How to Build a Solid B2B LinkedIn Strategy for Marketing in 12 Simple Steps

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So, you've just posted an update on LinkedIn and crickets. The tumbleweeds just blew by. It can be disheartening, especially when attempting to implement your LinkedIn content strategy to achieve a specific business goal.

What’s the secret to noticing your posts and boosting your content performance? Well, it’s not just the content itself – it’s what you do after hitting publish. This guide will discuss boosting LinkedIn posts to achieve your goals and get your content viral.

One way to make the process easier is with Megaphone’s viral on-demand platform. Our solution helps you boost your content performance and get the visibility you crave so you can stop stressing about LinkedIn and get back to business.

Benefits of LinkedIn Marketing for B2B

1. Pinpointing Your Target Audience with LinkedIn Ads

LinkedIn shines at helping businesses hone in on their target audience with detailed options for audience targeting. This professional network allows companies to customize their ads to reach specific groups based on job titles, roles, industries, and other factors. This precision in targeting enhances the impact of your campaigns by reaching LinkedIn users who are genuinely interested in what you offer. Adapting your marketing approach to different segments can help you optimize your ROI and drive improved outcomes.

2. Boosting Brand Awareness Among a Professional Audience

With over 900 million members, LinkedIn offers a vast pool of potential connections and customers. Implementing a well-crafted LinkedIn marketing strategy can significantly expand your brand’s reach. Here are some ways to build brand awareness and trust on LinkedIn:

Engage with the Professional Network

Participate in industry discussions and share your insights to establish credibility.

Regularly post content that provides value to your audience, showcasing your expertise.

Join Relevant Groups

Become a member of groups related to your industry to connect with like-minded professionals.

Create Your Group

Start a group to position yourself as an authority in your field and attract potential customers.

3. B2B Marketing

Effective B2B Lead Generation LinkedIn stands out as a powerful tool for B2B lead generation. According to recent data, 89% of B2B marketers use LinkedIn to generate leads, with 62% affirming its effectiveness. This platform allows businesses to target specific industries, job roles, and companies, ensuring your marketing efforts reach the most relevant audience. By connecting with professionals who are genuinely interested in your offerings, you can generate high-quality leads that are more likely to convert into clients.

Access to decision-makers: one of LinkedIn’s significant advantages is that it connects you directly with decision-makers. Utilizing LinkedIn for lead generation means you can engage with key stakeholders with the authority to make purchasing decisions. This direct access enhances your chances of converting leads into paying customers. By fostering these connections, you can build strong business relationships and streamline your sales process, ultimately driving growth and success for your company.

4. Cost-Effective Marketing

Comparing Costs with Other Advertising Platforms: LinkedIn often emerges as a cost-effective choice when evaluating advertising platforms. Unlike other social media platforms, LinkedIn allows for precise targeting, which can lead to more efficient use of your marketing budget. While the initial cost might seem higher, the return on investment is often more significant due to the platform’s professional audience and advanced targeting capabilities.

Learning about the cost advantages of LinkedIn’s marketing strategy compared to other platforms can help businesses decide where to allocate their advertising funds. Advantages of Cost-Effective Advertising One of LinkedIn’s standout benefits is its cost-effective advertising options. LinkedIn Ads typically have a lower cost per click (CPC) compared to platforms like Facebook and Instagram.

This means you can achieve more ad clicks without increasing your budget. The platform’s ability to target specific professional demographics ensures that your ads reach the right audience, maximizing your marketing spend. According to Hootsuite, advertising on LinkedIn offers (a) Up to 2x higher engagement rate for marketers, (b) Up to 13.5% lower cost per acquisition using LinkedIn’s conversion tracking tool, and (c) Up to 2x higher conversion rates for marketers.

5. Strategic Audience Targeting Using LinkedIn’s Tools

LinkedIn’s advanced targeting tools enable you to reach audience segments you might not have initially considered. The “audience expansion” feature allows LinkedIn’s algorithm to identify and target people who are similar to your desired audience and might be interested in your offer. This strategic approach helps broaden your reach while maintaining relevance, ensuring your marketing efforts are directed toward the most promising potential customers.

