20 Practical Tips on How to Get More Views on Tiktok

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Growing your audience on TikTok can feel daunting. While the platform's chaotic algorithm seems random, tangible strategies exist to get more views and increase your profile.

This blog will share tips to help you get more views on TikTok and grow your LinkedIn and X accounts with organic engagement.

To help you achieve your goals, we’ll also introduce Megaphone's viral on-demand platform. This creator marketing tool makes creator marketing easy by allowing you to boost TikTok's potential to increase your business visibility.

Importance of TikTok Views

Boost Your Visibility and Reach with TikTok Views

TikTok views are essential for boosting your visibility and reach on the platform. The more people watch your TikTok videos, the more likely you will get noticed by a larger group of viewers. This means your ideas, talents, products, services, or messages can reach many more people than before. Also, your new viewers can be inspired to share your videos with others, spreading your content even further. This increased visibility can lead to more followers and opportunities, making TikTok a powerful platform for individuals to gain popularity and influence.

Monetization Opportunities on TikTok

TikTok offers opportunities for individuals to make money. Those interested in making money on TikTok can join the Creator Fund and get paid for the content that they create. Brands sometimes also partner with popular individual creators to promote products while they pay them for these partnerships.

Build Brand Awareness with TikTok Views

TikTok’s viral nature makes it easy for businesses and brands to become popular. When a business video goes viral, it can reach millions of people in a short time. This helps companies to get noticed and build more awareness. Also, brands can spread their messages easily and quickly, whether it's a service announcement or product demo. This makes communication between businesses and their target audience easier.

Use Views to Measure Marketing and Advertising Success

Businesses can also see if their TikTok marketing works by looking at how many people watch their videos. More views usually mean more people are interested. They can also see if viewers like and share the videos, showing whether they find them interesting or helpful.

What to Post on TikTok for High Views

1. Tutorials and How-Tos

How-tos are one of TikTok's most engaging content types thanks to their educational value and ability to cater to a broad audience. According to TikTok’s research, 49% of content discovery on the platform is driven by the desire to “learn something new.” Tutor-sharing potential is substantial, with viewers often disseminating applicable content within their networks. Well-constructed how-tos can even evolve into trends themselves.

TikTok’s short video format is ideal for delivering quick tutorials, and by infusing a creative and entertaining twist, creators educate and entertain, rendering their content highly shareable. For instance, the TikTok account Twinsstylee is filled with magical tutorials. This dynamic duo has amassed over 18.6 million followers, with their videos consistently going viral, capturing the attention of millions.

Example

A popular cooking tutorial by TikTok creator @TabithaBrown, where she demonstrates easy-to-follow vegan recipes. Her calming tone and creative approach have turned her tutorials into highly shareable, feel-good content that garners millions of views.

2. Dance Challenges

Dance challenges maintain a consistent track record of achieving viral status on TikTok, with a history of high user engagement. These challenges leverage simple yet catchy choreography, often synchronized with popular songs, within the platform’s short-form video format, resulting in widespread participation.

The “Renegade” dance challenge, one of TikTok’s most iconic, garnered over 1.6 billion views by February 2020. The allure of such challenges lies in their replicability, creative variations, and the fear of missing out, all contributing to rapid and widespread user participation.

Example

The “Wednesday Dance” challenge was inspired by Netflix’s Wednesday. Jenna Ortega's choreography for “Bloody Mary” by Lady Gaga sparked a global TikTok trend, with millions of creators replicating the routine, adding personal twists.

3. Celebrity and Influencer Participation

Celebrities and influencers frequently collaborate with brands for sponsored content on TikTok. These collaborations may involve challenges or campaigns designed to promote products or services, significantly amplifying the reach and impact of these endeavors.

Such collaborations introduce new audiences to both parties, potentially increasing followers and engagement. For example, Kylie Jenner has a staggering 54.5 million followers. Her TikTok presence often sparks new trends that capture widespread attention. A recent video posted in July 2023 featuring an “aged” filter and an original sound prompted 34,000 other TikTok users to follow the same trend within two weeks.

Example

Dwayne “The Rock” Johnson posted a TikTok of him working out while promoting his energy drink, ZOA. His engaging personality and relatable fitness narrative garnered millions of views and sparked user-generated content around fitness routines using his product.

4. Behind-the-Scenes

Behind-the-scenes (BTS) content offers a glimpse into the creation process of products or marketing materials. Whether filming a video, producing music, or designing a new clothing line, users get an authentic, unfiltered view of the creative process. These videos often infuse compelling narratives and teases for upcoming projects, fostering a genuine connection with viewers.

Example

@BeautyByBianca, a makeup artist, shares BTS videos showing how she transforms clients with intricate makeup looks. By revealing the process step-by-step, she captivates her audience and builds trust through transparency.

