27 Incredible Tips On How to Get More Engagement on Twitter

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Twitter can feel like a crowded stadium full of fleeting plays and fast-paced action. Even if you score a touchdown, there’s a good chance no one will notice. That's why, if you're looking to boost your engagement on Twitter, you should aim to create posts that don’t just get likes but also encourage more interaction. When you get more engagement on Twitter, you improve your social media performance and increase your chances of going viral on the platform. In this guide, we’ll go over the best tips for getting more engagement on Twitter to enhance your social media performance and build your brand.

One way to increase engagement on Twitter is to use Megaphone's viral on-demand platform. This tool helps you find and create content that boosts your engagement and performance on social media.

Why Does Twitter Engagement Matter

Engagement on Twitter refers to any interaction between you and your audience. It may appear in various ways, such as likes, retweets, comments, and mentions. If there is more conversation, your tweets are more likely to be noticed by people who aren't already following you. Your visibility and reach on the platform may grow as a result. When a user can interact with one of your tweets, it means they found it interesting or valuable in some way.

Twitter engagement is crucial because it indicates how well your content connects with your audience. By actively engaging with your followers, you can create incentives and benefits and build a community around your company.

Why Is Engagement Important on Twitter?

Engagement on Twitter is more than just a vanity metric. It's an essential part of any effective Twitter strategy. Why? Because Twitter engagement is a sign of a healthy, active community. People responding to your tweets will likely read your future content, promoting brand awareness. It's also crucial for developing connections with followers. Responding to comments and mentions demonstrates you value what they say. This may encourage customer loyalty and trust, increasing conversions and sales. Engagement on Twitter can also help you gather valuable feedback and insights from your audience. By monitoring and analyzing engagement metrics, you can learn what types of content your audience finds most exciting and adjust your strategy accordingly. If you build the best Twitter marketing strategy, the chances of your Twitter engagement increase.

Good Twitter Engagement Rate

Determining a reasonable engagement rate on Twitter can take time and effort. There are many factors to consider, such as your industry, audience size, and the type of content you're posting; however, as a general rule of thumb.

How Do You Calculate The Engagement Rate On Twitter?

The excellent engagement rate on Twitter is around 1-3%. But what does this mean exactly? The engagement rate is calculated by dividing the total number of engagements (likes, retweets, comments, and mentions) by the total number of impressions (the number of times your tweets were seen). So, if you have 100 impressions and 5 engagements, your engagement rate would be 5%. Engagement rate is just one metric to consider when evaluating the success of your Twitter strategy.

It's also important to look at other metrics, such as follower growth, click-through rates, and conversions. It's also worth noting that engagement rates can vary depending on the type of content you're posting. For example, tweets with images or videos tend to have higher engagement rates than those without. Additionally, timely, relevant, and engaging tweets are more likely to receive high levels of engagement.

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27 Incredible Tips On How to Get More Engagement on Twitter

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2. Tweet at the Best Time

The average lifespan of a tweet is just 15-18 minutes, so finding the right time to tweet is essential to get more interactions for your Twitter post. Research shows you should post at least 6 times daily for active engagement.

Also, here are the best times to schedule your tweets to get the maximum engagement on Twitter: Between 11 am and 1 pm EST on Monday or Thursday for businesses marketing to other companies and between 12 pm and 1 pm EST on Monday to Wednesday if you’re promoting directly to your customers.

3. Use Hashtags

It feels as if hashtags have been around since the dawn of Twitter itself. In 2023, they’re still one of the best ways to get your content in front of a wider audience, opening yourself up to more engagements and connections. The key is knowing how to find the right ones. One way to find hashtags organically is to head over to the Explore tab on Twitter. If there’s a trending topic relevant to your brand, jump in on the conversation. Another option is to browse your competitor’s content to get an idea of the hashtags they use on their more popular posts.

4. Be Relevant

Twitter is all about being relevant. To increase engagement on the platform, it is essential to tweet about trending topics that Twitter users will be interested in. This doesn’t mean that every tweet needs to be serious – humor is often a great way to engage Twitter users. However, ensuring the tweets are timely and add something new to the conversation is essential.