6. High Click-Through Rate

Factors Contributing to Higher CTR on LinkedIn Several factors contribute to achieving higher CTRs on LinkedIn. Here are six key strategies:

Test and Optimize Your Ad Copy

Regularly update and refine your ad content to ensure it resonates with your audience.

Use Ad Extensions

Enhance your ads with additional information, such as links and call-to-action buttons.

Improve Your Targeting

Ensure your ads are shown to the most relevant audience segments.

Optimize Your Landing Pages

Create compelling, user-friendly landing pages to encourage conversions.

Use Retargeting

Re-engage users who have previously interacted with your brand.

Monitor and Analyze Your CTR

Track your performance and adjust your strategy based on the data. Implementing these strategies can significantly improve your CTR, making your LinkedIn ads more effective and efficient.

7. Lead Generation

Lead Capture Form and Self-Reported Data Lead capture forms are essential tools websites use to collect visitor information. These forms help businesses gather details about potential customers, allowing them to understand their interests and needs better. The quality of the data collected through these forms is crucial, as it directly impacts the effectiveness of your marketing efforts. High-quality data enables more targeted and personalized interactions, increasing the chances of converting leads into customers.

Quality Leads Through LinkedIn Advertising LinkedIn is highly effective for generating quality leads. According to Sprout Social statistics, 62% of B2B marketers find LinkedIn a valuable source of leads, accounting for 33% of purchase intent. This means that LinkedIn not only helps in acquiring leads but also significantly influences their decision-making process.

By leveraging LinkedIn’s advanced targeting options and vast professional network, businesses can attract the right people, those who are more likely to convert. This makes LinkedIn a powerful platform for B2B marketing, connecting you directly with the business professionals who matter most to your goals.

8. Tracking and Analyzing LinkedIn Campaign Success

Monitoring and adjusting your campaigns based on performance data is crucial for marketing success. This involves tracking metrics such as impressions, engagement, and conversion rates to understand your campaigns' performance. Adjusting your strategy based on these insights can lead to more effective marketing efforts and better results. This continuous evaluation and improvement process ensures that your campaigns align with your business goals, ultimately driving more significant impact and success.

9. S.M.A.R.T.E.R Retargeting Strategies

Implementing effective retargeting strategies is crucial for a successful LinkedIn marketing campaign. Setting clear goals and objectives ensures your retargeting efforts are focused and impactful. The S.M.A.R.T.E.R framework (Specific, Measurable, Achievable, Relevant, Time-bound, Easy to Start, and Reflective) helps define these goals and track progress. This approach allows you to refine your strategies based on performance data, leading to better results and a higher return on investment.

10. Expanding Professional Networks Through LinkedIn

Networking on LinkedIn goes beyond simply exchanging business cards or adding contacts. It involves building meaningful and mutually beneficial relationships with individuals who share your interests, goals, and values. As a marketing operations professional, expanding your network beyond your immediate colleagues is crucial. Doing so can provide new insights, opportunities, and support for your career growth. Engaging with a diverse professional network on LinkedIn can lead to valuable connections and collaborations that drive your business forward.

11. Leveraging LinkedIn for Recruitment

To effectively leverage LinkedIn for recruitment marketing, follow these key steps:

Raise Awareness and increase the visibility of your company and its job opportunities.

Engage with Potential Candidates

Interact with candidates through relevant content and meaningful conversations.

Tailor Your Approach

To make your outreach more effective, consider the needs and preferences of your target candidates.

Focus on Hiring

Streamline your hiring process to convert interested candidates into employees. Implementing these strategies can attract top talent and efficiently fill your open positions.

12. Integrating Content Marketing with LinkedIn Advertising

Combining content marketing with LinkedIn advertising creates a powerful strategy that enhances overall marketing effectiveness. A cohesive strategy ensures that content marketing and advertising work together smoothly to achieve business goals. This approach can enhance your efforts:

Clear Objectives

Define specific goals for your content marketing and advertising campaigns.

Audience Segmentation

Tailor your content and ads to target specific audience segments effectively.

Budget Allocation

Allocate your budget wisely to balance spending between content creation and advertising.

