How to Find Brand Ambassadors in 14 Easy Ways

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Finding brand ambassadors can be a game changer for your business, particularly if you want to expand your reach on social media. It's no secret that finding the right people to promote your products or services can help you build trust and reach your target audience with authentic content that resonates.

This guide will provide valuable insights on how to find brand ambassadors to help you grow your LinkedIn and X accounts with organic engagement.

Using creator marketing to boost your business is easier with Megaphone's viral on-demand platform. this solution helps you quickly identify and connect with the right creators to generate the content you need to reach your goals.

What Do Brand Ambassadors Do?

How to Find Brand Ambassadors

A brand ambassador represents and promotes a company, its products, and its philosophy. These individuals help to humanize a business, making it easier for potential customers to connect with the brand. Brand ambassadors are experts in talking about the brand online and offline. But it can also be your employees within the company. Brand ambassadors do not need fixed qualifications.

What Does a Brand Ambassador Do?

Their job is to create and consolidate the relationship between the company’s presence and the customer. Brand ambassadors can be found on various channels such as blogs, personal websites, and social media platforms like Facebook, Twitter, Instagram, and LinkedIn. Social media has become an effective field in recent years.

Brand ambassadors make full use of these channels to promote the company of their choice. In addition, brand ambassadors are also used for employer branding. The company’s employees are particularly important in sharing jobs and enhancing the company’s image through employee referrals.

Benefits of Brand Ambassadors

How to Find Brand Ambassadors

1. Authentic Marketing Content: Real People, Real Connections

Why do consumers prefer to trust people over brands? The answer is simple: brands are not real people. They are soulless entities that churn out ads to sell products. Humans are relatable. If you like a product, you would recommend it to your friends. Their recommendations feel more genuine than those made by brands. This is why brand ambassadors are so effective: they feel authentic, which makes them trustworthy.

2. Improve Your Brand Image with Ambassadors

A brand is more than a name and a logo. Modern-day consumers, especially younger generations, look for more in a brand than just the products: your values and goals are equally important to them. To reach and retain those prospects, you need a brand image that resonates with that audience. Brand ambassadors show your brand image in their content. Red Bull, for example, hires professional athletes and stuntmen as ambassadors.

Their ridiculous stunts link Red Bull with their brand personality (extreme, non-conformist, etc.). Brand ambassadors can also make your image look more authentic. For instance, brand ambassadors of kitchen tools can post videos of them baking a cake with family. Not only does the video come across as a genuine family bonding moment, but it also associates the brand with terms like quality time and family.

3. Brand Ambassadors Help You Reach New Audiences

Thanks to the internet, making your brand visible to new audiences is easier than ever before. People can easily connect with others no matter the distance offline and form online communities with members worldwide. This is why brand ambassadors are such a valuable marketing tool. If you want to reach a new community (age, region, interests, etc.), you can find brand ambassadors connected to that community.

4. Higher Brand Awareness

However, seeing a brand is not the same as knowing a brand. People can see your brand and forget about it a minute later. Your goal is that your brand won’t be overlooked. When people want a product or service you sell, yours must be one of the first they think about. Coca-Cola is so successful because people immediately associate the word ‘coke’ with the brand ‘Coca-Cola.’ The more consumers are aware of your brand, the higher your sales.

To increase brand awareness, your brand needs to make a lasting impression on your prospects. For that, you have to cater to their needs and values. This is where brand ambassadors come into play. They interact with your audience and respond to their questions. Furthermore, they regularly post intriguing, genuine content about your brand that resonates with customers and prospects.

5. Customers as Marketers

Brand ambassador programs allow you to use your most loyal customers to promote your brand. They probably already shout out your brand online; it’s just a matter of finding them. By rewarding them for their efforts, they will be even more engaged in promoting your brand. Most importantly, their enthusiasm for your brand also appears in their content.

