18 Tips on How to Get More Likes on LinkedIn

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You’ve invested time and energy into crafting the perfect LinkedIn post. But as you sip your morning coffee and check your notifications, you’re hit with a wave of disappointment. How could a post so brilliant only receive a measly five likes? If you’ve ever felt this sting, you’re not alone. Most users struggle with boosting their LinkedIn engagement.

And when it comes to getting likes, we all know the higher the number, the better. Fortunately, with a solid LinkedIn content strategy, you can improve your performance and get the recognition you deserve. This guide will explore how to get more likes on LinkedIn so that you can boost your post performance and go viral.

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Do Likes Matter on LinkedIn

The Importance of Content on LinkedIn

LinkedIn is a content-driven platform. At its core, users engage with the platform to consume valuable, insightful, and relevant content. Here’s why content is crucial:

Establishing Authority and Expertise

High-quality content showcases your knowledge and expertise in your field. When you consistently share insightful posts, you build a reputation as a thought leader, which can open doors to new opportunities.

Engagement and Conversations

Good content sparks discussions. Posting something thought-provoking or insightful encourages your audience to engage through comments and shares, leading to meaningful conversations and networking opportunities.

Long-Term Impact

Evergreen content—posts that remain relevant over time—can continue attracting views, likes, and shares long after posting. This helps in maintaining a steady presence and influence on the platform.

The Role of Likes on LinkedIn

While content is the foundation, the likes your post receives also play a significant role. Here’s how:

Likes serve as a form of social proof. When others see that your post has garnered many likes, they perceive it as valuable and worth their time. This can increase the post’s reach and influence.

Algorithmic Boost

LinkedIn’s algorithm favors posts with higher engagement. When a post receives a lot of likes quickly, it’s more likely to be shown to a broader audience, increasing its visibility and potential impact.

Psychological Impact

From a psychological perspective, receiving likes can boost your confidence and motivate you to continue creating and sharing content. It’s a form of validation that your thoughts and ideas resonate with your audience.

Striking the Balance Between Likes and Content

While content and likes are important, striking the right balance is key to maximizing your impact on LinkedIn.

Focus on Quality

Always prioritize creating high-quality content that provides value to your audience. Focus on addressing their pain points, sharing unique insights, and engagingly presenting information.

Encourage Engagement

Actively encourage your audience to engage with your posts. Ask questions, invite comments and foster discussions. The more engaged your audience is, the more your content will likely be liked and shared. You must also engage with others.

Consistency Matters

Be consistent in your posting. Regularly sharing valuable content helps build a loyal audience that looks forward to your posts, increasing engagement over time.

Leverage Analytics

Use LinkedIn’s analytics tools to understand what content resonates most with your audience. Pay attention to which posts receive the most likes and engagement, and tailor your future content accordingly.

18 Tips on How to Get More Likes on LinkedIn

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2. Familiarize Yourself with LinkedIn's Preferences

First, to be a hit on LinkedIn, you must embrace consistency. Most advice will hammer home the importance of a realistic and regular posting schedule—for good reason.

Think about it

Nobody wants to follow a page that posts as unpredictably as a cat on catnip. Your followers wish you know what and when to expect content from you.

Pro Tip

Make the most of LinkedIn's scheduling feature to align with the platform's preferences. Smoothly schedule different posts, including PDFs and polls, to ensure your content goes live optimally.

3. Engage with Your Connections

LinkedIn prioritizes content from people you are personally connected with. Of course, it doesn’t know for sure if you’re friends with a LinkedIn connection, but it can make a guess based on how you interact with that person on LinkedIn. The LinkedIn machine will directly analyze who you’ve interacted with through comments, shares, and reactions. It also considers information on profiles, such as interests and skills, and who members work with, among other signals, to determine if you are real-life BFFs.

Knowing this makes it sense to interact with people on LinkedIn to be seen more regularly. Like their posts, share them with your connections (and write a sentence or two to qualify why you are sharing), and comment. Reply to others’ comments on your comments and like them. The more LinkedIn sees you interacting with people, the more those people will see your posts.

Simple! This, of course, takes some time and effort, but here’s a pro tip for you: Install the LinkedIn app, and next time you’re waiting for the kettle to boil or for your toast to pop, open up the app and have a quick blast of liking, commenting, and sharing. Make it easy and a regular habit. Maybe it’s not the healthiest habit to have, but it’s the one that will get you noticed! Just stay away from that blue screen at bedtime.

