25 Tips on How to Increase Brand Awareness on Social Media

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Consider you discover a brand on social media, and you love their product. You decide to purchase, only to find that their most recent post was shared over a month ago. After following their page, you realize they don’t even have 1000 followers. What’s even worse, their content is dull, and their posts are all about promoting their products. Yikes! If you’re like most people, you’d reconsider that purchase and move on to a brand with a more active and engaging social media presence.

A recent study shows that 70 percent of consumers prefer to learn about a company through social media posts rather than advertisements. In other words, nobody wants to feel like they’re being sold to, and that’s precisely why you need to build brand awareness on social media. Increasing brand awareness on social media can help you establish credibility and trust with your target audience so they feel comfortable buying from you.

This guide will cover actionable tips to increase brand awareness on social media to help you grow your accounts organically so you won’t have to worry about that awkward encounter. These tips will help you boost your posts’ performance on social media and set you up for success when you’re ready to promote your products. Creator marketing can be a massive asset to your brand awareness strategy. Partnering with creators can help introduce your brand to a broader and more relevant audience.

How to Increase Brand Awareness on Social Media

Brand awareness is the inevitable outcome of social media marketing done right. Your brand can connect with your target audience through consistent content sharing and engagement and amplify your social media presence to a broader demographic. Strike the delicate balance between the quantity and quality of your social media posts.

You’ll be sitting on a goldmine of qualified leads and genuine brand advocates rooting for your product/services in no time. However, it is better to manage your expectations than to get disappointed after putting in all the hard work. According to Blogging Tips, it can take anywhere between 6 months and 2 years to build a considerable following on social media organically, given that you post at least 3-4 times a week. Apart from posting consistently, several other factors drive awareness on social media. Let’s dive right into them.

1. Content Quality

The Content Marketing Institute (CMI) tells us that 73% of B2B and 70% of B2C marketers consider content marketing a key part of their overall strategy. High-quality social content is like crazy office gossip — everyone wants to share it. When your content provides real value, whether in DIY tips, entertaining stories, or industry-specific trivia, people are likelier to notice and pass it along to their friends, putting your brand on their radar. So, try to create content that people can’t resist sharing.

2. Influencer Collabs

According to the latest influencer marketing statistics, 61% of consumers trust recommendations from social media influencers. Partnering with social media influencers within your niche is like getting a celebrity endorsement for your brand minus the exorbitant Hollywood price tag. With an organic, storytelling approach to brand incorporation, these social media stars can make you look credible by association. All you have to do is find influencers who genuinely resonate with your brand values and have the right followers, and then allow them to weave their magic. The result? You reach large, elusive communities of potential followers and buyers inaccessible earlier.

3. Paid Advertising

While social media advertising might seem like an additional expense, especially when you have pocket-change for a budget, the returns are worth every penny. Marketing Tech News says more than 38% of shoppers discover brands and products via social media ads. Paid advertising gives your brand the extra push to zoom past the competition and land right in front of the people who matter most.

Importance of Increasing Brand Awareness

How to Increase Brand Awareness on Social Media

The Role of Brand Awareness in Customer Purchase Decisions

Brand awareness helps your brand become top of mind with potential customers when they begin to consider purchase decisions. After all, a strong brand is essential, but to grow your business, you need consumers to know about it. Brand awareness is vital because it helps foster trust and allows brands to tell their story and build brand equity with consumers.

According to a 2022 global survey from Statista, 5 out of 10 consumers said they would be willing to spend extra for a brand with an image that appealed to them. “In 2022, the aggregate value of the world’s 100 most valuable brands increased by over 22% and reached a record $8.7 trillion,” according to Statista. “By comparison, this figure stood at around $5 trillion just two years earlier.”

Brand awareness is also essential because it helps develop a strong identity through which a company can share its values and mission. This type of connection is critical to consumers. According to a 2022 Amazon Ads and Environics Research report, 79% of global consumers say they are more likely to purchase from brands whose values align with theirs.

How Brand Awareness Functions

Brand awareness works to help familiarize customers with a brand or product through promotions, advertising, social media, and more. A successful brand awareness campaign will work to help differentiate a brand or product from others. Brands may connect brand awareness with consideration. The more consumers are aware of your brand or product, the more likely they are to consider purchasing.

