is, first and foremost, a tool for scheduling posts, and it does so for multiple LinkedIn accounts, be it personal profiles or company pages. Its straightforward compose window lets users draft, queue, and schedule updates easily. These posts can be tailored to specific segments of users by targeting them towards a particular industry, job title, or company size. The tool also has content curation capabilities, which keep the users supplied with relevant content without constantly brainstorming new post ideas.

Besides the general LinkedIn analytics available for users, Sprout Social also has a LinkedIn paid performance report. With this feature, users can view metrics such as impressions, engagement, cost per click (CPC), conversions, and video views, providing a comprehensive view of campaign performance.

Pros

Comprehensive social media management and analytics: Sprout Social offers a robust suite of tools for managing and analyzing social media accounts, making it a top choice compared to other platforms.

Comprehensive reporting: The platform offers detailed reporting for each social media platform, providing deeper insights into the performance of accounts and posts.

Exceptional customer support: Users have reported positive experiences with Sprout Social's customer service team, which is always ready to assist in maximizing the platform's features

Cons

High cost: Sprout Social is considered more expensive than other platforms offering similar services.

Complex cancellation process: The platform does not allow in-platform cancellation. Users must email to request cancellation, and the company asks for a reason before taking action.

8. Meet Alfred

A multi-platform social media management tool, Meet Alfred automates outreach across LinkedIn, Twitter, and email.

Pros

Simplifies connection requests and messaging

Cons

Complex initial setup, Software bugs, and risks of account suspension

9. Crystal

Crystal is known as the world’s largest personality assessment platform that helps you understand the personalities of colleagues, and your customers from their LinkedIn profiles or emails. Since social selling is all about personalization and meaningful interaction, this LinkedIn marketing tool proves very helpful for marketers. Crystal can be utilized to target specific audience sets effectively.

Additionally, Crystal offers features like team dynamics analysis by delving into the personality profiles of team members. This helps organizations understand and improve internal communication. The platform analyzes publicly available data to predict personality traits and preferable modes of communication. The personality assessment uses profiling of DISC (Dominance, Influence, Steadiness, and Conscientiousness).

Pros

The tool performs an accurate personality analysis of LinkedIn accounts without users having to add those accounts as connections. Crystal is straightforward to use and helps people detect potential collaborators and customers.

Cons

The tool's free version allows users to analyze a minimal number of profiles. You must upgrade to a paid subscription to use Crystal for in-depth research. The tool is less than intuitive to new users.

10. Linked Helper

Linked Helper is a Chrome extension that automates LinkedIn prospecting, including connection requests, messaging, and data extraction.

Pros

Supports bulk messaging and multiple campaigns. Provides intelligent keyword search.

Cons

Clunky interface. Limited personalization. It stops working if the computer is inactive.

11. RocketReach

RocketReach is a dedicated tool for finding contact information and creating prospect lists, which are valuable for LinkedIn-based lead generation. With an extensive contact database and easy-to-use design, the tool allows users to access comprehensive contact details. This data includes contact numbers and verified email addresses.

The Chrome extension enables users to look up information smoothly while browsing LinkedIn, saving time and enhancing productivity. The repository built by RocketReach pulls data from multiple sources to ensure its accuracy. For users who need bulk contacts, RocketReach offers tools to create prospect lists, allowing users to compile and organize contacts based on specific criteria. RocketReach integrates with Salesforce, allowing users to merge contact data directly into their CRM. Although the accuracy of RocketReach is generally high, there are instances where the information provided to users may be outdated.

Pros

The tool is successful in providing accurate contact information for professionals across industries. Users can import email IDs of prospective contacts in bulk.

Cons

Occasionally, the data provided by RocketReach is not up to date, resulting in failed outreach. Sometimes, the tool fails to import the mined data to Salesforce successfully.

12. Dux-Soup

Another Chrome extension, Dux-Soup, streamlines lead generation by automating tasks like engaging with prospects and managing connections.

Pros

Simple integrations. Safe for automated campaigns.

Cons

It halts when the computer sleeps. Terrible customer support.

13. Agorapulse

Agorapulse has a comprehensive set of features tailored for LinkedIn marketing. With a user-friendly interface and collaborative capabilities, the tool is valuable for businesses and marketers looking to manage and optimize their LinkedIn presence effectively.

14. Octopus CRM

This tool allows you to build and manage LinkedIn outreach campaigns from a central dashboard.

Pros

User-friendly interface Funnel-style lead generation Plenty of integrations.

Cons

Limited reports: One campaign at a time Weak customer support.

