14 Tips on How to Go Viral on LinkedIn

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To succeed on LinkedIn, you need a strategy. Creating a LinkedIn content strategy that helps you go viral can boost your visibility, establish you as a thought leader, and put you on the radar of key decision-makers.

Consider crafting a post so engaging that it attracts hundreds of thousands of views and sparks conversations with your ideal audience. This guide will help you achieve posts like these that get noticed and promote your professional goals.

Megaphone's viral on-demand platform can help you quickly boost your performance on LinkedIn. This tool helps you identify high-performing content within your niche before creating your post. Then, it generates a customized outline for you to follow to ensure your final piece has viral potential.

Benefits of LinkedIn Marketing

1. Laser-Focused Audience Targeting

LinkedIn reigns supreme when it comes to pinpointing audience targeting options. The platform is a natural fit for professional networking, enabling you to customize your ads for specific groups based on job titles, roles, industries, and other criteria. This ensures your marketing messages resonate with the right audience.

This precision in targeting enhances the impact of your campaigns by reaching LinkedIn users who are genuinely interested in what you offer. Adapting your marketing approach to different segments can help you optimize your ROI and drive improved outcomes.

2. Expanding Your Brand’s Reach

LinkedIn has over 900 million members and a massive pool of potential connections and customers. Implementing a well-crafted LinkedIn marketing strategy can significantly expand your brand’s reach.

Here are some ways to build brand awareness and trust on LinkedIn:

Engage with the professional network

Participate in industry discussions and share your insights to establish credibility.

Regularly post content that provides value to your audience, showcasing your expertise.

Join relevant groups

Become a member of groups related to your industry to connect with like-minded professionals.

Create your group

Start a group to position yourself as an authority in your field and attract potential customers.

3. The B2B Marketing Powerhouse

LinkedIn stands out as a powerful tool for B2B lead generation. According to recent data, 89% of B2B marketers use LinkedIn to generate leads, with 62% affirming its effectiveness. This platform allows businesses to target specific industries, job roles, and companies, ensuring your marketing efforts reach the most relevant audience. By connecting with professionals who are genuinely interested in your offerings, you can generate high-quality leads that are more likely to convert into clients.

4. Access to Decision-Makers

One of LinkedIn’s significant advantages is its ability to connect you directly with decision-makers. Utilizing LinkedIn for lead generation means you can engage with key stakeholders with the authority to make purchasing decisions.

This direct access enhances your chances of converting leads into paying customers. By fostering these connections, you can build strong business relationships and streamline your sales process, ultimately driving growth and success for your company.

5. Cost-Effective Advertising Options

When evaluating advertising platforms, LinkedIn often emerges as a cost-effective choice. Unlike other social media platforms, LinkedIn allows for precise targeting, which can lead to more efficient use of your marketing budget.

While the initial cost might seem higher, the return on investment is often more significant due to the platform’s professional audience and advanced targeting capabilities.

Learning about the cost advantages of LinkedIn’s marketing strategy compared to other platforms can help businesses decide where to allocate their advertising funds.

6. Targeting LinkedIn’s Audience With Precision

LinkedIn’s advanced targeting tools enable you to reach audience segments you might not have initially considered. The audience expansion feature allows LinkedIn’s algorithm to identify and target people who are similar to your desired audience and might be interested in your offer.

This strategic approach helps broaden your reach while maintaining relevance, ensuring your marketing efforts are directed toward the most promising potential customers.

7. Higher Click-Through Rates

Several factors contribute to achieving higher CTRs on LinkedIn. Here are six key strategies:

Test and optimize your ad copy

Regularly update and refine your ad content to ensure it resonates with your audience.

Use ad extensions

Enhance your ads with additional information, such as links and call-to-action buttons.

Improve your targeting

Ensure your ads are shown to the most relevant audience segments.

Optimize your landing pages.

Create compelling and user-friendly landing pages that encourage conversions.

Use retargeting

Re-engage users who have previously interacted with your brand.

Monitor and analyze your CTR

Continuously track your performance and adjust your strategy based on the data.

Implementing these strategies can significantly improve your CTR, making your LinkedIn ads more effective and efficient.