4. Optimize Your LinkedIn Page

Before doing anything else, ensure your company’s LinkedIn Page is complete and distinctly appealing to the audience or member persona you want to attract. Pages with complete information get 30% more views. If the content on your company’s page is helpful to people within your target audience, those visiting will, of course, be more likely to click “Follow.”

5. Engage Fully with the Platform

But wait! There's more to “what LinkedIn likes” than just posting to the digital void. LinkedIn, like any good relationship, REQUIRES engagement. Think of it as nurturing a garden: Connect with new people. Follow relevant pages. Comment on posts. Don't forget to sprinkle some likes around. Also, sliding into DMs isn't just for Twitter—having direct conversations can also boost your LinkedIn presence.

6. Be Sticky – Stay On-Brand

Make it easy to get noticed over and over again. Consistently branded content (colors, logos, and tone of voice) will register faster with members who see your posts appear in their feed. After a few outstanding and recognizable encounters with your brand, they’ll be more likely to follow your Page.

7. Refine Your Content Before Publishing

Before you think about hitting 'Publish,' take a step back. Writing and publishing in one fell swoop may seem efficient, but it often leads to content cluttered with unnecessary fluff. After drafting your content, let it sit for a bit, and then do this: Revisit your post with fresh eyes. This allows you to streamline your message, removing extraneous words and ensuring clarity. Focus on maintaining a single coherent train of thought.

Pro Tip

When refining your content before publishing, it's essential to maintain focus and clarity in your current draft.

8. Craft a Compelling Opening

Your opening line is crucial—it must grab attention immediately.

Ask yourself

If this were someone else's post, would the opening line make me want to click "See More"? Then what?

Well, two things

Develop an engaging and genuinely interesting hook. Write your opening line last—crafting an enticing introduction becomes much more manageable once your entire post is laid out before you.

9. Be Consistent – Post Content to Your Page Regularly

Keeping a steady flow of fresh content on your Page will give it more visibility on member feeds. Pages that post at least weekly see twice as much lift in engagement, leading to greater organic reach and making it more appealing to potential followers. Tap into the Content Suggestions feature if you’re short on ideas.

10. Ensure Proper Formatting

Formatting can make or break your post's readability. Before posting, double-check that your content is well-organized and easy to navigate. Here are some hacks to leverage: Avoid lengthy paragraphs—aim for two to four lines per paragraph. Utilize lists and bullet points to break down complex information and make interesting facts stand out. Also, confirm that your formatting looks good on different devices.

11. Be Flashy – Make Use of Video and Visual Content

Make sure your content mix includes plenty of eye-catching visuals. Unique imagery, especially videos, tends to stand out more on feeds, helping your brand (and Page) get noticed. In particular, custom image collages drive heightened levels of engagement on the platform, so don’t be afraid to upload a series from your latest event or another photo op!

12. Capitalize on the Golden Hour

According to the report above, the first hour after you post is crucial, as the algorithm analyzes engagement most actively. A high level of interaction during that period can significantly boost your post's visibility.

13. Be Relevant – Publish Thought Leadership Content from Within Your Organization

C-suite executives and decision-makers always seek innovative and compelling thought leadership that can inspire their businesses. The thought leadership space can be crowded sometimes, but if you produce quality content that drives curiosity and good conversation, your thought leadership will stand out.

14. Handle Negative Feedback Constructively

Negative comments can be a goldmine for branding. People will notice how you handle criticism. Address any legitimate complaints promptly and courteously. Acknowledge constructive criticism openly and appreciate the feedback, showing your commitment to improvement.

15. Be Responsive – Adjust Your Content Based on Page Analytics

Page admins can access robust analytics that provide demographic information about your followers and visitors and engagement data for your updates. Use these insights to figure out what’s resonating versus what’s not, and align your content with what your visitors want.

16. Acknowledge Reshares

When someone reshares your post, take a moment to engage. Thank them and dive deeper into their thoughts. If they’ve added a caption, invite them to elaborate. This shows appreciation and extends the life and reach of your post.

17. Build a Sustainable Network

Now, it’s time to think about the future and how to sustain your success over the long haul. As tempting as it might be, you can’t camp out on LinkedIn all day, every day. Instead, focus on cultivating an active network. Follow relevant company pages, individual accounts, and hashtags aligning with your professional interests to broaden your influence.

Pro Tip

As you build a sustainable network on LinkedIn, effectively utilize hashtags to expand your reach and connect with relevant audiences.