Though the purchase journey is not linear, the traditional marketing funnel still provides a helpful way to visualize it and demonstrate awareness's importance. Awareness is at the top of the funnel, where consumers may be interested in learning more about your products. Here, a brand that can grab customers’ attention with a positive experience will help raise awareness and inspire them to seek more information.

When customers begin to seek information, they enter the next phase of the funnel: consideration, when they are considering making a purchase. Their intent to purchase has increased based on their inspiration at the awareness level. Those who are compelled further, through additional information, enter the conversion phase when they look to make a purchase.

Potential Customers

Throughout the process, your potential customers are narrowing down their options. Companies with brand awareness with customers are ahead of the curve because they don’t have to explain who they are and what makes them different. Essentially, they’ve already introduced themselves, so they can focus on delivering more specific information relevant to a potential buyer’s purchase decision.

Let’s say you’ve just heard about a cutting-edge new television that piqued your interest. Let’s say that two companies are selling the same TV at a similar price—the first is a company you know nothing about, and the other is a company with strong brand awareness. Even if you’ve never purchased a product from the second company, its brand awareness is a strength that lends credibility to its product. And that’s why building brand awareness is so important.

Everyone’s attention is limited. With countless brands vying for the same consumers’ attention, it is helpful to be the first brand they consider when considering a product in your category. Big brands know this, and that’s why we know them. It’s no coincidence that many consumers have existing associations between these brands and what they offer. And it’s no mistake that these well-known brands have long invested in increasing awareness.

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How to Increase Brand Awareness on Social Media

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How to Increase Brand Awareness on Social Media

1. Use Megaphone

A sophisticated engagement network,

Private engagement pod service (coming soon),

Diverse creator partnerships for sponsored posts, X spaces, and newsletter ads (coming soon).

2. Understand Your Audience

To start, identify your target audience. Developing personas is key to a successful social media strategy if you don't. For B2B marketers, it's crucial not to make assumptions about the content or social media platforms your audience engages with. To get to grips with your audience on social media, use your chosen social media platform as a search engine. Search for relevant hashtags, see where your competitors get the best engagement, and follow thought leaders to understand engagement levels. This will help you build a better picture of how your audience engages with social media.

3. Use Platforms That Perform

Your audience may not scroll through Instagram to find the next most incredible IT solution. Or they could be. That’s up to you to determine. Explore where your audience spends most of their time and use these social media platforms. There’s no right or wrong answer regarding how many profiles you should maintain. However, making your efforts sustainable and consistent is more important than trying to be everywhere at once.

4. Prioritize Consistency

Consistency is a wide-reaching term for how you convey your brand. But what is consistency? It could mean keeping your visual identity uniform and recognizable across platforms. For one thing, that’s a key way to raise brand awareness. Color can boost brand recognition by up to 80%. But consistency goes beyond just the look and feel of your brand. We’re also talking about consistency in your tone of voice and digital output. You want everything you put out there to feel like it came from the same source with the same values.

5. Prioritize In-Feed Consumption

People want to stay within their preferred platforms. Clicking through multiple external links just to read content can be more mind-boggling than meaningful. So keep it nice and simple by creating social media content that's easy to consume within your chosen social media platforms. This also encourages more engagement with your posts, which is a win-win situation.

Additionally, it's speculated that social media platforms reward accounts that create content for in-feed consumption. Think about it: external links drive user attention away from that specific channel. Social media giants like LinkedIn, Twitter, and TikTok want users to remain within their channels. This lets them show advertisements more frequently.

6. Be About More Than Just Your Products

Whatever the demographic of your target audience, chances are they’re conscientious consumers who want their favorite brands to be about more than just the nuts and bolts of the business. In other words, it pays to stand for something. Developing, publishing, and promoting your values can help you stand out from the pack and can help form associations that build brand awareness. Sure, great products or services are key. Still, if customers can remember you as also being the brand that stands for sustainability, worker rights, or supporting your local community, that’ll go a long way in terms of raising brand awareness.

