12 Best LinkedIn Marketing Tools

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Crafting a solid LinkedIn content strategy can feel overwhelming. You're making a checklist of goals, audience, and content types in one minute. And the next, you're drowning in a sea of statistics and LinkedIn marketing tools to boost your performance.

Where do you even begin? If you can relate, you're in the right place. This guide will reduce the noise and help you boost your content performance to go viral on LinkedIn.

Megaphone's viral on-demand platform is one of the tools that can help you achieve this. This solution enables you to boost your content performance and go viral by analyzing your posts and helping you optimize them for reach before you hit publish.

Benefits of LinkedIn Marketing

1. Targeting the Right Professionals

LinkedIn provides detailed audience targeting options, making it a top platform for reaching professional audiences. You can customize your ads to reach specific groups based on job titles, roles, industries, and other factors. This precision in targeting enhances the impact of your campaigns by reaching LinkedIn users who are genuinely interested in what you offer. Adapting your marketing approach to different segments can help you optimize your ROI and drive improved outcomes.

2. Grow Your Business Reputation

With over 900 million members, LinkedIn is a massive pool of potential connections and customers. Implementing a well-crafted LinkedIn marketing strategy can significantly expand your brand’s reach. Here are some ways to build brand awareness and trust on LinkedIn:

Engage with the Professional Network

Participate in industry discussions and share your insights to establish credibility.

Regularly post content that provides value to your audience, showcasing your expertise.

Join Relevant Groups

Become a member of groups related to your industry to connect with like-minded professionals.

Create Your Group

Start a group to position yourself as an authority in your field and attract potential customers.

3. LinkedIn is a B2B Marketing Central

LinkedIn stands out as a powerful tool for B2B lead generation. According to recent data, 89% of B2B marketers use LinkedIn to generate leads, with 62% affirming its effectiveness. This platform allows businesses to target specific industries, job roles, and companies, ensuring your marketing efforts reach the most relevant audience.

By connecting with professionals who are genuinely interested in your offerings, you can generate high-quality leads that are more likely to convert into clients. One of LinkedIn’s significant advantages is its ability to connect you directly with decision-makers.

Utilizing LinkedIn for lead generation means you can engage with key stakeholders with the authority to make purchasing decisions. This direct access enhances your chances of converting leads into paying customers. By fostering these connections, you can build strong business relationships and streamline your sales process, ultimately driving growth and success for your company.

4. LinkedIn Advertising is Cost-Effective

When evaluating advertising platforms, LinkedIn often emerges as a cost-effective choice. Unlike other social media platforms, LinkedIn allows for precise targeting, which can lead to more efficient use of your marketing budget. While the initial cost might seem higher, the return on investment is often more significant due to the platform’s professional audience and advanced targeting capabilities.

Advantages of Cost-Effective Advertising One of LinkedIn’s standout benefits is its cost-effective advertising options. LinkedIn Ads typically have a lower cost per click (CPC) compared to platforms like Facebook and Instagram. This means you can achieve more ad clicks without increasing your budget. The platform’s ability to target specific professional demographics ensures that your ads reach the right audience, maximizing your marketing spend.

According to Hootsuite, advertising on LinkedIn offers (a) Up to 2x higher engagement rate for marketers, (b) Up to 13.5% lower cost per acquisition using LinkedIn’s conversion tracking tool, and (c) Up to 2x higher conversion rates for marketers.

5. Strategic Audience Targeting Using LinkedIn’s Tools

LinkedIn’s advanced targeting tools enable you to reach audience segments you might not have initially considered. The “audience expansion” feature allows LinkedIn’s algorithm to identify and target people who are similar to your desired audience and might be interested in your offer. This strategic approach helps broaden your reach while maintaining relevance, ensuring that your marketing efforts are directed toward the most promising potential customers.

6. Boost Your Click-Through Rate (CTR) on LinkedIn

Several factors contribute to achieving higher CTRs on LinkedIn. Here are six key strategies:

Test and Optimize Your Ad Copy

Regularly update and refine your ad content to ensure it resonates with your audience.

Use Ad Extensions

Enhance your ads with additional information, such as links and call-to-action buttons.

Improve Your Targeting

Ensure your ads are shown to the most relevant audience segments.

Optimize Your Landing Pages

Create compelling, user-friendly landing pages encouraging conversions.

Use Retargeting

Re-engage users who have previously interacted with your brand.