18. Engage with Relevant Thought Leaders in Your Page Updates

Are there influential people in your industry and non-competing companies you respect and wish to be associated with? By @mentioning them in your updates, you’ll have a better chance of getting in front of their network since they’ll be able to reshare your post with their followers. Ensure you do not overdo it, as this tactic can quickly become spammy.

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What to Post on LinkedIn to Get More Likes

1. Text-Only Posts: Simplicity Rules on LinkedIn

If you're a LinkedIn beginner, you may not be aware of the different content types on the platform. Your best starting point is text-only posts. As the name implies, these posts consist solely of text. Within this post type, you have a maximum of 1,300 characters to engage your audience with interesting and informative writing, quotes, questions, and hashtags.

Using a LinkedIn analytics tool can help you determine which types of text posts resonate best with your audience, allowing you to refine and improve your content strategy. But there are different variations you can use: short one-liners, listicles, and long-form posts. Let’s explore all three content types and look at some great examples of LinkedIn posts.

A. Short One-Liner

There’s no better example of this simple and elegant LinkedIn post type than the king, Gary Vaynerchuk. His posts are all of three below:

Engaging

Easy to read

Hooks the audience

As you can see, writing a text post that works doesn’t always mean writing a long post; keeping it short and straightforward works, too!

B. Listicle

When we scroll through LinkedIn, we often see a lot of long text posts written without formatting or spacing. That’s why lists are a good way to switch things up and grab your audience's attention. Lists are great because they break the pattern of a text wall. When we put items on a list, they become easy to read. Use lists when you want your audience to go through multiple points in a flow. We can write them differently: using numbered lists, bullets or dashes, and emojis.

C. Long-Form Text Posts

Justin Welsh is the perfect example of an in-depth, engaging post. Justin lays his text out in an easily read-format. He bundles different sections together, creating spacing for readability so the audience is hooked to keep reading.

2. Polls: Ask Questions, Get Answers

If you spend time on other social media platforms, such as Twitter, the ability to post polls won’t be new. Polls are an exciting content type on LinkedIn as well. This is because they allow users to crowdsource information from their audiences. Let’s consider you were a UX designer. You could directly ask your audience what they prefer. Do they prefer a particular product, such as a T-shirt or a hoodie? Or do they prefer the color red or blue in a design? Do they prefer a website in font A or B? Polls can be used to ask your audience specific questions.

In 2021, on LinkedIn, we’ve seen a vast focus drawn to polls, maybe too much. Nonetheless, they are the best way to extract insights directly from your audience. Whether you’re brand new to LinkedIn or a seasoned veteran, there’s a lot of opportunity in polls for everyone. A well-structured poll post has the potential to deliver high engagement and be seen by thousands of people. As a result, polls can act as a catalyst for growing your LinkedIn profile.

LinkedIn states: “Polls help you understand trends and opinions and can be a great conversation starter.” Therefore, it makes sense that you can spark conversation if polls are used correctly. LinkedIn polls allow LinkedIn users to weigh in on what’s happening worldwide. For example, in the LinkedIn news section, there may be a macro discussion regarding “Should we transition to a 4-day work week? Users can then utilize LinkedIn polls to give their opinion on the micro-level.

3. Carousels: The Dynamic LinkedIn Post Type

If you’ve been on LinkedIn, you may have come across the term “carousel.” You may have also heard this term used on Facebook and Instagram. A “carousel” is essentially a multiple-image document—or post. It is a file that a user uploads and includes a UX that allows the user to scroll through different pages to reveal content. Carousels are very similar to PowerPoints and slide decks. Each image (or slide) will reveal new information to the user scrolling.

This might be text or an image. Carousels are powerful for screen real estate, whether mobile, tablet, or desktop. These post types stand out because you need to swipe (or scroll) through the content. This can make content more fun and engaging as it requires more interaction than other post types. This is down to there being more user touchpoints on the post. LinkedIn loves dwell time.

If you’re unfamiliar with how LinkedIn uses dwell time, you will find that they are measuring a post's quality by how long users stay on it. Higher dwell time = higher-quality post. It will take longer for someone to swipe through a carousel and consume your content than quickly scanning a text post. This can help you with overall dwell time and boost your post engagement. We will now show you examples of three kinds of carousels you could create to get your audience’s attention while they scroll through LinkedIn.