7. Curate Channel-Specific Content

It’s always best to get familiar with the local culture, language, and currency, like traveling to a new country. With social media marketing, you should do the same. Research the correct character length for your posts, ideal image sizes, and the best days or times to schedule your content. Each social media channel has a preference for content type, too. For example, LinkedIn: carousels and videos perform well, Twitter: threads perform well,l TikTok requires vertical videos. Get these details right, and you’re one step closer to strengthening your social media marketing.

8. Create Visual Content

Getting your content noticed in the noisy world of social media requires eye-catching visual content, including images and video. Unsurprisingly, social media is a significant use case for marketers using visual content; 33% use it for Twitter, 49% use visuals for Facebook, 47% use it on Instagram, and 42% use it for LinkedIn. Fortunately, this doesn't mean each post needs to be accompanied by hand-crafted illustrations.

Royalty-free stock photos (from Adobe, for example) and GIFs can add a simple visual element to your post. At the same time, tools such as Canva and Biteable allow you to create bespoke images and video content. Visual content for social media doesn't have to be jaw-dropping. Some of the most popular LinkedIn posts are simple images created with Canva. Or sometimes even scribbles on a piece of paper.

9. Give Back

On that score, what are you doing for your local community? What are you doing to help the world at large? It’s no longer viable to simply exist as a company that makes a great product. Consumers demand that their brands not only stand for something but participate in something philanthropic, too. Our only advice here is that you’ll need to balance carefully on the tightrope suspended over pitfalls like greenwashing. The best way to do that is to be demonstrably good – and mean it. Make being altruistic part of your brand’s culture rather than a series of PR opportunities.

10. Lead with Value

Content that provides value beats content with high production quality. Audiences are more engaged with useful and more 'human' content on social media. Instead of focusing on what you're selling, consider how to educate your audience and address their needs and pain points. If you've got educational blog posts or e-books, social media is the perfect place to share them. But don't just post links to them.

Instead, repurpose your long-form content into social media platform-friendly content. This could be visual graphics, short-form informative posts, carousels, or videos. Your audience is likelier to engage with this valuable content than follow an external link. In addition, you can also use social media to engage with your audience. Answer direct messages, mentions, and comments in a timely fashion.

11. Think Omnichannel

Are you putting your best foot forward? Any brand awareness campaign must touch as many people from your target audience as possible by meeting them where they are. That means adopting an omnichannel approach to your marketing efforts. Are your social media posts being planned for every relevant channel? Is your publishing cadence consistent across every touchpoint? And is your brand voice landing everywhere it could? Consider exploring podcasts, for example, alongside expanding into some of the typically underserviced platforms like TikTok, Reddit, and Quora.

The important thing is to strike a balance where your output is relevant, and you’re not spreading your content marketing efforts too thinly. Omnichannel also refers to your reactive strategies. Namely, customer support and forming actionable insight. It pays to listen to what customers say and where they’re saying it, and you can respond promptly. Today that means employing the right software to listen for you – at scale and with natural language processing designed to gather everything (from every channel) under one roof.

12. Try Paid Distribution

Not every user that you reach on social media will be your target audience. You're likely to have many followers who are your company's employees, competitors, or other professionals outside your industry. There are many reasons people might follow you. The most effective way to get your social media content in front of your target audience is to pay for it. You can target people by job function, job titles, groups, companies, or even skillset using paid distribution. Significantly, paid distribution doesn't have to have a conversion-based outcome. The most significant benefit of this method is that it guarantees that your content gets in front of the right people.

13. Be Controversial

Don't worry; we don't mean this entirely literally. But the heading likely caught your eye. What we mean is to share unique, attention-grabbing opinions on social media. Even if they go against the grain, you can do this in a playful but open way to prompt discussion. You don't need to be controversial, but a strong messaging position and opinion will help your brand stand out in social media. It makes you more memorable and enables you to resonate with specific audience groups.

14. Partner With Like-Minded Influencers

Sometimes it pays to stand on the shoulders of giants. Influencers with enormous followings already have awareness, trust, and loyalty locked in, so why not partner with them to borrow some brand-building goodness? It’s a good idea to find influencers on social media platforms relevant to your business who share your values and whose audiences would be naturally interested in your products or services. Avoid one-and-done deals, as little to be learned or tracked from that kind of activity. Instead, adopt a ‘test and learn’ approach with partnered content on their channel that you can tweak over time.