5. Inspirational Stories

Sharing personal achievements, motivational stories, or heartwarming anecdotes can deeply resonate with users. These stories convey messages of hope, motivation, and positivity, emphasizing the potential of perseverance and a positive mindset.

Inspirational stories serve as role models and inspire viewers to take action, be kinder, or simply have fun. These stories tap into universal themes that touch hearts, prompting viewers to spread positivity by sharing the video.

Example

@ZacheryDereniowski, a motivational creator, shares deeply emotional, real-life stories of strangers overcoming challenges, often surprising them with kindness or assistance. These videos consistently evoke strong emotional responses and millions of shares.

Leverage Megaphone for Better Reach

Megaphone is a viral on-demand platform designed to boost your online presence authentically and organically. Our software connects you with influential creators in your niche, helping you grow impressions, followers, and leads without relying on paid ads. Key features include:

A sophisticated engagement network,

Private engagement pod service (coming soon),

Diverse creator partnerships for sponsored posts, X spaces, and newsletter ads (coming soon).

Megaphone caters to startup founders, marketers, emerging creators, and ghostwriting agencies seeking to amplify their digital footprint and social proof. Our complex matching algorithm ensures you partner with your field's most suitable and valuable creators. Go viral today with our viral on-demand platform.

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20 Practical Tips on How to Get More Views on Tiktok

1. Use Megaphone for Finding Creators

A sophisticated engagement network,

Private engagement pod service (coming soon),

Diverse creator partnerships for sponsored posts, X spaces, and newsletter ads (coming soon).

2. Find Your Niche

TikTok isn’t just a platform for teenagers lip-syncing and dancing. It’s evolved into a diverse platform catering to all ages and interests. From comedy skits to educational content, all types of videos can go viral on TikTok. When you target a specific niche, you create content that appeals directly to their interests. People with similar interests are likelier to watch and share your content, increasing its potential to go viral.

3. Grab Your Audience’s Attention From The Get-go

Users scroll through their ‘For You’ page at lightning speed, skipping from one video to the next. This means you only have a few seconds to capture their attention. To start with a bang and ensure their eyeballs don’t go anywhere, do the following: Use an eye-catching thumbnail.

Start with a strong hook, i.e., a compelling question or statement. Use strong visuals, i.e., bold colors or exciting camera angles. Get straight to the video's topic without any lengthy introductions. Include a text overlay that attracts users, i.e., 'How I lost 10lbs in one week.' Once you’ve managed to snag their attention, they're far more likely to watch and share your video.

TikTok is all about trends, and using popular sounds and hashtags can help your videos get more views and engagement. Keep an eye on the "Discover" page to see what sounds and hashtags are trending, and try incorporating them into your videos.

5. Research and Use Keywords

TikTok's algorithm collects data from your title, description, and video captions. This helps categorize and suggest your video to relevant audiences. Therefore, you'll want to research relevant keywords and include them above. You can search for keywords similar to those used in other videos. Alternatively, use the TikTok Creative Center's keyword insights tool to see trends.

6. Create Eye-Catching Thumbnails

Thumbnails are the first thing users see when scrolling through their TikTok feed, so making them eye-catching and intriguing is crucial. Use bright colors, engaging visuals, and text to grab viewers' attention and entice them to watch your video.

7. Keep Your Videos 9 to 15 Seconds Long

While TikTok allows longer videos, the platform was primarily built around short and snappy content. People love bite-sized videos that are quick and easy to digest. According to TikTok experts, the sweet spot for video length is 9 to 15 seconds. This allows enough time to capture attention and deliver your message without tedious or overwhelming viewers.

8. Optimize Your Captions

Captions are another vital aspect of TikTok SEO. Use relevant keywords in your captions and keep them short. You can also use emojis to make your captions more visually appealing.

9. Keep Longer Videos Engaging Throughout

While shorter videos are generally recommended, there are some exceptions. If you have highly engaging and interesting content requiring a longer video, go for it! Below are long-form TikTok videos that often go viral: Mukbangs Tutorials, Morning routines, Daily Vlogs DIYs, Educational content, and behind-the-scenes footage.Just ensure to focus on quality over quantity. Don’t unnecessarily extend your video for its own sake. Keep the content engaging and interesting throughout.

10. Use Hashtags Wisely

While hashtags can help your videos reach a wider audience, using them wisely is essential. Avoid using too many hashtags, which can make your video look spammy. Stick to 2-3 relevant hashtags per video for the best results.

11. Tell a Story

Great stories aren't just engaging; they're memorable. Storytelling can help you connect with your audience on a deeper level and create a lasting impression. Some tips for incorporating storytelling into your videos: Use dialogue and characters to tell a story. Choose a relatable or emotional topic. Use visuals, music, and sound effects to enhance the story. Have a clear beginning, middle, and end.

