16 Best Twitter Marketing Tools To Integrate Into Your Strategy

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Have you ever felt lost in the chaos of Twitter? You're not alone. It's easy to get overwhelmed by the constant influx of tweets, retweets, likes, follows, mentions, and trends. Grabbing attention in such a fast-paced environment takes serious finesse, especially if you're trying to promote your business or brand. That's where Twitter marketing tools come in. These handy applications can help you identify trends, craft the perfect tweet, and determine the best time to post to improve your odds of going viral. In this post, we'll explore some of the best software and tools to help you figure out how to go viral on twitter.

Megaphone's viral on-demand platform is a great place to start. It helps you find and leverage relevant trending topics to enhance your social media engagement and content performance.

Benefits of Marketing On Twitter

Genuine Connections through Direct Messaging

Twitter’s direct messaging feature allows for private conversations between two users. However, both accounts must follow each other, or one user must set their inbox to “open.” This rule might feel like a hurdle for marketers wanting to connect with influencers or other important industry players. But it ensures that conversations are worthwhile, engaging, personalized, and authentic.

Boost Engagement with Tags

The @ symbol on Twitter is vital to sending other users a notification that almost guarantees your tweet, or the tweet you wanted the @ recipient to see, gets viewed. Also, it’s easy to attribute a quote or an article you share on the platform. Twitter has branched into content discovery, so users now see occasional tweets from people they might not even follow. This is more likely if multiple users in a network like a tweet. The algorithm then guesses you might also want to see content similar to what’s already in your network. With this feature, your tweets with engagement can end up in front of new eyes, thus increasing reach and engagement.

Frequent Posting is Expected

According to data averaged from multiple studies, Twitter is the only social network where marketers are recommended to post up to 15 times per day. Unlike its main competitors, Facebook and Instagram, Twitter is still heavily chronological. Tweets have such a short lifespan in the ongoing feed of posts that regular updates are necessary to stay relevant. Marketers should take this opportunity to integrate a varied mix of content that entertains and educates their Twitter following and keeps them engaged. The platform allows text, images, video, live video, and polls that can all encourage conversation in different ways.

Showcase Your Brand Voice

With a more robust posting schedule, Twitter is a network where a brand can develop its voice and public personality. Tweets can have an authoritative voice or even a sassy tone, depending on the industry. Fast food companies have transformed branding with Twitter in an especially notable (and comedic) way, from the rap battle between Wendy’s and Wingstop to the clapbacks from Taco Bell.

Even forgotten brands like MoonPie have been resurrected via Twitter; now MoonPie has a strong following of 279,000 that looks forward to its self-deprecating humor daily. Your consistent brand voice is also archived for prospective customers using Twitter to research how you interact with your followers. Twitter’s open format leaves nothing to the imagination, and some have experienced the fallout when old, problematic tweets resurface at inopportune times.

Influencers Amplify Your Campaigns

In 2019, there’s no doubting the potential of the influencer, a modern-day social media celebrity. Marketers have found that influencer campaigns yield an average return of around $7.65 for every $1 spent. However, Instagram is oversaturated with individuals pushing products, making influencer campaigns much fresher on other social networking sites.

Twitter, in particular, has massive potential for marketers. That’s because there’s a 2x increase in purchase intent when consumers see tweets from brands and influencers. Also, 49% of Twitter users responded that they rely on recommendations from influencers, and 40% have purchased solely based on an influencer's tweet. The numbers don’t lie; they show an opportunity marketers can’t find elsewhere.

Drive Traffic with Your Profile

Social media profiles are the new homepage. As mentioned earlier, Twitter is the place to develop and showcase a brand voice, so users will often visit a brand’s Twitter profile to get a better feel for the brand. About half the time, that visit will inspire further research because 47% of the people who visit a Twitter profile also visit the website linked to that profile. Marketers should remember that brand voice should be consistent and smooth across channels, so a playful Twitter account shouldn’t lead to a landing page with overly serious language. Otherwise, consumers will end up confused and leave the page without converting.

