How Does X Premium Increase Reach + Is It Worth It?

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You’ve crafted the perfect tweet. The timing is right, and you’ve used the ideal hashtags. But when you hit send, you’re met with crickets. This is a disappointing but typical scenario. While it’s easy to think that viral Twitter success is about crafting the perfect tweet, there’s much more to it. One of the most significant factors influencing a tweet’s performance is its reach. This guide will explore how X Premium can boost your tweets’ performance and give you tricks on how to go viral on Twitter, by enhancing your social media engagement and content performance.

One way to think about X Premium is as a way to unlock Twitter. With this upgrade, you’ll gain access to all sorts of features to help your account and your tweets perform better. With this upgrade, you’ll gain access to all sorts of features to help your account and your tweets perform better.

What Is X Premium?

X Premium is the mid-tier subscription plan for X (formerly Twitter). It costs $8 per month, or $84 annually, and includes all the features of a free account. It also adds payment options for creators, including media studio access, fewer ads, and more.

How Does X Premium Increase Reach

Ramping Up Engagement: Increased Algorithmic Priority

X Premium users get algorithmic boosts that can help their content reach more people. Subscribers get prioritized placement in replies and conversations. This means others are likelier to see their replies, especially under popular posts or threads.

Getting Discovered: Boosted Reach for Tweets

X Premium accounts get boosted visibility for their tweets. Subscriber tweets are more likely to be promoted in other users' timelines, increasing the chances of being discovered by new audiences.

Fixing Errors: Editing Tweets

The ability to edit tweets can help fix mistakes quickly, maintain the quality of content, and prevent engagement loss from errors that might reduce a tweet's impact.

Highlighting Profile: Verification Badge

Premium users get a badge or a verified checkmark. This verification can build trust, making other users more likely to engage with your content, which could lead to a broader reach.

Getting Found: Priority in Search Results

X Premium accounts are given priority in search results, making it easier for other users to find your account and content.

Making Your Profile Attractive: Customizable App Icon and Color Themes

These cosmetic changes don’t directly increase reach but can enhance your profile’s appeal, encouraging more engagement.

Improving User Experience: Ad-Free Experience and Reader Mode

While these features are more personal, having an ad-free experience can improve your focus on interacting with others. Reader mode enhances content readability, potentially increasing interaction time on your posts.

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A sophisticated engagement network

Private engagement pod service (coming soon),

Diverse creator partnerships for sponsored posts, X spaces, and newsletter ads (coming soon).

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Is X Premium Worth It?

X Premium has various features that can help severe users of X (formerly Twitter) strengthen their presence on the platform. If your goal is to become a more successful user of X, subscribing to X Premium can help you reach that goal faster.

However, remember that only some people need a membership to improve their performance on X. If you are an occasional platform user, you may find little value in a subscription. In that case, it’s best to monitor your account’s performance for free and see if any features on X might help you before considering a paid subscription.

Will A Subscription Help You Compete?

One of the downsides of introducing X Premium is that the features available in the premium package give those looking to grow their X presence an advantage over regular users. In short, the more accounts subscribe to X Premium, the greater the competition against your account increases. You could be disadvantaged in the long run by simply not subscribing.

If the lure of a verification badge is part of the appeal, then we recommend taking a moment to reconsider. Since it’s become possible on X and other platforms to purchase the once-coveted verification tick, it’s worth noting that the badge itself is now significantly devalued and is not the status symbol it once was. Not only that, but the use of the verification tick to confirm the identity of public figures and celebrities is similarly void, meaning that the desirability of the verification tick is no longer rooted in any practicality or prestige.

What Are the Benefits of X Premium?

If X is your primary platform and a key player in your social media strategy, purchasing a Premium X subscription could be wise. If you want your account to grow, get increased exposure, and compete with the other X Premium members, then it’s certainly worth trying to support your efforts on X and help your content reach further.

The Basic or Premium plan might be all you need to continue competing for attention against other X accounts. Many of the features included within higher tier plans (or at least the highest Premium+ plan) feel more geared towards genuine X enthusiasts or those who spend a lot of time on the platform and want to tailor their experience. In contrast, the most business-critical features are available within the Basic and Premium tiers.

