How to Find Influencers on TikTok in 12 Easy Ways

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TikTok can be a great place to connect with influencers who can help you grow your brand. But with millions of users, finding the right creators for your goals can be tricky. This guide will show you how to find influencers on TikTok so you can grow your LinkedIn and X accounts with organic engagement.

Once you know how to find the right influencers, Megaphone’s viral on-demand platform can help you reach your goals faster. Our unique tools can help you create targeted campaigns for creator marketing to grow your audience and boost engagement.

Benefits of TikTok Influencer Marketing

1. The Allure of Short-Form Video Content

TikTok's distinctiveness lies in its emphasis on brief video clips that entertain and inform. With an average video length of only 15 seconds, the platform helps businesses quickly connect with a large audience, especially younger demographics like Millennials and Gen Z. Short video content is much more approachable than longer formats; it eliminates the need for time-consuming video productions, allowing companies to jump on the video content trend without getting bogged down in logistics.

2. Tightly Target Your Audience with TikTok Influencer Marketing

Finding your ideal audience on TikTok is a breeze. The platform's diverse niches correspond with hashtags, so you can efficiently discover your desired community. TikTok users engage regularly and directly with influencers, so you can rest assured your messaging will reach the right people. The platform's video reply feature lets creators quickly expand on audience comments, ensuring your campaign addresses viewer requests and interests.

3. An Abundance of TikTok Influencers to Choose From

Working with TikTok influencers is straightforward. With over a billion monthly users, there are bound to be creators in your niche to help you get the word out about your products or services. You can even use influencer marketing platforms like Upfluence, Klear, and Neoreach to help you find the right TikTok influencer for your campaign.

4. Promote Your Brand Creatively with TikTok Influencers

On TikTok, creativity reigns supreme, and you'll want to find ways to engage users quickly. For this reason, collaborating with TikTok influencers is a smart move. Influencers work hard to build their communities, and they best know what their audience responds to. They will want to create and publish content consistent with their brand. And that's a win-win situation for you! An influencer marketing strategy could be a potent marketing tool because influencers have built trust with their followers, who are more likely to purchase a product or service recommended by someone they follow.

5. Leverage the TikTok Business Model

TikTok’s algorithm favors content that is engaging and promotes interaction. The more likes, comments, and shares a video receives, the more likely it is to be viewed by other users. The algorithm also considers the user’s behavior and interests to determine what content to surface. This is great for making sure you reach the right audience.

How to Find Influencers on TikTok in 12 Easy Ways

1. Use Megaphone to Find TikTok Influencers

Megaphone is a viral on-demand platform designed to boost your online presence authentically and organically. Our software connects you with influential creators in your niche, helping you grow impressions, followers, and leads without relying on paid ads. Using Megaphone, you can increase impressions, followers, and leads without relying on paid ads. Key features include:

A sophisticated engagement network,

A private engagement pod service (coming soon),

Diverse creator partnerships for sponsored posts, X spaces, and newsletter ads (coming soon).

Megaphone caters to startup founders, marketers, emerging creators, and ghostwriting agencies seeking to amplify their digital footprint and social proof. Our complex matching algorithm ensures you partner with your field's most suitable and valuable creators. Go viral today with our viral on-demand platform.

2. Search Industry and Influencer-Specific Hashtags

Starting your TikTok creator search on the app makes sense. This is especially true as TikTok has leveled up its search features over the past year. Running a quick hashtag search to uncover potential influencers is simple enough. Hashtags can highlight creators who reflect your target audience and post about relevant products. You’re looking for TikTok creators for a beauty brand campaign. You might search #BeautyTutorial or #GRWM to find industry-related posts. You can apply this approach to any industry.

For example, a nutrition brand might search for TikTokers via #ProteinReview or a similar product-related hashtag. Remember: the more targeted your hashtag search is to your industry, the better. Don’t let a "low volume" hashtag fool you. Creators using niche hashtags typically target more specific audiences. Dominating smaller hashtags can get you in front of relevant customers.