Monitor and Analyze Your CTR

Track your performance and adjust your strategy based on the data. Implementing these strategies can significantly improve your CTR, making your LinkedIn ads more effective and efficient.

7. LinkedIn is a Goldmine for Lead Generation

Lead capture forms are essential tools websites use to collect information from visitors. These forms help businesses gather details about potential customers, allowing them to understand their interests and needs better. The quality of the data collected through these forms is crucial, as it directly impacts the effectiveness of your marketing efforts. High-quality data enables more targeted and personalized interactions, increasing the chances of converting leads into customers. LinkedIn is highly effective for generating quality leads.

According to Sprout Social statistics, 62% of B2B marketers find LinkedIn a valuable source of leads, accounting for 33% of purchase intent. This means that LinkedIn not only helps in acquiring leads but also significantly influences their decision-making process. By leveraging LinkedIn’s advanced targeting options and vast professional network, businesses can attract the right people, those who are more likely to convert. This makes LinkedIn a powerful platform for B2B marketing, connecting you directly with the business professionals who matter most to your goals.

8. Tracking and Analyzing LinkedIn Campaign Success

Monitoring and adjusting your campaigns based on performance data is crucial for achieving marketing success. This involves tracking metrics such as impressions, engagement, and conversion rates to understand your campaigns' performance. Adjusting your strategy based on these insights can lead to more effective marketing efforts and better results. This continuous evaluation and improvement process ensures that your campaigns align with your business goals, ultimately driving more significant impact and success.

9. S.M.A.R.T.E.R Retargeting Strategies

Implementing effective retargeting strategies is crucial for a successful LinkedIn marketing campaign. Setting clear goals and objectives ensures your retargeting efforts are focused and impactful. The S.M.A.R.T.E.R framework (Specific, Measurable, Achievable, Relevant, Time-bound, Easy to Start, and Reflective) helps define these goals and track progress. This approach allows you to refine your strategies based on performance data, leading to better results and a higher return on investment.

10. Expand Your Professional Network on LinkedIn

Networking on LinkedIn goes beyond simply exchanging business cards or adding contacts. It involves building meaningful and mutually beneficial relationships with individuals who share your interests, goals, and values. As a marketing operations professional, expanding your network beyond your immediate colleagues is crucial. Doing so can provide new insights, opportunities, and support for your career growth. Engaging with a diverse professional network on LinkedIn can lead to valuable connections and collaborations that drive your business forward.

11. Leverage LinkedIn for Recruitment

To effectively leverage LinkedIn for recruitment marketing, follow these key steps:

Raise Awareness

Increase the visibility of your company and its job opportunities.

Engage with Potential Candidates

Interact with candidates through relevant content and meaningful conversations.

Tailor Your Approach

To make your outreach more effective, consider the needs and preferences of your target candidates.

Focus on Hiring

Streamline your hiring process to convert interested candidates into employees. Implementing these strategies can attract top talent and efficiently fill your open positions.

12. Integrate Content Marketing with LinkedIn Advertising

Combining content marketing with LinkedIn advertising creates a powerful strategy that enhances overall marketing effectiveness. A cohesive strategy ensures that content marketing and advertising work together smoothly to achieve business goals. Here’s how this approach can improve your efforts:

Clear Objectives

Define specific goals for both your content marketing and advertising campaigns.

Audience Segmentation

Tailor your content and ads to target specific audience segments effectively.

Budget Allocation

Allocate your budget wisely to balance spending between content creation and advertising.

Consistency

Maintain a consistent message and brand voice across all content and advertisements.

Adaptability

Be ready to adjust your strategy based on performance data and market changes.

13. Budget Flexibly for Different Business Sizes

Creating flexible budget options tailored to your business size and goals is crucial. Here are the key steps:

Define the Budget Period

Determine your budget’s time frame, whether monthly, quarterly, or yearly.

Identify Fixed and Variable Costs

Separate your fixed costs (e.g., subscriptions, salaries) from variable costs (e.g., ad spend, materials).

Estimate Expected Revenue

Project your revenue for the budget period.

Calculate the Break-Even Point

Understand how much you need to earn to cover your costs.

Adjust Revenue and Costs

Modify your budget based on actual performance and changing circumstances.

Review and Revise Your Budget Periodically

Regularly update your budget to reflect new goals and market conditions.

14. Use LinkedIn’s Messaging Feature Effectively

LinkedIn’s InMail feature lets you reach out directly to decision-makers, bypassing traditional gatekeepers. This increases your chances of establishing meaningful connections with key stakeholders. Crafting personalized and relevant messages is essential to maximizing the effectiveness of your LinkedIn InMail strategy.

