How Many Photos Can You Post on LinkedIn + Tips for Efficient Visual Marketing

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Have you ever crafted the perfect LinkedIn post to feel it lacks something? If you have, you’re not alone. Many LinkedIn users overlook the option to add photos to their posts, and these images can be key to boosting engagement.

How many photos can you post on LinkedIn? This guide will explain the significance of this detail within a solid LinkedIn content strategy. Then, we’ll review how to use photos to enhance your content performance and go viral.

Megaphone's viral on-demand platform offers valuable tools to help you achieve the above objectives, like boosting your content performance and going viral. Let’s explore how this helpful platform can help you improve your LinkedIn content.

Should You Post Photos On LinkedIn?

How Many Photos Can You Post on LinkedIn

Do Photos Boost Engagement on LinkedIn?

Absolutely! Posting photos on LinkedIn can enhance engagement and personalize your professional presence. Visual content, such as photos and videos, is increasingly popular on the platform, with video uploads rising by 34% yearly.

However, it's essential to maintain a balance between personal and professional content. While sharing aspects of your life can humanize your profile, deeply personal posts may be divisive. LinkedIn's algorithm favors posts that share knowledge and advice within your area of expertise.

What Type of Photos Can You Post on LinkedIn?

Like any other social platform, LinkedIn has its quirks. The algorithm and users respond differently to various types of content. So, when you post on LinkedIn, consider your goals and audience before hitting publish. Photos that can help you network, get leads, find a job, or showcase your skills and expertise are best. On the other hand, avoid posting overly personal photos that don’t relate to your career or professional interests. Even if you find them amusing, your LinkedIn connections probably won’t.

Instead, they may wonder why you share such content on a professional network. Focus on photos that will help you tell a story about your professional life or industry. For example, if you’re transitioning to a new career and recently attended a conference for that industry, you could share a photo from the event. Maybe there’s a connection between you and the latest job you hope to land. This content looks better than a generic resume and can help you make valuable connections that may lead to your next opportunity.

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How Many Photos Can You Post on LinkedIn

You can post up to 20 photos on LinkedIn per post. To do so, go to the share box at the top of your LinkedIn homepage and click the media icon, which looks like a small photo icon. Select Upload from the computer. Choose the photos you want to upload. You can drag and drop or copy and paste pictures into the share box. After uploading your photos, you can edit them by cropping, straightening, applying filters, or adjusting the lighting.

LinkedIn recommends that images are at least 552 pixels wide and 276 pixels high, with a frame ratio between 3:1 and 2:3. Images outside this range will be automatically cropped and centered. The maximum image size is 5 MB, and the supported file types are JPEG and PNG. Posting on LinkedIn is a great way to share your professional achievements, updates, and insights with your network. To make your posts more engaging by adding multiple photos.

Boost Your LinkedIn Engagement With Multiple Photos

Social Insider conducted a study to find out the interaction rate on LinkedIn in 2022 and what sorts of posts performed best. They found that the average engagement rate was 3.16%, and visual-oriented posts had a more significant median number of likes on LinkedIn than native documents. Adding multiple photos to LinkedIn posts lets you boost your engagement rates and audience with eye-catching visuals without being limited to selecting a single image. Various images on LinkedIn mean more time spent on your post, which means there is a greater chance of generating more business leads from LinkedIn.

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Benefits of Visual Content Marketing on LinkedIn

Unlocking Engagement: Visuals on LinkedIn Boost Business Metrics

Visuals grab attention in a way that text alone cannot. This is especially critical on social media platforms like LinkedIn, where users can scroll through countless posts in seconds. A recent study revealed that posts featuring images receive 94% more views than those without visuals. Regarding videos, LinkedIn videos have a remarkable 200% higher engagement rate than text-based posts. Visual content increases the chances that your message will be seen and acted upon.

Breaking Down Complex Ideas: Visuals Boost Understanding

Visual content boosts engagement and also helps to improve understanding. Complex concepts and ideas can be difficult to convey with just words. Visual content, such as infographics and diagrams, helps explain these concepts in a way that is easier for people to understand. This can be especially valuable for businesses that offer technical or specialized products or services. By using visual content to break down complex ideas into more manageable chunks, companies can help their audience better understand what they are offering and how it can benefit them.