A. Carousel with Images That Tell a Story

B. Carousel With a List

C. Single Page Carousels

4. Videos: Connect with Your Audience

Video content on LinkedIn is a great way to establish trust with your audience. It’s always refreshing to see someone’s face and hear their voice. Another note is that videos are still not used as widely as text posts. This helps your content stand out from the others—videos on LinkedIn work just like many other social media platforms. However, there are some essential points to remember when creating a video for LinkedIn.

Post Native Videos on LinkedIn Instead of Linking a Video from YouTube

On LinkedIn, you can post native videos. “native” means uploading a video file to be played inside LinkedIn. Essentially, users can watch a video right on the LinkedIn feed. This differs from linking to a YouTube video that will be hosted and played through YouTube, taking you outside LinkedIn. Look at this excellent example of how to make videos on LinkedIn natively. Here, Shay Rowbottom talks about how to make your LinkedIn video more engaging. Give her a follow for more LinkedIn video tips!

Always Add Subtitles to Your LinkedIn Videos

Plan for no audio. This is one of George Pfeiffer’s top tips for creating video content on LinkedIn. Many people scrolling the feed will have their audio turned off. Maybe they’re at work, in a library, or just being polite. Whatever the case, you must ensure your content can still be consumed effectively regardless of the audio situation. One of the most essential things to do is to add subtitles or captions easily.

Keep the Length of the Video Short to Maximize Your LinkedIn Audience’s attention.

Regardless of the platform, you should consider video length. When someone goes to consume content on YouTube, they often expect a lengthy video explaining something in detail. On the other hand, think of the TikTok audience; they usually browse, expecting short, entertaining, value-added, or funny videos.

In the same way, the audience on LinkedIn has a confident expectation of how much time they should be willing to invest in a video. Short to medium-length videos are an excellent fit for LinkedIn. Few people scrolling through the feed will invest more than 5 to 10 minutes into a clip. Keep it short and sweet! You may have a bank of long-format content. Chop it up into bite-sized clips and post different snippets as new content. You will see an increase in engagement!

So why should you add videos to your LinkedIn content strategy? Gianluca Bazzon has a great article on various stats for using videos on LinkedIn. And are you not getting as many views on your videos as on other posts? This might be the reason... You will receive a video view on your video post when viewed (played) for over 3 seconds. If a user scrolls past your video and it only plays for 1 or 2 seconds, you will not receive a view. Therefore, your views are typically fewer. This does not mean videos don’t get viewed. It is counted differently than a text post, for example. That’s why I always focus on video comments and generate meaningful conversations.

Do you want to know how well your videos are doing? Then, you need to work out your engagement rate. Calculating your LinkedIn engagement rate is easy. Simply add up your likes, comments, shares, etc., divide by the total views of your video, and multiply by 100. For example, if you had 52 likes, 21 comments, and 10 shares, you would add these all together = 83. Then divide by your views (e.g., 340). 83/340 = 0.244. Then multiply this number by 100 = 24.41. This number is a percentage, so your engagement metric is 24.41%.

5. Question Posts: Spark Engagement with Queries

Generating comments on LinkedIn is essential. Not only does it help boost your engagement rate, but it also evokes discussion, which can help extend your organic reach. If you’re new to creating content on LinkedIn, promoting debate and getting people to talk about your post is essential. As discussed earlier, this is what LinkedIn is interested in. We know a great, tried, and tested way to do this. Ask your audience questions.

A question-based post is a text post focusing on a particular question. You’ll want to do several experiments to see how your audience reacts to question posts. Do they get more engagement, views, and comments? Or does crafting your questions into polls generate more interaction? It’s essential to test this and see what works for your audience.

Why is generating comments through question posts important? When a user comments on your post, it deploys your post to their network. This helps extend the organic reach of your post and helps grow your profile. This is because their followers are seeing your post and may interact with it.

Bonus tip

Employer advocacy software can increase engagement by encouraging team members to share and interact with your posts, boosting reach and visibility.

LinkedIn is constantly in the lab looking for more ways for its users to show off their expertise and share their interests. One way users can do this is through articles. An article on LinkedIn is similar to a blog post. It is a longer-form piece of content that can include other media such as images, videos, slides, and even content from different social media channels. LinkedIn users often use articles that need room to explore a topic in depth. With an article, you can structure your content with headings and supplement sections with relevant media.

