What Is a Good Number of Impressions on LinkedIn Posts + How To Increase Them

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When you post on LinkedIn, do you obsess over impressions? Sure, you want to go viral. Who wouldn’t? But more than anything, you want to know that your LinkedIn content strategy is working and that your posts reach the right audience. This is where impressions come in. They indicate how often your post has appeared on someone's feed, regardless of who clicked on it. That’s good to know.

But what you want to know is how many impressions are good. The answer? It depends. This guide will help you make sense of LinkedIn impressions to achieve your goals, whether boosting your content performance, going viral, or simply reaching a new audience. Megaphone's viral on-demand platform can help you do just that. This valuable tool enables you to boost your post's performance to achieve your objective, whether to go viral, reach a new audience, or something else.

What Are LinkedIn Impressions

What Is a Good Number of Impressions on LinkedIn Post

When users on LinkedIn view your posts, updates, or profile, this is counted as an impression. Impressions are a key metric for measuring the visibility and reach of your content on LinkedIn. When someone views your profile, a post you've shared, or an update you've made, it counts as an impression.

This can happen whether or not the person interacts with your content by liking, commenting, or sharing it. Impressions are essential because they indicate how many people see your content and engage with your profile. The higher your impressions, the more likely you are to generate leads, build relationships, and grow your professional network on LinkedIn.

The Mechanics of LinkedIn Impressions

When you post anything on LinkedIn, such as an update, a video, an article, or a photo, it will automatically be shown in the feed of your connections or followers if you have set the post's visibility to "public." However, even though your content is displayed in someone's feed, they may still need to see it. Users may scroll past your content without stopping to read or engage with it. Several factors determine which posts LinkedIn displays to its users, such as the relevance of the content, the timing of the post, and the activity of the user's network.

The more visible your content is, the more impressions it will get. It's also worth noting that LinkedIn's algorithm prioritizes content that sparks conversations and engagement. Posts that receive many likes, comments, and shares are more likely to be shown to a broader audience, resulting in more impressions.

What Is a Good Number of Impressions on LinkedIn Post

Impressions on LinkedIn reflect how many users viewed your post, regardless of their engagement. A high number of impressions shows that your content is reaching a broad audience, which can lead to more engagement and help you achieve your goals on the platform. Good LinkedIn impressions vary according to whom the posts belong to.

For personal profiles, a decent post gets anywhere from 1,000 to 5,000 impressions, while

engagement-focused posts can reach 10 to 20 percent of that number relative to your total network size. Viral posts can achieve 10,000 impressions or more, even if you have a small network.

For company pages, small companies with under 500 followers average 200 to 1,000 impressions per post. Medium-sized companies with 500 to 5,000 followers can achieve 1,000 to 10,000 impressions on posts. Large companies with 5,000 or more followers can garner 10,000 to over 50,000 impressions per post.

Evaluating Good Impressions on LinkedIn

Instead of focusing solely on impressions, consider the Engagement Rate (ER) benchmarks. Reasonable engagement rates are around 2 to 5 percent for organic posts. Higher rates (5 to 10 percent or more) indicate strong content.

Formula

(Reactions + Comments + Shares) ÷ Impressions × 100 Click-Through Rate (CTR).

A good CTR for LinkedIn ads is around 0.4 to 0.6 percent. Organic posts don’t have CTRs unless they include links.

Factors Affecting LinkedIn Impressions

Here, we will break down the factors that are responsible for affecting LinkedIn Impressions so that you can plan your content accordingly:

Quality of Content

Content quality is a key factor in the success of your LinkedIn posting. The content provided must be high-quality, relevant, and informative enough to be interesting for your target audience and make them interact. Content with the proper research, visuals, and value will get more Impressions as users can’t help but share and comment on it, making it appear on many people’s timelines.

Posting Frequency

The frequency at which you post your updates on LinkedIn directly contributes to the opinions of other users about you. Overflooding your audience with multiple posts might discourage them, but posting rarely may erase you from memory. Hence, it is crucial to achieve balance. Posting regularly makes your network always available and mostly appears in the feeds, as you please, which can be a significant promotion.

Engagement with the Audience

Engagement with your audiences can increase your potential reach. Liking other posts and write-ups and actively participating in discussions allows more people to glimpse your content and prompts them to interact with you. This interplay improves the visibility of your posts in the feeds, hence giving your posts a high Impression figure.

