12 Practical Tips To Increase Your Twitter Engagement Rate

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When scrolling through your Twitter feed, it's easy to get lost in the noise of all the accounts tweeting about the same topics. After a while, it can feel like everyone is getting more engagement than you — especially if they're tweeting about something you posted just a few days ago. What's even more frustrating is that you probably know that the key to improving your performance is getting more engagement on your tweets, but how do you do that? This is where understanding Twitter's engagement rate can help. Your Twitter engagement rate shows how well your content performs. The higher your engagement rate, the better.

This guide will break down everything you need to know about Twitter engagement rate — from what it is and how to calculate it to why it matters and how to improve it. Plus, we’ll show you how to go viral on Twitter! Let’s quickly define what Twitter engagement rate is to kick things off. Next, we’ll discuss how to calculate your Twitter engagement rate and why it matters. Finally, we’ll review a few ways to improve your Twitter engagement rate to help you get more eyes on your content. This guide will help you enhance your social media engagement and content performance. Instead of boring you with all the technical jargon, we’ll cover the basics to get you started and introduce a solution that can make improving your Twitter engagement rate a breeze.

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What Is Twitter Engagement Rate?

Twitter engagement rate measures the interactions a tweet gets over a specific period. The higher the engagement rate, the more successful the tweet reaches and engages an audience. Brands and influencers can leverage the metric to check a tweet's performance before collaborating.

Why Should You Care About Good Twitter Engagement Rates?

Twitter's engagement rate goes beyond follower counts to measure key engagement factors like content acceptance and relatability. This metric helps you understand the value of posting relevant and relatable tweets and position yourself better on Twitter. Most importantly, the engagement rate influences the Twitter algorithm, favoring only high-engagement tweets on other users' feeds. Engagement rates have gained momentum in influencer marketing nowadays. This allows brands to assess an influencer's tweet performance, measure its success, and analyze their audience engagement before collaborating.

What Is A Good Twitter Engagement Rate?

Engagement Rates on Twitter: What You Need to Know

Engagement rates on Twitter measure the level of interaction content gets relative to how many followers an account has. The higher the engagement rate, the better. This is because accounts with higher engagement rates can expect their content to reach a broader audience beyond their followers. The higher the engagement rate, the more likely the account will produce quality content that resonates with Twitter users. Based on our analysis of millions of data points, we’ve defined the following engagement rate ranges for Twitter: An engagement rate between 0% and 0.02% is considered low. An influencer with a low engagement rate on Twitter could expect between 0 -0.2 reactions for every 1000 followers.

Engagement rates between 0.02% and 0.09% are considered to be good. An influencer with a reasonable engagement rate on Twitter could expect between 0.2 - 0.9 reactions for every 1000 followers. An engagement rate between 0.09% and 0.33% is considered high, where an influencer would expect 0.9 - 3.3 responses for every 1000 followers on Twitter. Finally, an engagement rate between 0.33% and 1% is very high, with expected reactions between 3.3 - 10 for every 1000 Twitter followers.

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12 Practical Tips To Increase Your Twitter Engagement Rate

1. Leverage the Mega-Power of the Megaphone

A sophisticated engagement network

Private engagement pod service (coming soon),

Diverse creator partnerships for sponsored posts, X spaces, and newsletter ads (coming soon).

2. Engage with Other Users’ Content

If you want other users to engage with your content, interacting with them constantly is an excellent way to start. Like, respond to, and retweet your user's content when you can; following them can also help. Responding to other users or engaging with their content will make them more likely to pay attention to your posting. This is especially true considering most brands don’t take or have the time to interact with many followers, so it can mean more when you do. This can also help to build social proof over time, which is valuable across all social media marketing platforms. This will increase engagement and help you create a relationship between you or your brand and the users you’re interacting with, expanding the benefits more concretely—and off Twitter.

3. Less is More

Attention spans are decreasing - especially with the emergence of TikTok and Instagram Reels - so apply that same brevity to Twitter. People rarely have the time to read a long tweet thread unless it’s a trending discussion on a viral topic. And if they don't read it, they won't engage. You may have 280 characters available, but according to Twitter, only 12% use over the original 140-character limit.

4. Retweet Other Users’ Tweets

You want to do this early and often. I’m singling out retweeting as engagement because this is what most users value the most; not only are you liking their content enough to validate it, but you value it enough to share it. Psychologically speaking, reciprocity is essential to why people follow and engage with you. Retweeting can be some of the most potent engagement you get on a post since it will carry your content to that user’s audience. By retweeting your users’ content first, you could have much better luck getting them to retweet and share your content.

5. Be Authentic

People like Twitter accounts with unique personality. Take a leaf out of Aldi and Innocent’s book, who have nailed the Twitter game by being unapologetically themselves. However, your content must reflect your business’ identity. Your company has a unique voice and viewpoint - use it. As with all social media platforms, finding the best times to post is significant. To better understand when your customers are most active on social media and what content they want to see, look at your customer profile and Twitter Analytics data.