Dig into Follower Insights

Twitter users are given native analytics within the platform, and they’re some of the best across social media sites. In particular, the Audiences tab helps marketers visualize their average followers.

Audiences have four categories.

Demographics, Lifestyle, Consumer Behavior, and Mobile Footprint. The data delivers insight into your followers' interests and how they interact with brands, which is helpful to know before launching a campaign. With your follower persona in mind, you can aim directly for Twitter users who match the kind of people following you already.

Advertising on Twitter Delivers Solid ROI

Advertising on Twitter costs as little as one dollar per day, but its real strength is optimization. Twitter Ads guides marketers of all experience levels through the campaign creation by suggesting parameters to maximize impact. Then, if the setting is selected, the platform will pace spending based on results to ensure marketers aren’t spending unnecessarily. As you gain experience, you can also experiment with A/B testing using different campaign types or other settings. It’s customizable and incredibly user-friendly. The best part? Independent research shows that Twitter marketing campaigns can deliver a 40% higher return on investment when compared to other media channels.

Community Management with Branded Hashtags

Hashtags are still the king of social media discovery tools, mainly when marketers use branded hashtags. Created by brands to give consumers a way to share their experiences on social channels, branded hashtags comprise 70% of the total hashtag landscape. Marketers can use these niche spaces to follow their brand communities online easily. Whether it’s to participate in a Twitter conversation or to find user-generated content for future tweets, there’s tremendous potential.

Go Viral on Twitter

One of the best parts of Twitter is its capability to spread a message like wildfire. Anyone who uses the platform regularly sees multiple tweets per day reach viral status because they’re funny, relatable, or newsworthy. Those tweets can come from anyone, no matter how few followers they have. Brands can similarly go viral with a tweet, which immediately increases reach, traffic, and conversions. All it takes is a well-timed post that resonates. The sky—or, should we say, the 280-character count—is the limit.

How to Get More Likes on Twitter

Best Time to Post on Twitter

Twitter Metrics

Twitter Impressions

How to Gain Followers on X

Twitter Marketing Strategy

Should I use Hashtags on Twitter

How Does X Premium Increase Reach

Boost Twitter Followers

How to Get More Impressions on Twitter

16 Best Twitter Marketing Tools To Integrate In Your Strategy

1. Megaphone: The Viral Solution for Your Brand

Megaphone is a viral on-demand platform designed to boost your online presence authentically and organically. Our software connects you with influential creators in your niche, helping you grow impressions, followers, and leads without relying on paid ads. Key features include:

A sophisticated engagement network

Private engagement pod service (coming soon),

Diverse creator partnerships for sponsored posts, X spaces, and newsletter ads (coming soon).

Megaphone caters to startup founders, marketers, emerging creators, and ghostwriting agencies seeking to amplify their digital footprint and social proof. Our complex matching algorithm ensures you partner with your field's most suitable and valuable creators. Go viral today with our viral on-demand platform.

SocialPilot is one of the best social media management tools out there. It helps you analyze your account, including audience engagement, mentions, and hashtags. In addition to scheduling features, it offers in-depth reporting and analytics. The bulk schedule feature allows you to schedule 500 posts at once. It also supports multiple accounts.

Pros of SocialPilot

Easy to use

Ideal for digital agencies and small businesses

Robust analytics and reporting

Cons of SocialPilot

It may not be suitable for individual users

No app

If you’ve noticed the trend of tweets being shared on other platforms and are in complete favor of it, then ThreadMagic is the tool for you. ThreadMagic converts whole Twitter threads into well-organized, carousel-style PDFs ready to share on your LinkedIn pages. And it’s free. You must copy your Twitter thread and paste the link onto the ThreadMagic tool online. Once you’ve pasted a link, you will get your ready-to-share PDF in your inbox, where you can then download your file and share it with the world.