Consistency

Maintain a consistent message and brand voice across all content and advertisements.

Adaptability

Be ready to adjust your strategy based on performance data and market changes.

13. Flexible Budget Options for Different Business Sizes

Creating flexible budget options tailored to your business size and goals is crucial. Here are the key steps:

Define the Budget Period

Determine your budget’s time frame, whether monthly, quarterly, or yearly.

Identify Fixed and Variable Costs

Separate your fixed costs (e.g., subscriptions, salaries) from variable costs (e.g., ad spend, materials).

Estimate Expected Revenue

Project your revenue for the budget period.

Calculate the Break-Even Point

Understand how much you need to earn to cover your costs.

Adjust Revenue and Costs

Modify your budget based on actual performance and changing circumstances.

Review and Revise Your Budget Periodically

Regularly update your budget to reflect new goals and market conditions.

14. Using LinkedIn’s Direct Messaging Feature Effectively

LinkedIn’s InMail feature lets you reach out directly to decision-makers, bypassing traditional gatekeepers. This increases your chances of establishing meaningful connections with key stakeholders. Crafting personalized and relevant messages is essential to maximizing the effectiveness of your LinkedIn InMail strategy.

Focus on the recipient’s needs and how your offer can provide value to them. Regularly analyzing the performance of your InMail campaigns and adjusting your approach based on the insights can further enhance your success in generating leads and building professional relationships.

15. Ensuring Data Privacy in LinkedIn Advertising

Maintaining data privacy in LinkedIn advertising is crucial. Here are the best practices to ensure data privacy:

Understand the Data You Need

Clearly define the type of data necessary for your campaigns.

Implement Data Security Measures

Protect the data you collect with robust security protocols.

Follow Data Privacy Laws and Regulations

Adhere to all relevant legal requirements to ensure compliance.

Communicate and Collaborate with Your Clients

Keep your clients informed about their data use and collaborate on privacy practices.

Educate Yourself and Your Team

Ensure everyone involved in your campaigns understands the importance of data privacy and follows best practices.

Review and Improve Your Data Privacy Practices

Regularly assess and update your privacy measures to stay current with evolving standards.

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How to Build a Solid B2B LinkedIn Strategy for Marketing in 12 Simple Steps

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2. Transform your company page into a lead generation page

To generate leads from LinkedIn, you need to be intentional. Leads don’t just fall into your lap. You have to work for them. The best way to do this is to turn your business or company page into a lead generation page. This is a course reversal from the typical company page, which shows basic information and facts about the company. Who reads that stuff anyway? Your company page is a pipeline for LinkedIn leads to visit your website.

Structure your company page so that it leads up to a conversion action. The conversion action is a click-through to your website, either in the company description or recent updates. First, use an image that gets attention or creates interest. The header image is the first way to attract a user’s interest. Hubspot does this with its header image, which advertises one of its many guides. The header image is a straightforward way of prospecting for those interested in learning more about personalized marketing.

The header image is only where it starts. If you want a response, the following logical response is to keep reading. The image grabs attention and makes the user eager to find a way to get their hands on that guide. Second, create a clear and compelling pitch in your company description. This is where many companies falter. The company description should not be a dry explanation of how much you have grown and how many offices you’ve opened. That’s not the stuff of lead generation. Instead, you want to speak directly to your target audience and invite them to convert. (Don’t worry; the conversion part will come soon enough.)

The most important part of your company description is the first two lines because that’s all LinkedIn displays. To read the rest of the description, the user must click “see more.” You have to grab the user with your first couple of sentences, or they won’t read all that sparkling copy you created. Here’s what Stride does with their description. There’s nothing here about office locations, Forbes 5000 listings, or whatever else. This description puts the user at the forefront: “Helping independent workers …” BAM! Target audience identified. “… save time and money …” Value proposition submitted. “… insurance and taxes.” Service provided. Based on that hook, the engaged prospect will click “see more.”

Now what? Now, they can visit your website. That’s the path of the user who is interested in finding out more about your company — a prospect. It’s up to you to make your company website as conversion-ready as possible. Third, make your Recent Updates section clickable and conversion-focused. If prospects don’t click through your company website in the company information section, you want to get them in the Updates section. You’ll have an active and engaging feed if you regularly post updates.