Enhancing Memory Retention: Visuals Help With Recall

Research has shown that people are more likely to remember information presented to them visually compared to information given only in text form. This is because the brain can better process and retain visual information. Visual content can be a powerful tool for promoting business products and services. By using images and videos to showcase what they offer, companies can increase the chances that their audience will remember them when purchasing.

Increasing Appeal: Visuals Are Beautiful

Visual content can be more aesthetically pleasing than text, making it more effective at conveying a message. This is especially true for businesses selling products or services that are visually appealing, such as clothing or home decor. By using high-quality images and videos to showcase their products, companies can increase the appeal of their offering and entice their audience to take action.

Visual content is more likely to be shared on social media platforms, which can help to increase the reach and visibility of a message or brand. This is especially valuable for businesses looking to build their online presence and reach a wider audience. Businesses can increase their reach and gain new customers by using visual content to engage their followers and encourage them to share their posts.

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8 Tips for Efficient Visual Marketing on LinkedIn

1. Amplify Your Reach with Megaphone

A sophisticated engagement network,

A private engagement pod service (coming soon),

Diverse creator partnerships for sponsored posts, X spaces, and newsletter ads (coming soon).

2. Select Clear and Understandable Images

Stock photos may be appropriate for some functions. However, they often seem very artificial and impersonal. Make sure you use dynamic images and visuals that add value to your content and clarify and enhance your message. Pictures and videos are excellent storytellers: A short documentary video, a humorous meme, or an emotional film with a quote can tell your story, depending on the context in which they're used.

3. Incorporate Various Visual Types and Formats

Always consider how you can visually present or support your content, e.g.

Flip statistics and data, techniques, and methods into graphs and illustrations.

Create visuals of the products you mention or illustrate processes and include them in the proper context of your post.

Add screenshots or screencasts to your tutorials to show how to do it.

Summarize the most critical data and stats in a compelling infographic.

Create a graphical checklist or a visual summary of your post.

4. Understand Copyright Laws

Copyrights include every visual. Sharing copyrighted images is always risky and can lead to infringement, even if done unknowingly and inadvertently. The consequences for the illegal use or distribution of images can be steep and get you into legal trouble.

How do you know if an image is copyrighted? This is pretty simple: if you made it, you own the copyright for your creative work. For any other image you get from any other source, another person can always hold the copyright. Thus, you must get a license or written permission to use it.

5. Optimize Your Visuals for SEO

Visual search has increased over the last few years, with up to 27 percent of all searches being for images. Search engine technologies have improved to get better information about the components of visuals, resulting in more accurate results. Optimizing your photos and videos with keywords and descriptions prepares your visuals for visual searches in search engines like Google, Yahoo, or Bing.

Visual search results can account for up to ten percent of the overall traffic. The image description should include your focus keyword and reflect the visual content. A crucial attribute for the indexing of images is the so-called ALT tag in the source code. Ensure you always include the ALT feature to describe your image using a clear description and keywords.

In addition to the standard social sharing buttons on your posts and your website, you also want to make it clear to your blog or website visitors to share your images on social media channels. This is especially helpful on your infographics and other shareable visuals and pictures. Social sharing buttons on your photos make it easy for your audience to share your images by clicking on the social networks of their choice.

Social media cross-promoting helps you grow visibility for your content. If you create multiple visuals for your content, these images give you more options to share your content and communicate your message. Knowing the optimal image sizes of the individual networks is essential to avoid pixelated or distorted images on your social media accounts.

Only your post's featured image will be shared when you share a blog post or other content article on social media and use the link to your post (link post). If your content contains multiple photos or videos, use those visuals to reshare your content as image posts over time. With a combination of link posts and image posts, you can create more variations on your social media updates and extend the life of your blog post.

Go Viral Today with Our Viral on Demand Platform

Are you ready to take your LinkedIn game to the next level? Sharing visual content such as images and videos is a great way to get started if you want to boost your social proof on a professional platform. LinkedIn allows you to post photos, documents, and albums to your profile and within your posts to help your audience better understand your expertise.

Even better, the platform lets you include a variety of media in your posts, meaning you can create engaging content that will impress your connections and attract new leads. Want to learn more about how many photos you can post on LinkedIn? We've got you covered.