15. Run a Thought Leadership Program

Increasing brand awareness means not only ensuring that your target audience knows who you are but – ideally – that they also respect you. A great way to tick both boxes is to build a thought leadership program that positions the people behind your brand as experts in their field. The best way to do this is to ladder up a few separate tactics that combine to form an overall package across a year (or more). Start by ensuring that your experts post regular industry-specific opinion pieces on LinkedIn and cross-promote these on any other relevant owned and third-party channels.

An annual whitepaper or industry report that B2B or B2C readers will deem a must-read is another fantastic way to cement your brand’s place as an industry voice. Around this, see if your expert executives can appear on panels, give trade show keynotes, run events, or make podcast appearances peppered throughout the year. As a concerted brand awareness campaign, the goal is to put your brand’s voice at the center of the discourse and have all the answers to burning industry questions.

Trending topics allow sharing content that adds to or piggybacks off of more extensive online conversations. This is known as "Newsjacking." “Newsjacking is when a brand or firm mentions or creates a campaign centered around a major, well-discussed news item.” HubSpot However, this doesn't necessarily mean it needs to be headline news.

It could simply be a debate topic or a new industry trend. HubSpot has some great examples of brands that have done this well. More recently, social media trends have developed into specific types of content. This might be a trending meme format or conversation happening within the platform. Of all places on the internet to capitalize on trends, social media is the place to do so.

17. Advertise With Intelligence

Advertising may be an age-old way to establish brand awareness, but how your adverts make their way into people’s eyeballs is ever-evolving. Digital advertising platforms are getting more innovative and more targeted all the time, meaning that your brand awareness campaigns can be tailored to do exactly that: build brand awareness. Suppose you’re using Meta/Facebook’s advertising platform, for example.

In that case, a specific setting and advertising style for a brand awareness campaign differ from those designed to generate clicks or drive purchases. The important thing when running campaigns is to trial various approaches using A/B testing where possible, then use all the reporting data these platforms make available to you and learn from the results to fine-tune your next run of ads.

Some timeless practices stick around for a reason. It’s tempting to think that simply slapping your logo on a banner here, a sportscar there, or a jersey there won’t amount to much in the way of brand recognition, but you’d be surprised. While it’s always been tough to track direct ROI on sponsorships, it’s a marketing industry that grows in size yearly, with some impressive results.

Forbes, writing about UK mobile operator O2, shows the power of leveraging a sponsorship with a clear strategy: “O2 telecommunications generated a 6X return on their entertainment sponsorship investment in the O2 Dome venue by maximizing the unique brand, activation, and customer loyalty economics the music venue offered them.

They generated outsized returns by finding creative but financially powerful ways to leverage the unique assets of the O2 property – cultural relevance, excitement, influence – to improve brand preference, perceptions, cultural relevancy, differentiation, and awareness. They leveraged proprietary assets of the property – tickets, seating, and artist access – to gain the #1 market share by improving customer loyalty by 10%, willingness to refer by 25%, and new customer activations by over 10%.”

19. Use Humour

Ultimately, your brand is using social media to reach more people. So don't forget that a person behind the screen is likely drawn to the same things we all are. Helpful content is key, but adding a hint of humor can't hurt, even if it doesn't necessarily align with your brand guidelines or tone of voice. Remember that social media is a unique opportunity to experiment with how you engage with your audience.

20. Combine Strategy and Action

Don’t fall into the social media strategy rabbit hole. It’s good to follow best practices, set measurable objectives, and stay consistent – but social media is an agile platform. A quick Google search will suggest methods like 'the rule of thirds' (1/3 of posts promoting your product or services, 1/3 interacting with others, and 1/3 sharing industry news), or tell you that you should post to Twitter three times a day. But take the time to measure what works for you. Try mixing it up in different ways and seeing what reaction you get from your audience.