The best way to gain leads from this section is to post updates directly to your target audience. You can post blog updates, link to my infographics, and share other information, but keep this in mind: You’re looking for click-throughs from information-seekers. Those are the basic steps to optimizing a company page. If you’re in an industry with broad appeal, you’ll probably see quite a few leads from this source. Your answers lie in the information below if you’re in a tiny niche.

3. Define Your Brand’s Objectives

Defining your goals is the first step to creating a solid marketing strategy. This is true for your marketing strategy for LinkedIn, too. Your goals should dictate the kind of content you share and the approach you use to share it. These goals include generating more leads, building brand recognition, improving brand reputation, engaging specific target audiences, or boosting sales.

4. Research Your Audience

The better you know your target audience, the better you’ll be able to craft marketing messages that resonate with them. Create ideal buyer personas based on your target groups’ ages, professions, industries, locations, and other demographic data. Additionally, focus specifically on job titles that align with decision-making power.

5. Create a Showcase page.

LinkedIn created showcase pages for companies to promote individual brands that are extensions of the company; showcase pages are the perfect way to segment your inbound LinkedIn traffic. If you can create a business unit that is directly connected to a specific target audience, then you are in a position to make a Showcase page.

Click “Edit” and “Create a Showcase Page from your company page.” (See complete instructions here.) Showcase pages were custom-made for B2Bs to generate leads better. LinkedIn writes, “It makes sense to create a Showcase Page when you want to represent a brand, business unit, or company initiative. These pages are intended to develop long-term relationships with a specific audience.”

Represent? Relationship? Audience? It sounds like B2B marketing to me. A Showcase page should target one customer segment and provide information that is relevant to them. Your Showcase page gets a larger header image, more above-the-fold update posts, and places to link back to your company. In this way, it differs from company pages in several key ways. Here are some tips for making your Showcase pages as robust as possible.

Make it conversion-primed, just like your company page. Keeping the page's name short is essential so it won’t be truncated in the display sidebar. In the Showcase page name, use a word that your audience will understand and relate to. Showcase pages are another way to spread the net wider and gain even more targeted leads interested in your product or service.

6. Promote Your LinkedIn Company Page

Now that you’ve created your company page, you need to use it to attract new followers and expand your audience on LinkedIn. You can achieve this goal by promoting your page and encouraging people to follow you for value-filled content and expert insights. Add a ‘Follow Us’ button in your email signatures, blogs, web pages, and newsletters to enable your fans to follow you with a single click.

Prompting people to follow your company page will boost your visibility and make it easier to generate qualified leads in the future. When someone follows your company page, all your updates and posts will appear on their LinkedIn feed. This will increase your reach and improve the credibility of your brand as you gain more followers.

7. Use Advanced Search

So far, I’ve explained two inbound techniques for gaining leads. Now, I want to explain how to go out and find your prospects. They may not come to see you, but you can find them. LinkedIn’s advanced search gives you an incredible way of identifying the exact type of people you target. Click the Search People icon from the LinkedIn header menu, then click the Advanced option. Even without the upgraded LinkedIn membership, you have an excellent filter for narrowing your search.

The most potent aspect of advanced people search is the center column, where you can filter your search by location, current company, industry, past company, school, profile language, and nonprofit interests. Here’s how you might create an Advanced Search. This search is for people in my network in the Seattle area and the commercial real estate industry. The results are focused, allowing me to connect with these people.

The great thing about these results is that I can continue to filter them without having to go and rework my initial search. The search filters are helpful because I can instantly see how the search filters will change the results of my initial search. Remember that the bigger and better your network, the greater your chance of finding warm prospects. While LinkedIn’s advanced search does allow you to search the network as a whole, the best leads will come from people to whom you are already connected at a first, second, or third level.

8. Build a Content Calendar

Organizing your content distribution system is crucial for maintaining consistency across social media platforms. It provides structure and foresight to your content strategy and makes aligning your brand goals with brand actions much more straightforward. Plenty of spreadsheets, calendar apps, and social media scheduling software tools can be used to form a cohesive content calendar. Many also offer data analytics tools that allow you to track each upload's performance and general performance reviews over time.

