15 Best Twitter Analytics Tools For All Your Needs

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Twitter analytics tools are crucial to achieving your goals on the platform. Consider that you post a tweet on a whim, and within a few minutes, it gets loads of engagement. Before you know it, the tweet has gone viral, reaching thousands of users and driving massive traffic to your site. Everyone wants to know how to go viral on Twitter, and while there's certainly some luck involved, there are ways to boost your odds of success.

One of the best ways to do this is to track your Twitter analytics and use what you learn to improve your future tweets. In this guide, we'll uncover the best Twitter analytics tools to help you understand your Twitter performance, discover actionable insights, and how to go viral on Twitter.

Megaphone's viral on-demand platform is one tool that can help you go viral on Twitter. This solution tracks trending topics on Twitter and other social media platforms, helping you identify what’s popular before creating content to target your audience. This can help you get ahead of the curve and create high-quality tweets that align with your goals and audience.

Benefits of Using Twitter Analytics Tools

Twitter analytics tools allow you to learn about your audience. Your audience is the most crucial aspect of your campaign. It contains leads that you want to convert into paying customers. You need to know as much about your audience as possible so you can create effective strategies to help them convert. Using Twitter analytics, you learn a lot about your audience.

You can see who makes up most of your audience, which enables you to structure campaigns to fit that audience. The numerous pieces of information you learn through analytics include demographic information, interests, and other factors. This helps you get a larger picture of your audience. When you learn more about your audience, you can create better content for them. That brings us to the next point.

Create Better Content

Twitter analytics tools help you see how your audience interacts with your content. Do they engage with your content, or do they ignore it? You need to know these facts so you can create a better campaign. Using Twitter analytics will allow you to produce better content. You will see which types of content garner interest and which ones fall short.

It is a great way to help determine what content works for your audience. When you have better content, you gain more interaction from your followers. They will engage with your page more, which leads to more conversions for your business. By using analytics, you will produce better content for your audience.

Post When Your Audience Is Online

When it comes to social media marketing, timing is everything. You need to create and engage people with your posts; the timing helps you reach the right people. By using analytics, you can see which posts garner the most activity.

This helps you see when your audience is online and most likely to engage with your posts. You will create more interaction with your posts, which leads to more leads and conversions for your business. Through analytics, you will know the right time to post your content.

Focus on Success

Overall, you want to produce a successful campaign that engages your audience and gets them interested in your brand. So, how do you know if your campaign is successful? You can see how people engage with your page through Twitter's analytics.

You can see which posts interest them and have a lot of engagement. It is a great way to see which posts resonate with your audience and which do not. So, not only does it help you create better content, but it also puts your business on the path to success.

If you know which posts were successful, you can duplicate them and post similar things. You can also focus on posting stuff about the subject of that post. This will help you create a more successful campaign for your business. By using Twitter analytics, you will learn the successful aspects of your campaign and use them to improve it.

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15 Best Twitter Analytics Tools For All Your Needs

1. Megaphone: Your Pathway to Organic Growth

Megaphone is an organic growth platform that connects you with influential creators to amplify your online presence. Their sophisticated matching algorithm pairs you with creators most suited to help you reach your growth goals. Megaphone is ideal for startup founders, marketers, and emerging creators looking to build social proof. Key features include:

A sophisticated engagement network,

Private engagement pod service (coming soon),

Diverse creator partnerships for sponsored posts, X spaces, and newsletter ads (coming soon). Go viral today with our viral on-demand platform.

2. Twitonomy: Learn the Who, What, When, and Where of Your Twitter Activity

This free Twitter analytics tool comes in a free and paid premium version with enhanced features. It is easy to get started; simply sign in with your Twitter account. Twitonomy allows Twitter users to learn more about their tweets and which ones are retweeted.

It tracks replies and mentions and gives information about hashtag popularity. The browsing, search, and filter functions help you learn more about someone’s Twitter followers and those being followed on Twitter. A convenient export function captures and catalogs tweets, mentions, and retweets.