5. Engage with Other User's Content

If you want other users to engage with your content, interacting with them constantly is an excellent way to start. Like, respond to, and retweet your user's content when you can; following them can also help. Responding to other users or engaging with their content will make them more likely to pay attention to your posting. This is especially true considering most brands don’t take or have the time to interact with many followers, so it can mean more when you do.

This can also help build social proof over time, which is valuable across all social media marketing platforms. This will increase engagement and help you build a relationship between you or your brand and the users you’re interacting with, expanding the benefits more concretely—and off Twitter.

6. Run Viral Twitter Giveaways

Another easy way to raise your Twitter engagement is by running a social media giveaway focused on the Twitter platform. Everyone loves freebies — and the great thing about running your giveaway is you don’t need a large reward to get users interested in joining. For your Twitter giveaway, you can offer prizes like vouchers, discounts, and free trials, and in return, your business can get tons of likes, replies, retweets, and follows from your giveaway entrants. This helps expand your reach and expose your business to hundreds, if not thousands, of Twitter users who can be your potential customers. You can use the best WordPress drag-and-drop giveaway builder, RafflePress, to create a viral online giveaway on Twitter.

7. Use Competitive Benchmarking

With competitive benchmarking, we use key metrics, such as posting frequency, audience demographics, follower growth, and engagement, to compare our performance to competitors and the industry. It’s like using a compass to gauge whether or not you’re on the right track. If you notice any significant discrepancies in the metrics, perhaps your competitors have significantly higher engagement rates or more significant followings; it’s a good idea to reflect on why that is.

Looking at sparkling water brands, we can see that while LaCroix Water is the most frequent tweeter in the group, they have the lowest engagement rate by followers, 6x below the landscape average. This might suggest that, despite appearing more regularly in their followers’ feeds than other brands, their message isn’t resonating as well as it could. From here, they could look at what their competitors are doing differently to win those engagements and lean into the type of content they’ve succeeded with.

8. Post Visual Content

Another great hack to get more Twitter engagement is to post images. Posts that include photos get 35% more engagement from Twitter users. Instead of relying on text-based posts to get engagement, you can add pictures to your tweets to get more replies, retweets, and likes from your followers. There are lots of options for visual content that you can choose from: Funny memes related to your brand, Motivational quotes, Helpful infographics, and Striking photos of your products. You can even add attention-grabbing featured images to all the links you post on your Twitter so they can stand out more. This lets your site visitors view and interact with your posts directly on your site. At the same time, it can also make your site look much more engaging.

9. Utilize Twitter as a Customer Service Platform

Twitter engagement is increasingly essential for businesses that want to connect with their customers in real-time. Utilizing Twitter as a customer service platform helps businesses quickly resolve customer complaints and queries, build customer relationships, and create a more positive brand image. Twitter allows businesses to interact directly with their customers informally and immediately.

This direct interaction builds trust and loyalty between customers and companies, as customers feel their concerns are being heard and addressed promptly. In addition, by publicly responding to customer queries on Twitter, companies can demonstrate their commitment to excellent customer service. Furthermore, utilizing Twitter as a customer service platform can help businesses identify potential problems before they become significant.

10. Retweet Other Users’ Tweets

You want to do this early and often. I’m singling out retweeting as engagement because this is what most users value the most; not only are you liking their content enough to validate it, but you value it enough to share it. Psychologically speaking, reciprocity is essential to why people follow and engage with you. Retweeting can be some of the most potent engagement you get on a post since it will carry your content to that user’s audience. By retweeting your users’ content first, you could have much better luck getting them to retweet and share your content.

11. Post with Purpose

Media brands tweeted 17x more than other industries last year yet earned the lowest engagement rate. It makes sense that these brands would post more frequently to keep up with fast-paced news, but it shows that more tweets won’t necessarily result in more engagements. You’re better off focusing on content that adds value, not noise. Let’s break down what that looks like in action.

As you plan upcoming content, start with a simple question: What’s the point? In other words, what are you hoping this particular piece of content will do? It could be to provide helpful information, solve a problem, make readers laugh, make them feel appreciated, add context to current events, *insert your objective of choice*. Posting with a purpose in mind will ensure that your content reflects the value your brand provides and doesn’t waste followers’ attention (the ultimate currency).