15. SalesLoft

SalesLoft integrates with many sales tools and can be used by beginners and professionals. It integrates with different data types across multiple channels, streamlines your workflow, and helps you understand your audience for better targeting. As a LinkedIn marketing tool, it lets you personalize your sales strategy and provides data-driven results to tell you where your sales strategy should go.

SalesLoft’s integration with LinkedIn Sales Navigator is designed to enhance sales productivity by making LinkedIn insights readily accessible within its platform. The tool streamlines LinkedIn activities, enabling users to send InMail messages and connection requests directly from SalesLoft. SalesLoft’s LinkedIn integration is valuable, especially for teams looking to streamline LinkedIn activities within broader sales processes. Additionally, automated data updates reduce time spent on administrative tasks.

Pros

The tool helps in managing outreach campaigns at scale. SalesLoft’s integration with SalesForce helps keep all the data in one place and

Cons

Sometimes, the program runs into issues and doesn’t function properly. Operating the task manager part of the platform is very cumbersome as you have to go to each cadence individually to track due tasks.

16. Lusha

Lusha provides B2B contact and company information, helping with LinkedIn outreach efforts.

Pros

Easy-to-use interface Direct access to B2B data CRM integration

Cons

Inaccurate data Lacks advanced features Limited filtering options

17. LeadIn

LeadIn is a cloud-based LinkedIn outreach tool for lead finding, connection requests, and follow-ups.

Pros

Verified email access Personalized images/GIFs Smart sequences for better engagement

Cons

Expensive Dated UI Risk of Account Suspension

18. Evaboot

Evaboot is a LinkedIn prospecting tool with smart targeting and easy Sales Navigator integration.

Pros

Data cleaning for optimized outreach

Cons

Lacks automated messaging Email accuracy issues

19. Expandi.io

Expandi.io offers safe cloud-based LinkedIn automation for networking and lead generation.

Pros

Personalized outreach Smart message sequences

Cons

Complicated interface Integration issues

20. Folk

Folk is a CRM tool that helps you organize and manage relationships, including LinkedIn contacts.

Pros

Affordable for small businesses

Cons

Limited features Challenging to navigate

21. Clay

Clay is a data enrichment tool that helps streamline outreach efforts through contact management.

Pros

Numerous features: Easy to implement

Cons

Not user-friendly Bug issues Overpriced credits

22. Humanlinker

A LinkedIn automation tool that assists with prospecting, Humanlinker specializes in profile visiting, connecting, and messaging.

Pros

Detailed analytics and personalization options

Cons

Missing features Expensive Learning curve

23. smooth.ai

An AI-powered tool for B2B contact information, smooth.ai integrates with LinkedIn for better lead discovery.

Pros

Uncovers hard-to-find contact details. The Basic version offers a free trial

Cons

Outdated contact database Lengthy search process

24. Loomly

Loomly is a social media marketing platform that streamlines your publishing efforts. It provides an endless feed of post ideas based on trending topics, current events, and more. This saves you time brainstorming content ideas for your LinkedIn publishing strategy. The platform has a Hashtag Manager to automate your hashtag strategy and drive more post visibility. Use the UTM parameters generator to create custom UTM tags to include in your posts quickly. Once you’ve finalized your post, schedule it for Loomly to publish it automatically at the desired time.

Pros

The creation process leaves nothing to chance: every aspect is well thought out. Multiple social calendars eliminate confusion/accidental postings. Workflow templates are suitable for large teams and one-person operations.

Cons

Reporting could use more audience insights.

25. Reply.io

Reply.io enables sales and marketing experts to connect with customers through various communication channels. This tool leverages effective inbound and outbound messaging technologies like chatbots and automated messengers to facilitate interactions.

26. NapoleonCat

NapoleonCat offers a robust set of tools to manage your LinkedIn publishing. It provides you with one dashboard to create and schedule posts for multiple LinkedIn Pages. This allows you to prepare several updates in advance and free up time for other essential tasks. You can even optimize your scheduling based on the platform’s suggestions on the best times and days to publish. That way, you don’t have to manually search through your previous posts to see how to improve your publishing schedule.

Pros

Easy to use: Some say NapoleonCat is easy to use and works well. Social inbox NapoleonCat's social inbox consolidates messages from different social media platforms. Analytics NapoleonCat's analytics feature allows users to analyze their accounts and competitors. GDPR-compliant NapoleonCat is fully GDPR-compliant, which means it adheres to data protection standards.

Cons

Navigation Some say the system can be challenging to navigate at first. Some say NapoleonCat's scheduling tool lacks the depth of other scheduling tools.