Pros of Thread Magic

Free tool

Keeps all your information organized in a visually appealing way

Cons of Thread Magic

It's only suitable for creating PDFs of Twitter threads.

MeetEdgar is one of the best Twitter tools. It uses machine learning to read your blog posts and pull and create quotes from them for social media updates. It helps you save hours by figuring out “what to post” on social media. MeetEdgar builds an evergreen library and utilizes it when you run short on newer content.

Pros of MeetEdgar

It organizes content category-wise.

It keeps links to your old blog posts before your audience, so those posts garner more attention.

It gives an analytics review of your posts and your competitors’ posts.

Cons of MeetEdgar

It doesn’t have access to manage honest conversations. You must still log on to each platform individually to share, retweet, comment, etc.

This allows you to post and publish your posts on 5 social media platforms: Facebook, Twitter, LinkedIn, Pinterest, and Instagram.

5. Twitonomy: The Twitter Analytics Tool for Optimization

Twitonomy is a Twitter marketing tool that provides simple yet critical Twitter analytics. The well-designed charts and visual analysis are Twitonomy’s best features. It also has a feature where you can see all your mentions from around the globe on a world map. They have a free plan to handle all your basic Twitter analytics and tracking. They also provide a premium version for more advanced features starting at $20 monthly.

Pros of Twitonomy

Twitonomy is ideal for optimizing your followers and following lists. It allows you to connect with your ideal customers and cut out time spent on those who will likely not convert into buyers.

Cons of Twitonomy

Twitonomy sometimes pulls old tweets into new reports, giving you inaccurate and outdated information.

6. Tweepi: Find Relevant Twitter Followers

Tweepi is designed to help you grow your following through relevant and authentic followers. It does this by offering features that allow you to search for Twitter users based on keywords or hashtags, follow your competitors’ followers, and clean up your Twitter account.

Pros of Tweepi

Powerful search features

Ability to filter, sort, and find the right people to follow

Ability to clean up Twitter account relatively easily

Cons of Tweepi

Lacking all other features

Only focused on finding and growing followers

If you are looking for a well-rounded social media solution that can perform as a Twitter marketing tool, Loomly is a much-liked software. Users can compose and schedule their Twitter posts beforehand and visualize all your planned posts on their social media content calendar. Another unique feature you get with Loomly is that those post ideas will always stay dry for you with the constant supply of RSS feeds, a Twitter trends overview, and even best posting practices in the palm of your hand.

Pros of Loomly

Affordable pricing: Loomly is praised for its affordability, which makes it easy to get management approval. It provides all the required features at a much lower cost than similar solutions.

Exceptional customer service: Loomly's customer service is outstanding, with quick responses to queries and even personal responses from the CEO. This level of service dramatically enhances the overall user experience.

Advanced scheduling capabilities: Loomly offers advanced scheduling capabilities, including scheduling a single post across multiple platforms. This feature is beneficial for managing various brands and products.

Cons of Loomly

Inability to hide unused features: Some users have expressed a desire for the option to hide certain features, like the target audience tab if they're not in use to simplify the interface

Lack of direct posting to Instagram: Loomly cannot currently post directly to Instagram, which can be a significant inconvenience for users who manage Instagram accounts

Loss of analytics data: Users have reported losing their analytics data multiple times with no way to recover it except through the original social app's insights

8. Keyhole: Monitor Real-Time Hashtag and Influencer Data

Keyhole is one the most reliable Twitter tools for monitoring hashtag data and influencers on social networks. It helps in measuring all the metrics in real-time and the performance of every campaign with detailed data. It shares real-time dashboards so you can track the status of each task. It also creates PDF reports for all your clients.

Pros of Keyhole

This tool is easy to set up and extraordinarily user-friendly. It can be used immediately without any training.

Keyhole also helps with account handling, influencer management, campaign following, emotion analysis, and more.