Usage of Hashtags and Keywords

Tags and titles relevant to your content can make it available to a broader audience and create more Impressions. Labeling your content with actual words and phrases that map out to specific topics makes it searchable in the results and feeds.

Keywords that meet your industry are the ones that inform LinkedIn's algorithm to understand and classify your content so that it can become visible to the users interested in the matter.

Use Megaphone to Go Viral on LinkedIn

Megaphone is a viral on-demand platform designed to boost your online presence authentically and organically. Our software connects you with influential creators in your niche to help you grow impressions, followers, and leads without relying on paid ads. Key features include:

A sophisticated engagement network,

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Why You Should Track LinkedIn Impressions

Impressions Track How Many Times Your Content Gets Seen

When you run a Digital marketing campaign on LinkedIn or any other channel, you must set and track KPIs to assess your progress and measure success. One of the most important metrics to track is how often your content gets seen. Without knowing this, you can’t put other data, like engagement rate, into perspective.

Impressions Can Inform Your Content Strategy

If you want to understand your audience and their behavior, paying attention to your LinkedIn organic impressions can be helpful. You can gain insights from your impressions, such as when your audience is most active online. The higher the number of impressions, the more people your content has reached. Knowing when your audience is most active can inform your future posting schedule.

Declining Impressions Can Signal Content Issues

Your content needs to be more engaging if you see a decline in LinkedIn impressions. This is because LinkedIn’s algorithm won’t serve your content to as many people when your posts receive less engagement.

Information on impressions can also inform you which posts you could try sponsoring. Sponsor the posts with high impressions; this will share them with a broader audience who are potential followers or customers of your business.

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How To Increase LinkedIn Impressions in 11 Simple Steps

1. Use Megaphone to Boost Your LinkedIn Presence

A sophisticated engagement network,

A private engagement pod service (coming soon),

Diverse creator partnerships for sponsored posts, X spaces, and newsletter ads (coming soon).

2. Optimize Your LinkedIn Profile

Your LinkedIn profile is like your very own professional branding page. And if you’re wondering why my LinkedIn posts are not getting impressions, chances are, your LinkedIn profile could be better. Now how can you optimize your LinkedIn profile? These tips can help give you a head start: Optimize your LinkedIn profile URL by keeping it short and specific. Use keywords like your profession and services offered.

Use a high-resolution headshot as your profile picture and a rich banner. Precisely describe what you do and who I help in my professional headline. Have a short but engaging summary that tells what I do and whom I support. Don’t forget to add a CTA, for example, a link to book a call with you. Include your current and past work and my roles and responsibilities at each job. Certifications help add brownie points to my expertise. Add them to LinkedIn’s “Certifications and Licenses” section.

3. Create Content That People Engage With

Engagement is important. You can have a lot of impressions but reach people who need to be more relevant to your goals. People only engage with posts that are valuable to them - either entertaining or educational. Post content that aligns with your content pillars and positively showcases your brand. For example, You might post a funny cat GIF. Does that help you with your brand/business?

How do you write engaging content? Use active voice, write in a simple language that’s easy to skim through, and use short sentences to make your posts more readable. Experiment with different content types for your industry/ audience (text only, video, image, pdf...) and measure what works best for you. At the end of the post, ask a relevant question. Tag 1-3 connections in the post or comments to ask for their opinion. Suppose they're influencers. Even better!

4. Use Hashtags and Keywords

Effectively using hashtags and keywords is a game-changer for increasing the discoverability of your LinkedIn posts. By strategically placing relevant hashtags, you can tap into trending topics and niche communities, amplifying your content's reach.

How to Use Hashtags

Identify Popular Hashtags: Research popular hashtags in your industry. For instance, hashtags like #ArtificialIntelligence, #Blockchain, or #CyberSecurity are widely followed if you're in tech.

Mix Niche and Broad Hashtags: Combine specific hashtags with broader ones to capture diverse audiences. For example, #DigitalMarketing (wide) and #SEOTrends (niche).

Limit the Number of Hashtags: Using too many hashtags can dilute your message. Stick to 3-5 relevant ones per post.

When in doubt, take the industry route. Portray your expertise by sharing industry insights. But not just any insights. Dig deeper into your industry and identify trends the typical audience needs to know. This is the best way to stand out and get more LinkedIn impressions. For example, if you’re a sales executive for a no-code platform, you could share exclusive tips on particular use cases of no-code, success stories, and personal productivity hacks to grab attention.