Focus on the recipient’s needs and how your offer can provide value to them. Regularly analyzing the performance of your InMail campaigns and adjusting your approach based on the insights can further enhance your success in generating leads and building professional relationships.

15. Ensure Data Privacy in LinkedIn Advertising

Maintaining data privacy in LinkedIn advertising is crucial. Here are the best practices to ensure data privacy:

Understand the Data You Need

Clearly define the type of data necessary for your campaigns.

Implement Data Security Measures

Protect the data you collect with robust security protocols.

Follow Data Privacy Laws and Regulations

Adhere to all relevant legal requirements to ensure compliance.

Communicate and Collaborate with Your Clients

Keep your clients informed about their data use and collaborate on privacy practices.

Educate Yourself and Your Team

Ensure everyone involved in your campaigns understands the importance of data privacy and follows best practices.

Review and Improve Your Data Privacy Practices

Regularly assess and update your privacy measures to stay current with evolving standards.

14 Tips for Efficient LinkedIn Marketing

1. Amplify Your Reach with Megaphone

Megaphone is a viral on-demand platform designed to boost your online presence authentically and organically. Our software connects you with influential creators in your niche to help you grow impressions, followers, and leads without relying on paid ads. Key features include:

A sophisticated engagement network,

A private engagement pod service (coming soon),

Diverse creator partnerships for sponsored posts, X spaces, and newsletter ads (coming soon).

Megaphone caters to startup founders, marketers, emerging creators, and ghostwriting agencies seeking to amplify their digital footprint and social proof. Our complex matching algorithm ensures you partner with your field's most suitable and valuable creators. Go viral today with our viral on-demand platform.

2. Capture Attention with Compelling Headlines

Headlines are crucial for any social media post, and LinkedIn is no exception. With so much information available, users often determine whether to read a post by quickly skimming the headline. The headline’s purpose is to draw attention and stop the endless scroll. It can be a significant development or a surprising statement that makes your LinkedIn post stand out in a sea of similarly styled content.

You can find excellent examples of using shock value to entice people to read the other posts. Looking back, the post successfully converted a derogatory statement into a constructive, value-based solution. Another thing to remember is not to sensationalize your headline to the point that it detracts from the rest of the content.

When creating intriguing headlines, remember that LinkedIn only displays the first 140–150 characters before collapsing the remainder under a “see more” button. Utilize the limited space available. To arouse emotions, use the attention-interest-desire-action (AIDA) copywriting formula. A post cannot become viral if people do not read it.

3. Make Your Posts Easy to Read

This is again closely related to our diminishing attention span. With so many video stories and presentations yet to be checked out, users don't want to engage with a post that's difficult to read. Make it easy for your target audience to skim so they can extract the core information quickly. Use conversational tones and sentences with varying structures to create a rhythmic effect. No matter what the topic of your post is, don't forget that you're a person trying to communicate with another person. Writing a post might help you consider that you're sitting with a friend across the table in a cafe and sharing thoughts.

4. Write About Current Events and Hot Topics

Provide what the public desires! Produce LinkedIn articles and provide analytics on topics of interest to users. Moreover, sharing such issues helps to spread awareness on LinkedIn. There are various simple ways to access hot topics on LinkedIn:

The Trending Topics newsletter was sent to Page admins by LinkedIn;

The editors of the LinkedIn Marketing Blog frequently write about hot issues, and if you subscribe, you will get a weekly email with summaries and advice;

Use the “Discover more” link in the left-hand sidebar of your homepage feed to view the number of followers for specific LinkedIn hashtags.

5. Make Your Posts Visual

We've discussed white spaces in the previous tip, but now we'll dive deep into the visual aspect of a viral LinkedIn post. According to LinkedIn's data, posts with images see 2X higher engagement, and videos are shared 20X more than other platforms. This should give you an idea of how powerful visuals are. Add a different format to complement the content along with your text posts. This can be a funny GIF, a podcast clip, an explainer video, an image, or a carousel. The visual cue strengthens the argument you want to put forward and helps people share with their network.

6. Tell an Interesting Story

Even the best first sentence will only get you so far. A LinkedIn share must also have valuable content to be successful. Additionally, engaging audiences through the narrative is the most straightforward approach. This is so because narratives are more accessible to retain than strictly informative texts. Stories change information from rote facts into timeless knowledge.