Cons of Keyhole

You need to improvise your hashtag strategy to benefit from this tool.

The price is relatively high if you are a small business and don’t need thousands of hashtags to monitor.

9. Twitter Lists: Organize Your Twitter Account

Twitter Lists help you declutter your account and organize it better. It allows you to sort users into various categories. For instance, you can create lists such as influencers, partners, affiliates, the local community, and other relevant topics. Twitter List works as a directory that curates a feed of relevant tweets for you. This is a feature of Twitter itself and is available free of cost. Check out the complete guide by Twitter to leverage Twitter Lists the right way.

Pros of Twitter Lists

It helps you manage your Twitter account better

Improves your Twitter research

Cons of Twitter Lists

It can be time-consuming to set up.

10. Agorapulse: A User-Friendly Twitter Tool

Agorapulse is another great choice, offering multiple features to track your analytics, schedule your tweets, engage with your followers, and much more. The unified inbox allows you to monitor all your comments, mentions, and messages on Twitter. You can schedule and publish tweets in advance and monitor your follower growth and other key metrics to make informed decisions.

Pros of Agorapulse

User friendly

Good customer support

Approval workflows

Cons of Agorapulse

No thread scheduling capability

It can be expensive for individual users

11. Tweepsmap: Analyze Your Twitter Activities

Tweepsmap is another Twitter marketing software to track all your Twitter activities from a single dashboard. This tool covers everything from in-depth analytics scheduling posts at the best times to analyzing all engagement metrics. It helps you learn more about your followers, their sentiments, and how they engage so that you can make better marketing decisions! Tweepsmap provides a free plan with limited features. You can avail of its exclusive features under premium plans. Tweepsmap provides 4 different plans: Starter, Growth, Advanced, and Enterprise plans priced at $14, $29, $49, and $149 per month.

Pros of Tweepsmap

It helps you learn more about your followers to make better marketing decisions

Cons of Tweepsmap

The free plan has limited features.

Sprout Social is a social media management platform that you can use to manage Twitter accounts. It offers a range of features and tools to help you manage your Twitter presence more effectively. With Sprout Social, you can schedule tweets in advance and monitor your Twitter account for mentions, replies, and direct messages.

It enables you to track your Twitter analytics to measure the effectiveness of your tweets and overall Twitter strategy. Practical Twitter posting tools like Sprout Social help you engage with your followers and customers on Twitter by responding to their messages and mentions promptly. They also help to increase your reach and engagement by using Twitter’s native features, such as hashtags and retweets.

Sprout Social has decent content scheduling and publishing capabilities that enable you to handle publishing for multiple accounts.

It also stands out for its social listening capabilities that help you remain connected with your audience through timely responses.

Sprout Social has a steep learning curve and may not be worth learning if you solely need a tool for Twitter.

It also lacks at offering thread scheduling capabilities and doesn’t allow you to draft schedule threads on Twitter.

13. Hootsuite: The Versatile Twitter Marketing Tool

A more versatile Twitter marketing tool can’t be found in the market more than Hootsuite. With more than 40 in-app integrations, including blogging, the robust scheduling and publishing capabilities of Hootsuite are deemed exceptional. Along with bulk tweet scheduling, Hootsuite’s dashboard shows your connected Twitter accounts' real-time live feed activities and lets you engage with your audience from that same space. This helps brands create a proactive online presence that listens to their audience. Along with post scheduling on Twitter, Hootsuite integrates with all the major platforms like Instagram, Facebook, TikTok, YouTube, LinkedIn, and Pinterest.

Pros of Hootsuite

Hootsuite’s content calendar proved very effective for visualizing strategy and easily rescheduling posts from one date to another.

Two out of every three users find the post-presentation feature very useful. This feature gives them a preview of the posts they create with Hootsuite before publishing them.

According to 58.44% of the opinions, advanced scheduling made it easy for people to plan and post their content promptly and consistently.