6. Increase Your Post Dwell Time

Dwell time is the time a user spends on your post-viewing it, reading the comments, etc. You want that time to be as long as possible. Why? Because it indicates LinkedIn that your content is relevant, it rewards you with more potential reach. How to increase the Dwell-time? Engage with the comments you receive - as quickly as possible. Avoid writing generic comments and replies - be more engaging, share valuable insights, ask open-ended questions, or compliment your audience. Experiment with writing a little longer content - share an engaging story with a moral that everyone can take something away from, share a concept that you have a lot of opinions about, share detailed case studies, etc.

Use line breaks to make your content readable and extend the scroll duration—leverage bullet points, shorter paragraphs, emojis, and format sentences with bold and italics when possible. A video, PDF carousel, or infographic might also increase the dwell time. You aim to grab the user's attention right at the beginning of a video/ pdf to make them click through. Bonus tip: Add a call to action at the end.

7. Engage With Your Audience

Actively engaging with your audience is key to boosting your LinkedIn presence. Responding to comments and messages shows appreciation and fosters a community around your brand. This interaction can significantly enhance your social engagement and build valuable connections. How to engage with your audience:

Commenting

Regularly reply to comments on your posts.

Messaging

Send personalized messages when connecting with new contacts or following up on previous interactions.

Highlighting content created by your followers or customers promotes engagement and shows that you value their contributions. By focusing on these interactions, you optimize your LinkedIn profile's visibility and reinforce a positive brand image. Engaging with your audience isn't just about increasing numbers; it's about creating meaningful connections that enhance your social media presence.

8. Create Value-Packed Downloadable Lead Magnets

Give away your subject matter expertise by creating small lead magnets for free. This is one of the quickest ways to earn trust. And listen, the audience would love the free value-packed stuff, and before you know it, you’ll have hundreds of LinkedIn impressions of your post.

9. Leverage LinkedIn Features

Using LinkedIn features like LinkedIn Stories, Articles, and Groups can significantly improve visibility and interaction on the platform.

LinkedIn Stories

Share short, engaging updates to keep your audience informed and engaged. These stories appear at the top of the feed and create a sense of immediacy.

Articles

Craft in-depth articles to showcase your expertise. Long-form content can position you as a thought leader in your industry.

LinkedIn Groups

Join and actively participate in relevant groups. This fosters group engagement and helps grow your social media presence. Using these features, you optimize user engagement, strengthen your brand image, and boost your following on this media platform.

10. Join and Participate in Relevant Groups

LinkedIn groups have stood the test of time. They are one of the best tactics to get content traction and generate leads. How? Start joining LinkedIn groups in your industry or niche. For example, if you’re into the marketing niche, filter out groups on LinkedIn using keywords like marketing, digital marketing, advertising, and so on.

You could also look for groups based on your interests, such as LinkedIn posting tips, local events, or favorite tools. This way, you can meet many like-minded professionals to add to your network and post relevant content. Another key tactic is actively participating in your recently joined groups rather than being an onlooker. Contribute to group discussions and live meetings, and share your insights to increase your visibility amongst professional communities.

11. Expand and Nurture Your Network

Growing and maintaining a strong LinkedIn network is essential to boost your visibility and engagement. Here are some strategies to help you expand and nurture your network:

Optimize Your Profile

Ensure your LinkedIn profile is optimized with a compelling headline, detailed profile summary, relevant experience, and skills.

Reach Out

Contact professionals in your industry, alumni, or colleagues from previous roles.

Engage Meaningfully

Focus on building meaningful connections by engaging with their content through likes, comments, and shares.

Join Groups

Participate in LinkedIn Groups related to your industry or interests to meet like-minded professionals and expand your social connections.

Network Strategy

Develop a network strategy that includes regular interaction with your followers to maintain a dynamic social media presence. Implementing these strategies will help you enhance your professional network, leading to increased follower growth and a strong brand image on LinkedIn.

Go Viral Today with Our Viral on Demand Platform

Impressions on LinkedIn indicate how many times users saw your post. This number accounts for all views, including multiple views from the same user. While confusing impressions with reach is easy, they aren’t the same. Reach measures how many unique users saw your post, while impressions track total views. If ten people saw your LinkedIn post, and one of them opened it five times, your impressions would be 6, and your reach would be 10.