Rich material that includes actual individuals will also increase the impact of storytelling. Most popular LinkedIn posts contain videos or photographs of real people. Because it humanizes and personalizes the post, an image or video of an actual person increases the likelihood that people will add their recommendation or comment. Moreover, storytelling helps businesses to build a brand on LinkedIn.

Nothing resonates with people on social media more than personal stories. People love reading about others, so if you can inspire them with your authenticity, they'll return the favor by sharing your posts. Start by identifying a point in your life that impacted who you are today, a challenge you're currently facing, or the goals you've set out to achieve. Now, tweak the stories to give them a universal appeal,l but never lose your unique tone. Well-crafted personal stories don't just go viral; they also help you build connections and a network of trusted folks.

8. Use SEO Keywords, Hashtags, and Emojis

Utilizing hashtags on LinkedIn is another crucial trick you may use to get viral there. Always have a specific LinkedIn keyword when you write the material or share it on LinkedIn. The hashtags cover a wide range of subjects and have sizable audiences divided into numerous groups, including followers in marketing, advertising, leadership, and management. LinkedIn SEO hashtags enable users to “listen” to the most critical issues.

Additionally, it improves your level of participation. Therefore, uploading content that falls under one of these categories will undoubtedly gain attention in one of these groups. Additionally, you will notice a lot of interest in your profile. That’s why people focus more on ways to improve their LinkedIn profile. Emojis can also make reading easier. Thus, it has two different uses. You incorporate an emoji in an attention-getter at the end.

Why is that so? People may pause browsing through their feed to read the first two lines if they encounter an Emoji. If they find it intriguing, they should click the “read more” link and read the rest of our content. It, therefore, makes sense. The second method is cleverly adding structure to your LinkedIn article. For instance, let us say I have listed five things. I can add a finger emoji pointing at these various items to the LinkedIn post to give it more organization.

9. Engage with the Community

Most users treat LinkedIn as a job portal. While this is fine, the problem arises when they try to build their personal or company brand. In 2019, Pete Davies, the then Senior Director of Product Management on LinkedIn, described the platform as "people you know, talking about things you care about.” This is a digital community, and no community is built without genuine and authentic participation from its members. Don't just post regularly. Engage with your community, religiously reply to comments, ask questions, leave comments on other posts, tag people, and build a vibrant network of people sharing similar values and visions.

10. Have a Point of View and Be Controversial

Another crucial method to get viral on LinkedIn is to have a point of view. Users are not interested in reading posts of people who randomly publish content. If you do not have a point of view on a topic, people will not be keen on reading what you have shared. Therefore, when posting on LinkedIn, ensure a point of view on your topic and then ask your readers to share their thoughts. It increases engagement while allowing readers to know what you think before they comment on the topic.

11. Be Authentic, Vulnerable, and Funny

The lesson is simple: LinkedIn seeks content that quickly engages its audience. On the most professional platform in the world, users are not expecting personal stuff. However, we do not suggest you post images of your dog and vacation ten times daily on LinkedIn. Find the right balance between a genuine personal experience or story and a life or business lesson. On LinkedIn, letting yourself down and acting like a regular person shows other users that you are approachable, reliable, and like them.

12. Mention Influencers

Your content can become more visible and reach a larger audience by working with businesses and influencers on LinkedIn. Working with brands and celebrities in your niche will allow you to get their engaged audience and introduce your material to a new audience in your niche. Collaborative articles can also improve engagement, making your content more shareable and likely to go viral. But first, ensure the partnership is appropriate for your audience and consistent with your brand.

On LinkedIn, something may get famous, but it never really takes off on Instagram. Learning to become viral on LinkedIn or other social media platforms will have different complexities and outcomes. And it is all right. It is a learning curve that requires ongoing vigilance against the shifting trends from one platform to another. However, be careful to cover all your bases because republishing your material on each platform will improve your chances.

14. Join LinkedIn Engagement Groups

Groups are the most critical component of any social media network. Whether you use Facebook, Instagram, or LinkedIn, networking on LinkedIn will help you learn more about other users and their material. However, joining LinkedIn groups will help you learn from others. They are incredibly insightful and illuminating. People generally appreciate and remark on strong and compelling stuff in groups.

Your content is well-liked by people from many fields and quickly becomes famous in Groups. You may also request likes and comments on your posts immediately from your friends and influencers. If you use this tactic properly, it will undoubtedly be successful. Be sure to join at least 5–6 LinkedIn groups that will assist you in getting viral and allow you to network with people from other industries.

