How Long of a Video Can You Post on Twitter + Tips to Go Viral On Twitter

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Understanding how long a video you can post on Twitter is critical when developing your LinkedIn content strategy. For example, you might craft an engaging video to share on LinkedIn, Twitter, or another social platform. However, each site has its unique video requirements.

You'll want to follow these guidelines closely to get the most engagement on your content. This guide will help you get the most out of your Twitter video to boost your content performance and go viral.

Megaphone's viral on-demand platform can help you achieve your content goals. This tool allows you to create videos that are optimized for viral potential. Then, it enables you to get all the proper performance metrics ready for your next step, whether sharing on social media or moving on to your next video project.

Should You Post Videos on Twitter

How Long of a Video Can You Post on Twitter

Video and Mobile: A Match Made in Heaven

Video thrives on mobile devices. Mobile video is changing everything—and in particular, the way we consume video. It means we can watch anytime and anywhere, and because of mobile, video can also be created, watched, and shared more efficiently than ever before. Twitter is a mobile-first platform, and content on Twitter has always been chiefly consumed on mobile. As many as 93% of video views on Twitter happen on a mobile device.

Video Gets Shared.

Videos spread like no other content type because they're content that people like to engage with. On Twitter, we see that video is the most shared media type. Tweets with videos are 6x more likely to be Retweeted than photos and 3x more than GIFs.

Native Video on Twitter Works.

Brand and video messages thrive and break to consumers more quickly and effectively on Twitter than traditional premium sites. Consumers said that video ads on Twitter were perceived to be more relevant and less intrusive and drove higher favorability when embedded within Twitter's native feed compared to similarly skippable ads on publisher sites. This relevance also made those ads feel less jarring.

You Can Spark Conversations with Videos on Twitter

At Twitter, we are always looking at ways to help people engage with content in fun and creative ways that allow them to move from passively consuming video to interacting with it more profoundly and personally. That's why, earlier this year, we launched a unique format on Twitter called Conversational Ads. It includes call-to-action buttons with customizable hashtags, encouraging people to share a brand's content with their followers. Each shared Tweet is powerful because it drives earned media for a brand at no extra cost, resulting in higher ROI.

Go Live with the Video on Twitter

Live video is exploding and creating new opportunities for brands as storytellers. We've seen that with our live streaming app Periscope, which provides an experience that democratizes video for all of us, not just professional content creators. Periscope is increasingly popular, with brands wanting to create live conversations with their customers through streaming events or key moments.

How Long of a Video Can You Post on Twitter

What’s the Current Twitter Video Limit?

Finding out your video is too long after you’ve uploaded it to Twitter can be a huge bummer. So, what’s the current Twitter video limit? Twitter allows videos up to 140 seconds (2 minutes and 20 seconds) long. While this is quite long, you can still upload past Twitter’s maximum video length through a neat hack.

How Do I Post Videos Longer than 140 Seconds on Twitter?

“What if I want to post a video that’s longer than 2 minutes?” Well, you can! There are two ways to do this easily:

You can upload your video on YouTube and then tweet the link to your video.

By signing up for a Twitter ad account.

If you upload your video on YouTube and post the link on Twitter, a playable preview will show on your follower’s screens. Depending on the version of Twitter, it will either play on Twitter or just redirect my followers to the YouTube app. For browser users, though, the YouTube video plays fine without issues.

However, the better long-term and effective solution would be to sign up for a Twitter ad account. Although you’ll be asked to input your bank details, this process and future videos won’t cost a dime! This method allows you to upload videos up to 10 minutes long for free.

Simply go to Ads.Twitter.com to get started. You’ll first have to log into your Twitter account. After that, go through the onboarding process on the campaign creation page. You’ll be asked for your country and time zone, so fill that in to proceed.

Twitter Video Specifications You Must Follow When Uploading Multimedia Files

Here are a few Twitter video specifications to remember:

The maximum video resolution in your post is 1920 x 1080 in landscape mode. On the other hand, the video should be at least 32 x 32 pixels. X recommends you keep the resolution between 720 x 720 for square videos and 1280 x 720 for landscape content.

Your video’s frame rate should be 40 fps, with a bitrate of 25 Mbps.

Make sure the video format is .MOV or .MP4.