8. Lead Generation

Lead capture forms are essential tools websites use to collect information from visitors. These forms help businesses gather details about potential customers, allowing them to understand their interests and needs better. The quality of the data collected through these forms is crucial, as it directly impacts the effectiveness of your marketing efforts. High-quality data enables more targeted and personalized interactions, increasing the chances of converting leads into customers.

9. Quality Leads Through LinkedIn Advertising

LinkedIn is highly effective for generating quality leads. According to Sprout Social statistics, 62% of B2B marketers find LinkedIn a valuable source of leads, accounting for 33% of purchase intent.

This means that LinkedIn not only helps in acquiring leads but also significantly influences their decision-making process.

By leveraging LinkedIn’s advanced targeting options and vast professional network, businesses can attract the right people, those who are more likely to convert. This makes LinkedIn a powerful platform for B2B marketing, connecting you directly with the business professionals who matter most to your goals.

10. Tracking and Analyzing LinkedIn Campaign Success

Monitoring and adjusting your campaigns based on performance data is crucial for marketing success.

This involves tracking metrics such as impressions, engagement, and conversion rates to understand your campaigns' performance.

Adjusting your strategy based on these insights can lead to more effective marketing efforts and better results.

This continuous evaluation and improvement process ensures that your campaigns align with your business goals, ultimately driving more significant impact and success.

11. S.M.A.R.T.E.R Retargeting Strategies

Implementing effective retargeting strategies is crucial for a successful LinkedIn marketing campaign.

Setting clear goals and objectives ensures your retargeting efforts are focused and impactful. The S.M.A.R.T.E.R framework (Specific, Measurable, Achievable, Relevant, Time-bound, Easy to Start, and Reflective) helps define these goals and track progress.

This approach allows you to refine your strategies based on performance data, leading to better results and a higher return on investment.

12. Expanding Professional Networks Through LinkedIn

Networking on LinkedIn goes beyond simply exchanging business cards or adding contacts. It involves building meaningful and mutually beneficial relationships with individuals who share your interests, goals, and values.

As a marketing operations professional, expanding your network beyond your immediate colleagues is crucial. Doing so can provide new insights, opportunities, and support for your career growth. Engaging with a diverse professional network on LinkedIn can lead to valuable connections and collaborations that drive your business forward.

13. Leveraging LinkedIn for Recruitment

To effectively leverage LinkedIn for recruitment marketing, follow these key steps:

Raise awareness

Increase the visibility of your company and its job opportunities.

Engage with potential candidates.

Interact with candidates through relevant content and meaningful conversations.

Tailor your approach

To make your outreach more effective, consider the needs and preferences of your target candidates.

Focus on hiring

Streamline your hiring process to convert interested candidates into employees.

Implementing these strategies can attract top talent and efficiently fill your open positions.

14. Integrating Content Marketing with LinkedIn Advertising

Combining content marketing with LinkedIn advertising creates a powerful strategy that enhances overall marketing effectiveness. A cohesive strategy ensures that content marketing and advertising work together smoothly to achieve business goals. Here’s how this approach can improve your efforts:

Clear objectives

Define specific goals for both your content marketing and advertising campaigns.

Audience segmentation

Tailor your content and ads to target specific audience segments effectively.

Budget allocation

Allocate your budget wisely to balance spending between content creation and advertising.

Consistency

Maintain a consistent message and brand voice across all content and advertisements.

Adaptability

Be ready to adjust your strategy based on performance data and market changes.

15. Flexible Budget Options for Different Business Sizes

Creating flexible budget options tailored to your business size and goals is crucial. Here are the key steps:

Define the budget period

Determine your budget’s time frame, whether monthly, quarterly, or yearly.

Identify fixed and variable costs.

Separate your fixed costs (e.g., subscriptions, salaries) from variable costs (e.g., ad spend, materials).

Estimate expected revenue

Project your revenue for the budget period.

Calculate the break-even point

Understand how much you need to earn to cover your costs.

Adjust revenue and costs

Modify your budget based on actual performance and changing circumstances.

Review and revise your budget periodically

Regularly update your budget to reflect new goals and market conditions.