21. Be Memorable With Your Output

You want your target audience and new audiences to know who you are, but what do you want them to think about you? Presumably, not that you’re just like everyone else. Brand recognition is all good, but what drives brand awareness is standing out. To that end, being different is good, and being disruptive in your market is even better. There’s no silver bullet for this, obviously.

Instead, take a step back, track what your competitors are doing, and try to curate campaigns that can boost brand awareness simply by being memorable. We all know examples of brilliant advertising campaigns, stunts, and slogans that stick in the mind – and they all came from brands that became household names. Just remember: if you’re going to take swipes at your rivals, punching up is ok, but punching down isn’t.

22. Make Relevant Connections

Every industry has its influencers or relevant industry people. Even if you might not expect it, whether it’s thought-leaders, bloggers, or industry news websites, connecting with non-competing ‘influencers’ is a beneficial way to build your social media following. Making connections is more about your interaction with those people, the shared views and ambitions, or even the opposing views. Engaging with others is essential. When you do, your audience sees your post on their feed, and so on, so the power of connections is used to amplify your message. You can also make sure you have good connections with competitors, as you ultimately share the same passions, which sparks conversation.

When it comes to social media, The New Radicals were right: you get what you give. And consistency is key. Posting a few times here and there isn't enough. Audiences are more likely to engage with you when you post more consistently, as they will see more of your content. Social is about the long game, it's not a short-term focus. Additionally, it's too much to hope that others will like and share your content if you're not doing the same. Try sharing and enjoying others ' content rather than expecting engagement without anything in return.

24. Make the Most of Personal Profiles

Sharing company-related content on your profile is optional. But if you can encourage it, do so. For example, your CEO or Director sharing company content can help your business appear more human. Employees sharing their views and knowledge allows them and your brand. Additionally, platforms such as LinkedIn show more personal profile content in-feed than company profile content, so you're more likely to get more visibility and engagement from individual profiles. Some businesses create social media incentive schemes to encourage this. You could reward employees for the most engagement on posts or for regular sharing.

25. Try Live Streaming

82% of people prefer live video from a brand to other standard social media posts. And it's not hard to understand the appeal. Live streaming encourages your audience to have a conversation with you. Real-time content provides an opportunity for interaction, just like you would have organically at an in-person event.

What to Post to Increase Brand Awareness

How to Increase Brand Awareness on Social Media

1. Ask a Simple Question

Questions easily get people talking. They’re a great way to spark interaction on social media, and most folks can answer them without thinking too hard. For example, you could ask:

“What’s one app you can’t live without?” This question encourages people to share their favorite tech tools and invites them to discuss why those apps are essential in their daily lives.

“Morning coffee or evening tea—what’s your go-to?” Here, you’re tapping into daily rituals and personal preferences, which can lead to light-hearted debates about the merits of caffeine at different times of the day. These relatable and easy-to-answer posts encourage participation by lowering the barrier to engagement, making it easy for people to chime in with their thoughts and experiences. Such questions can create a sense of community and connection among your social media audience.

2. Polls and Surveys

Use built-in polling features on platforms such as Instagram Stories, Twitter, or LinkedIn to effectively gather opinions and enhance audience interaction. These tools not only provide valuable insights but also engage your followers in a fun and interactive way.

For instance, you could ask questions like:

“Which product feature do you value most in our latest release? Let us know your thoughts!”

“Spring or summer vacations—which is your favorite season for travel and why?”

These examples encourage your audience to share their preferences, allowing you to understand them better while keeping your engagement levels high.

3. Interactive Stories or Quizzes

Create interactive stories or quizzes that captivate your audience's curiosity and encourage them to engage more with your content. These can range from personality quizzes like “Which [Brand] Product Suits Your Style?” to story polls that let followers choose the direction of a narrative.

By incorporating interactive elements, you not only enhance user experience but also gather insights into audience preferences and personality traits, allowing for more personalized follow-up content and engagement.

4. Caption This

Post a funny or curious image with the caption “Caption this!” and watch the creativity flow as your audience produces witty responses. This type of audience-driven content invites playful competition among your followers as they try to outdo each other with clever captions.

5. Behind-the-scenes (BTS) Content

Share candid or behind-the-scenes moments of your team or process to engage your audience deeper. You make your audience feel involved and valued by offering a peek behind the curtain.