Cons of Hootsuite

When a high volume of content is concerned, Hootsuite's bulk scheduling capabilities have inconsistencies, which have led to a lot of hassle and failed publishing for 14% of users.

Content recycling, which is an important feature under scheduling, has some gaps that concern 76.92% of users to some degree.

14. Audience Connect: Create a Twitter Chatbot

Audience Connect is an interesting tool that allows you to create a chatbot to connect with target customers through Twitter DM. It can also help you find new followers, follow them, and unfollow them. It provides you with deeper insights into your audience through their recent Twitter habits, language, and more.

Pros of Audience Connect

Ability to manage subscribers with opt-ins

Can get accurate insights about your audience

Chatbot can interact with the audience

Cons of Audience Connect

The learning curve can be steep

Advance insights are not free

15. Hashtagify: Discover the Best Twitter Hashtags

Hashtagify is a Twitter tool that explores popularity trends, correlations, etc. It helps you search for excellent hashtags. It also keeps a check on the top Twitter influencers. It ensures it chooses the best hashtag that will work perfectly for you and then sets up your campaign. You can even compare hashtags with spellings and language variants and their usage trends in a fixed interval.

Pros of Hashtagify

It analyzes your reach, popularity trends, and the perfect time to post.

It discovers the top Twitter influencers and develops an influencer marketing strategy for you.

This Twitter posting tool tracks your account to get dozens of ideas and insights to boost your performance.

Cons of Hashtagify

As it is a hashtag tracking tool, you need another tool to manage, schedule, and analyze your Twitter account.

It can get costly as it doesn’t suffice all your requirements.

16. Tweetdeck: The Free Twitter Tool for Real-Time Tracking

TweetDeck is a tool acquired by Twitter that helps you with real-time tracking, organizing, engagement, and scheduling. It is available at no added cost. Here is a guide by Twitter on how to use TweetDeck if you wish to explore more. This is one of the best free Twitter marketing tools designed so you can use it for an individual or sign up as a team/agency. You can also schedule/create and analyze your tweets through TweetDeck. It also has a few features, such as a column filter that helps you customize searches by keyword, date, and time and stay on top of new Tweets.

Pros of Tweetdeck

Easily customized

Some decent potential tools

Supports multiple accounts

Cons of Tweetdeck

Busy interface

Limited to Twitter use

7 Tips For Successful Twitter Marketing

1. Amplify Your Reach with Megaphone

Megaphone is a robust platform that helps you grow your online presence authentically and organically. The software connects you with influential creators in your niche so you can boost impressions, followers, and leads without relying on paid ads. Key features include a sophisticated engagement network, diverse creator partnerships for sponsored posts, X-spaces, and newsletter ads (coming soon).

2. Create Engaging, “Twitter-First” Content

Instead of just posting links in Tweets, develop a content strategy that is self-contained within the X platform. “The secret ingredient of a successful brand presence on X (Twitter), in my opinion, is to create content that keeps people on the network,” says Nick Martin, social media marketing manager at Tipalti. “Most Twitter users don’t want their scroll interrupted and will quickly move past a CTA to ‘learn more in this blog post,’” Martin adds. “Create content that lives within the trending formats of Twitter. Repurpose blog posts into videos, GIFs, threads, or images.”

3. Optimize Your Profile for a Good First Impression

An on-brand, professional X profile helps make an excellent first impression. Consider how optimizing each element of your Twitter profile can reinforce your brand and inform audiences. Handle. This is your Twitter account name, and it’s how audiences can find you on X. Generally, you want your handles to be consistent across social media and include your company name—profile photo. Your profile picture appears next to every tweet you send. Use your logo or wordmark and the correct dimensions—header image.

Your header image appears on your profile page; you should update it more often than your photo. It can reflect current campaigns, provide information, or offer insight into your company culture. Bio. Your X bio is the place to tell visitors who you are in 160 characters or less. URL. Include your company’s website or the latest campaign link (just don’t forget to switch it out when you’re done!). Location. Set your business’s location or leave it blank if you have a global presence.