16. Using LinkedIn’s Direct Messaging Feature Effectively

LinkedIn’s InMail feature lets you reach out directly to decision-makers, bypassing traditional gatekeepers. This increases your chances of establishing meaningful connections with key stakeholders. Crafting personalized and relevant messages is essential to maximizing the effectiveness of your LinkedIn InMail strategy.

Focus on the recipient’s needs and how your offer can provide value to them. Regularly analyzing the performance of your InMail campaigns and adjusting your approach based on the insights can further enhance your success in generating leads and building professional relationships.

17. Ensuring Data Privacy in LinkedIn Advertising

Maintaining data privacy in LinkedIn advertising is crucial. Here are the best practices to ensure data privacy:

Understand the data you need

Clearly define the type of data necessary for your campaigns.

Implement data security measures

Protect the data you collect with robust security protocols.

Follow data privacy laws and regulations

Adhere to all relevant legal requirements to ensure compliance.

Communicate and collaborate with your clients

Keep your clients informed about their data use and collaborate on privacy practices.

Educate yourself and your team.

Ensure everyone involved in your campaigns understands the importance of data privacy and follows best practices.

Review and improve your data privacy practice.s

Regularly assess and update your privacy measures to stay current with evolving standards.

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How Does the LinkedIn Algorithm Work

Let’s Break Down the LinkedIn Algorithm

The LinkedIn algorithm is a program that displays engaging posts in front of users, ensuring that each LinkedIn user sees the most relevant content to them at the top of their feed. Like Facebook, Instagram, TikTok, and other platforms, LinkedIn’s algorithm provides the best possible experience for each user, ensuring they find content that caters to their specific interests.

This means the algorithm pays attention to the types of posts and profiles that each LinkedIn user interacts with and caters to their feed to feature similar content to increase overall use and engagement on the platform. Ultimately, the LinkedIn algorithm determines what content is prioritized in your LinkedIn feed, and how much reach your content receives in others' feeds.

How LinkedIn’s Algorithm Works

By default, your LinkedIn feed is sorted by “Top Updates.” These posts are populated based on your activity (think: accounts you regularly interact with via “Likes,” shares, and comments). However, LinkedIn allows you to sort updates chronologically.

In general, a few best practices on how to thrive in the wake of LinkedIn’s algorithm include the following:

Users should encourage genuine, meaningful conversations versus self-promotion and jargon. The algorithm (allegedly) does not favor a particular post format (think: text, images, video, and so on)

People should “post things that encourage a response” rather than drop links and expect engagement.

These tips don’t tell the whole story of the LinkedIn algorithm. Pointers such as “encourage conversations” and “post things that encourage a response” are standard principles of social media at large. You will need to do a deep dive into LinkedIn SEO to know how to optimize your content and profile with more gusto. However, there are four main factors that the LinkedIn algorithm takes into account when deciding which content to showcase to each of its users. Those factors are as follows.

Assessing Post Quality

First, LinkedIn’s algorithm quickly checks to decide if your post is up to snuff. Does it violate spam guidelines? Or does it pass all of LinkedIn’s professional community policies? Spammy content obviously won’t be shown to users as often (if at all). Explicit content will take priority. And low-quality content will lie somewhere in the middle.

Some examples of spammy content, according to LinkedIn, are:

Emoji or reaction polls meant to boost engagement artificially

Posts misrepresenting LinkedIn platform functionality meant to artificially increase engagement Chain letter-type content that requests likes, reactions, and shares

For excessive, irrelevant, or repetitive comments or messages, there’s an automatic filter that can be used to filter out spam content.

More nuanced posts are sent for human review before deciding whether they pass the quality test.

Post Testing

If your post passes the initial quality control, it’ll be put to the test. The LinkedIn algorithm will start showing your post to your immediate and extended networks, keeping an eye on engagement. And if your post does well, garnering a lot of engagement, the algorithm will spread your post’s reach to an even wider audience. Engagement is a strong sign that your post is high-quality and of interest to LinkedIn’s users, which is why this is the base measurement for whether or not the algorithm will push your post out to more people.

Member Activity

However, LinkedIn won’t push your post out to random users. Their activity on LinkedIn—interests, hashtags they follow, posts they interact with, etc.—significantly impacts the types of posts they see. This member activity helps LinkedIn’s algorithm ensure they’re pushing your post out to people who likely have something meaningful to comment on your post, improving engagement even more.