Don’t be afraid to get too specific! For example, TikTok hashtags have millions of views for everything from #VeganBeauty to #SnailMucin. Searching influencer-specific hashtags can also help you hone in on potential creators. You can often find micro-influencers on TikTok posting on hashtags like #UGC #ad #gifted. For example, a search for #UGCbeauty will drum up a variety of dedicated UGC creators. These creators are likely already partnering with brands. This means they’re likewise open to being approached about new collaborations.

3. Combine TikTok Influencer Hashtags with a Keyword Search

Combining niche and influencer-specific keyword phrases can uncover specific types of influencer content beyond just hashtags. We recommend conducting some cursory social media keyword research. Then, incorporate your industry-specific keywords with influencer-specific terms. Here are some sample search queries that could help you find TikTok creators and micro-influencers for a beauty brand: "lip plumper" + #gifted "no makeup look" + #ad "glass skin serum" + #unboxing These searches may not provide the most results, but the videos you do find will most likely reflect your target audience if your product category is popular on TikTok.

4. Google Search

Leveraging Google search can be a surprisingly effective way to find articles, interviews, and lists of top TikTok influencers. Use specific keywords such as "top TikTok influencers in [niche/industry]" or "emerging TikTok stars in [country]." Google's rich snippets often highlight helpful information directly in the search results, providing quick insights without needing to delve into individual websites.

If you know what to look for, you can treat TikTok like its creator search engine. The app now has search features making it easier to find TikTok micro-influencers versus more prominent creators. For example, you can filter creator searches based on factors like follower count. And so this means you can hone in on people with sizeable audiences faster. One of the default searches will uncover micro-influencers with anywhere between 10k to 100k followers.

This is the sweet spot for most creators regarding engagement and reach. Remember that this method of finding TikTok influencers requires using the "User" search tab. This limits your search to creators who have their niche in their usernames. This can still yield good results for influencers with titles or specific professions relevant to your products. For example, phrases like "RN" or "RNFA" can uncover nursing influencers.

6. Find TikTokers Who Have Already Engaged with You

Some of the best TikTok influencers for your brand may be right under your nose. Make sure to comb through your mentions, comments, and DMs to collab requests. You may be pleasantly surprised by satisfied customers eager to work with your brand. Working with creators familiar with your brand is a massive bonus because they’ll already know about your products (plus benefits to highlight in their content).

They trust you (which means) they’ll be more receptive to your outreach messages. They’ll create high-effort content because they love your brand. You save time searching for TikTok influencers yourself! If you're stuck on how to find TikTok influencers who have bought from you before, try checking your branded hashtags. People might already post about you even if you don’t have one. Search #[yourcompanyname] and see for yourself.

Platforms like Instagram, YouTube, and Twitter are fertile grounds for cross-platform influencers with a presence on TikTok. Many influencers share their TikTok content and TikTok challenges on other platforms, which can be a cue to explore their TikTok profile for potential collaborations.

8. Try the "Find Creators" Feature on TikTok Shop

The Find Creators feature in TikTok Shop speeds up the process of finding TikTok creators specifically for affiliate collaborations. A significant advantage of this method of finding TikTok creators is that you already know they have a track record of promoting brands. The Find Creators feature generates a "customized" list of recommended creators based on your Seller profile, including past TikTok Shop collabs and historical sales data.

You can refine your search by filters like industry, engagement rate, followers, and more. When you identify potential creators, you can connect with them directly through the platform. You can also send collaboration invites and manage existing collaborations in one place. Although this approach to finding TikTok creators still requires manual legwork, it's the best on-platform option for brands trying to sell on TikTok Shop.