The backup feature creates an Excel or PDF file for convenient offline use or import into other analytical programs. Twitonomy has an easy-to-use interface that helps monitor Twitter activity. This makes monitoring Tweets from favorite users, preferred lists, and priority keywords super easy.

Pros

Twitonomy is ideal for optimizing your followers and following lists.

It allows you to connect with your ideal customers and cut out time spent on those who will likely not convert into buyers.

Cons

Twitonomy sometimes pulls old tweets into new reports, giving you inaccurate and outdated information.

3. Tweepi: A Tool for Account Cleanup and Growth

Tweepi is a free Twitter analytics tool with the option to pay for a premium plan. A tweep is a word used for a person who uses Twitter. Tweepi concentrates on the engagement of your Twitter account. Some of the features of Tweepi are that it allows you to manage and view your followers and un-followers. It identifies spam accounts and followers who add no value to your account.

Follow Followers

You can use this tool to identify and connect with Tweeps who have similar interests.

Follow Friends

If there is a user that you are interested in, this tool allows you to follow who they are following.

Paste & Analyse

You can copy and paste a list of tweeps and get data like who they are following and who has unfollowed you.

List Members

If you have found a Twitter list you like, this tool allows you to follow its users directly.

Pros

Powerful search features.

Ability to filter, sort, and find the right people to follow.

Ability to clean up Twitter accounts relatively quickly.

Cons

Lacking all other features.

Only focused on finding and growing followers.

Sprout Social offers robust reports and insights you could easily present to the C-suite. The Twitter analytics tool will help you determine top-performing posts, Find the subjects most often mentioned in connection with your brand, and Discover new topics for discussion to spark engagement on your Twitter account. Sprout collects historical data for your social media account.

Of all the features, scheduling is one of the most important. A shared publishing calendar gives you a clear overview of your marketing efforts. You have all the data in one place. The tool allows you to prepare competitors’ reports. It is best for a company that needs to deliver reports to its C-class management and is looking for a robust social media management platform.

Pros

Robust reporting capabilities and built-in image editors and CRM tools.

Cons

Reports do not incorporate unlimited historical data.

Keyhole is a real-time Twitter analytics and listening tool. Its dashboards, which are simply designed, give you an overview of critical data that helps you make meaningful decisions about your brand. Keyhole features a full slate of analytics features and in-depth reporting.

Its hashtag and keyword listening allows you to analyze industry conversations live, and its account analysis tool lets you analyze and optimize your posting schedule and content. You can also use the tool to schedule unlimited tweets to increase reach and engagement. It also allows you to track and build automated reporting around individual campaigns, perform competitive analysis, and research live and historical data for Twitter, Instagram, Facebook, and YouTube.

Pros

This tool is easy to set up and is extraordinarily user-friendly.

One can use this tool right away in no time without any training.

Keyhole also helps in account handling, influencer management, campaign following, analysis of emotions, and more.

Cons

You need to improvise your hashtag strategy to get the full benefit of this tool.

The price is relatively high if you are a small business and don’t need thousands of hashtags to monitor.

Ready to grow your presence on social media platforms? Social Pilot is a social media scheduling and marketing tool designed to help brands manage social media across multiple channels.

Social Pilot provides analytics features for X that track key metrics like impressions, popular posts, hashtags, and mentions. This data is organized into custom reports that offer helpful insights into producing social media messages followers want when to schedule your posts, and how to take advantage of trends that increase your visibility.

Pros

Easy to use.

Ideal for digital agencies and small businesses.

Robust analytics and reporting.

Cons

It may not be suitable for individual users.

No app.

7. Hootsuite: The Original Twitter Analytics Tool

Hootsuite is one of the most popular social media tools for scheduling and analytics. The simple version is free, and the advanced version is paid. The free version allows the management of two Twitter accounts and a schedule of five posts.