It’s okay to make it about you and be the author of your story! Don’t be so predictable - it's OK to subvert expectations to keep your audience intrigued. Viewers who relate to your story invest in your content and are more likely to share it. TikTok is a platform where creativity thrives, so it’s okay to think outside the box and uniquely tell your story.

12. Collaborate with Other TikTok Users

Collaborating with other TikTok users is a great way to reach a wider audience and gain followers. Find other creators in your niche and collaborate on videos together. This can help you tap into their audience and gain more exposure for your content.

13. Incorporate Interactive Storytelling

Interactive storytelling lets your audience participate in the story you're telling. This could include asking your viewers what they want to see next, creating polls or challenges for them to join in, and getting their feedback on your content.

14. Create a Mini-Series

Try building a series of short, interconnected stories or themes over multiple videos. This can keep your audience coming back to see the next part of the story, creating a mini-series effect. For instance, you can start with a simple premise, like a mystery object found in an old attic. Each video reveals more about the object's history or mysterious potential. Use cliffhangers at the end of each video to pique curiosity and ensure viewers return for the next installment.

People always want to improve their lives or learn new things. By sharing advice, tips, and hacks on TikTok, you’ll provide value and establish yourself as an expert in your niche. Here are a few video ideas to get you on the right track: Tutorials or how-to videos. Life hacks or productivity tips. Professional advice on a specific topic relevant to your niche. Even your opinion on a popular topic can spark conversation and audience engagement. This is why controversy and hot topics often go viral on TikTok.

16. Get Inspired by Your Competitors

Your competitors are more than just your rivals. They’re also a source of inspiration for your own TikTok content creation. Look at their viral videos and ask yourself what made them so popular. Was it the music, captions, visuals, storyline, or something else? Once you have identified what made them viral on TikTok, incorporate some of these elements into your videos.

17. Include a CTA (Call-To-Action) to Turn Viewers into Followers

If you get video views, you want to ensure they stick around. One way of doing this is to include a CTA. CTAs are prompts or instructions that make viewers take a specific action: "Follow for more tips and tricks!" "Like this video if you found it helpful!" "Leave a comment letting me know what other topics you'd like me to cover!" "Follow me for part 2 of this tutorial!" Viewers typically won't take action unless you ask them to, so be sure to include CTAs in your videos!

18. Add a Touch of Controversy

You can also express your opinion on controversial topics to create a buzz. People pay attention when a comment or video stirs up debate or discussion. However, just be cautious and respectful when discussing these topics or making controversial videos in general. The last thing you must do is go viral for the wrong reasons.

19. Say Things that Naturally Encourage Engagement

The truth is, people will comment about anything. They'll share their thoughts and even tag their friends if they feel strongly about your content. During your videos, say things that will typically get a response from viewers. It could be your honest opinion, i.e., "I really can't stand Justin Timberlake's new song. Anyone else feel the same way?" Or where you share a relatable experience: "I always accidentally call my dog by my ex's name. Seriously, I must be the only one." These types of comments can quickly spark conversation from your audience.

20. Be a Character

This point doesn't just include TikTok; it applies to all media platforms. People are attracted to personalities that stand out, whether it's their humor, style, or interests. Even characters who people love to hate can gain a large following. However, just be yourself if you don't have the most prominent personality. Share your genuine experiences, thoughts, and passions, and most importantly, be genuine. People connect with authenticity, which can be more appealing than a larger-than-life fake persona.

15 Best TikTok Niches for More Views

1. Cooking and Recipes: A Delicious Way to Go Viral

Cooking content remains a top performer on TikTok. With 10.1M posts under #Cooking and 3.9M under #TikTokFood, this niche offers vast potential. Share quick recipes, cooking hacks, and food challenges to engage your audience. The popularity of food-related content has surged, with many users turning to TikTok for culinary inspiration and easy-to-follow recipes.

2. Pet Videos: The Cutest Way to Capture an Audience

Pet content never fails to charm viewers. The #Pets hashtag boasts 16.4M posts, while #dogsoftiktok has an impressive 34M posts. Showcase your furry friends' antics for instant appeal. From cute cat videos to hilarious dog tricks, pet content consistently performs well across all age groups on TikTok.

3. Beauty and Skincare: The Perfect Niche for Aspiring Influencers

Beauty enthusiasts flock to TikTok for makeup tutorials and skincare tips. This niche offers endless possibilities for creative content. With the rise of "skinfluencers" and makeup artists sharing their expertise, beauty-related videos continue to gain traction on the platform.