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Benefits of Twitter Video Marketing

1. Enhanced Engagement: Forget Text; Twitter Users Want Videos

Capturing and retaining user attention is more challenging than ever. This is where videos shine. Unlike text or image posts, videos combine visual and auditory elements that make them more engaging. A well-produced video grabs attention instantly, drawing users in with compelling storytelling, dynamic visuals, and sound. A video production agency can help craft these engaging videos tailored to your brand’s needs.

2. Increased Reach and Visibility: Get Found on Twitter with Video

Standing out on social media is more challenging than ever. However, with the right strategy, Twitter can be a powerful platform to amplify your brand’s message. One of the most effective ways to enhance your brand’s presence on Twitter is by leveraging video content. Here’s why and how you can optimize this approach.

Twitter’s Algorithm Favors Video Content

Twitter’s algorithm prioritizes content that engages users and keeps them on the platform for extended periods. Video content naturally excels in this area because it captivates and engages more effectively than static images or text. Here’s a video production agency that helps your content stand out on Twitter:

Enhanced Engagement: Videos capture users’ attention more effectively, leading to longer viewing times and increased engagement.

Higher Visibility: Due to its engaging nature, the Twitter algorithm often places video content higher in users’ feeds, giving it greater exposure.

Broader Reach: With increased visibility, videos are more likely to reach a larger audience, making them an effective tool for brand growth.

Potential for Retweets and Shares: One of Twitter's unique aspects is the ease of sharing content. Retweets and shares are the lifeblood of organic reach on this platform. Due to its engaging nature, video content has a higher potential to be retweeted and shared by users.

Tips on Optimizing Video Content for Maximum Visibility

Optimizing your content effectively is essential to capitalize on Twitter videos' reach potential fully. Here are some tips that a video production agency would recommend to ensure your videos achieve maximum visibility on Twitter:

Keep It Short and Engaging: Twitter users typically scroll quickly through their feeds, so capturing attention within the first few seconds is crucial. Aim for concise videos, ideally 30 to 60 seconds, while delivering a powerful message.

Use Captivating Thumbnails: The thumbnail is the first thing users see before deciding to watch your video. Ensure it’s visually appealing and representative of the video content. A video production agency can help design custom thumbnails that grab attention and encourage clicks.

Optimize for Mobile Viewing: Most Twitter users access the platform via mobile devices, so your videos must be optimized for mobile viewing. This includes using vertical or square formats and ensuring the video is easily viewed on smaller screens.

Add Captions: Since many users watch videos without sound, adding captions is essential. A video production agency will ensure your message is communicated even when the video is muted, increasing the likelihood of engagement.

Leverage Twitter Analytics: Use Twitter’s built-in analytics to track the performance of your videos. Monitor metrics like views, engagement, and retweets to understand what works best for your audience. A video production agency can assist in analyzing these metrics and adjusting your video strategy accordingly.

End with a Strong Call-to-Action: Every video should conclude with a clear call to action, guiding viewers to what to do next. Whether visiting your website, following your Twitter account, or purchasing a product, ensure the following steps are obvious.

3. Improved Brand Awareness Through Twitter Videos: Build Your Brand with Video

Building a strong brand presence is more critical than ever. One of the most effective ways to achieve this is through video content, particularly on platforms like Twitter. As a video production agency would tell you, videos are about sharing information and creating memorable experiences that resonate with your audience.

How Video Content Builds a Stronger Brand Presence

For a video production agency, video content is a powerful tool for branding because it engages multiple senses at once. Here’s how:

Visual Impact: Videos allow you to showcase your brand’s personality, values, and mission visually compellingly. Whether it’s through the use of brand colors, logos, or specific design elements, videos make your brand instantly recognizable.

Emotional Connection: Videos can evoke emotions more effectively than any other medium. By tapping into your audience's feelings, you can create a deeper connection with them, which is essential for building brand loyalty.

Consistent Messaging: A well-crafted video ensures your brand message is communicated consistently across all platforms. This consistency helps reinforce your brand identity, making it more recognizable and trustworthy.

How Storytelling and Visuals Create Memorable Brand Messages

As any video production agency would emphasize, storytelling is at the heart of effective video marketing. Here’s why storytelling and visuals are so crucial in video content:

Humanizes Your Brand: Storytelling allows you to present your brand as relatable and human. You can build a stronger emotional connection by telling stories that resonate with your audience’s values and experiences.

Simplifies Complex Ideas: Videos can break complex ideas into simple, digestible narratives. Whether you’re explaining a new product, a service, or your brand’s mission, storytelling makes it easier for your audience to understand and remember.