A Twitter user must pay to use the Hootsuite tools for more than that number of Twitter accounts. Nevertheless, even the accessible version of Hootsuite is fantastic. Here are some of the exceptional features of Hootsuite Marketing campaigns that are easy to launch. Twitter posts can be scheduled in advance. Audience parameters are identifiable. Custom reports are available based on specific searches.

Tracking of posts, mentions, tweets, retweets, and Twitter lists is available. One thing that makes Hootsuite stand out from the other social media tools is that it can track engagement across all social media platforms, including Twitter, Facebook, LinkedIn, and Google+. Hootsuite allows users to create a separate listening stream based on user-selected parameters for each social media network.

Pros

Consolidates data from Facebook, Instagram, and Twitter.

Large user base and support information.

Cons

Hootsuite is much pricier than similar competitors.

8. Tweet Binder: Real-Time Twitter Analytics

Tweet Binder offers services dedicated to events, apart from Twitter analytics. For example, it can create a social media wall with a full moderation suite. Moreover, you can access Twitter’s historical data and monitor hashtags.

It also identifies influencer accounts that will best suit your influencer marketing campaign. If you want to give Tweet Binder a spin, you can create a free report based on hashtags, @mentions, or keywords. It’s an excellent way for beginner marketing managers to see how Twitter can help you with effective Twitter marketing!

Pros

I was getting a view of a hashtag’s recent performance.

Cons

The free version has a limited date range.

Buffer is primarily a social scheduling tool, but for those who require a combined platform, it also provides Tweet-level analytics. You can consider Buffer a lighter, less expensive version of Hootsuite, allowing users to quickly drop posts into a pre-planned content schedule. From an analytics perspective, Buffer has announced Buffer Analyze. This more robust social media marketing tool promises the ability to track key metrics on the posts you’ve shared, including the ability to track what type of content has performed best.

Pros

Easy to use for scheduling content.

The free tool is robust.

Cons

Data reporting is currently limited, but Buffer Analyze may change that.

Once known as Tweepsmap, Fedica is an all-in-one social media management platform that uses AI-driven analytics. With Fedica's analytics features, you can analyze any X account for your ideal audience demographics. This helps you build a more targeted ad campaign to grow your following.

You can also use the analytics features for keyword and hashtag tracking to understand your audience's interests better. Analyze X lists, accounts, and conversations to assess competitors' followers and target key niches they may overlook. Appropriately used, these analytics tools will help you reach target populations and get them to engage more with your content.

Pros

Free plan: Fedica offers a free plan with unlimited drafts and scheduling capabilities.

Publishing Fedica offers advanced scheduling capabilities for posts, polls, and threads across 11 platforms.

Analytics Fedica provides tools to gain insights about your Twitter followers and search all of X. Content calendar Fedica offers an organized content calendar to save time.

AI optimization: Fedica offers AI to optimize messaging for better engagement, clarity, tone, and grammar.

Cons

Some reviews say that the Fedica extension logs out every time they log in, making it unusable.

Quintly provides in-depth analytics tracking for multiple social channels, including Twitter, Facebook, and YouTube. It offers competitive benchmarking, allowing you to track your account performance versus your competitors. You can also track your key KPIs and centralize your online marketing success all in one place. You can also automate your social media analytics reporting with the ability to create custom reports, including live reports with shareable links customized to your brand.

Pros

All-in-one social analytics solution with customizable, branded reports.

Cons

Pricier than similar analytics tools.

Lacks deeper listening analytics of competitors.

12. Klear: A Tool for Influencer Identification

Klear’s main functionality is to help your business identify key influencers on Twitter, YouTube, Instagram, YouTube, and other blogs. It has over 5 years of historical data for your business to leverage. Klear is simply designed, easy to use, and can provide helpful insights for small to medium businesses. The analytics tool includes analytics for individual influencers in a beautiful dashboard, including engagement reports, audience demographics, popular content, and more. Klear also offers monitoring tools to track KPIs, true reach, and estimated ROI.

Pros

Great for identifying influencers and their reach.

Intuitive interface.

Cons

Limited use, as it offers shallower data reporting for your business’s profiles.