Verification

As of April 2023, the blue verified checkmark is only available for the paid X Premium subscription. To be verified, you must have a complete and active account with a confirmed phone number and no signs of being misleading or spammy.

4. Find Your Target Audience and Engage That Community

As we said, engagement is the name of the game on X. Engagement is essential on all social platforms, but it’s evident on X, and it’s an expected part of the culture. If you manage multiple Twitter accounts, tailor your engagement strategy for each audience to foster a sense of belonging across all your profiles. “The more you invest in having meaningful conversations with your audience on X, the more they’ll feel like they are part of your brand and part of a larger community,” says Chelsea Evans-Flower, owner of Scott Social.

5. Define Your Brand Voice

Your brand voice on X will likely be less formal than on other social platforms and must allow creativity and personality to shine through. Nick Martin has more advice on this front: “Don’t be afraid to have a little fun,” he says. “The best, most follow-worthy brands have fun with their tweets. Use the network to raise brand awareness and keep your product at the top of your audience’s mind. Let your paid marketing efforts drive demand generation.

Your organic efforts can drive brand interest and community growth.” Martin recommends taking inspiration from the Oklahoma Department of Wildlife Conservation (@OKWildlifeDept). “Their strategy and light-hearted tone of voice drive interest and community,” he says. “This has ripple effects that lead to revenue-generating activities like park visitations through their more focused demand-gen efforts on their website and paid programs.”

6. Find the Right Content Mix and Time to Post (Through Testing)

We talked about using social listening to understand what your audience expects. Once you implement your X (Twitter) marketing strategy, you need to analyze your performance to improve your results over time. “A data-driven strategy is fundamental,” says Brittany Givens, marketing producer at Raka. “Monitor analytics to understand what resonates with your audience and refine your approach accordingly.” To start, know that you can’t focus too much on promotion. Hootsuite recommends either the 80-20 rule or the rule of thirds for sharing content. Using the 80-20 rule, you should limit promotional posts to just 20% of your content.

The other 80% should inform, educate, or entertain your audience. Since the promotional content will likely link off-platform, focus on making the 80% Twitter-first, so people don’t have to click away to get value. The rule of thirds is similar but a bit more specific. One-third of your content can promote my brand, one-third to share ideas and information from thought leaders in my industry, and one-third for personal interactions with your audience. For the best results, ensure you’re posting the correct type of content at the right time. Hootsuite’s data shows that the best time to post on X is generally 7 a.m. PST on Mondays and 10 a.m. PST on Wednesdays.

7. Create a Unified Paid and Organic Strategy

The only surefire way to get your X message seen is to pay for distribution through Twitter ads. To make the most of your ad budget, apply the lessons learned from your organic Twitter marketing plan to your ads strategy. Consider putting some budget behind your best-performing X posts to extend the audience. It’s also a good idea to look at paid and organic posts performing well on other platforms and think about ways to turn that content into an X ad.

How To Get More Engagement On Twitter

1. Crank Up Your Tweet Frequency for More Engagement

Twitter is all about being active. To stay in your followers' feeds, you need to tweet at least five times a day. Create a content plan and strategically schedule your tweets to maximize interaction across time zones. Steadfast tweeting shows your commitment and cements your profile in your audience's thoughts, increasing your chances of attracting new followers.

2. Post Visuals to Hook Your Audience

Did you know the human brain is more receptive to visuals than any other sensory medium? As per research, the brain processes visuals 60,000 times faster than text and is more effective for retention. You need to breathe life into your Twitter for a business account with more visuals like images and videos. Animated GIFs and pictures are the best way to boost your Twitter engagement and gain more social visibility.