You are paying for a social media subscription, whether an X Premium membership or a paid package for another network, can be a great way to boost your account and support your social media efforts. Nonetheless, it’s important to remember that social media success is contingent on many things — most notably, the quality of your content and your ability to connect with your audience. Do not buy a subscription plan in the hopes it will fix all your problems. Instead, review your social media strategy, analytics, and content and address areas you may be lacking. If you feel like you’ve got a solid content strategy behind you, the next step is to consider a social media membership.

X Premium Features That Can Help You Reach More People

While the benefits of X Premium are beneficial for businesses and brands, there’s a lot of value for any user looking to improve their performance on X. Here are some of the best features of X Premium that can help you increase your reach on the platform:

1. Priority in Replies and Conversations

X Premium users' replies are given higher visibility in conversation threads, making them more likely to be seen, especially under popular tweets. This increases the chances of engagement with new users.

2. Priority in Search Results

Premium users are prioritized in search results, making it easier for others to discover your profile and content when they search for relevant topics or users.

3. Algorithmic Boost for Tweets

Tweets from X Premium users are given more visibility on timelines for followers and potentially non-followers, making your posts more likely to be seen and interacted with.

4. Verified Status (Blue Checkmark)

The blue checkmark adds credibility to your profile, which can lead to higher trust and interaction with other users. Verified accounts get more engagement as users view them as more authentic.

5. Longer Tweets (Up to 25,000 Characters)

X Premium allows users to post longer, more detailed tweets. This can engage your audience in deeper discussions or content, leading to more retweets, likes, and follows, ultimately increasing your reach.

6. Longer Video Uploads (Up to 2 Hours)

Uploading longer videos can help attract more viewers and increase engagement, especially for creators and businesses producing video content. More engaging videos can increase the chances of sharing your content, boosting your reach.

7. Editable Tweets

Editing tweets lets you fix mistakes quickly, ensuring your content remains engaging and polished. This can prevent missed opportunities for engagement that might occur if errors deter users.

8. Custom NFT Profile Pictures

Using an NFT profile picture can help you stand out and attract like-minded users if you are active in the NFT space. Unique profile pictures can increase engagement and help build a following.

9. Increased Exposure in Threads

More visible replies and longer-form content make your participation in popular threads more likely to be noticed, increasing your chances of gaining followers and expanding your reach.

10. Top Articles Feature

Premium users get access to a curated feed of trending articles, allowing you to stay on top of popular conversations and share timely, relevant content that may increase engagement and visibility.

How To Benefit From X Premium

1. Get Ahead of the Game with Algorithmic Priority

When you use X Premium, your replies get priority placement in Twitter's algorithm. This means you can engage in popular conversations and get your replies seen by more people. With X Premium, you can boost your visibility in niche discussions on trending topics and hashtags. Dr. Eric Feigl-Ding is an epidemiologist and health advocate who uses this feature by engaging in conversations on trending health-related issues. His timely, data-driven tweets get prioritized in replies, often appearing at the top of meaningful conversations. This boosts his reach, especially during health crises like the COVID-19 pandemic.

2. Leverage Your Reach with Long-Form Tweets

Another way to maximize your use of X Premium is by taking advantage of the longer tweets. With X Premium, you can write tweets as long as 4,000 characters. This feature can help you engage your audience more meaningfully than writing short, 280-character tweets. Longer tweets can encourage retweets and broaden your exposure.

You can also turn tweets into mini-blogs, sharing educational content, how-tos, and expert advice. This type of content tends to get more shares, replies, and engagement. Naval Ravikant, an entrepreneur and philosopher, is known for sharing detailed insights on life, business, and philosophy through long threads. This style of long-form tweet content increases engagement by diving deep into topics that resonate with his audience.

3. Get the Blue Checkmark to Boost Your Credibility

Another way to get the most out of X Premium is to leverage the blue checkmark with a verified account. The verified badge signals credibility and authority. Make sure your profile and tweets reflect this status by consistently sharing high-quality content and interacting professionally with others.