9. Craft Content that Captivates Your Audience

Once you’ve attracted a sizable audience with the best practices mentioned above, retaining them in the long run is essential. You can do this by regularly posting engaging and informative content that your specific target audience will find genuinely interesting. The higher the quality of your content, the more likely your B2B LinkedIn marketing strategy is to succeed. The best-performing forms of content on the platform include how-to guides, industry trends, and thought leadership articles that share fresh, unique perspectives. Maximize your content’s reach by adding relevant hashtags to ensure that your content shows in search results for trending topics.

10. Save searches

When you go through the work of creating a precise and targeted search, you’ll want to save it. Saved searches generate a way to stay active in your prospecting. You know that getting B2B leads isn’t a one-and-done activity. You have to maintain consistency to have a steady pipeline of sales. Directly from your advanced search, look for the “Save search” option in the upper right corner.

11. Search Groups

Searching for people is a very detailed and granular approach to looking for leads. It’s a great approach, but there’s another one:

Groups

When writing this guide, I identified 2,058,816 groups on LinkedIn. You can be pretty confident that there’s a group in your niche. A great way to find blocks of leads is to search for groups, join these groups, maintain some level of activity in these groups, and nurture leads that way.

Simply perform a simple group search using relevant keywords. Group searches do not have the same advanced features as people or company searches, but you can narrow your search according to relationship level, category, and language.

Highly relevant.

The group must be a nearly exact match to what you are seeking in a target audience. Active. LinkedIn ranks groups according to their activity level, so all you need to do is pay attention to how active they are in the search results. Select groups that are “very active.”

Medium size

There’s no “ideal size” since that depends on the nature of your business and niche. Remember that you don’t want to get lost in a vast group where no one will notice you. You also don’t want to join a group that has too few people to matter. LinkedIn allows you to be a member of 50 groups, so choose carefully.

12. Use Automation To Streamline Outreach

Outreach is essential to expanding your LinkedIn profile, especially during its earlier stages. Manual outreach can be seriously time-consuming. Using automation tools can streamline the process and lead to better results in many cases. Specific LinkedIn automation tools allow you to automate the early prospecting stages and attract more followers using machine learning algorithms.

Using them can help to enhance your engagement rates, fuel sales, and lead to higher profits in the long run. The most effective outreach tools automatically identify your prospects and send them personalized messages from your brand. Some can even run drip campaigns without your intervention.

Content to Post for B2B LinkedIn Strategy

1. Promote Your Lead Magnets

One of the simplest ways to generate content for social media is by advertising your lead magnets. If you've developed a valuable resource for your target audience, draw more visitors to the landing page and maximize downloads through social media. These promotional posts can discuss the key features of your lead magnet and persuade users to download the resource. A social media post is easily shareable, bringing more eyes to your lead magnet and using social media as a channel for inbound marketing.

2. Announce Company Updates

Another exciting way to post content on social media is to inform your audience about the latest happenings in your company. Launched a new product? Secured a round of funding? Have you started a new initiative? Share the good news and spotlight it on social media to build a meaningful brand identity and tell your audience everything you've achieved. This is particularly helpful for B2B SaaS companies to inform users about the latest features and updates they can try.

B2B brands can share industry best practices and actionable tips in a snackable format. These should include reader-friendly text and designs for users to learn something new by glancing over them. Typeform’s Instagram page presents a great example. They create a series of educational carousels titled Type Tips to share valuable tips for getting the best out of the tool.

4. Highlight Your Success Stories

Social media is more than just a place for memes. B2B companies can use this channel to build social proof by sharing their success stories. Whether you want to build brand awareness, attract new leads, or expand your community, highlighting your client case studies can be a game-changer. They give potential customers enough reasons to learn more about your business and reach out to get more information.