Articles are a great way to show off your expertise and build trust with your audience. Your audience will also be able to engage with your article in a way that is similar to your posts. They can leave reactions or even comment and share. This sparks discussion, leading to more organic reach and account growth in the long run. In the past, LinkedIn heavily pushed articles. When you post a new article, all your followers will get notified. However, articles are a little more hidden than they used to be. LinkedIn has decided to prioritize status updates instead. This doesn’t mean that articles are pointless.

Signposting a cornerstone article on your profile highlighting your expertise in an area can be a great way to convince visitors to hit that follow button. You could show off your knowledge in the SEO industry, and a budding SEO user would read your post and see how much you know. They may click follow to wait for more SEO insights from you. To increase the engagement of your articles, maximize media. With articles, LinkedIn gives us more freedom than other content types. Include infographics, videos, screenshots, and more to make your content easily digestible.

Articles on LinkedIn can also appear on Google. If written correctly, your article can appear on the search engine results page when a user searches for something related to the topic of your article. This helps further extend your article’s reach and solidifies you as a topic expert. Articles can reach a massive audience and be seen by thousands of people. Take this one, for example, which talks about LinkedIn hashtags. It’s had nearly 40,000 views, is on the first page of Google, and is still getting engagement after a year of posting. Now that’s reach!

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Should You Buy LinkedIn Likes and Followers

Your LinkedIn Account Could Be BANNED

Purchasing LinkedIn followers is a direct violation of LinkedIn's terms of service. Your account will be banned if you buy followers and LinkedIn catches you. Banned accounts must start over from scratch. Not a good trade-off.

Boosting Your Account Will RUIN Your Reputation

Consider this: A potential client sees your large number of followers and checks out your profile. But all your posts and engagements are suspiciously low. You just bought followers to fake your numbers. All your credibility and brand reputation went down the drain in under two minutes. That client will never trust your business now.

You Only Get LOW-QUALITY Followers

The sites that sell LinkedIn followers don’t have access to real accounts. They’re just fake spam accounts and bots. That means they won’t do LinkedIn activities like commenting, endorsing, or engaging. LinkedIn quickly notices this and can ban those fake accounts. This will hurt your reach and push your posts further down the algorithm. Buying LinkedIn followers also prevents actual humans from seeing your account.

Your Account Analytics Will Be Messed Up

Let’s say you bought 10k LinkedIn followers off some popular site. Your profile now looks like you’ve become a significant LinkedIn influencer. However, your engagement will still be limited to any real followers on your account. On-site, it’ll look like a massive number of followers, but there won’t be any likes or comments. Your engagement analytics will look weird. As a result, you can’t test any growth strategies or see results.

Your Followers Will Automatically Go Down

Buying LinkedIn followers fills your following list with fake accounts and bots. Well, it’s a matter of time before LinkedIn tracks them. And once those accounts get banned, they’ll disappear from your follow list. Your follower count will just keep getting lower. What can you do? Buy more followers? It’s like throwing money into the fire.

It’s a Wasted Investment of Money

Your profile needs to get clients or offers. However, buying followers is just a waste of money. Since no fake followers offer any real value to your network, fake bots will not be interested in your product pitch or buying a subscription to your SaaS plan. So what’s the use of investing in it?

You Might Get SCAMMED

A simple search to buy LinkedIn followers has tens of thousands of results, but they all offer services at your own risk. This means you could get scammed. That’s money gone you’ll never see again. Even then, those fake followers are not built to last. So you’re getting scammed in a way, regardless.

You Miss Out on the Learning Experience

Growing your LinkedIn account from 0 followers to 12k+ is an inspiring adventure. There are a lot of lessons you can learn from every connection. Trust me, I’m speaking from experience. The more people you know, the more you can learn about their work. This helps you boost your knowledge and strategies within your industry. Each follower opens the door to their 1st, 2nd, and 3rd-degree connections, increasing your account's visibility on LinkedIn.

Your Brand Won’t Grow

Reaching your target audience on LinkedIn is not an easy task. It takes a good plan and execution. When you have fake followers, your company will not grow at all. A bunch of fake bots does not give you any reputation in the industry, just a fake illusion of credibility.

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Go Viral Today with Our Viral on Demand Platform

LinkedIn is the top platform for B2B lead generation and organic social media marketing. The more engagement your posts get, the better. Not only will this help you rank higher on the platform's algorithm, but it will also help you get noticed by your industry peers, potential clients, and even recruiters. Going viral is a good way to get there if you want to kickstart your LinkedIn engagement.