12. Take Advantage of Twitter Polls

People love sharing their opinions and feeling heard, so it’s no wonder why posting Twitter polls is a surefire way to increase your engagement. When people answer your Twitter polls, you can get a lot of interaction from the replies. They’re also more likely to be retweeted by your followers to spark discussions within their community. On top of that, using Twitter polls can help you understand your target audience. You can ask your followers what they think of your new product or what kind of release they want to see next.

13. Keep it Short

In the age of social media, it’s easy to get lost in a sea of posts, tweets, and updates. With so much shared information, standing out from the crowd can be hard. That’s one reason why keeping your posts short can be more effective. A shorter post is more likely to catch their eye on platforms like Twitter, encouraging users to scroll through their feeds quickly. And since you have less space to work with, you’re forced to get straight to the point. As a result, your tweets are more likely to engage your followers and prompt them to respond.

If you want to get clicks to your site, put links in your Tweets. While you want to share links to your most valuable content, sending traffic to your site, you also want to share content from others. With social media, you never want to make it all about you and your brand; Twitter is no exception. If you find great content off Twitter, share it there and tag the brand/user who created it if possible; they’ll appreciate it, and some of your users might, too.

Sharing links that you find valuable—and that aren’t your own—can encourage users to pay more attention to what you’re posting. Even better, it can build relationships between you and your users and other industry leaders whose content you’re sharing, and they might later share your content in return. This can help increase engagement and send more traffic and new visitors to your site as a bonus.

15. Respond When Someone Tweets to You

This can be particularly challenging for large brands or brands that have a large amount of engagement (even if it’s just when primary content goes live), but doing your best to respond in some way when a user tweets to you can go a long way. Sending an actual response Tweet can be the most potent and effective, especially if they’ve tweeted you or tagged you in a post that could generate a conversation (such as thanking you, asking you a question, or sharing a thought they had about your product or post).

When criticism or upset customers are involved, respond to them as soon as possible—this should always take priority. When someone tweets, you increase the chance that they’ll reply to your reply and engage with your posts in the future.

16. Use Calls to Action

Want followers to like or retweet your post? Tell them to do it. It’s that simple way to increase engagement. Calls to action work because they remove the guesswork and offer readers a clear next step. So whether it’s visiting a link, saving a post for later, giving feedback with a reply, or letting your followers know what you want them to do. A post by Jeni’s Ice Cream is an excellent example of how to guide followers toward an engagement action gently.

Using Apple TV to promote a special edition of Ted Lasso pint for the show’s latest season, Jeni posted an eye-catching photo that encouraged followers to share with a “Lasso super fan.” We love that they personalized this call-to-action to inspire their audience to share the tweet. This simple move ultimately helped them pull off a 6.83% engagement rate by followers on this post.

Want to target a group of people already interested in your business? You can look at your existing followers on other social media platforms. All you have to do is share your tweets to the different social media sites on which you have an account, so your followers can see and follow your Twitter account. The more people see your Twitter profile, the more likely they are to follow you and engage with your tweets — so start sharing your tweets on your Instagram, Facebook, YouTube, or TikTok accounts!

18. Ask for a Retweet

Asking other users to retweet your content is a great way to increase your engagement on Twitter. When you ask for a retweet, you ask other users to help promote your content. This not only increases the visibility of your content but also helps to build relationships with other users. In addition, by asking for a retweet, you’re indicating that you value the opinions of other users. Again, this can help to build trust and goodwill among your followers.

19. Use Twitter Ads

When looking to best engagement quickly, Twitter Ads can be an excellent way to do so, especially if you don’t have a lot of followers or followers that frequently engage with your content. Twitter Ads cost money (and can be more expensive than Facebook Ads), but they can still help increase engagement when needed. Promoted tweets work best for this purpose.

Though Twitter ads can be more expensive, some users have found that Twitter’s click-through rates are superior. When you want to drive traffic offsite, Twitter Ads is a good, albeit not free, solution. You can create Twitter Ads by locating the tab on the same dropdown menu where you can find Twitter Analytics, which offers reporting features for engagement and conversion tracking.