Enhances Recall: Visual storytelling makes your brand message more memorable. When people can see and hear your story, they will remember it and your brand later.

4. Better Communication of Messages: Convey Your Brand’s Messages with Clarity

Where attention spans are shrinking, the ability to communicate complex messages quickly and effectively is crucial for any brand. Twitter videos excel at this, offering a dynamic medium to convey your brand’s messages with clarity and impact.

Comparison with Other Formats

When comparing videos to text or images, the superiority of videos in terms of message clarity becomes evident. Here’s why:

Text: While text can be detailed and informative, it often requires significant time and effort to convey a point. Long paragraphs can lose the reader’s interest, especially on Twitter, where brevity is key. A video production agency can help transform the lengthy text into a 30-second video communicating the same message more effectively.

Images: Images are great for capturing attention, but they need to be improved in their ability to convey detailed information. A single image can illustrate a point but often requires more depth to explain complex concepts. On the other hand, a video can combine several photos with voiceovers and text to provide a complete picture.

Videos: Videos merge the strengths of text and images, offering a rich, immersive experience. They can explain, illustrate, and engage simultaneously, making them the most effective medium for communication on Twitter.

5. Higher Conversion Rates: Turn Twitter Video Views into Sales

Conversion rates are a crucial metric for any brand looking to succeed online. Research consistently demonstrates that videos are among the most effective types of content for boosting conversion rates. Twitter reports that video content is 6 times more likely to be retweeted than photos and 3 times more likely than GIFs, leading to greater exposure and, consequently, higher conversion opportunities.

Strategies for Creating Compelling Calls-to-Action in Twitter Videos

A well-crafted call-to-action (CTA) is essential for converting viewers into customers. To maximize the effectiveness of your Twitter videos, it’s crucial to design effective CTAs with a video production agency,

Early and Consistent CTAs: Introduce your CTA early in the video and reinforce it throughout. Don’t wait until the end to prompt action.

Make It Actionable: Use strong, action-oriented language such as “Sign Up Now,” “Learn More,” or “Get Started Today.”

Visual Cues: To draw attention to your CTA, incorporate visual elements like arrows, buttons, or on-screen text.

Mobile Optimization: Ensure your CTA is easily clickable on mobile devices, considering many Twitter users access the platform via smartphones.

Personalization: Tailor your CTA to resonate with your audience's needs and interests. A video production agency can help you create customized CTAs that speak directly to your target market.

6. Cost-Effective Marketing: Get More Bang for Your Buck with Twitter Videos

Businesses continually search for ways to maximize their marketing impact while minimizing costs. Twitter videos present a cost-effective solution that can deliver impressive results without breaking the bank. Whether you’re a startup or an established brand, leveraging video content with a video production agency can provide a high return on investment (ROI). Here’s how:

Cost Benefits of Video Marketing on Twitter

Video marketing on Twitter provides cost-effective benefits that make it a smart choice for budget-conscious brands. Here are the key advantages.

Lower Production Costs: Unlike traditional television commercials or large-scale advertising campaigns, creating videos for Twitter doesn’t require a massive budget. A video production agency can help you craft professional, engaging videos explicitly tailored for social media platforms at a fraction of the cost of traditional advertising.

Reduced Distribution Expenses: Twitter allows you to share video content directly with your audience without buying expensive media. With the right strategy, your video can organically reach thousands, if not millions, of users. By working with a video production agency, you can optimize your content for virality, increasing your chances of widespread distribution.

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11 Tips for Viral Videos on Twitter

1. Amplify Your Reach with Megaphone

Megaphone is a viral on-demand platform designed to boost your online presence authentically and organically. Our software connects you with influential creators in your niche to help you grow impressions, followers, and leads without relying on paid ads. Key features include:

A sophisticated engagement network,

A private engagement pod service (coming soon),

Diverse creator partnerships for sponsored posts, X spaces, and newsletter ads (coming soon).

Megaphone caters to startup founders, marketers, emerging creators, and ghostwriting agencies seeking to amplify their digital footprint and social proof. Our complex matching algorithm ensures you partner with your field's most suitable and valuable creators. Go viral today with our viral on-demand platform.