Their genuineness makes their content feel more authentic. Next to this, your customers also have expertise in your product. If someone has a question about one of your products, they can quickly respond. They come across as an authority, which makes their recommendations even more reliable.

6. Brand Ambassador Programs Create Communities

Humans are social beings. They love to be part of a group, preferably one based on specific interests and goals. Ambassador programs create communities that unite people who love and support your brand. Creating a community of ambassadors has many benefits. Since your ambassadors form friendships in this community, they are less inclined to leave the program.

Furthermore, its members form an emotional connection by creating a community around your brand. As a result, they are more motivated to promote your products. Your ambassador community also improves your brand image. Since people associate the brand with your community, it humanizes the brand.

By publishing content about the community, you show how close-knit and enthusiastic your community is. This content may attract non-ambassadors who like your brand. Since the community is exclusive to brand ambassadors, they feel the urge to join the program to gain access to the community.

7. Brand Ambassador Marketing Is More Cost-Effective Than Paid Ads

Brand ambassador marketing does not only produce more compelling content than paid marketing; ambassador programs also cost less and make more money than paid advertising. Conversion rates are 3 to 10 times higher if a brand ambassador or influencer program is included in the marketing campaign. Furthermore, tools like ambassador management software are cheaper than advertisement slots.

You could also save money by rewarding your ambassadors with free products or coupons instead of money. That being said, if you can reward them with cash, you should. According to a Nielsen study, around 75% of Americans prefer cash over free stuff.

8. Improve Your Brand Reputation with Ambassadors

The problem with upholding a brand reputation is that you don’t have direct control; it depends on what customers think of your products or services. In the end, someone will always say something negative about your product. However, brand ambassadors can improve your reputation.

Since they post positive experiences about your brand, they counter negative comments. However, you can’t always use brand ambassadors to silence lousy press.

Address the complaints when they are too dire and frequent. Not only because damage control is an awful response to controversies but also to prevent harassment towards your brand ambassadors. Your ambassadors represent your brand because they like it; keep it that way.

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How to Find Brand Ambassadors in 14 Easy Ways

How to Find Brand Ambassadors

1. Use Megaphone to Find Brand Ambassadors

A sophisticated engagement network,

A private engagement pod service (coming soon),

Diverse creator partnerships for sponsored posts, X spaces, and newsletter ads (coming soon).

2. Turn Your Favorite Influencers into Brand Ambassadors

If you already have a successful influencer network, turning your high-performing creators into brand ambassadors makes sense. Influencers collaborating with your brand understand your target audience, follow your workflows, and are a safer bet. Turning your best-performing influencers into brand ambassadors offers compounding returns since you double down on the channels & creators providing you with the best ROI.

For instance, Molly Mae had been partnering on sponsored videos with luxury hair enhancement brand Beauty Works before becoming their brand ambassador and launching her product line in collaboration with the company. Treat most influencer campaigns as a stepping stone to a brand ambassador program.

Why? In the battle of influencer marketing vs. ambassador programs, the latter often wins: Brand ambassadors form a deeper connection with your brand, while influencer partnerships may be one-off or transactional. Brand ambassadors are in it for the long haul, while influencers can be campaign-specific. Brand ambassador programs are more scalable than influencer campaigns.

3. Ask Your Customers to Join Your Ambassador Program

Customer advocacy marketing reigns supreme because existing customers have real stories to share that your target audience will 100% find relatable. If you turn existing customers into brand ambassadors, their loyalty to you will be solidified, and they’ll become top-notch salespeople for your company. How do you find interested customers?

Use your email list

Add a snippet about your brand ambassador program in the order confirmation, sales, and promotional emails as KiwiCo does.

Check online reviews

Check for raving customer reviews on your website or third-party platforms like Amazon (if you’re B2C) or G2 (if you’re B2B). Ask customers who love your products to be your brand ambassadors. For instance, Tatiana Ettensberger left a flattering, detailed review of Olipop drinks on The Quality Edit. Turning her into a brand ambassador when she already preaches about the product is a no-brainer move.