5. Create Short-Form Tutorial Videos

If you want to stop the scroll on social media and win your customers' attention, video marketing is your best bet. 38% of B2B marketers consider video their top priority among all other formats. That's just one indication of how vital videos can be for building your social media presence. But what type of videos should you create? The easy choice tutorials. Videos offer a great learning medium. With short-form tutorial videos, B2B companies can educate their audience about industry trends, processes, and other critical information. For example, Asana has created a dedicated YouTube playlist with tutorials to help users navigate the product. These short videos are helpful for new and existing users while encouraging potential customers to try the tool.

6. Run Polls to Survey Your Audience

Another productive idea for using social media for your B2B brand is to run polls on different platforms. Twitter, LinkedIn, Facebook, and Instagram allow users to create quick polls and get their audience’s opinions on any subject. Tailor these polls for users on every platform. For instance, you can make a reel for Instagram and add a short survey within the reel to engage your audience. Alternatively, you can use LinkedIn polls to understand buyers' preferences and maximize lead generation efforts.

7. Educate Your Audience with FAQ Posts

While tutorial videos are great for educating potential buyers about a product and industry-centric topics, B2B marketers can also publish FAQs on social media to boost buying intent. Posting FAQs on social media is a surefire way to address buyer objections and nudge more leads toward a purchase decision.

These FAQ posts can help with LinkedIn prospecting or even LinkedIn B2B lead generation. For instance, if your sales reps want to answer prospects’ questions about your brand, they can instantly share these social media posts. More importantly, readily available FAQs simplify the customer experience, where users don't have to figure out how to resolve their queries.

Sharing quotes and inspirational messages is among the most popular B2B social media content ideas. You can repurpose different types of content into quotes and inspiring posts—like converting a meaningful statement from your podcast into a quote. The goal is to encourage your readers to follow the correct practices and take action. You can guide or inspire them with quotes or post something hilarious.

For B2B companies, social proof is undoubtedly one of the biggest drivers of lead generation. Posting client testimonials on social media can cultivate more evidence for your business and win potential customers' trust. While you can publish these testimonials along with case studies, it’s also a good idea to get video testimonials and maximize your reach on social channels.

10. Build Brand Awareness with Explainer Videos

A particularly beneficial idea for new or small B2B companies is creating explainer videos to inform potential buyers about their products or services. Explainer videos break down any information into a short and straightforward narrative. These bite-sized videos give customers a glimpse of what your brand is about. You can use this social media content for several purposes. For instance, if you write a cold email, you have to do ample research about every prospect, create and test your messaging, and maintain high email deliverability. Your emails still might not get good responses. This is where you can add a quick explainer video to explain your product/service effortlessly and maximize conversions. It acts as sales enablement content.

A sophisticated engagement network,

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How to Generate B2B Leads on LinkedIn

Optimize Your LinkedIn Profile for Lead Generation

Start optimizing your profile to capture prospects' attention and generate LinkedIn leads. This is your chance to make a great first impression! When you reach out to prospects, they will almost always look at your profile before responding. Ensure your profile is 100 percent complete and stands out SEO optimized for LinkedIn B2B lead generation. First, your profile must be 100% complete.

It should always include: A professional profile photo – ideally a headshot A professional LinkedIn background photo a fantastic, unique headline A short LinkedIn summary that encompasses key points Your portfolio and education Your volunteer experience if you have one Skills and endorsements A customized, highly searchable URL In your profile, focus on selling yourself or your business and brand. Talk about your achievements.

Provide links to your website, blog, and other social media pages. More importantly, show people how you can help them, solve their problems, and provide value. In addition, your page should be optimized for SEO purposes. Include as many relevant keywords as possible – especially in the page heading and description. This will help you be more visible on the platform and search engines.

Connect and Engage with Your Target Audience

One of the best ways to generate leads with LinkedIn is through outreach and connecting with others. This is primarily a social media platform – so be sociable! To grow your followers or connections, connect with people you know. This can be employees, colleagues, existing customers, or anyone else in your network. After doing this, start researching your target audience. Find prospects that are an excellent fit for your business, and learn as much as possible about them. Then, send out connection requests. You should constantly personalize your messages.

Some tips for creating messages that get a good response are:

1. Focus on your target audience

Rather than going straight in for the sale, focus on the prospect. What interests or problems do they have? And how can your product or service benefit them?