27. Zopto

Zopto is a cloud-based software tool designed specifically to automate LinkedIn lead generation. It helps businesses, particularly B2B companies, connect with and reach out to potential customers.

Pros

Advanced search: Users can search for target audiences based on criteria like job title, industry, location, and company size

Multi-audience: Users can create multiple audiences and campaigns to test different strategies and messaging

Exclusion filters: Users can exclude specific criteria from their target audience search, such as companies they've already reached out to

Easy-to-use interface: Good for beginners

Cons

Pricing: Pricing plans can be steep, especially considering their limitations

Account restrictions: Account restrictions can limit outreach capabilities

28. Sendible

Sendible‘s LinkedIn Scheduling Tool provides analytics by offering detailed LinkedIn engagement reports and customizable modules that cover various social channels. It makes your growth process more manageable by letting you send these reports automatically on a schedule to people who care about your business, team members, or clients. You can do this daily, weekly, or monthly. This keeps everyone in the loop and updated with your brand’s LinkedIn strategy.

Pros

All-in-one feature set. Easy to use. Unlimited scheduling. Great for teams.

Cons

No AI writer. Essential features aren’t available on low-tier plans.

29. Salestools.io

Salestools.io is a sales automation tool designed to help you scale your outreach and lead generation efforts. The platform uses AI to ensure personalization and safety. Salestools.io enables you to optimize your LinkedIn exposure without compromising compliance or efficiency.

30. Lumen5

Lumen5 enhances LinkedIn publishing by enabling the creation of professional videos through a user-friendly platform. It supports various file types and includes features like automatic file conversion and a drag-and-drop interface. This allows you to effortlessly create and share compelling videos on LinkedIn, regardless of your technical background, through customizable video templates and cloud-based storage.

Pros

No prior knowledge or training is necessary to use it. AI can automatically turn text or web pages into videos. It comes with a substantial collection of media assets and pre-made layouts. Users can add music, voiceover, captions, branding, and more to their videos.

Cons

It does not come for free and offers various pricing options dependent on the features and usage. Users who prefer more advanced video editing tools may lack creative control and versatility.

31. LinkRadar

LinkedRadar offers auto-connect tools with intelligent human simulation. It enables personalized outreach, fosters the development of strong professional relationships, and helps generate leads.

Pros

Intense personalization with AI-driven messages. Built-in CRM for lead management. Affordable pricing options, including a free plan.

Cons

Primarily, it focuses on LinkedIn with limited multichannel outreach. The free plan may have limited features compared to paid alternatives.

32. CoSchedule

CoSchedule is a LinkedIn automation tool that enables you to manage your social media strategy from one central platform. It allows you to easily create, schedule, and publish posts directly from a single calendar. CoSchedule has many features, like social media automation and an AI Social Assistant. These features will help you to make your work easier and keep a consistent presence on LinkedIn (and other platforms) without doing too much.

Pros

Simplifies social sharing of your blog posts. Organizes tasks for the blog, perfect for collaboration.

Cons

Lacking in social media features Not very handy if I blog alone

33. Expandi

One of the well-known LinkedIn automation tools, Expandi, is a cloud-based solution that makes it safe. It offers multi-channel interaction opportunities and the possibility of managing several LinkedIn accounts without pain.

Pros

High-Level Personalization: The ability to customize messages based on the recipient’s profile details stands out. It increases engagement by making each interaction more relevant and personal.

Exceptional Customer Service: The level of support provided is rare in automated services. Whether it’s a technical query or strategic advice, the response is prompt and helpful.

User-Friendly Interface: The platform is easy to navigate, making it accessible even for those who are not tech-savvy. Setting up campaigns is straightforward, with clear directions and visual aids.

Effective Campaign Management: Expandi allows users to manage multiple campaigns simultaneously, track their performance in real-time, and adjust strategies based on detailed analytics provided.

Cons

Limited Free Trial Period: The 7-day free trial might be short for some users to fully test all functionalities extensively, especially for those running long-term campaigns.

Price Point: While it offers good value for money, small businesses or freelancers on a tight budget might find the cost high compared to basic or free tools.

34. Grammarly

Grammarly can help you with your LinkedIn publishing by providing tailored writing feedback for business communications. It offers strict grammar corrections and, for Premium users, additional style suggestions. This tool ensures formal language use, corrects common mistakes such as ‘whom’ versus ‘who,’ and enhances preposition usage to help maintain professionalism in your LinkedIn writing for your brand.