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12 Best LinkedIn Marketing Tools

1. Megaphone: The Platform for Going Viral

A sophisticated engagement network,

A private engagement pod service (coming soon),

Diverse creator partnerships for sponsored posts, X spaces, and newsletter ads (coming soon).

2. Hootsuite: The Versatile Tool for LinkedIn Marketing

Hootsuite is another versatile LinkedIn marketing platform that offers multiple functionalities to help you grow. For enterprise-sized businesses, it provides features such as scheduling posts, tracking engagement, and analyzing performance directly within LinkedIn. However, the tool setup process takes some time due to its complexity.

The tool has an AI device to create custom LinkedIn posts, which accelerates the process of having to come up with unique creatives. It also offers engagement and listening capabilities, which let users keep track of industry trends, competitors, and opinions around their brand. The Streams dashboard in Hootsuite gives a real-time view of your LinkedIn feed, which you can set up. However, this feature also makes the tool’s UI look complicated and challenging for new users.

Pros

Hootsuite provides a single platform to schedule and publish posts ahead of time for multiple accounts. The dashboard in the tool allows users to monitor and manage their LinkedIn feeds without switching to the native platform.

Cons

Due to its feature-heavy design, Hootsuite has a steep learning curve, taking some time for new users to get used to. The prices of Hootsuite’s plans are considerably high, making it unaffordable for smaller or growing businesses.

3. Drift: The Powerful Tool for Real-Time Engagement

Conversational marketing has become a powerful tool for engaging prospects in real-time conversations. Drift integrates with LinkedIn to capture leads and initiate conversations smoothly. By providing personalized experiences and timely responses, you can nurture marketing leads and drive conversions more effectively.

4. HubSpot: The Marketing Tool with LinkedIn in Mind

HubSpot’s marketing automation platform includes robust LinkedIn integration for social media management, lead generation, and analytics. Schedule posts, monitor engagement, and track performance across multiple social media channels, including LinkedIn. With HubSpot, you can streamline your LinkedIn marketing efforts and gain valuable insights to optimize your strategy.

HubSpot’s CRM (Customer Relationship Management) system enables users to track leads generated from LinkedIn campaigns. Marketers can capture lead information from LinkedIn forms or website visits and manage these leads within the HubSpot CRM for nurturing and follow-up.

Pros

The platform is easy to use: 7-day free trial: Educating their users: A place for all your tools.

Cons

Requires a 12-month contract: No A/B testing in their basic or PRO package.

5. Zoho: The CRM with LinkedIn Integration

Zoho CRM offers smooth integration with LinkedIn to enrich your contact and company data and manage leads and engagements effectively. Gain valuable insights on your LinkedIn connections and leverage them to nurture relationships and drive conversions. With Zoho CRM, you can streamline your sales process and focus on what matters most—building relationships.

Sprout Social is, first and foremost, a tool for scheduling posts, and it does so for multiple LinkedIn accounts, be it personal profiles or company pages. Its straightforward compose window lets users quickly draft, queue, and schedule updates. These posts can be tailored to specific segments of users by targeting them towards a particular industry, job title, or company size. The tool also has content curation capabilities, which keep the users supplied with relevant content without constantly brainstorming new post ideas.

Besides the general LinkedIn analytics available for users, Sprout Social also has a LinkedIn paid performance report. With this feature, users can view metrics such as impressions, engagement, cost per click (CPC), conversions, and video views, providing a comprehensive view of campaign performance.

Pros

Comprehensive social media management and analytics: Sprout Social offers a robust suite of tools for managing and analyzing social media accounts, making it a top choice compared to other platforms

Cons

High cost: Sprout Social is considered more expensive compared to other platforms offering similar services

7. Crystal: The Personality Assessment Tool

Crystal is known as the world’s largest personality assessment platform, and it helps you understand the personalities of colleagues and your customers from their LinkedIn profiles or emails. Since social selling is all about personalization and meaningful interaction, this LinkedIn marketing tool proves very helpful for marketers. Crystal can be utilized to target specific audience sets effectively.

Additionally, Crystal offers features like team dynamics analysis by delving into the personality profiles of team members. This helps organizations understand and improve internal communication. The platform analyzes publicly available data to predict personality traits and preferable modes of communication. The personality assessment uses profiling of DISC (Dominance, Influence, Steadiness, and Conscientiousness).