2. Avoid generic messages

It’s essential to strike a balance between being professional and personal. Try being as friendly as possible to sound like a real person, and avoid sounding too salesy.

3. Be clear and concise

Avoid rambling as much as you can. LinkedIn messages are limited in length, and it can be very easy for the reader to lose interest. Try to stick to the point as much as possible.

4. Have a clear call-to-action

Always include a clear call-to-action in your messages so they know what to do if interested. It’s unlikely they will commit early on, so keep it casual. Once your connection request has been accepted, send a follow-up message to thank them and start a conversation within a few working days.

Join LinkedIn Groups to Expand Your Network

If you want to know how to generate leads through LinkedIn, another excellent strategy is to join LinkedIn groups to grow your network. You can do this by searching for groups that are relevant to your industry, either by name or by looking for groups people in your network are already in.

After joining, engage in the groups, interact with other members, answer questions, and post in them regularly. This can help you meet new contacts and establish yourself as an authority in your niche. You can also create your groups and invite your connections to join. Owning a successful group is great for generating leads. By building your interaction this way, you can make the most of LinkedIn as a platform.

Publish Engaging Content Regularly

Statistics show that LinkedIn is the best channel for B2B marketers to create and share content. There are 9 billion content impressions on LinkedIn feed each week; however, only 3 million users say they share content weekly. Publishing engaging content is a fantastic way to generate leads from LinkedIn. We recommend sharing at least two posts a week, plus additional articles on Pulse. You can make your posts stand out from the crowd by Keeping text posts concise, Using video content to grab your audience’s attention, Showing personality and making them enjoyable, Avoiding using too many links, Using a hook to boost engagement, Sparking conversations to get more likes, comments and shares Additionally, you can use LinkedIn Pulse to publish long-form articles.

This platform allows you to reach a large professional audience using LinkedIn for lead generation. When creating content, remember to make it relevant to your niche and appeal to your target audience. Try including pictures and videos to break up the text, and ensure the content is well-written, engaging, and helpful. Lastly, it’s essential to be consistent with your content. Create an editorial calendar with what you’re posting and when – and stick to it!

Retarget Leads Outside of LinkedIn

Another effective strategy for generating leads on LinkedIn is retargeting and marketing campaigns outside of LinkedIn. To do this, you need to export your LinkedIn lead data – like the contact information of leads – and then use them for Facebook ads or email marketing campaigns. Dripify allows you to do this quickly, as you can export your LinkedIn contacts to a CSV file in just a few clicks. This gives you email addresses, phone numbers, and other important information from your leads that can help you set up new marketing campaigns and retarget.

Consider Sponsored Content and Ads

LinkedIn is incredible for organic reach. But if you want to boost your posts and messages, it has convenient options for sponsored content and paid ads. This can help you build brand awareness, get more engagement, and increase sales. LinkedIn ads work well because they’re highly targeted, meaning you can choose the most profitable audience. LinkedIn’s algorithm means you can guarantee that your target audience will see your ads.

There are several ways you can do this. The first is Sponsored Content, which refers to native ad formats. These run in the LinkedIn feed and can be seen by desktop and mobile audiences. Also, these ads can be images, videos, text, and carousel images. Another is Sponsored InMail. These personalized messages are delivered through LinkedIn Messenger and can be used to invite prospects to events or webinars, promote products or services, and more.

Because InMails are only delivered when the user is active, it increases the likelihood of the message being seen, giving you a higher conversion rate. Create a catchy subject line for a LinkedIn message to improve your LinkedIn InMail response rates.

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LinkedIn uses an algorithm to determine whether to show your posts to your connections, and you want to ensure your content has the best chance of reaching your target audience. The key to getting LinkedIn to promote your content is engagement. The more engagement your post gets, particularly within the first hour of posting, the better.

So, how can you boost engagement on LinkedIn? Start by creating a post that’s valuable to your audience and encourages interaction. Then, leverage your network to help you boost engagement. This means reaching out to connections before you publish your post and asking them to engage with it once it goes live. You can also share your post with relevant LinkedIn groups to help you reach a wider audience and boost engagement.