Relevancy to Users

Similarly, LinkedIn’s algorithm considers how relevant your post or profile is to other users. For example, first-degree connections are going to see your content first. People on LinkedIn can already know that you’re connected to will be prioritized. And more than that, the connections that LinkedIn sees you regularly interact with will also be prioritized.

Then, LinkedIn will examine the content and its relevance to your extended network. Things like the post’s topic, language, people or companies mentioned, and other factors influence who will see your post. Overall, the LinkedIn algorithm does a great job of putting the most relevant content in front of the right users to maximize engagement and the user experience.

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A sophisticated engagement network,

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14 Tips on How to Go Viral on LinkedIn

1. Amplify Your Reach with Megaphone

A sophisticated engagement network,

A private engagement pod service (coming soon),

Diverse creator partnerships for sponsored posts, X spaces, and newsletter ads (coming soon).

2. Capture Interest with Attention-Grabbing Headlines and Intriguing Content

Headlines can make or break your LinkedIn post. Users quickly skim headlines to determine if they want to read a post. You need to grab their attention and stop the endless scrolling. Your approach to writing the headline will depend on the content of your post. For instance, a significant development or a surprising statement can make your LinkedIn post stand out in a sea of similarly styled content.

You can find excellent examples of using shock value to entice people to read the other posts. People hesitate to scroll down because they aren’t expecting failure stories on social media. Looking back, it appears the post successfully converted a derogatory statement into a constructive, value-based solution. Another thing to remember is not to sensationalize your headline to the point that it detracts from the rest of the content.

When creating intriguing headlines, remember that LinkedIn only displays the first 140–150 characters before collapsing the remainder under a “see more” button. Utilize the limited space available. To arouse emotions, use the attention-interest-desire-action (AIDA) copywriting formula. A post cannot become viral if people do not read it.

3. Create Readable Posts

This point goes hand-in-hand with the diminishing attention span we see in social media users today. With so many video stories and presentations yet to be checked out, users don't want to engage with a post that's difficult to read. Make it easy for your target audience to skim so they can extract the core information quickly.

Use conversational tones and sentences with varying structures to create a rhythmic effect. No matter what the topic of your post is, don't forget that you're a person trying to communicate with another person. Writing a post might help you consider that you're sitting with a friend across the table in a cafe and sharing thoughts.

Provide what the public desires! Produce LinkedIn articles and provide analytics on topics of interest to users. Moreover, sharing such issues helps to spread awareness on LinkedIn. There are various simple ways to access hot topics on LinkedIn: The Trending Topics newsletter sent to Page admins by LinkedIn; The editors of the LinkedIn Marketing Blog frequently write about hot issues, and if you subscribe, you will get a weekly email with summaries and advice; Use the “Discover more” link in the left-hand sidebar of your homepage feed to view the number of followers for specific LinkedIn hashtags.

5. Include Visuals in Your Posts

We've discussed white spaces in the previous tip, but now we'll dive deep into the visual aspect of a viral LinkedIn post. According to LinkedIn's data, posts with images see 2X higher engagement, and videos are shared 20X more than other platforms. This should give you an idea of how powerful visuals are. Add a different format to complement the content along with your text posts. This can be a funny GIF, a podcast clip, an explainer video, an image, or a carousel. The visual cue strengthens the argument you want to put forward and helps people share with their network.

6. Engage Readers By Telling an Interesting Story

Even the best first sentence will only get you so far. A LinkedIn share must also have valuable content to be successful. Additionally, engaging audiences through the narrative is the most straightforward approach. This is so because narratives are more accessible to retain than strictly informative texts. Stories change information from rote facts into timeless knowledge.

Rich material that includes actual individuals will also increase the impact of storytelling. Most popular LinkedIn posts contain videos or photographs of real people. Because it humanizes and personalizes the post, an image or video of an actual person increases the likelihood that people will add their recommendation or comment. Moreover, storytelling helps businesses to build a brand on LinkedIn.