2. Get Acquainted With the Twitter Algorithm

The Twitter algorithm curates tweets for the Explore, Search, and Ads sections. Its recommendation pipeline for your For You timeline involves candidate sourcing, ranking, and application of heuristics, filters, and product features such as visibility filtering. It ensures content balance from in-network and out-network sources. Thus, to make a Twitter video viral, you must factor in relevance and recency as fresh and popular tweets gain better engagement and visibility. Also, incorporate visual elements as the algorithm will likely prioritize them.

3. Target Your Audience with High-Quality Visuals

So, who likes, shares, and comments on your tweets? For instance, if you are a gamer and share gaming videos, you'd define people who interact with your videos as a gamer audience. You can know your audience by age, interests, location, and purchase intentions. Even so, you need high-quality visuals to attract your audience.

Exceptional visual content on social media, like Twitter, gives people a reason to follow, like, or repost. In this era, videos are more engaging than text-based posts across all platforms. You can create the videos yourself or hire a professional video editor. They can edit videos to the required lengths or handle and organize raw and edited video files.

4. Mind Your Video Length and Format

Twitter is quite strict about video length and format. Typically, the maximum length for a tweeted video is 140 seconds, the maximum video size limit is 512MB, and the maximum frame rate is 60fps. Twitter supports MP4 and MOV formats as they are widely used and compatible with most devices.

Twitter Blue and Twitter Ads subscribers can upload videos up to 10 minutes in length. Longer videos take longer to upload and need to be more engaging for your audience, lowering the chances of a video going viral on Twitter. One tip for posting long videos on Twitter is to split them into clips and post them as tweets. You can trim it on the app or adjust the original video file with third-party software.

5. Make an Emotional Connection

Avoid creating dry content. For instance, if you are trying to make people laugh, you can add some sense of humor through witty remarks or anecdotes, making it easier to share. Personal stories help, as long as they are fresh and fun, as they establish an emotional connection with viewers, increasing the chances of making your Twitter video viral.

And what better way to cause emotional reactions than through music? As the legend Bob Marley once said, when music hits you, you feel no pain. Thus, consider adding fitting background music or sound effects, as they can create positive ripple effects. They are a great way to make your video stand out and go viral.

Tap into news and current affairs, such as the US election or the rise of cryptocurrency, especially if the topic is relevant to your field of interest. Typically, trending topics are at the top of people's minds, generating a lot of interest due to their timely nature. Additionally, incorporate relevant keywords in your captions and hashtags to boost discoverability. They make it easier to promote your tweet and increase the chances of having a Twitter viral video.

7. Utilize Twitter Analytics

Twitter analytics helps you better understand your audience and learn which Tweets better resonate with your audience. Plus, you can trace your video views and see how people respond to your videos. You can polish your Twitter video content to generate better results.

8. Be Original and Unique

Besides being relevant, you should strive to share distinctive, enjoyable, and unconventional content. Your video's originality should create a sense of urgency as Twitter users scroll through their feeds. Thanks to auto-play, the video should strike them as a game-changer, enticing them to click, engage, and repost your viral video on Twitter.

9. Schedule Your Twitter Posts

You may want to release a music video or film update you've been working on. You can schedule Twitter posts to ensure they're evenly spaced throughout the day since you can't always be online. This trick ensures real-time updates to your audience and provides content for followers in different timezones. Hence, no matter the time of the day or night, Twitter users can view, like, or repost your video. You can schedule tweets using the Twitter scheduler or a third-party scheduling app.

10. Experiment with Twitter Ads

You can equip the potential of Twitter Ads to make your video reach millions of Twitter users. With an effective ad campaign with the right message, you can experiment with Twitter-promoted ads by using a variety of media formats, such as video ads. Or, utilize Twitter Amplify to serve ads through videos from top-notch publishers, creating a viral Twitter video.

11. Add a Call to Action

Don’t stop telling people what steps you want them to take after viewing your video. Whether it’s to visit your website or download your app, a call-to-action has always been known to work. It makes people highly likely to engage with your tweet and usually sparks discussions among your followers, helping your Twitter video go viral.

Go Viral Today with Our Viral on Demand Platform

When posting videos on Twitter, most brands want to know how long their videos can be. As of 2023, videos posted on Twitter can be up to 10 minutes long. However, if your videos stand out on the platform, you'll want to keep your videos shorter than a minute. Why? Because tweets with videos receive 90% more engagement than those without. Within those videos, engagement peaks at 30 seconds before tapering off. So, while Twitter allows for longer videos, posts with shorter videos perform better.