Like Hootsuite, Agorapulse is another all-in-one tool for managing your social media presence across all social profiles, including Facebook, Twitter, Instagram, LinkedIn, and YouTube. Agorapulse offers content scheduling tools, including the ability to queue or reschedule old posts.

It also provides message feeds to help consolidate all incoming messages. From a listening perspective, Agorapulse features monitoring and chatter streams, allowing you to track each platform's average response time. This tool provides one-click Twitter analytics reporting that is easily exportable to a PowerPoint presentation. You can also see the performance of key metrics like replies, impressions, and clicks over time. You can also track the number of interactions on specific hashtags to help you inform your content strategy.

Pros

Basic reporting across all social platforms.

Cons

Limited ability to manage content on platforms within the app with occasional photo issues.

Inability to combine reports for one brand across several platforms.

14. TwitterCounter: Track Your Twitter Growth

TwitterCounter has a free version, but you'll get access to even more benefits if you want to pay a small monthly fee. It’s not perfect, but it provides some handy metrics, and most importantly, you can look back at historical data. So what does it show you? Mapped on a graph, you can track your followers.

Those you follow and your tweets over various periods (e.g., the last hour, the previous week, the month, three months, or six months). You unlock this function by ‘paying’ with a tweet. On top of this, you can see how you’re tracking compared to the previous day and your daily average. It will also predict how many followers it thinks you’ll have in however many days (it’s done using a scale you can change).

Pros

Predict how long it will take to reach a specific number of followers.

Weekly update email on follower count.

Great metrics are provided for weekly/monthly reports, particularly if you purchase the premium, pro stats basic, or branded accounts.

It allows you to graph metrics over different periods, such as hourly, weekly, monthly, three-monthly, and six-monthly. It also provides historical data.

Cons

Limited data is available in the free version (excludes mentions, retweets, etc.).

It includes many irrelevant and annoying features, such as " featured Twitter users” and various Twitter buttons, which clutter the interface.

You must pay a monthly subscription to access the best metrics/features.

15. TweetDeck: Monitor Twitter Like a Pro

TweetDeck gives you the tools to organize your Twitter profiles better. It does so by dividing them into different columns that can then be filtered by keyword, location, specific users, and level of engagement. It allows you to monitor and schedule your Twitter posts. TweetDeck takes away the long and tedious job of searching for specific target audiences or keywords on different profiles by grouping them all onto one page so they are easier to view.

Pros

It is easily customized.

Some decent power tools.

Supports multiple accounts.

Cons

Busy interface.

Limited to Twitter use.

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How To Check Twitter Analytics In The App

Begin by logging into your Twitter account. Once on your profile, look for the “More” option on the left side menu. Click it and select “Creator Studio.” Fromthere, find the “Analytics” section to access Twitter’s built-in analytics tool.

What Can You Find on Twitter Analytics?

Twitter analytics offers a wealth of information about your account’s performance. The data provides a general understanding of how your account performs, what content resonates well with your audience, and what you should do to improve your Twitter strategy.

How Can Twitter Analytics Help Me Go Viral on Twitter?

Native Twitter analytics will analyze the content you post in depth. You can determine what type of content you should invest in based on metrics such as impression or engagement rate. In the Twitter analytics dashboard, you will have primary data on Twitter impressions, Tweet engagement rate, Top tweets, Top mention, Follower growth, Link clicks, Results, CPR, and Conversions.

Key Metrics To Measure In Twitter Analytics

1. Engagement Rate: Are People Interacting with Your Tweets?

Engagement rate measures how much people interact with your tweets. This includes likes, retweets, replies, follows, and link clicks. A high engagement rate means people find your tweets interesting or valuable. It’s not just about how many people see your tweet but how many find it compelling enough to interact with. Compare your engagement rate over time. If it’s increasing, your content resonates well with your audience. If it’s decreasing, you might need to change your content strategy.