Many social media managers will also agree that brands can leverage the easy-to-use Twitter cards that help creators visually display more information for increased engagement. Twitter cards allow users to attach their media collaterals to their tweets, which blends aesthetics with functionality. Complete with links and active CTA buttons, these cards drive traffic to your website and deliver valued information in a clear, concise, and non-boring manner.

Example

NASA (@NASA) frequently shares stunning space images, GIFs, and videos. These visuals capture attention and are highly shareable, making their tweets more engaging and boosting visibility.

3. Promote Your Twitter Handle on Other Platforms

Share your handle with friends and customers using social media platforms like Facebook and Instagram. Go beyond social, too—announce it in a newsletter, put it on business cards, advertisements, and marketing materials, and embed it on your website.

Example

Lilly Singh (@Lilly) often cross-promotes her Twitter on platforms like Instagram and YouTube, and even in her stand-up and book promotions, making her followers across different channels aware of her Twitter presence.

4. Weave Captivating Threads

Threads have taken Twitter by storm with their intricate tapestry of insightful insights and captivating storylines. Create two captivating weekly threads by diving deep into a topic or weaving a fascinating tale. Your audience should benefit from each thread. By constantly unspooling high-quality threads, you're better positioned to establish authority, build trust and attract followers who enjoy detailed information.

Example

From Farnam Street, Shane Parrish (@ShaneAParrish) shares insightful threads on personal development and mental models. His in-depth threads consistently provide high-quality value, building trust and attracting a loyal following.

It is interesting to note that when hashtags are used correctly, the percentage of a post that is retweeted increases by 40%. A good Twitter practice is to include three hashtags in the tweet. Any higher than that, and the engagement is likely to drop by 17%!

Example

Marvel Entertainment (@Marvel) uses popular hashtags related to movie releases or fan events. Relevant hashtags, like #Marvel or #SpiderMan, engage fans and increase visibility when these hashtags are trending.

6. Keep an Eye on Your Competitors

Check out their followers, who they are, how often they tweet, and what they’re tweeting. What does their profile look like? How do they respond to their competition or customers, and what content do they post that gets the most attention? Follow them and retweet their content to get on their radar. This step is equally vital for people who wish to increase their Twitter following.

Example

Wendy’s (@Wendys) monitors competitors closely, often responding to them with witty comebacks and roasting tweets, which attracts attention and reinforces its brand voice.

7. Host Twitter Spaces

A celestial orb in Twitter's galaxy, Twitter Spaces fosters real-time dialogue and relationships. By hosting a weekly Twitter Spaces session, you can engage your audience with industry leaders. Hosting thought-provoking talks or informative sessions can boost your authority and attract new followers interested in the important insights given during these live audio excursions.

Example

The Washington Post (@washingtonpost) hosts Twitter Spaces with journalists and industry experts on current news topics. These sessions help them engage followers who are interested in real-time news discussions.

8. Engage With Replies, Retweets, and Likes

Engaging with followers on Twitter is not easy, but it’s not impossible either. An essential part of your Twitter marketing strategy should be to engage with your followers. One of the simplest ways to market on Twitter is by replying to tweets, retweeting relevant posts, and encouraging user-generated content. This strategy also connects with social proof marketing, where displaying interactions with happy customers or notable individuals can significantly improve your brand’s trust and credibility.

In addition to retweets, replies, and community development, Twitter Chats help brands engage with audiences regularly through value-based content. Twitter chats are public discussions on particular topics where followers learn from the best, and help brands have a constant presence among their audience. These chats are usually live, allowing users to interact with brands in real time.

Example

Chrissy Teigen (@chrissyteigen) is known for her high engagement on Twitter. She frequently replies to fans, retweets, and likes responses, which strengthens her connection with her followers and increases her presence on timelines.