20. Comment on Current Events

Is there anything new happening in your industry? Consider adding to the conversation. Not only can news-pegged content give you a visibility and engagement boost, but it’s also a chance to build relationships and trust with followers, connect over shared interests, and provide support when needed. Last year, when the US Supreme Court overturned the constitutional right to abortion, Planned Parenthood led the conversation by giving play-by-play updates and posting links to abortion-related resources.

The contentious case was the subject of their most engaged content in 2022, and this year, as more legal action surrounding abortion and healthcare came about, they were once again quick to update supporters. So, if news hits your industry (good, bad, ugly, or somewhere in between), take to Twitter to provide reliable information, solidarity, and practical help to your followers.

21. Launch Threads

Starting interesting Twitter threads can help increase your engagement on the platform, regardless of your industry or sphere of influence. Why? Twitter is a conversation platform, first and foremost. By starting an interesting thread, you’re inviting others to engage with you in a conversation. This helps you build relationships with other users and gets your tweets seen by more people as other users share and respond to your thread.

22. Use Twitter Conversational Ads

Conversational ads are currently in beta, so not everyone has them yet, but some people do, and I think they’re going to be a powerful tool to drive engagement. Conversational Ads are designed purely to increase engagement and brand influence. They follow the idea of promoted tweets but come with the addition of CTAs that encourage users to tweet with hashtags the brand can customize and choose.

When a user clicks on the CTA, the Tweet composer opens with a “pre-populated brand message” that users can customize and share, after which they’ll automatically be thanked. Part of the reason these can be so powerful is that you’re not just getting engagement on your post, but your paid post will ideally spawn and inspire multiple organic posts that are tied to your brand. Though it’s still in beta testing, keep an eye out for these; when they roll out, they will be a great tool.

23. Don’t Flood

Flooding is one of the worst things that can happen to your engagement levels. When too much content comes to your followers too quickly, they tune out. Their brain gets overwhelmed as they can’t process all the information, and they disengage. Flooding can happen for several reasons. Maybe you’ve been posting more frequently than usual. Or perhaps you’ve been reposting a lot of other people’s content. Either way, if you’re not careful, you can easily overwhelm your followers and see a decrease in engagement.

So, what can you do to avoid flooding? First, take a step back and assess how much content you’re putting out there. If you post several times daily, try scaling back to once or twice daily. And, if you’re reposting a lot of other people’s content, make sure to space it out so that it’s not all coming at your followers at once.

24. Use Clean, Straight Forward Language

When getting engagement, don’t be ambiguous or overly complicated; sometimes, the best method is to say exactly what your link is if I’m sharing one; there’s no need to be coy or clever. I only have 280 (or 80-110, if I’m following our earlier strategy) characters to get a click and engagement, so I want to be as to the point as I can be to get relevant clicks while still accurately describing my content in a way that’s pertinent alluring readers. It can be complex with so few characters, but make sure your thought makes sense on the page; add punctuation where necessary, make sure there aren’t typos, and use language and terminology your audience will likely recognize.

25. Use Potential Words

Using potential words and superlatives in a blog headline can increase clicks; the same can be said for tweets. Which sounds better: Increase Your Followers on Twitter or The Best Ways to Increase Your Followers On Twitter Fast? Both titles are actionable, but potential words and other adjectives like “best” and “fast” are likely to increase some clicks on your link. In some ways, crafting your tweet is similar to creating a post or article headline; you don’t have a lot of space for either one, and you want to make it as appealing as possible while proving it offers value.

Certain words work, and certain words do not. Examples of good potential words include Improve Immediately, Bonus Exclusive Protect How to Complete Potential words, and superlatives that can help draw users’ attention right to you, making it more tempting to click on the link you’ve shared or watch the video you’ve posted.

26. Use Twitter Cards

Typically, when posting on Twitter, we’re limited to those 280 characters, and it can be challenging to fit everything we want into it and to make it count. That’s where Twitter Cards come in. Twitter Cards offer an opportunity to add more content to your tweet, whether a summary card, photo card, product card, or any other option. It will make your tweet larger, garnering more attention and making it more dynamic and prosperous. Twitter Cards require you to validate your website with Twitter and add Twitter Card metadata to your site, but it makes your posts more dynamic and can significantly increase CTRs.