Pros

The tool performs an accurate personality analysis of LinkedIn accounts without users having to add those accounts as connections. Crystal is straightforward to use and helps people detect potential collaborators and customers.

Cons

The tool's free version allows users to analyze a minimal number of profiles. You must upgrade to a paid subscription to use Crystal for in-depth research. The tool is less than intuitive to new users.

8. RocketReach: The Prospecting Tool

RocketReach is a dedicated tool for finding contact information and creating prospect lists, which are valuable for LinkedIn-based lead generation. With an extensive contact database and easy-to-use design, the tool allows users to access comprehensive contact details. This data includes contact numbers and verified email addresses.

The Chrome extension enables users to look up information smoothly while browsing LinkedIn, saving time and enhancing productivity. The repository built by RocketReach pulls data from multiple sources to ensure its accuracy. For users who need bulk contacts, RocketReach offers tools to create prospect lists, allowing users to compile and organize contacts based on specific criteria. RocketReach integrates with Salesforce, allowing users to merge contact data directly into their CRM. Although the accuracy of RocketReach is generally high, there are instances where the information provided to users may be outdated.

Pros

The tool is successful in providing accurate contact information for professionals across industries. Users can import email IDs of prospective contacts in bulk.

Cons

Occasionally, the data provided by RocketReach is not up to date, resulting in failed outreach. Sometimes, the tool fails to successfully import the mined data to Salesforce.

9. SocialPilot: The Affordable Scheduling Tool

SocialPilot is a social media management tool that offers several features to assist with LinkedIn marketing efforts. SocialPilot allows you to schedule LinkedIn posts in advance, ensuring your content is published at optimal times for your audience. With SocialPilot’s bulk scheduling feature, you can upload multiple LinkedIn posts at once and schedule them in bulk, saving time and ensuring consistent posting.

Pros

Very affordable. Supports all major social media platforms, even TikTok. Offers almost all social media management functions like social listening, scheduling posts in advance, etc. Advanced analytics.

Cons

Lack of Instagram analytics Absence of a complete free plan

10. Agorapulse: The Comprehensive LinkedIn Marketing Tool

Agorapulse has a comprehensive set of features tailored for LinkedIn marketing. With a user-friendly interface and collaborative capabilities, the tool is valuable for businesses and marketers looking to manage and optimize their LinkedIn presence effectively.

11. SalesLoft: The Sales Tool for LinkedIn

SalesLoft integrates with many sales tools and can be used by beginners and professionals. It integrates with different data types across multiple channels, streamlines your workflow, and helps you understand your audience for better targeting. As a LinkedIn marketing tool, it lets you personalize your sales strategy and provides data-driven results to tell you where your sales strategy should go.

SalesLoft’s integration with LinkedIn Sales Navigator is designed to enhance sales productivity by making LinkedIn insights readily accessible within its platform. The tool streamlines LinkedIn activities, enabling users to send InMail messages and connection requests directly from SalesLoft. SalesLoft’s LinkedIn integration is valuable, especially for teams looking to streamline LinkedIn activities within broader sales processes. Additionally, automated data updates reduce time spent on administrative tasks.

Pros

The tool helps in managing outreach campaigns at scale. SalesLoft’s integration with SalesForce helps keep all the data in one place and

Cons

Sometimes, the program runs into issues and doesn’t function properly. Operating the task manager part of the platform is very cumbersome as you have to go to each cadence individually to track due tasks.

12. Dux-Soup: The Automated LinkedIn Lead Generation Tool

Dux-soup is one of the most popular LinkedIn lead-generation tools. With this tool, you can automate your prospecting work by having the tool view your prospect’s profiles, follow their activity, send them personalized messages, and endorse their skills. You can also add customized notes and tags to jot down your observations on specific prospects. A key strength of Dux-Soup is its ability to automate profile views and export connection data, simplifying network building and lead management.

It also integrates with CRM systems, smoothly syncing LinkedIn activities with broader sales and marketing efforts. Users can add tags and notes to prospect profiles, making follow-ups and personalized messaging easier. However, Dux-Soup can slow down LinkedIn’s performance, causing delays while browsing profiles or lists. Additionally, as a Chrome-based extension, it requires the browser to stay open for continued automation, which may be inconvenient for some users.

Pros

This LinkedIn marketing tool helps you to download your prospects’ and leads’ profile details and upload them to your CRM tool. You can scan through thousands of LinkedIn profiles quickly, which helps you get their LinkedIn URLs. You can get emails for those contacts using the software again. Follow-up campaigns are also easy with the help of Dux-Soup.