Hunt for customers who keep coming back

A manual but effective way to find brand ambassadors is to reach out to customers who repeatedly order from you. Clearly, they love the product, and asking them to join your ambassador program can only strengthen the customer relationship.

Many customers who love your products share their experiences online. Since these customers are already talking about you online, the likelihood of them being interested in joining your ambassador program is high. Track the content you’re tagged in on Instagram and TikTok to stay on top of these posts.

4. Tap into Employee Advocacy by Making In-House Workers Your Brand Ambassadors

No one knows you better than your own (brand’s) kin. Employees know the audience your brand is trying to reach, understand how to speak to them, and are already deeply associated with your company. Take Pragya Mishra, a former LinkedIn analytics tool company employee, SHIELD. She posted about her LinkedIn consistency through the tool’s screenshot. It has over 200 likes and 65 comments — instantaneous brand awareness. Not just this: employee advocacy on social media has wide-reaching benefits.

According to Hootsuite’s Social Transformation Report, 25% of companies say employee advocacy programs have boosted their brand health, 28% say it has increased reach without using social media ads, and 22% even agree it has boosted employee engagement See if any of your employees have a significant following on social media or a strong influence among your target customers. Launch an employee advocacy program and turn your employees into brand ambassadors.

Some best practices to follow for getting the maximum benefit from employee advocacy: Don’t force all employees to join the ambassador program: Not every employee will be up for becoming a company ambassador, and that’s okay. Ingenuine posts under pressure from the manager reflect the employee’s lack of enthusiasm in public. Give employees a choice, and the interested in-house folks will join automatically.

Train employees on content creation, but also leave room for flexibility: Your employees might not be the most skilled content creators — take some time to provide them with loose guidelines and an influencer brief. Leave room for them to personalize their posts and offer a loose structure they can build off.

Encourage executives to build online thought leadership: Employees follow the footsteps of their leaders. Ask C-suite executives to be active on social media and create company-centric content to inspire in-house folks. In SHIELD’s example, co-founder Andreas Jonsson is an active LinkedIn creator.

Want interested ambassadors to come to you rather than going to them? An excellent way to do that is by sharing your brand ambassador program details on social media and creating a dedicated landing page for your ambassador campaigns. For social media: Highlight your ambassador program's requirements and perks. Adapt your post to the platform — for example, use carousels & reels if you’re promoting on Instagram.

Boost visibility by using hashtags, asking your network to promote the post, and resharing/reposting your content on Stories, retweets, etc. This post by handmade pet accessories company Cashew&Co. checks all the boxes. Pro-tip: Pin the brand ambassador promotion post on your account (like Cashew&Co.), so it’s the first thing someone sees when they visit your profile.

For landing pages: Use testimonials from existing or past ambassadors (if you have any) for social proof. Share the criteria, perks, and requirements of your brand ambassador program. Answer any common FAQs to save your marketing team time. Show examples of high-performing posts from ambassadors. Giving directions about the next steps and how to apply Optimize for SEO to get discovered on Google Brava Fabrics’ ambassador program landing page is an excellent example of sharing all the details and anticipating ambassador questions without being overwhelming or cluttered.

6. Ask Your Affiliates to Be Your Brand Ambassadors

If you’ve found affiliates for your brand, converting the best ones into your brand ambassadors might make sense. Affiliate marketers already know how to sell your products and have more stake in boosting your revenue since they are on a commission-based model of influencer payments. Ask your top-performing affiliate marketers if they want to join your brand ambassador program.

They might need extra perks to say yes — like getting invited to exclusive events, free merchandise, and promoting their posts on social media. However, the benefits are worth it because while affiliate marketers might be extra salespeople, ambassadors are the face of your brand and embody your values. The relationship elevation will directly reflect your revenue growth. While at it, you might also consider merging your brand ambassador program with your affiliate program, like the swimwear company Breezy Swim.