2. Follower Growth: Are You Gaining Followers?

This metric tracks the increase or decrease in your followers over time. More followers mean a larger audience for your messages. Monitoring follower growth can indicate the effectiveness of your tweeting strategy. Look for trends. Spikes in follower growth can be tied to successful tweets or campaigns. A steady decline might suggest your content isn’t engaging enough for your audience.

3. Tweet Impressions: How Far Did Your Tweet Travel?

Impressions are the number of times your tweet has been seen. This doesn’t mean interactions, just views. Impressions give you an idea of how far your tweet has traveled. More vital impressions mean higher visibility. More impressions are generally good but also look at engagement. High impressions with low engagement can indicate your content isn’t striking the right chord.

4. Link Clicks: Are You Driving Traffic?

This counts the number of times links in your tweets are clicked. Link clicks are crucial for understanding how effectively your tweets drive traffic to your website, blog, or other online content. High link clicks indicate effective content or a call to action in your tweets. If link clicks are low, consider revising your message or call to action for clarity and appeal.

5. Hashtag Performance: Are Your Hashtags Working?

Measures the visibility and engagement of the hashtags used in your tweets. Hashtags can significantly expand your reach. Knowing which hashtags perform best can help you tap into new audiences and trends. Identify which hashtags lead to more engagement and reach. Use this insight to refine your hashtag strategy in future tweets.

6. Mentions: How Often Are People Talking about You?

Counts how often other Twitter users mention your account in their tweets. Mentions can signify your brand’s influence and engagement level on Twitter. They frequently reflect the public’s perception of your brand. An increase in mentions usually signifies growing brand visibility. Pay attention to the context of these mentions to gauge public sentiment.

7. Profile Visits: Are People Checking Out Your Profile?

The number of times your Twitter profile has been viewed. This metric indicates the level of interest in your brand or content. Higher visits can lead to more followers and engagement. More profile visits suggest that your tweets intrigue people to want to learn more about you. If visits are low, consider making your tweets more engaging or informative.

8. Tweet Reach: How Big Is Your Potential Audience?

Estimates the potential number of accounts that could see your tweet. Reach gives you an idea of how large your potential audience is on Twitter. An extensive reach indicates a broad audience, but balancing reach with engagement is crucial to ensure your content resonates.

9. Audience Demographics: Who Are Your Followers?

Information about your followers' characteristics, like age, gender, location, and interests. Understanding your audience helps you create content that appeals to their preferences, increasing engagement. Tailor your content strategy based on your audience demographics to increase relevance and engagement.

10. Video Metrics: How Is Your Video Content Performing?

Video content metrics include views, completion rates, and average watch time. These metrics indicate how engaging and effective your video content is on Twitter. High watch times and completion rates suggest that your video content is captivating. Low engagement might mean making your videos more engaging or relevant.

11. Conversion Tracking: How Well Are Your Ads Performing?

Measures users' actions after interacting with your ads, like purchasing or signing up for a newsletter. Understanding the return on investment of your Twitter advertising campaigns is essential. High conversion rates indicate successful ad campaigns that resonate with and motivate your audience. Low conversion suggests a need to revise your ad strategy.

12. Tweet Activity Details: What’s Happening with Your Tweets?

In-depth insights for individual tweets, including types of engagement. It helps you understand which aspects of your tweets (images, videos, text) are most engaging to your audience. Analyze which components of your tweets are driving engagement. For example, if tweets with images consistently perform better, consider incorporating more visual content into your strategy.

Go Viral Today with Our Viral on Demand Platform

Megaphone is an on-demand platform that boosts your online presence organically and authentically. It connects you with influential creators in your niche to help you grow your impressions, followers, and leads without relying on paid ads. Key features include a sophisticated engagement network, a private engagement pod service (coming soon), and diverse creator partnerships for sponsored posts, X-spaces, and newsletter ads (coming soon).

Megaphone caters to startup founders, marketers, emerging creators, and ghostwriting agencies seeking to amplify their digital footprint and social proof. Our complex matching algorithm ensures you partner with your field's most suitable and valuable creators. Go viral today with our viral on-demand platform.