Cons

Its UI isn’t appealing and intuitive, so users take time to figure out how to use it properly. You might encounter minor errors and technical issues.

What To Post on LinkedIn (25 Ideas)

Even if a radioactive spider didn’t bite you, your origin story is still a great way to connect with your audience. And there’s no better platform for sharing your career journey than LinkedIn. Maybe you’ve had a nontraditional route to success. Maybe your career has been full of twists and turns (whose isn’t?). Perhaps you’ve had a meteoric rise to leadership. Whatever it is, people in your industry will be curious to know how you made it to where you are, especially if you share your real setbacks and failures.

2. Post Industry News

If you come across a news story that impacts your audience, posting it can position you as a trusted source of information. Add some value by including a short caption summarising the news and providing your unique commentary or context. To encourage more engagement, ask readers to share their thoughts on the news in the comments.

Over at the LinkedIn Collective, we frequently share shortened clips from previously live discussions. These make for engaging videos because they’re brief, eye-catching, and feature real experts having interesting conversations. Best of all, we can use pre-existing content to make several clips that highlight especially interesting points.

We’ve all had that a-ha! The moment while reading a book, you come across a line that perfectly sums up a life lesson you need to hear. Whether you find it in a self-help book, a business book, or a novel, there is eternal wisdom in books that easily applies to careers and work. Don’t just paraphrase or pull direct quotes from the book, though.

5. Empathize with Your Peers

While it only makes sense to be positive in most of your posts, LinkedIn is about work, and work can sometimes be super frustrating! Sharing personal stories and content that acknowledges the pain points of your role or industry can help position you as someone who gets it and empathizes with your audience. It’s the social media equivalent of a healthy venting sesh with your work bestie about what drives you crazy about the job you love.

6. Ask a Question

Sometimes, the best way to start a conversation on your feed is by asking the right question. Try asking your followers for their take on a timely or relevant topic in your industry, then respond to their insights to drive the discussion forward.

7. Create a Carousel of Evidence-Backed Tips

Tips are good, but tips grounded in research are gold. Decades of low-quality content promising “quick tips” have burned many internet users, but you can erase those doubts by proving your insights are based on objective evidence. Next time you read an industry white paper or data-driven report, see if you can turn the findings into tips on what to do (or avoid). Then, turn it into a LinkedIn carousel — one of the most engaging post types on the platform.

Brand strategist Katelyn Bourgoin takes this format to the next level, sharing tips and insights into psychological principles and what marketers can take away from the learnings. The content is digestible yet comprehensive, giving her brand serious points on trust and credibility.

8. Have Some Fun

LinkedIn doesn’t have to be all business all the time. Consider adding fun posts about hobbies or interests and lighthearted content that might make your followers smile. Your audience won’t always remember what you wrote, but they will remember how you made them feel.

9. Newsletters: Keep Them Coming Back for More

Bite-sized nuggets that keep readers engaged and offer the opportunity to read more – what’s not to love about newsletters? This popular content format is available to members and Pages with more than 150 followers that have a demonstrated record of publishing original content.

10. Do a TBT Photo Dump (Business Edition)

Think Throwback Thursday posts (TBTs) don’t belong on LinkedIn? A photo dump from the founder of Gravity Payments, Dan Price, proves you wrong. It’s heartwarming and nostalgic and communicates how long he’s been in the game. To top it off, he’s celebrating with his team in most of the photos. It is a simple way to humanize yourself as a leader while showing your growth in the industry.

Have you recently read a book that sparked new ideas? Or one that just didn’t deliver? Share a quick review on LinkedIn and post a photo of the cover. It doesn’t have to be a long review—this isn’t a high school book report. However, sharing even a single takeaway can bring value to your followers or connections. Drive engagement by asking your audience if they’ve read it or encourage them to use the comments to recommend their recent reads.

12. Articles Give Your Content Authority

If long-form content is your jam, try publishing Articles. Delivering a unique perspective on timely industry news or sharing a story about how your organization creatively solved a problem for a client will get you noticed.

13. Build in Public

Many see LinkedIn as a bragging platform where people post about their accomplishments and nothing more. Repeated, glamorous success gets old, so let’s turn that criticism on its head. Use LinkedIn as a space where your audience can get to know the real you and the work behind your business.