7. Get Your Ambassador Program Listed on Niche Websites

Many websites share articles like “Top 20 brands looking for brand ambassadors,” which many potential brand ambassadors and marketers visit. Getting listed on these websites directly puts you on the radar of many interested brand ambassadors at scale. Also, try to get listed on specific, industry-related popular searches such as “top 20 skincare brands looking for brand ambassadors” if you’re a skincare brand. Getting your brand ambassador program listed on these sites brings your brand a large volume of eyeballs and traffic, but you might not get filtered and relevant ambassador applications.

8. Ask for Referrals From Existing Brand Ambassadors

This method might be more relevant once you’re in the weeds, but if you already have a brand ambassador program, ask for recommendations from existing ambassadors. Their network reaches far and wide, and they might know people in their community interested in associating with your brand.

Tweak the following template for asking for referrals from existing ambassadors: “Hey {first name}, we love our collaboration so far! Thank you so much for your work. We’re looking to add more ambassadors to our roster and were wondering if you have any recommendations? Would someone from your network be interested in joining {brand name} affiliate program?”

Referrals are often the best way to find similar kinds of ambassadors who don’t need a ton of vetting, direction, or hand-holding. If nothing else, encourage your existing ambassadors to share your “call for ambassador” posts on their social media handles. Since your potential customers already follow them, you might uncover a gem interested in joining your ambassador program.

A manual way to hunt for brand ambassadors is to go old-school and search on social media.

Method 1

Hashtags Search for generic hashtags like #brandambassador or industry-specific ones like #fashioninfluencer to find posts from influencers who can be your brand ambassadors.

Method 2

TikTok and Instagram have native creator marketplaces to help you discover influencers who might fit your brand ambassador program well. But these platforms don’t list every creator on their app — they have strict criteria like a certain number of followers. What’s worse, they aren’t available worldwide, so finding local influencers is impossible if the marketplace is unavailable in your country.

Method 3

Look for your competitors’ ambassadors and find lookalikes. Your competitors might already have a running ambassador program. Find their ambassadors through testimonials on their ambassador landing page, ambassador highlights on their brand account’s social media channel, and see their “tagged” section to find ambassadors who have tagged them in their posts. Since brand ambassadors work exclusively with a brand, you don’t want to approach these same influencers to join your ambassador program.

10. Work with a Brand Ambassador Marketing Agency

Ambassador marketing is a hot industry. Many experts have turned to form agencies to help brands through everything — from ambassador discovery to ambassador relationships. When examining the many agencies in the market, ask yourself the following questions to determine if they are the right fit:

Does their rate align with your budget?

Have they served many brands in your industry?

Are their case studies strong enough to justify the charges for their services?

Do they provide end-to-end services or cater to only a part of the workflow?

Working with experts in brand ambassadorships makes you grow fast and gives you a competitive edge to launch a successful brand ambassador program. However, brand ambassador marketing agencies aren’t for tight budgets since expert services don’t come cheap.

You might be surprised to learn how many potential ambassadors post about you for free. Many influencers would buy your products and post reviews for their audience. See how creator Sonakshi tags Dalmend — and many other brands — by sharing a picture of their products. The mention is not sponsored or in partnership, but if she genuinely likes the company, she’d love to join their ambassador program.

Help your brand ambassadors grow with you. Share their social media content, comment on your posts about you, and highlight their videos or images on your email list. It’s a win-win deal — it helps them gain visibility, and you keep your content engine running by repurposing influencer content. Lululemon is an excellent example of recognizing its ambassador’s stories, achievements, and efforts.

13. Stay Top-of-Mind With Value-Driven Newsletters

Monthly newsletters for your brand ambassadors are a great idea because they allow you to get the mindshare of your ambassadors and are a low-effort way of staying in touch. But don’t just send out a newsletter for the sake of a transactional email. Ensure it’s value-packed with content that ambassadors might find beneficial. Share any upcoming sales, events, or launches: This will help ambassadors create content in advance for these big days.