A verified account also makes it easier for you to network and collaborate with other influencers or businesses, which can amplify your reach further. Taylor Lorenz, a journalist covering tech and culture, uses her blue checkmark to build trust and credibility with her audience. Her verified status signals her authority in covering social media trends, increasing engagement and reach in her field.

4. Maintain Your Engagement with Edited Tweets

With X Premium, you can edit tweets after posting them to correct mistakes. This feature can help you maintain engagement if you've posted a poor-quality or incorrect tweet. Poor-quality tweets can decrease your audience's trust and interaction, so editing them can help you get back on track.

You can also optimize your messaging by monitoring your tweets' performance and editing them if you notice a slight improvement that could make them more engaging, such as more precise wording or adding relevant hashtags. A social media consultant, Matt Navarra frequently shares updates and insights about the latest social media trends. With his need for precise and timely information, editing tweets could help him refine his messaging, ensuring that the information remains accurate and polished.

5. Use Long-Form Videos to Engage

Another benefit of X Premium is that you can post longer, high-quality videos. This feature will share detailed content like tutorials, product demos, or in-depth discussions. Longer videos can attract more views and shares, expanding your reach. You can also repurpose long-form content from other platforms (YouTube, webinars, etc.) and share it on X.

This helps bring more value to your X audience without creating new content from scratch. Gary Vaynerchuk, a prominent entrepreneur and motivational speaker, uses Twitter to post extended video content, such as Q&A sessions, keynotes, and motivational videos. By sharing longer videos, he provides in-depth value to his audience, which keeps them engaged and helps expand his reach.

6. Find Your Niche With Customizable Features

X Premium offers a range of features that can help you find and participate in relevant topics. Use the "Top Articles" feature to curate content and stay on top of trends. This tool can help you find and share trending topics in your niche. Curating relevant content can attract engagement from users interested in the same issues. You can also use bookmark folders to save and categorize content you can share or retweet later, keeping your engagement with followers active and relevant.

An organizational psychologist, Adam Grant, is known for sharing curated articles about workplace culture, leadership, and productivity. By staying on top of relevant discussions and sharing well-researched content, he increases engagement with his audience and enhances his reach through well-timed posts.

7. Create Eye-Catching Profiles

Make your profile stand out to attract followers and boost your reach. One way to do this is to customize your profile with an NFT avatar if you're in the NFT or crypto space. A unique NFT profile picture can set you apart, attract like-minded individuals, and make your profile more memorable. You can also personalize the app experience by customizing your icon and interface.

This creates a more enjoyable experience, encouraging you to stay engaged and active on the platform. Farokh, a social media entrepreneur and NFT enthusiast, uses his Twitter profile to showcase NFT art as his profile picture, aligning with his crypto and digital art brand. This unique identity helps him stand out and attract followers within the NFT and crypto communities.

8. Optimize Your Content Strategy

With X Premium, you can use analytics to optimize your content strategy for maximum engagement. For example, you can find out when your followers are most active and post your high-quality, long-form content during these times for maximum engagement. You can also use reader mode for long threads. If you're posting or following long threads, using reader mode simplifies the experience for yourself and your followers, which can increase the chance of engagement on complex topics.

9. Stay Engaged and Consistent

One of the best ways to get the most out of X Premium is to use it regularly and stay engaged. Consistent posting increases your visibility. Regularly sharing insights, content, or updates keeps your account active in users' feeds and boosts the chances of growing your audience. You should also regularly respond to comments, retweets, and engage with your followers.

Since your replies get more visibility with X Premium, this can lead to more connections and a more extensive network. Shane Parrish, founder of Farnam Street, consistently shares wisdom on decision-making, productivity, and mental models. His regular posting and engagement with followers create a loop of interaction that keeps his profile active and visible, expanding his reach over time.

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Other Ways To Skyrocket Your Reach On X

1. Use Megaphone

Megaphone is a platform focused on boosting your online presence organically and authentically. Their software connects you with influential creators in your niche to help you grow impressions, followers, and leads without relying on paid ads. Key features include a sophisticated engagement network, a private engagement pod service (coming soon), and diverse creator partnerships for sponsored posts, X-spaces, and newsletter ads (coming soon).