Nothing resonates with people on social media more than personal stories. People love reading about others, so if you can inspire them with your authenticity, they'll return the favor by sharing your posts. Start by identifying a point in your life that significantly impacted who you are today, a challenge you're currently facing, or the goals you've set out to achieve. Now, tweak the stories to give them universal appeal, but never lose your unique tone. Well-crafted personal stories don't just go viral; they also help you build connections and a network of trusted folks.

8. Incorporate SEO Keywords, Hashtags, and Emojis

Utilizing hashtags on LinkedIn is another crucial trick you may use to get viral there. Always have a specific LinkedIn keyword when you write the material or share it on LinkedIn. The hashtags cover a wide range of subjects and have sizable audiences divided into numerous groups, including followers in marketing, advertising, leadership, and management. LinkedIn SEO hashtags enable users to “listen” to the most critical issues.

Additionally, it improves your level of participation. Therefore, uploading content that falls under one of these categories will undoubtedly gain attention in one of these groups. Additionally, you will notice a lot of interest in your profile. That’s why people focus more on ways to improve their LinkedIn profile. Emojis can also make reading easier. Thus, it has two different uses. You incorporate an emoji in an attention-getter at the end.

Why is that so? People may pause browsing through their feed to read the first two lines if they encounter an Emoji. If they find it intriguing, they should click the “read more” link and read the rest of our content. It, therefore makes sense. The second method is cleverly adding structure to your LinkedIn article. For instance, let us say you have listed five things. You can add a finger emoji pointing at these various items to the LinkedIn post to give it more organization.

9. Engage with Your Community

Most users treat LinkedIn as a job portal. While this is fine, the problem arises when they try to build their personal or company brand. In 2019, Pete Davies, the then Senior Director of Product Management on LinkedIn, described the platform as "people you know, talking about things you care about.”

This is a digital community, and no community is built without genuine and authentic participation from its members. Don't just post regularly. Engage with your community, religiously reply to comments, ask questions, leave comments on other posts, tag people, and build a network of people sharing similar values and visions.

10. Have a Point of View (And Be Controversial)

Another crucial method to get viral on LinkedIn is to have a point of view. Users are not interested in reading posts of people who randomly publish content. If you do not have a point of view on a topic, people will not be keen on reading what you have shared.

Therefore, when posting on LinkedIn, ensure a point of view on your topic and then ask your readers to share their thoughts. It increases engagement while allowing readers to know what you think before they comment on the topic.

11. Be Authentic, Vulnerable, and Funny

The lesson is simple: LinkedIn seeks content that quickly engages its audience. On the most professional platform in the world, users are not expecting personal stuff. However, we do not suggest you post images of your dog and vacation ten times daily on LinkedIn. Find the right balance between a genuine personal experience or story and a life or business lesson. On LinkedIn, letting yourself down and acting like a regular person shows other users that you are approachable, reliable, and like them.

12. Mention Influencers

Your content can become more visible and reach a larger audience by working with businesses and influencers on LinkedIn. Working with brands and celebrities in your niche will allow you to reach their engaged audience and introduce your material to a new audience in your niche. Collaborative articles can also improve engagement, making your content more shareable and likely to go viral. But first, ensure the partnership is appropriate for your audience and consistent with your brand.

On LinkedIn, something may get famous, but it never really takes off on Instagram. Learning to become viral on LinkedIn or other social media platforms will have different complexities and outcomes. And it is all right. It is a learning curve that requires ongoing vigilance against the shifting trends from one platform to another. However, be careful to cover all your bases because republishing your material on each platform will improve your chances.

14. Join LinkedIn Engagement Groups

Groups are the most critical component of any social media network. Whether you use Facebook, Instagram, or LinkedIn, networking on LinkedIn will help you learn more about other users and their material. However, joining LinkedIn groups will help you learn from others. They are incredibly insightful and illuminating. People generally appreciate and remark on strong and compelling stuff in groups.

Your content is well-liked by people from many fields and quickly becomes famous in Groups. You may also request likes and comments on your posts immediately from your friends and influencers. If you use this tactic properly, it will undoubtedly be successful. Be sure to join at least 5–6 LinkedIn groups that will assist you in getting viral and allow you to network with people from other industries.