9. Browse the TikTok Creator Marketplace

If you’ve been searching for TikTok influencers, you’ve likely heard of the Creator Marketplace. The Marketplace is TikTok’s in-app influencer database. The TCM is designed to help brands streamline partnering with creators without leaving the app. The tool offers search features to filter results based on follower count, engagement rate, and industry. Although the TCM is an option for finding creators, it may not be your best bet. The TCM is tailored for influencer marketing campaigns with more prominent creators. The Marketplace's follower and engagement threshold prevents smaller creators from applying.

10. Google Trends

Google Trends lets you identify trending topics and hashtags related to TikTok and specific industries. By understanding what content is trending, you can pinpoint influencers actively engaging with popular topics or driving trends themselves.

11. Reddit

Reddit is invaluable for discovering niche communities and the influencers who lead them. Search for subreddits related to TikTok or your specific market. Engage with these communities and look for mentions of popular TikTokers. Utilizing hashtags in Reddit searches, such as #TikTokInfluencer or #TikTokTrends, can help refine your search.

12. Events

Attending industry events, conferences, and meet-ups can provide direct access to influencers and their networks. These events often feature panels or talks with successful influencers, offering a chance to connect personally and discuss potential partnerships.

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7 Tips for Collaborating With TikTok Influencers

1. Amplify Your Reach Using Megaphone

A sophisticated engagement network,

A private engagement pod service (coming soon),

Diverse creator partnerships for sponsored posts, X spaces, and newsletter ads (coming soon).

2. Set Clear Goals Before Starting a Collaboration

Before you begin any collaboration, defining what you want to achieve is crucial. Whether it’s increasing brand awareness, driving traffic to your website, or boosting sales, having clear objectives will guide your strategy. According to Forbes, establishing measurable goals can help you track success and optimize your future campaigns.

3. Choose Relevant TikTok Influencers

Selecting influencers who align with your brand values and target demographic is essential to research potential partners by examining their engagement rates, content style, and audience demographics. Tools like Influencer Marketing Hub can help you evaluate influencers effectively.

4. Foster Genuine Relationships with Influencers

Building authentic relationships with influencers leads to better collaboration. Engage with their content by liking, commenting, and sharing before reaching out for a partnership. This approach creates a more organic connection and can lead to a more authentic representation of your brand on their profiles.

5. Develop Creative Briefs for TikTok Partners

A well-crafted creative brief outlines your expectations, campaign goals, and brand guidelines. Give influencers enough freedom to incorporate their unique style while ensuring your brand message remains intact. This balance fosters creativity and results in content that resonates with the audience.

6. Monitor Performance and Engagement

Tracking the success of your influencer campaigns is vital. Use analytical tools to monitor metrics such as reach, engagement, and conversions. Platforms like Hootsuite offer insights into performance, enabling you to optimize future collaborations based on data-driven decisions.

7. Build Long-Term Partnerships with Creators

Instead of one-off collaborations, consider establishing long-term relationships with influencers. This approach can lead to genuine endorsements and a more substantial impact on audience perception. According to Social Media Examiner, nurturing these connections can enhance your brand’s credibility and loyalty.

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7 Content Ideas for TikTok Influencer Marketing

1. Create Your Own TikTok Challenge to Boost Brand Engagement

Setting up a simple TikTok challenge allows users to respond and share their take on a fun video idea. This can foster meaningful community engagement and drive more traffic to your account. Challenges have plenty of other benefits, too. If you create your TikTok hashtag, you can easily find and reply to people participating in your branded challenge. You can even repurpose challenge videos with permission as part of a user-generated content strategy!

2. Approach Cross-Industry Partnerships

Industry partnerships represent an excellent opportunity to connect with other brands and businesses who can help you grow your online community. These connections allow you to expand your offer in the future. You can broaden your audience beyond your niche by working with TikTok creators in different sectors. You can use this to appeal to diverse users and reach target audiences you might not have previously considered. An innovative partnership deal is mutually beneficial and can bolster marketing efforts for both you and the business you’re working with. This could help you run future programs and offers that allow you to serve consumers in ways that wouldn’t otherwise be possible.