Megaphone caters to startup founders, marketers, emerging creators, and ghostwriting agencies seeking to amplify their digital footprint and social proof. Their complex matching algorithm ensures you partner with your field's most suitable and valuable creators. Go viral today with Megaphone.

If you want to boost your Twitter reach and increase your follower count, it’s crucial that your content adds value and appeals to your target audience. Use Twitter Analytics to understand what appeals to your audience. Twitter is not a one-sided broadcast medium. It is a platform for interaction with users. Reply to customer queries and ask questions relevant to your industry or business.

3. Post Visual Content

As the saying goes, a picture is worth a thousand words. This adage becomes even more critical on Twitter, especially with character limitations. An informative tweet complemented with an infographic or photo helps capture attention and holds attention. GIFs, for instance, provide 55% increased engagement. Creating a Twitter video can be time-consuming and costly, but it creates the maximum effect. However, make sure your images and videos are optimized for mobile users.

4. Talk With Your Followers, Not at Them

Buffer’s Kevan Lee says you must know the difference between “voice” and “tone.” Think of voice as your brand’s personality – a core part of its identity – and tone as your brand’s mood from day to day. As they explain it: “Voice is a mission statement. Tone is the application of that mission.” The voice doesn’t change – this is how you always want your brand to be represented. But the tone changes with context. You also can’t always be selling. Twitter is a giant chat room. The Twitter community is there for online discussions, jokes, or education.

And you can’t spend all your time talking about yourself. Here are some suggestions to help you balance promotion with other content:

The 80/20 rule

While 20% of your content can be promotional, 80% should be attractive, related to trending topics, and engaging for your audience.

The 5-3-2 ratio

There are five relevant pieces from others, three non-promotional ones from you, and two promotional posts.

The 4-1-1 rule

Four pieces from others – plus one retweet – for every promotional tweet you send. Focus on offering value to your Twitter followers – that’s what matters. Choose a ratio that makes sense to you, and try to keep to it.

5. Make Connections

Twitter is all about interacting with others. It is not only about posting a tweet but engaging with the community. To increase Twitter’s reach, follow industry leaders, retweet influencers, and reply to comments. All this will help you improve your Twitter reach and build engagement. Engaging micro-influencers to promote your brand can also help you expand your audiences.

6. Tweet Timing

The time of posting a tweet is as crucial as the content of the tweet. Based on Twitter analytics, choose the most optimal time for sharing updates for maximum engagement. According to Wiselytics, the half-life of a tweet is 24 minutes; thus, posting at the right time is critical to increasing Twitter reach. You can choose the most appropriate time to share updates based on the audience’s activity.

7. Utilize Twitter Ads

Paid ads on Twitter are another great way to increase Twitter’s reach more directly. Promoted Tweets that come with a monthly payment help, users discover your brand. Promoted Tweets are marked so that users know that they are paid ads. You can discuss and interact with promoted Tweets like any other organic content.

8. Use Hashtags

If you want to increase your reach on Twitter, use hashtags. Twitter gave birth to hashtags and data; they are an invaluable tool that boosts engagement on the platform. That said, it is vital to find and use the right hashtags. Only use hashtags that make sense for your brand and post. You can also create a unique branded hashtag for your business. However, don’t overdo it; restrict each tweet to one to two hashtags.

9. Add CTA

If you want to enjoy engaged Twitter users, use A CTA. Tell the audience what you expect from them. Some common CTAs that can boost your engagement and increase reach on Twitter are Help, Please Follow, and Retweet.

10. Be Personal

When appropriate, name the person tweeting. It gives a more personal feel to your tweets. Harvard Business Review says that “empathy” is the crucial indicator of whether a company “gets” Twitter. They say empathy consists of “reassurance, authenticity, and emotional connection.” The best brands on Twitter don’t sound like brands. They sound like people. (Even when using promoted tweets using Twitter ads) Your tweets don’t need to save the rainforest (although a great party trick if you know how); you just want to seem human.