9. Find Followers and Influencers

The general rule of thumb is that if you follow someone on Twitter, they will likely follow you back. Leverage the “Who to Follow” feature to find popular feeds, and upload your email contacts to Twitter to find people you already know. Find and follow influencers in your industry—if you’re in the food industry, for instance, find and follow famous chefs. If they see that you’re following them, they may follow you back—and your tweets could end up in their feeds. Whatever you do intending to increase Twitter followers, try to do it organically. Even though you might be tempted to buy a list of followers, those lists are typically filled with bots that can’t buy your products or services and might be deleted by Twitter.

Example

Pat Flynn (@PatFlynn) of Smart Passive Income often follows industry influencers and builds relationships through genuine interactions, which has helped him grow his audience organically.

10. Build Relationships With Twitter Spaces Participants

Don't let the dialogue disappear. Mention or send guests tailored direct messages to show gratitude, answer questions or feedback, and encourage further involvement. Your attentive outreach shows your genuine interest in connecting and building relationships, and by actively engaging with guests, you can increase the probability of converting them into dedicated followers who appreciate your participation and are intrigued by your material.

Example

Clubhouse (@Clubhouse) uses Twitter Spaces to engage with users and participants. They often thank guests and share recaps. They maintain connections by tagging or DMing users to engage further.

11. Use Targeted Twitter Ads

Twitter marketing offers many opportunities, and targeting and optimizing campaigns can bring you followers for less than a dollar. Start by defining your goals, determining your target audience, and designing a creative ad with interesting ad language and eye-catching images. Then, use targeted Twitter advertising to promote your account and encourage attendees of your Twitter Spaces sessions to follow you.

Monitor progress and optimize your campaign using performance analytics to maximize ROI. This helps ensure your message connects with an audience already captivated by your content. Combining organic efforts with targeted advertising can increase your reach, attract new followers, and reinforce your brand message among people most likely to engage with your content.

Example

HubSpot (@HubSpot) uses Twitter ads to promote its content and webinars, targeting audiences interested in marketing and sales. This increases its follower count and engagement with its tweets.

12. Find Your Unique and Compelling Brand Voice

While having a unique brand voice does not directly increase your followers on Twitter, you still need a compelling and uniform tone that is engaging, fun, and memorable. You need to define your vision, values, and mission to find out your unique voice on Twitter and even otherwise. What is the goal of your marketing strategy on Twitter? Is your vision to inspire my followers to take action? Or should your messaging drive them to buy more? The clarity helps build a narrative that becomes common across all messaging and becomes the brand voice. Once the vision has been outlined, the next step is to know what your audience wants.

Is my audience of the current generation, or is it a part of the older population? What does my audience seek? Entertainment, information, or both? Understanding my audience will help me fine-tune the brand voice I have created based on my vision and mission. A pro tip – Seal the deal with brand voice guidelines so that it can be referred to anytime and by anyone managing your social media activities. Old Spice's Twitter handle is a great example of maintaining a consistent brand voice — in this case, humor, across all its posts.

Example

Old Spice (@OldSpice) has a distinct, humorous brand voice on Twitter that’s instantly recognizable. This helps the company maintain a strong brand identity that attracts fans who appreciate its quirky personality.

13. Write For Major Publications Or Feature In Pieces

Writing for significant publications or getting featured in relevant pieces can expand your reach and attract new followers, so it's a great idea to pitch stories to renowned media or use your contacts to get features. Ensure your Twitter username is prominently displayed in your byline to communicate with readers.

Example

Rand Fishkin (@randfish) frequently writes for major industry publications like Moz and shares his insights on marketing. Byline links to his Twitter account in these publications drive readers to his Twitter, growing his following.

14. Embrace Influencer Marketing

Partner with influential personalities who share your brand's beliefs to equip the potential of influencer marketing. Work with these industry leaders on content, promotions, and shout-outs. You can reach more people who like your content by leveraging their authority and following. Choose influencers whose audience matches your target demographic for optimum impact.

Example

Daniel Wellington (@danielwellington) partners with fashion influencers who promote their watches on Twitter and Instagram. This strategy expands their reach, especially among younger audiences, by leveraging influencers’ followings.