27. Conduct Experiments

Last but not least, if you want to know how to increase engagement on Twitter, we strongly encourage you to experiment with new strategies. Doing so can help you find that content sweet spot that marries authenticity with tactfulness. Ideally, you’d try out strategies individually, give it a testing period, and then collect your results. How long you should run the tests depends on the size of the experiment. For example, if you want to know if videos or photos bring in more engagement, you might consider giving it several weeks to a month or two to collect enough data. Then, look for patterns among the data, if there were any outlier posts with massive engagements, etc., and lean into the strategies you found work best.

Benefits of Twitter Marketing

1. Build Authentic Relationships via Direct Messaging

Twitter allows users to send direct messages to each other for private conversations. However, unlike its main competitors, the two accounts must follow each other before they can contact one another. This might seem like a hurdle for marketers who want to connect with influencers or other important industry players. However, reserving direct messaging for mutuals ensures your conversations are worthwhile, engaging, personalized, and authentic.

2. Get More Engagement Using Tags

The @ symbol on Twitter goes a long way. It’s the key to sending other users a notification that almost guarantees your tweet, or the tweet you wanted the @ recipient to see, gets viewed. Also, it’s easy to attribute a quote or an article you share on the platform. Twitter has branched into content discovery, so users now see occasional tweets from people they might not even follow. This is more likely if multiple users in a network like a tweet. The algorithm then guesses you might also want to see content similar to what’s already in your network. With this feature, your tweets with engagement can end up in front of new eyes, thus increasing reach and engagement.

3. Posting Frequently Is Normal

According to data averaged from multiple studies, Twitter is the only social network where marketers are recommended to post up to 15 times per day. Unlike its main competitors, Facebook and Instagram, Twitter is still heavily chronological. Tweets have such a short lifespan in the ongoing feed of posts that regular updates are necessary to stay relevant.

Marketers should take this opportunity to integrate a varied mix of content that entertains and educates their Twitter following and keeps them engaged. The platform allows text, images, video, live video, and polls that can all encourage conversation in different ways.

4. Showcase Your Brand Voice

With a more robust posting schedule, Twitter is a network where a brand can develop its voice and public personality. Tweets can have an authoritative voice or even a sassy tone, depending on the industry. Fast food companies have transformed branding with Twitter in an especially notable (and comedic) way, from the rap battle between Wendy’s and Wingstop to the clapbacks from Taco Bell.

Even forgotten brands like MoonPie have been resurrected via Twitter; now MoonPie has a strong following of 279,000 that looks forward to its self-deprecating humor daily. Your consistent brand voice is also archived for prospective customers using Twitter to research how you interact with your followers. Twitter’s open format leaves nothing to the imagination, and some have experienced the fallout when old, problematic tweets resurface at inopportune times.

5. Boost Your Campaigns with Influencers

In 2019, there’s no doubting the potential of the influencer, a modern-day social media celebrity. Marketers have found that influencer campaigns yield an average return of around $7.65 for every $1 spent. However, Instagram is oversaturated with individuals pushing products, making influencer campaigns much fresher on other social networking sites.

Twitter, in particular, has massive potential for marketers. That’s because there’s a 2x increase in purchase intent when consumers see tweets from brands and influencers. Also, 49% of Twitter users responded that they rely on recommendations from influencers, and 40% have purchased solely based on an influencer's tweet. The numbers don’t lie; they show an opportunity marketers can’t find elsewhere.

6. Drive Traffic to Your Site with Your Profile

Social media profiles are the new homepage. As mentioned earlier, Twitter is the place to develop and showcase a brand voice, so users will often visit a brand’s Twitter profile to get a better feel for the brand. About half the time, that visit will inspire further research because 47% of the people who visit a Twitter profile also visit the website linked to that profile. Marketers should remember that brand voice should be consistent and smooth across channels, so a playful Twitter account shouldn’t lead to a landing page with overly serious language. Otherwise, consumers will end up confused and leave the page without converting.