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Viral Content Ideas for LinkedIn

Your origin story is the best way to connect with your audience. It doesn’t matter if a radioactive spider didn’t bite you. Everyone loves a good backstory; LinkedIn is the perfect platform to share yours. Maybe you took an unconventional path to success. Perhaps your career has been full of twists, turns, and surprises. Maybe you’ve experienced a meteoric rise to leadership. Whatever it is, people in your industry will be curious to know how you made it to where you are—especially if you share the real setbacks and failures you encountered.

2. Post Industry News

If you come across a news story that impacts your audience, posting it can position you as a trusted source of information. Add some value by including a short caption summarizing the news and providing your unique commentary or context. To encourage more engagement, ask readers to share their thoughts on the news in the comments.

3. In-Person Interviews and Roundtable Discussions

Over at the LinkedIn Collective, we frequently share shortened clips from previously live discussions. These make for engaging videos because they’re brief, eye-catching, and feature real experts having interesting conversations. Best of all, we can use pre-existing content to make several clips that highlight especially interesting points.

We’ve all had that a-ha moment while reading a book when we come across a line that perfectly sums up a life lesson we needed to hear. Whether you find it in a self-help book, a business book, or a novel, there is eternal wisdom in books that easily applies to careers and work. Don’t just paraphrase or pull direct quotes from the book, though.

5. Empathize with Your Peers

While it only makes sense to be positive in most of your posts, LinkedIn is about work, and work can sometimes be super frustrating! Sharing personal stories and content that acknowledges the pain points of your role or industry can help position you as someone who gets it and empathizes with your audience. It’s the social media equivalent of a healthy venting sesh with your work bestie about what drives you crazy about the job you love.

6. Ask Your Audience a Question

Sometimes, the best way to start a conversation on your feed is by asking the right question. Try asking your followers for their take on a timely or relevant topic in your industry, then respond to their insights to drive the discussion forward.

7. Create a Carousel of Evidence-Backed Tips

Tips are good, but tips grounded in research are gold. Decades of low-quality content promising "quick tips" have burned many internet users, but you can erase those doubts by proving your insights are based on factual evidence. Next time you read an industry white paper or data-driven report, see if you can turn the findings into tips on what to do (or avoid).

Then, turn it into a LinkedIn carousel — one of the most engaging post types on the platform. Brand strategist Katelyn Bourgoin takes this format to the next level, sharing tips and insights into psychological principles and what marketers can take away from the learnings. The content is digestible yet comprehensive, giving her brand serious points on trust and credibility.

8. Have Some Fun

LinkedIn doesn’t have to be all business all the time. Consider adding fun posts about hobbies or interests and lighthearted content that might make your followers smile. Your audience won’t always remember what you wrote, but they will remember how you made them feel.

Bite-sized nuggets that keep readers engaged and offer the opportunity to read more – what’s not to love about newsletters? This popular content format is available to members and Pages with more than 150 followers that have a demonstrated record of publishing original content.

10. Do a TBT Photo Dump (Business Edition)

Do you think Throwback Thursday posts (TBTs) don't belong on LinkedIn? A photo dump from the founder of Gravity Payments, Dan Price, proves you wrong. It's heartwarming and nostalgic and communicates how long he's been in the game. To top it off, he's celebrating with his team in most of the photos. It is a simple way to humanize yourself as a leader while showing your growth in the industry.

Have you recently read a book that sparked new ideas? Or one that just didn’t deliver? Share a quick review on LinkedIn and post a photo of the cover. It doesn’t have to be a long review—this isn’t a high school book report. However, sharing even a single takeaway can bring value to your followers or connections. Drive engagement by asking your audience if they’ve read it or encourage them to use the comments to recommend their recent reads.

12. Write an Article

If long-form content is your jam, try publishing Articles. Delivering a unique perspective on timely industry news or sharing a story about how your organization creatively solved a problem for a client will get you noticed.

13. Build in Public

Many see LinkedIn as a bragging platform where people post about their accomplishments and nothing more. Repeated, glamorous success gets old, so let's turn that criticism on its head. Use LinkedIn as a space where your audience can get to know the real you and the work behind your business.

Marina Khidekel does this expertly with a post that admits her team hit a bump in the road—and they’re working tirelessly to make it right (because they're obsessed with getting the best product to market). Share your hypotheses, tests, experiments, mistakes, and learnings publicly and gain an audience who trusts you and your brand for honesty and transparency.