Highlight the top-performing posts: It’ll make ambassadors feel valued to be recognized and inspired to do better. There is no need to do this manually — Modash has an influencer monitoring tool to help you stay on top of all brand ambassador posts and track the high ROI.

Newsletters that provide value to your ambassadors hit two birds with one stone — you get better influencer-generated content from your ambassadors, and your ambassadors feel thankful for the actionable advice they can use to serve you better.

14. Make Ambassadors Feel Special Through Exclusivity

Everyone likes to feel special — but especially brand ambassadors. Since ambassadors go beyond influencers and affiliates to represent your brand, it’s reasonable for you to go out of your way to return the favor. Making ambassadors feel valued is in the little, simple things: Invite ambassadors to exclusive company events. Remember their birthdays & anniversaries. Celebrate their wins with them, give them the inside PR scoop, and send them surprise goodies. Maintaining relationships is simple; it’s just not easy.

6 Tips for Efficient Brand Ambassador Collaboration

How to Find Brand Ambassadors

1. Amplify Your Efforts with Megaphone

A sophisticated engagement network,

A private engagement pod service (coming soon),

Diverse creator partnerships for sponsored posts, X spaces, and newsletter ads (coming soon).

2. Be Clear About Your Goals

While your ambassador doesn't need a degree in marketing, it is crucial to provide them with a solid understanding of your brand's ethos and principles and the desired outcomes for your campaign. Set this out in your initial conversations, and ensure it's in writing to protect both parties. The best ambassadors appreciate the importance of authenticity. They will effectively use their knowledge, charisma, digital marketing, and social media channels to deliver on your KPIs.

3. Understand Their Goals Too

Ambassadors are often picky about their partnerships. Many companies' channels reflect their brand, so they'll only work with companies that reflect their values and beliefs. They may also view the ambassadorship as a career-enhancing step. Therefore, before approaching an ambassador about a campaign, ensure you thoroughly understand their knowledge, environment, usual content, and how your campaign would amplify their engagement and benefit their followers.

4. Draft a Plan That Works for Both Parties

As with all business partnerships, it's crucial to have a legal contract in place to safeguard both your company and the ambassador. A contract should set out all campaign parameters, from timing to specific phrasing. Once this is all in place, you can progress with a plan – and this is the fun part! Be creative with your ideas and allow your chosen ambassador to vocalize their concepts. Working together to immerse ambassadors in your brand will only build their advocacy, likely enabling more substantial results for both parties and great content for your intended audience.

5. Build Real Relationships with Your Ambassadors

While every campaign you develop as a brand may not require ambassador support, regularly updating any ambassadors you work with on any changes is essential. If you create a long-term partnership with them and frequently update them on important news or developments, they'll always be on the front for any external questions. They can represent your brand with authority and confidence throughout their more exhaustive work. Building lasting relationships with ambassadors also increases their commitment to the brand and reduces the likelihood of working with a competitor.

6. Evaluate Your Success Together

Return on Investment (ROI) and Return on Objectives (ROO) for brand ambassadors depend on accurately defining key metrics and then tracking the stats over time. The more data you have, the better your future campaigns will be. Knowing what's working and what's not shouldn't be a guessing game, so take the time to measure different metrics so you can clearly and accurately identify the success of your program. Brand reach, inbound traffic, engagement rates, knowledge levels, and revenue growth are all measurements you could opt to track with your ambassador program.

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Ambassadors serve as trusted representatives of your business. They help new audiences discover your products and services, and their endorsement can significantly boost your brand's reputation and authority. Unlike paid influencers, ambassadors build authentic relationships with your target market and promote your business organically without relying on scripted content. When you partner with brand ambassadors, they help you reach new audiences and improve your business's online visibility. This can help you grow your business and establish yourself as an industry leader.