Pros

Grammarly is simple to use and offers concise explanations for each suggested change. Real-time grammar correction Grammarly can help you check and fix grammatical errors as you write. Highly accurate Grammarly is highly precise at finding minor spelling, punctuation, and grammar errors. Clarity and readability suggestions: Grammarly can improve the clarity and flow of your writing by suggesting more straightforward word choices and restructuring sentences.

Cons

The plagiarism checker is not accurate. Grammarly identifies text matches, but it doesn't identify actual plagiarism. Limited free version: The free version is minimal.

35. TexAu

TexAu is a growth automation platform that extracts essential data and automates tasks across various platforms, such as Facebook, Twitter, Instagram, and LinkedIn.

Pros

TexAu offers a broader range of LinkedIn automation features than SalesRobot. TexAu has a more user-friendly interface, making it easier to navigate and use. TexAu has a larger active community and support system, providing better support and a more substantial user network. TexAu offers multiple pricing plans to cater to different user needs and budgets.

Cons

TexAu is relatively new in the market, while SalesRobot has been around for a while, meaning SalesRobot has more experience. TexAu requires users to have some coding or technical knowledge, whereas SalesRobot is user-friendly and requires no coding knowledge.

36. LinkedFusion

LinkedFusion is a cloud-based LinkedIn automation platform designed to enhance lead generation, improve sales engagement, and grow revenue. The tool offers a range of solutions and features designed to scale your LinkedIn lead generation strategy.

Pros

LinkedFusion has a user-friendly interface that makes it easier for users to navigate and set up their automation campaigns. LinkedFusion offers more advanced targeting options, allowing users to refine their audience based on criteria such as job title, industry, company size, etc.

LinkedFusion provides better personalization features, allowing users to customize messages and connection requests more effectively. LinkedFusion offers additional features such as profile view tracking and follow-up message automation, enhancing the overall automation process.

Cons

Limited targeting options: LinkedFusion offers fewer options for targeting and filtering potential leads than SalesRobot. This can limit your ability to reach your ideal audience and may result in lower-quality leads.

Lack of customization: LinkedFusion does not offer as much flexibility in terms of customization options for your outreach campaigns. This can hinder your ability to tailor your messaging and approach to different segments of your target audience.

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LinkedIn Engagement Tools: Tracking Engagement on LinkedIn

According to B2B content marketing research, 89% of practitioners say LinkedIn is effective for organic social media content, far exceeding any other platform. LinkedIn’s audience and environment are inherently primed for productive and lively business-focused conversations. The LinkedIn Page is your brand’s hub on the platform and will be your best source for tracking and optimizing engagement within this community.

Specifically, Page Analytics provides rich data and insights into your organization’s imprint, resonance, and growth on LinkedIn. There are three primary ways to measure brand engagement on LinkedIn.

Updates

Learn how people interact with your content by reviewing metrics such as Impressions, Clicks, Comments, and Social Engagement Percentage.

Visitors

Learn how many people are stopping by your LinkedIn Page, device type, aggregated demographic trends, and more.

Followers

Learn how your Page’s audience grows, which types of professionals make it up, and what else they engage with on LinkedIn.

Measuring Engagement With LinkedIn Ads For LinkedIn Ads, you can access a variety of engagement metrics, including:

Average CTR

Percentage of chargeable clicks relative to impressions (clicks divided by impressions)

Reactions

Number of positive responses your ad received Comments:

Several comments your ad received Shares:

Several times, your ad was shared as follows:

Number of additional clicks to follow your LinkedIn Page

You can keep track of paid engagements with your ads and “viral” metrics (resulting from members sharing your sponsored content in their networks).

There is no cap to your brand’s reach through this method, adding further incentive for must-share content. One of the most critical things to recognize about effective social media engagement is that it’s not about how much but who. A million clicks from people who aren’t likely interested in your brand won’t do much good. That’s why we encourage LinkedIn marketers to dig deeper and understand who engages with their content – their job titles, seniorities, locations, etc.? – and their other actions.

Go Viral Today with Our Viral on Demand Platform

A sophisticated engagement network,

A private engagement pod service (coming soon),

Diverse creator partnerships for sponsored posts, X spaces, and newsletter ads (coming soon).

How Does Megaphone Work?

Megaphone helps you efficiently find and connect with the right LinkedIn engagement creators to help you grow your presence on the platform. First, you create a profile that outlines your goals, target audience, and niche. Then, our sophisticated algorithm matches you with suitable creators who can help boost your visibility on LinkedIn. You can partner with these creators to access their audience and get discovered by their followers. This process helps you tap into existing networks to grow your own instead of starting from scratch.