7. Use Follower Insights to Create Target Personas

Twitter users are given native analytics within the platform, and they’re some of the best across social media sites. In particular, the Audiences tab helps marketers paint a picture of their average followers. Audiences have four categories: Demographics, Lifestyle, Consumer Behavior, and Mobile Footprint. The data deliver insight into your followers, their interests, and how they interact with brands, which is helpful to know before launching a campaign. With your follower persona in mind, you can aim directly for Twitter users who match the kind of people following you already.

8. Take Advantage of Low-Cost, Effective Advertising

Advertising on Twitter costs as little as one dollar per day, but its real strength is optimization. Twitter Ads guide marketers of all experience levels through the campaign creation by suggesting parameters to maximize impact. Then, if the setting is selected, the platform will pace spending based on results to ensure marketers aren’t spending unnecessarily. As you gain experience, you can also experiment with A/B testing using different campaign types or other settings. It’s customizable and incredibly user-friendly. The best part? Independent research shows that Twitter marketing campaigns can deliver a 40% higher return on investment when compared to other media channels.

9. Manage Your Community with Branded Hashtags

Hashtags are still the king of social media discovery tools, mainly when marketers use branded hashtags. Created by brands to give consumers a way to share their experiences on social channels, branded hashtags comprise 70% of the total hashtag space. Marketers can use these niche tools to follow their brand communities online. Whether it’s to participate in a Twitter conversation or to find user-generated content for future tweets, there’s tremendous potential.

10. Anyone Can Go Viral!

One of the best parts of Twitter is its capability to spread a message like wildfire. Anyone who uses the platform regularly sees multiple tweets per day reach viral status because they’re funny, relatable, or newsworthy. Those tweets can come from anyone, no matter how few followers they have. Brands can similarly go viral with a tweet, which immediately increases reach, traffic, and conversions. All it takes is a well-timed post that resonates. The sky—or, should we say, the 280-character count—is the limit.

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Reasons for Low Twitter Engagement

1. Missing Call-to-Actions in Your Posts

Engagement is critical to how well your content performs on Twitter and other social media platforms. The higher your engagement rate, the better. This is because social media algorithms favor content with high engagement rates. One way to increase your engagement rate is by including clear calls to action in your posts. Your social media engagement strategy should consist of content with calls to action, such as "retweet if you agree" or "please like this post and share it to help spread the word," which tends to attract more social media engagement. In fact, according to marketingprofs.com, posts that include the word "share" garner nearly two times as much engagement on average compared with those that don't.

2. You're Over-Promoting

If your social media engagement metrics show a low engagement rate, you could be over-promoting your business and not providing enough value through quality content posts. When advertising your products or services on social networks, it is essential to ensure your marketing is "conversational," it is equally important to make sure it doesn't represent the majority of your content. Try to apply the 80/20 rule where 20% means your advertising-driven content and 80% represents your value-adding content. By using the 80/20 rule, you will earn the trust and respect of your audience, and they're more likely to pay attention to your posts and engage with your posts, too.

3. Content Lacks Multi-Dimensional Appeal

If your social media engagement metrics show a low engagement rate, your posts might need to be more multi-dimensional. When creating a social media engagement strategy and content plan, ensuring a healthy balance between different types of posts is critical. Once the content is varied between news, offers, humor, education, quotes, videos, infographics, etc., you become less predictable, more interesting, and will start appealing to more people. The more visual people will be drawn to your visual content, such as my videos and infographics, whereas people who are avid readers will be drawn to your blog posts, your commentary, or quotes.

4. Not Tracking Engagement Metrics

If your social media engagement metrics show a low engagement rate, you need to look at your social media engagement metrics and track your posts. Monitoring and analyzing social media engagement metrics is a critical skill when wanting to increase social media engagement. By closely monitoring your social media engagement metrics when publishing content on social networks, it becomes easier to craft posts according to what your audience is most likely to respond to, and therefore, help you increase social media engagement.

5. Posting at the Wrong Time

The sixth reason you might be experiencing less engagement than you would like could be because you are not posting content at the right time when your audience is actually on the social network.

6. Not Humanizing Your Brand

If your social media engagement metrics show a low engagement rate, it could be because you're not humanizing your brand. In other words, you are not publishing pictures of the people behind your brand, such as yourself, your customers, and your team. Posts that humanize brands receive a much higher engagement rate than any other post type. You'll notice that some companies, such as airline companies, publish pictures of their pilots, passengers, and flight attendants. So, remember to publish humanizing posts on your social media accounts to help increase social media engagement.