3. Use Influencer Takeovers for Brand Exposure

TikTok influencers have a lot of power on the platform, so working with them to create content can take your brand to the next level. Account takeovers allow you to pass the mic to a TikTok creator who can engage an audience. Using influencer marketing in this way will enable you to step back from account management and direct a whole new cohort of TikTok users to your videos.

A popular TikTok creator can highlight the best of your business while directly targeting the audience they bring with them. In the short term, leveraging influencer reach can maximize and amplify your brand’s visibility. In the long term, this can help you grow your community and set yourself up for ongoing success, including future brand collaborations.

4. Explore Product Collaborations with Creators

Similarly, some of the best TikTok brand collaborations are product collaborations that support brands working directly with popular creators. Using TikTok as an influencer marketing platform in this way can offer direct promotion opportunities. Product collaborations allow you to access an established creator’s engaged audience and feature your products with all-important social proof highlighting their value.

A TikTok influencer can broaden your reach and even drive sales and conversions. Want to turn a successful collaboration into an ongoing TikTok marketing strategy? Building relationships with TikTok content creators can give you a great network to rely on when you have new brand offerings to share.

5. Create An Educational Series With Industry Experts

Many TikTok users enjoy videos that serve an educational purpose, delivering instructional content that provides real value and demonstrates the creator’s expertise. Working with industry experts can help you boost your credibility and deliver on audience expectations.

A TikTok brand collaboration that centers on an industry expert will position your brand as an authority and help you reach more of your target audience. You can bring more skill to your business and give users more reasons to trust you. Beyond supporting your reputation, industry collaborations can provide new opportunities and extra traffic, and guest experts can share your content with their networks.

Offering a glimpse behind the scenes of business operations is a great way to humanize your brand and begin building more meaningful connections with your target audience. This kind of content showcases your authenticity and can make your business appear more trustworthy. The key to executive BTS content in a collaborative way is to join forces with another creator and share your journey working together.

Whether you join forces with another business owner for a coworking day or participate in an established creator’s podcast, recording BTS content from these moments allows you to harness their brand and credibility in your collaborative content. That’s not all. Behind-the-scenes collabs can also help you expand your marketing across other social media platforms. You can even share this content on sites like LinkedIn if you’re also interested in growing your team or testing video content on a different platform.

7. Use Promotion and Cross-Promotion Strategies

Finally, using the TikTok creator marketplace as a hub for cross-promotion can significantly impact your journey to social media success. Working with other TikTok creators, you can broaden your reach and design engaging content featuring familiar faces. By promoting your videos on TikTok and cross-promoting across different social media channels, you can make the most of every opportunity to grow. The result? More traffic to your TikTok account and your brand website! This can help you develop your business and even set you up for future TikTok-specific branded content opportunities when they arise.

Use a Megaphone to Boost Your Online Presence

Megaphone is a viral on-demand platform designed to boost your online presence authentically and organically. Our software connects you with influential creators in your niche to help you grow impressions, followers, and leads without relying on paid ads. Key features include:

A sophisticated engagement network,

A private engagement pod service (coming soon),

Diverse creator partnerships for sponsored posts, X spaces, and newsletter ads (coming soon).

Go Viral Today with Our Viral on Demand Platform

TikTok influencer marketing is a strategy that uses influencers to promote products and services on TikTok. Brands partner with TikTok users with large followings and create engaging content featuring their products or services. Depending on the brand’s goals, this content can live on the influencer’s or brand’s profiles. In either case, the goal is to reach a wider audience and attract new customers. TikTok influencers can help brands accomplish this goal by creating authentic content that resonates with their niche audiences.

Why? Because audiences trust the recommendations of influencers more than they trust brand advertisements. Studies show that 61% of consumers prefer to buy what they see on social media, and 50% of TikTok users said they’ve purchased a product after seeing it on the platform. TikTok influencer marketing can introduce brands to new audiences and help them go viral in their niche.

Go viral today with Megaphone’s viral on-demand platform.