Did you win an award or a big contract? Have you landed new funding or hit a big milestone? LinkedIn is a great place to share good news and pat yourself on the back. Pro tip: Make a point of mentioning the people who helped you get there. They’ll probably repost it and add to your engagement stats.

15. Busting Myths

One of the best ways to establish yourself as an innovator on LinkedIn is to challenge the status quo. Does a common misperception of your role constantly irk you? Tired of “common” sense that isn’t? Want to challenge a long-held myth about your industry? Sharing content where you disagree with prevailing perceptions can make for a compelling post—and spark plenty of comments for and against your stance.

16. LinkedIn Events

Ahh—the thrill of creating your content as it’s being published! LinkedIn Events have exploded in popularity and are a content goldmine. Create excitement ahead of the event with posts teasing the live show, then use snippets from the live stream to share highlights and bits of wisdom (which will, in turn, create excitement for your next stream!)

Even though it's gaining ground as a content platform, LinkedIn is still the number one spot for finding a job. Many users scrolling their feeds are on a job hunt (or know someone who is). Why not tap into that audience's motivation? Post job opportunities that are relevant to your field. You can post just one or create a list.

This idea is simple to execute but can majorly expand your post reach. Plus, someone in your audience might see it at the perfect time in their search. Loomly's VP of Marketing, Sarah Maloy, regularly posts marketing job roundups and has seen her account engagement increase steadily. Just look at the comments this post has inspired!

18. Put a Face to Your Work

If your organization dramatically impacts people’s lives, try putting their faces front and center in your LinkedIn posts. Numbers and graphs make sense when you share quarterly results, but when your hard work is a fundamental human success story, names and faces are more effective at telling the tale.

19. Poll Your Audience

Polls are a fantastic way to get a conversation started on your Page! By offering choices that elicit passionate responses, your followers will be more likely to discuss the question in the comments.

20. Make a Personal Collage (That Ties Into Your Brand)

Posting personal photos on LinkedIn can feel weird. It's a professional platform, so your vacation photo dump might be out of place. But if there's a way to share your content that feels relevant to your brand, those photos can offer a refreshing and creative moment in someone's feed.

Yelitsa Jean-Charles is the CEO and Founder of Healthy Roots Dolls, a toy company that teaches natural hair care to young girls of color. Her photo collage is ideally on brand, showing various hairstyles she has worn while growing my business and sharing a strong message about natural hairstyles in the workplace.

Try sharing resources your audience might find handy. Guides, templates, or checklists can all bring value to your profile or company page and have a good chance of being shared if you don’t have time to create resources from scratch, Slack your work colleagues and ask them to send you their top industry resources and thought leaders so you can compile and share them in a post. Even a collection of your top bookmarks can help your audience!

22. Images Featuring Catchy Text

Punchy statements are a great way to create an attention-grabbing moment when you want to earn that hard stop from folks scrolling their feeds. Short wisdom, conversation-starting questions, and linked content highlights create excellent image copy.

23. Build Anticipation for a Launch (and Get Some Feedback at the Same Time)

Amanda Natividad, VP of Marketing at SparkToro, is a hooks expert; we love how she used this one to tease her upcoming keynote. What can you tease? A content release, a keynote, a collaboration, a new product. Grab a slice of your existing content pieces and turn it into a teaser.

When you give your audience a compelling glimpse of what's to come, they will want more. You can also use the reactions to your teaser to gauge how excited your audience is and what kind of features they're hoping to see at launch—now that's excellent customer data!

24. Toot Your Own Horn

If your organization is involved in the community, supports charities, or backs other outside initiatives, it’s worth a post. Do you encourage your employees to volunteer? Share their stories. It’s a smart way to build your profile and generate some goodwill. It can also showcase a positive aspect of your corporate culture to prospective employees. Even better, it helps the organizations you support gain valuable exposure. So be sure to link to them!

25. Third-Party Content

No one likes to hang out with the person at the party, talking about themselves the whole time. We recommend sticking to the 4-1-1 rule when posting on your page: for every piece of content you share, you should share one update from another source and, most importantly, four pieces of content written by others.