This will give you insight into their social media habits. For example, are job posts during the working day receiving engagement? Or would they be better posted during commuting hours or lunch when potential candidates don’t have to worry about their boss or colleagues looking over their shoulders? And is there a particular day of the week your tweets get more link clicks?

If you want to get clicks to your site, put links in your Tweets. While you want to share links to your most valuable content, sending traffic to your site, you also want to share content from others. With social media, you never want to make it all about you and your brand; Twitter is no exception. If you find great content off Twitter, share it there and tag the brand/user who created it if possible; they’ll appreciate it, and some of your users might, too. Sharing links that you find valuable—and that aren’t your own—can encourage users to pay more attention to what you’re posting. Even better, it can build relationships between you and your users and other industry leaders whose content you’re sharing, and they might later share my content in return. This can help increase engagement and send more traffic and new visitors to your site as a bonus.

7. Use Hashtags Strategically

Many brands are guilty of using too many hashtags when they post on Twitter to increase their visibility. Twitter recommends using a maximum of two, and research suggests using more can cause a 17% drop in engagement. Twitter uses hashtags to categorize tweets. So when you overload your tweet with five or more hashtags, Twitter needs clarification about how and where to categorize it. You could even categorize your tweet as spam; no one will see it. It is, therefore, essential to ensure that the hashtags you use relate to the content I am sharing. Don’t just use a hashtag because it's trending (although when a trending hashtag is relevant, then definitely go for it).

8. Know Your Peak Hours

Like with Facebook, there will be certain times or days of the week when more of your users will be active on the site or more likely to engage with your content. By finding those peak hours and posting during them, you’ll get more views and be more likely to increase engagement and clicks on your post. Some studies have shown that posting between 12:00-3:00 on Mondays through Fridays is among the best times, while others have found slightly different peak hours; Adweek found that 5 pm had the highest retweets while posting between 12 and 6 pm provided the highest CTR. Most studies consistently found that daily posting yielded the highest engagement and CTRs.

9. Know Your Keywords

While we are on the topic of categorizing your tweets correctly. Knowing your keywords is crucial as Twitter is becoming a more saturated social media platform. The keywords you use should paint a picture for your profile viewer of what my account is about so that even if they only stumbled upon you accidentally, they can easily see why they should follow you.

10. Use Twitter Ads

When you’re looking to get the best engagement quickly, Twitter Ads can be a good way to do so, especially if you don’t have a lot of followers or followers that frequently engage with your content. Twitter Ads cost money (and can be more expensive than Facebook Ads), but they can still help increase engagement when needed. Promoted tweets work best for this purpose. Though Twitter ads can be more expensive, some users have found that Twitter’s click-through rates are superior. When you want to drive traffic offsite, Twitter Ads is a good, albeit not free, solution. You can create Twitter Ads by locating the tab on the same dropdown menu where you can find Twitter Analytics, which offers reporting features for engagement and conversion tracking.

11. Reuse and Repurpose Your Top Posts

Studies show that the average lifespan of a tweet lasts between 15 and 24 minutes, so it is important to reuse and repurpose tweets that have received high levels of engagement. This helps maximize the overall reach and shows that you post content that resonates with your audience.

12. Use Twitter Conversational Ads

Conversational ads are currently in beta, so not everyone has them yet, but some people do, and I think they’re going to be a powerful tool to drive engagement. Conversational Ads are designed purely to increase engagement and brand influence. They follow the idea of promoted tweets but come with the addition of CTAs that encourage users to tweet with hashtags the brand can customize and choose. When a user clicks on the CTA, the Tweet composer opens with a “pre-populated brand message” that users can customize and share, after which they’ll automatically be thanked.

Part of the reason these can be so powerful is that you’re not just getting engagement on your post; your paid post will ideally spawn and inspire multiple organic posts tied to your brand. Though it’s still in beta testing, watch for these; they will be a great tool when they roll out.

How To Calculate Twitter Engagement Rate

A social media analytics tool will always give you more insights into your performance on a specific platform, and Twitter is no exception. Twitter defines engagement as the total number of times a user interacts with a Tweet, including retweets, replies, follows, likes, links, cards, hashtags, embedded media, usernames, profile photos, or Tweet expansion. Twitter calculates the engagement rate by impressions: Number of engagements divided by impressions.

Socialinsider defines Twitter engagement as the sum of likes and retweets received for the tweets published in the selected period. For more insights, you should look into the average engagement rate. The average engagement rate per tweet by followers on Twitter is calculated as the total engagement (likes and retweets) divided by the number of tweets the profile published. The result is then divided by the number of followers and multiplied by 100.

Note

Engagement = The number of likes and retweets received for the tweets published in the selected period. Average Engagement = The engagement of the tweets (likes and retweets) divided by the number of tweets published in the selected period.

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Go Viral Today with Our Viral on Demand Platform

Twitter is all about engagement. The higher your engagement rate, the better. Your Twitter engagement rate tells you how well your content performs. Instead of likes, replies, and retweets, it measures the number of engagements against how many impressions your tweet garnered. The higher your Twitter engagement rate, the more likely you will go viral.