10 Best Twitter Influencers With High Engagement

1. Elon Musk: The King of Engagement

Elon Musk is one of Twitter's most famous users. The billionaire entrepreneur uses the platform to share thoughts on technology, space exploration, and cryptocurrencies. His humor and controversial tweets generate significant interaction—sometimes even with his businesses. For example, Tesla's stock price dropped significantly after Musk tweeted about potential economic troubles affecting his company in December 2022. His followers on Twitter are not just fans of his work; they seem to be sincerely interested in his thoughts and opinions and interact with him regularly as he shares them on the platform.

2. Chrissy Teigen: The Voice of the People

Chrissy Teigen's candid, humorous personality drives a huge following on Twitter—and consistent engagement. With over 13 million followers on the platform, Teigen connects with fans through lifestyle, family, and pop culture content. However, it's her relatability that makes her tweets shine. By sharing the highs and the lows of her personal life, Teigen invites her followers into her world. For example, in a recent viral tweet, she joked about how long it took to pack for a trip, calling it "the worst."

3. Gary Vaynerchuk: The Small Business Advocate

Gary Vaynerchuk, also known as Gary Vee, is one of the Internet's most active and well-known marketers. His focus on entrepreneurship and small business marketing makes him an invaluable resource for those navigating the complexities of Twitter and other social media platforms. Vaynerchuk's interaction with his followers sets him apart on Twitter. He regularly responds to questions and addresses fans in his posts, significantly boosting his engagement rates.

4. Dr. Eric Feigl-Ding: The Twitter Scientist

Dr. Eric Feigl-Ding is an epidemiologist and nutrition scientist who became a popular voice on Twitter during the COVID-19 pandemic. His engaging tweets combine humor with detailed science insights to keep the public informed and entertained. Feigl-Ding's posts cover everything from the latest health studies to public health policy, and he regularly interacts with his followers to answer questions and clarify complex issues.

5. Brene Brown: The Vulnerability Researcher

Dr. Brene Brown is a researcher, author, and speaker known for her work on vulnerability, courage, and resilience. Her Twitter account reflects her expertise, with posts sharing thoughtful advice and reflections on mental health and personal development. Brown's engaging tweets often encourage followers to share their stories, helping create an interactive community around her work.

6. Amanda Gorman: The Young Poet with a Purpose

Amanda Gorman is a poet and activist who gained national attention after performing at the 2021 presidential inauguration. Since then, she has used Twitter to share her poetry and ideas on social issues, garnering high engagement through discussions on justice, equality, and inspiration. Gorman's posts are personal and poignant, and they often invite followers into her creative process, creating an interactive experience for readers.

7. MKBHD: The Tech Reviewer

Marques Brownlee, also known as MKBHD, is a YouTuber and tech reviewer widely considered one of the best in his niche. His Twitter account is a valuable resource for tech enthusiasts with engaging posts and quick video reviews of the latest gadgets, phones, and digital trends. Brownlee's straightforward, relatable style makes his content accessible to the average consumer, helping them make informed decisions on tech purchases.

8. Ankush Bahuguna: The Relatable Comedian

Ankush Bahuguna is a social media comedian from India who creates humorous content that resonates with everyday people. His Twitter account features witty takes on relatable situations, creating light-hearted content that sparks engagement among followers. With plenty of memes and one-liners, Bahuguna's posts will make you smile while prompting you to think about your life.

9. Alyssa Milano: The Activist

Alyssa Milano is an actress and activist known for her work on human rights, climate change, and other social issues. Milano's Twitter account features a mix of personal posts and activism, often prompting discussions among her followers. Her engaging tweets break down complex problems and provide actionable ways for the public to help, keeping followers informed and encouraging them to take action.

10. Rex Chapman: The Viral Content Curator

Former NBA player Rex Chapman has become Twitter's go-to account for viral content. His feed features a mix of funny and feel-good clips, including everything from sports highlights to heartwarming videos of people helping one another. Chapman's account reminds people there is still good in the world, and his posts resonate with audiences across demographics.

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