Insider tip

Be sure to tag the author and their company to increase your post’s chances of being noticed or shared within their circles.

Go Viral Today with Our Viral on Demand Platform

Before you can go viral on LinkedIn, you need to narrow your focus and identify a specific target audience interested in what you have to say. Almost everyone on LinkedIn is looking to advance their careers in some way. But there are many different ways to do this, and your content won’t resonate with everyone. For example, if you’re a business owner, you could create content to attract prospective customers, educate your audience on a particular topic, or help other business owners with operational or marketing tips.

Each of these audiences will likely have different interests, and it’s essential to create content that speaks directly to one of these groups instead of generic posts that could appeal to anyone. To find your target audience, start by looking at the profiles of your existing connections. Then, narrow your focus to a specific type of individual within your industry or explore the interests of people in your current network. Use these insights to create content that will attract your ideal audience on LinkedIn.

Create Engaging LinkedIn Posts That Encourage Interaction

Once you’ve pinpointed your target audience, you can start creating content that will appeal to them and help you go viral on LinkedIn. LinkedIn’s algorithm favors posts that get immediate engagement. So, the goal of your content should be to reach your target audience to interact with your posts. The best way to do this is to create engaging posts that encourage users to leave comments.

For example, instead of sharing your personal story about how you overcame a challenge in your career, you could reframe the post to help others who may be facing similar issues. Start by asking a question that addresses the problem. Then, you can share your story within the post to help others facing similar challenges. This approach will appeal to your target audience and get them to engage with your content before you even share your story.

Leverage LinkedIn Creator Mode to Boost Your Visibility

LinkedIn Creator Mode is designed to help users grow their presence on the platform. When you enable Creator Mode, LinkedIn changes how your profile works to help you attract more followers and get more engagement on your content. First, your profile will highlight the content you create instead of your professional experience.

This means that users who land on your profile will see your posts, articles, and videos before they see any information about your career. This helps you go viral on LinkedIn by allowing you to showcase your expertise and build trust with your target audience before they even engage with your content. Next, Creator Mode also allows you to pick up to 10 topics, or ‘featured’ skills, to showcase on your profile. These topics help you attract a specific audience by signaling what your content is about.

This can help you go viral on LinkedIn by allowing you to reach your target audience and get more engagement on your posts. Finally, when you share content, LinkedIn notifies your connections and followers so they can engage with your posts. This can help you go viral on LinkedIn by boosting your post engagement immediately.

Another effective strategy to help you go viral on LinkedIn is to find trending topics within your industry and create content around them. Posts that align with people's interests are much more likely to get noticed and go viral. To find trending topics on LinkedIn, keep an eye on the posts in your feed to see what others are talking about. You can also look at the ‘Discover’ section on LinkedIn to find posts getting a lot of engagement and see what’s trending in your network. Finally, use the LinkedIn search bar to look up relevant keywords and find posts that are getting much attention.

Use Hashtags Strategically

Using hashtags on LinkedIn can help you reach a wider audience and get more engagement on your posts. This is because hashtags help to categorize content on the platform. When you use a hashtag, your post will appear in the feed for that hashtag, and anyone following that hashtag will see your post. This can help you go viral on LinkedIn by boosting your post's visibility and helping you reach your target audience. When using hashtags on LinkedIn, don’t just pick relevant hashtags. Instead, research to find the best hashtags for your posts. Look for a mix of popular and niche hashtags to help you reach large and specific audiences.

Join and Engage in Relevant LinkedIn Groups

LinkedIn Groups are communities on the platform that allow users to connect with like-minded individuals with similar professional interests. You can join groups related to your industry and target audience to help you go viral on LinkedIn. Start by joining a few different groups and observing the type of content members post and the discussions happening. Then, look for opportunities to share your content to help group members. You can also create your own posts to generate discussions and increase your expertise's visibility.

Consider Using LinkedIn Ads

While the goal is to help you go viral on LinkedIn organically, sometimes, it can help boost your posts with LinkedIn ads to help you reach your target audience. You can create various ads on LinkedIn to help you achieve different business goals, such as increasing your visibility, generating leads, or driving traffic to your website. If you want to go viral on LinkedIn, consider creating sponsored content to promote a post that will help you reach your business goals.