For example, you might say, “Here’s how we curate our designs—what do you think of the process? We start with brainstorming sessions, followed by sketches, before finalizing the designs.” Audiences love feeling like part of the story, and sharing these insights can build a stronger connection with them, fostering loyalty and interest in your brand.

6. React to Trends

Jump on viral trends or memes relevant to your brand, as they can significantly boost your social media presence and engagement. Cultural moments act as excellent catalysts for sparking conversations and increasing visibility.

However, it is crucial to ensure that the trend aligns with your brand voice and feels authentic to maintain credibility and a genuine connection with your audience. By thoughtfully integrating these trends, you can create content that resonates deeply and fosters stronger brand loyalty.

7. Challenges

Encourage audiences to participate in a branded or platform-wide challenge by creating engaging and interactive content that resonates with their interests and passions. Examples include fitness challenges that motivate individuals to share their workout routines. These talent demonstrations showcase unique skills, creativity, or hobby-based calls to action like "Show us your workspace before and after decluttering!"

These challenges not only foster a sense of community but also provide opportunities for participants to connect, share experiences, and inspire one another while engaging with your brand or platform.

8. User-Generated Content (UGC)

Feature your audience’s content and give them the credit they deserve. This approach not only shows appreciation but also fosters a sense of community. For example, you can share photos of your customers using your product creatively or spotlight and celebrate fan art or testimonials that highlight the positive impact of your brand.

User-generated content is a powerful tool for building trust, as it showcases genuine experiences and opinions. Additionally, it encourages others to engage with your brand, knowing that their contributions are valued and might be featured. This strategy can lead to a more interactive and loyal customer base.

"We love seeing photos from our customers," says Mike Jones, GM at Simply Underlay. "Our socials feature real homes, which helps other customers visualize how their projects might turn out. It's authentic and highly effective."

9. Contests & Giveaways

Drive engagement with a contest or giveaway that requires interaction to participate. Example entry rules might include:

Liking the post to show your support and interest.

Following your page to stay updated with the latest content and news.

Tagging a friend in the comments to spread the word and include others in the fun.

Pro tip

Ensure the prize is closely related to your niche for higher-quality engagement and to attract a more targeted audience. This helps build a community genuinely interested in your content and offerings.

10. Hot Takes

Post your opinion about a trending topic and invite users to share theirs. When doing so, be mindful of your phrasing—ensure you write in a way that encourages respectful and open dialogue. Creating an environment where people feel comfortable sharing their thoughts without fear of judgment is essential.

For example, you might say:

“Morning jogs are overrated—anyone else prefer working out in the evening? I find that evening sessions fit better into my schedule and help me de-stress after a busy day.”

Such an approach not only shares your perspective but also invites others to engage, leading to a lively conversation. This is a highly effective way to encourage shares and comments, fostering a community of active participation and exchanging ideas.

Showcase a happy customer or client who has achieved something remarkable using your product or service. Highlight their journey, the challenges they overcame, and how your offering

made a difference in their success.

Bonus points if you include their direct testimonial, sharing their personal experience and satisfaction with your product or service. This emphasizes the impact of your offering and builds trust and credibility with potential customers.

12. Throwbacks (TBT) & Nostalgia

Take your audience on a trip down memory lane by incorporating nostalgic themes into your content strategy. Use popular motifs like “Throwback Thursday” or intriguing questions like “Remember this trend from the 2000s?”

These posts not only evoke fond memories but also create a sense of shared experience among your audience. By tapping into nostalgia, you can tug at emotions, spark conversations, and significantly boost interaction and engagement across your platforms.

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How to Increase Brand Awareness on Social Media

Micro and nano influencers have small but mighty followings. These creators typically have between 1,000 and 100,000 followers. While this may not sound like a lot, these people often have highly targeted audiences that align with your ideal customer profile. Their fans view them as relatable and trustworthy.

They’re more likely to engage with the content these creators post than someone with millions of followers. Research shows influencers with fewer than 100,000 followers receive 16 times more engagement than their macro counterparts. Starting small and partnering with micro and nano influencers can help you grow your brand’s awareness on social media. Go viral today with our viral on-demand platform.