4. Fitness and Wellness: A Healthy Niche to Explore

With health consciousness on the rise, fitness content is in high demand. Share workout routines, nutrition advice, and wellness tips. The #fitness hashtag has over 39B views, indicating the massive interest in health-related content on TikTok.

5. DIY and Crafts: Creative Projects that Spark Joy

The DIY niche has 22.7M posts under #DIY. Creative DIY content can quickly go viral, from home decor to upcycling projects. Users love seeing innovative ways to repurpose items or create something new, making this niche particularly engaging.

6. Education and Learning: Informative Content that Entertains

Educational content thrives on TikTok. Offer study tips, explain complex topics, or share interesting facts to engage curious minds. The platform's short-form video format is perfect for bite-sized learning, making educational content entertaining and informative.

7. Technology and Gadgets: For All the Tech Lovers Out There

Tech enthusiasts love staying updated. With 2.7M posts under #Tech, this niche offers opportunities for unboxings, reviews, and tech hacks. As new gadgets and technologies emerge, there's always fresh content to create in this ever-evolving niche.

8. Animation and Digital Art: Telling Stories Visually

Visual storytelling is powerful on TikTok. The #Art hashtag has 73.4M posts, showing the popularity of creative content. From short animations to digital art tutorials, this niche allows creators to showcase their artistic skills and inspire others.

9. Fashion and Style: Stay On Trend with This Viral Niche

Fashion trends spread quickly on TikTok. Share outfit ideas, styling tips, and fashion hacks to attract style-conscious viewers. With many users turning to TikTok for fashion inspiration, this niche offers excellent potential for individual creators and brands.

10. Book Recommendations and Reviews: Get Lost in a Good Book

BookTok is a thriving community with 34.1M posts under #BookTok. Share reviews, reading challenges, and literary discussions. This niche has significantly impacted book sales, with many titles going viral thanks to TikTok recommendations.

11. Travel and Adventure: Experience New Places from Home

While travel content has faced challenges, it's poised for a comeback. Share travel tips, destination highlights, and adventure stories. As global travel restrictions ease, this niche is expected to see renewed interest and engagement.

12. Comedy and Humour: Make Em' Laugh with Your Unique Take on Life

Funny content always has viral potential. Create skits, parodies, or relatable humor to make your audience laugh. Comedy is a universal language on TikTok, with humorous videos often crossing cultural and linguistic barriers.

13. Personal Finance and Investing: Make Money Moves with TikTok

Financial literacy content is gaining traction. Offer budgeting tips, investment advice, and money-saving hacks. With many young users seeking financial guidance, this niche provides valuable information in an accessible format.

14. Sustainable Living: Help Save the Planet with Green TikToks

Eco-conscious content resonates with many users. Share tips for reducing waste, sustainable products, and green living ideas. As environmental awareness grows, this niche offers opportunities to educate and inspire viewers to make more sustainable choices.

15. Music and Dance: Get in Tune with TikTok's Core Content Theme

TikTok's roots in musical.ly make this niche evergreen. Create or participate in dance challenges, share music tips, or showcase your talents. Music-related content continues to be a core part of TikTok's identity, with many songs going viral through the platform.

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Go Viral Today with Our Viral on Demand Platform

TikTok is a powerful platform for creator marketing. Not only is it a great place to build an audience and boost your visibility, but it can also help you get discovered by your target customers. The key to leveraging TikTok effectively is to get noticed. The more views your videos have, the more likely you are to reach your target audience, get featured on the platform’s ‘For You’ page, and attract the attention of potential business partners.

Megaphone can help you get more views on TikTok and reach your goals faster. Our software connects you with influential TikTok creators in your niche who can promote your business or profile to their audiences so you can go viral on TikTok.

Get Found Organically on TikTok With Creator Partnerships

TikTok is like any other social media platform in that it has an algorithm that determines how content is shared and distributed. The more engagement your content gets (especially from users whom TikTok deems authoritative), the better. If you want to get noticed on TikTok, you should attract engagement from users with a large following and create content that aligns with your target audience.

Partnering with TikTok creators is a great way to do this. Not only will they help you get more views on TikTok, but they will also help you attract the right audience and build authority for your business. Megaphone can connect you with the ideal TikTok creator to help you achieve your goals.

Go Viral on TikTok With Engagement Pods

Engagement pods are groups of users who band together to boost each other’s social media metrics. When you join an engagement pod for TikTok, you’ll post your videos in the group, and the members will engage with your content. This helps you get noticed by the algorithm and attract the right audience.

Creator marketing platform Megaphone features engagement pods to help you get more views on TikTok. When you join, you’ll be paired with an influential TikTok creator to help you get more views and engagement on your videos. Not only will this help you boost your visibility on TikTok, but it will also help you get discovered by your target audience.