Marina Khidekel does this expertly with a post that admits her team hit a bump in the road — and they're working tirelessly to make it right (because they’re obsessed with getting the best product to market). Share your hypotheses, tests, experiments, mistakes, and learnings publicly and gain an audience that trusts you and your brand for honesty and transparency.

Did you win an award or a big contract? Have you landed new funding or hit a significant milestone? LinkedIn is a great place to share good news and pat yourself on the back.

Pro tip

Mention the people who helped you get there; they’ll probably repost it and add it to your engagement stats.

15. Bust a Myth

One of the best ways to establish yourself as an innovator on LinkedIn is to challenge the status quo. Does a common misperception of your role constantly irk you? Tired of “common” sense that isn’t? Want to challenge a long-held myth about your industry? Sharing content where you disagree with prevailing perceptions can make for a compelling post—and spark plenty of comments for and against your stance.

16. LinkedIn Events

Ahh – the thrill of creating your content as it’s being published! LinkedIn Events have exploded in popularity and are a content goldmine. Create excitement ahead of the event with posts teasing the live show, then use snippets from the live stream to share highlights and bits of wisdom (which will, in turn, create excitement for your next stream!)

Even though it’s gaining ground as a content platform, LinkedIn is still the number one spot for finding a job. Many users scrolling their feeds are on a job hunt (or know someone who is). Why not tap into that audience's motivation? Post job opportunities that are relevant to your field. You can post just one or create a list. This idea is simple but can majorly expand your post reach. Plus, someone in your audience might see it at the perfect time in their search. Loomly’s VP of Marketing, Sarah Maloy, regularly posts marketing job roundups and has seen her account engagement increase steadily. Just look at the comments this post has inspired!

18. Put a Face to Your Work

If your organization dramatically impacts people’s lives, try putting their faces front and center in your LinkedIn posts. Numbers and graphs make sense when you share quarterly results, but when your hard work is a fundamental human success story, names and faces are more effective at telling the tale.

19. Poll Your Audience

Polls are a fantastic way to get a conversation started on your Page! By offering choices that elicit passionate responses, your followers will be more likely to discuss the question in the comments.

20. Make a Personal Collage (That Ties Into Your Brand)

Posting personal photos on LinkedIn can feel weird. It’s a professional platform, first and foremost, so your vacation photo dump might be a little out of place. But if there’s a way to share your content that feels relevant to your brand, those photos can offer a refreshing and creative moment in someone’s feed.

Yelitsa Jean-Charles is the CEO and Founder of Healthy Roots Dolls, a toy company that teaches natural hair care to young girls of color. Her photo collage is ideally on brand, showing various hairstyles she has worn while growing my business and sharing a strong message about natural hairstyles in the workplace.

Try sharing resources your audience might find handy. Guides, templates, or checklists can all bring value to your profile or company page and have a good chance of being shared. If you don’t have time to create resources from scratch, Slack your work colleagues and ask them to send you their top industry resources and thought leaders so you can compile and share them in a post. Even a collection of your top bookmarks can help your audience!

22. Images Featuring Catchy Text

Punchy statements are a great way to create an attention-grabbing moment when you want to earn that hard stop from folks scrolling their feeds. Short bits of wisdom, conversation-starting questions, and linked content highlights make for excellent image copy.

23. Build Anticipation for a Launch (And Get Some Feedback at the Same Time)

Amanda Natividad, VP of Marketing at SparkToro, is a hooks expert; we love how she used this one to tease her upcoming keynote. What can you tease? A content release, a keynote, a collab, a new product. Grab a slice of your existing content pieces and turn it into a teaser. When you give your audience a compelling glimpse of what’s to come, they will want more. You can also use the reactions to your teaser to gauge how excited your audience is and what kind of features they’re hoping to see at launch — now that’s excellent customer data!

24. Toot Your Own Horn

If your organization is involved in the community, supports charities, or backs other outside initiatives, it’s worth a post. Do you encourage your employees to volunteer? Share their stories. It’s a smart way to build your profile and generate some goodwill. It can also showcase a positive aspect of your corporate culture to prospective employees. Even better, it helps the organizations you support gain valuable exposure. So be sure to link to them!

25. Third-Party Content

No one likes to hang out with the person at the party, talking about themselves the whole time. We recommend sticking to the 4-1-1 rule when posting on your Page: for every piece of your content, you should share one update from another source and, most importantly, four pieces of content written by others.

Insider tip

Be sure to tag the author and their company to increase your post’s chances of being noticed or shared within their circles.

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